IIM Calcutta announces Executive Program in Digital & Social Media Marketing Strategy for second batch
IIM Calcutta has announced the Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS) for its second batch in association with Training.com, a multi-modal learning platform built by NIIT with a specialisation in digital marketing. The six month long programme focuses on providing in-depth knowledge on Digital Marketing and Analytics including developing holistic digital and social media strategies, designing metrics that are aligned to corporate marketing strategy, cross-platform and cross-media digital marketing, digital marketing using Big Data etc. According to IIM Calcutta, the course will focus on sharing the latest trends, best practices and technologies for effective Digital Marketing.
EPDSMMS has been designed to provide a solid foundation for marketers who want to specialise in Digital and Social Media Marketing. The applicant should be a graduate (10+2+3 or equivalent) or a post-graduate from recognised institute in any discipline with a minimum aggregate of 50 percent marks.
The applicant should have a work experience of atleast two years, preferably in media, advertising, start-up businesses, social or digital media, e-commerce and related domains. The applicant selection will be based on past academic performances and work experience. EPDSMMS will equip professionals to pursue a wide sweep of digital marketing activities.
Speaking on the occasion, Prakash Menon, President, Global Retail Business, NIIT Ltd., said, “After the successful completion of the first batch of Executive Program in Digital and Social Media Marketing Strategy in April this year, we are now delighted to launch the second batch of the marquee program. NIIT has always believed in offering programs customized to the evolving needs of the industry. The digital marketing strategy program in association with IIM Calcutta has been especially designed to groom managers for various roles in digital and social media marketing thus helping create a pool of competent professionals for the industry.”
Prof. Indranil Bose, Professor of Management Information Systems at IIM Calcutta, said, “With an aim to offer high quality and futuristic management education, we introduced this avant-garde programme in digital marketing in association with Training.com. Having received an enthusiastic response for the first batch, we are now introducing the second batch of EPDSMMS. We will continue to work towards creating a pool of professionals trained in digital skills.”
The programme is divided into three modules. The first module would be delivered online on Training.com platform over 10 weeks. The next two modules will be conducted as face-to-face classes on the IIM Calcutta campus. The two campus visits would be of one week duration each. The course will be highly experiential and interactive with case studies and presentations by experts from academia as well as industry. The programme faculty will focus on the synergy between in-field practice and in-class learning. The classes will be held twice a week. Successful candidates will be given certification and alumni status from IIM Calcutta.
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Questions related to IIM Calcutta
i have scored 77% (8.10 CGPA) in 10th and 54% in 12th and graduation (B.M.S) 75% (7.89 CGPA) and i have 6 months of work ex and category open .how much percentile i have to score to get into iim calcutta or can I get into it? plz answer my question
see iims shortlisted candidates based on academic score, professional experience and the cat score. however it also depends on other factors like number of participants, questions difficulty level, students category, overall the profile of candidates etc. so it is quite difficult to predict whether you would get shortlisted or not. however right now you have to study hard to achieve a excellent score in CAT to make the maximum possibility of shortlisting.
you may follow the below link to know about cat cutoff score of IIM CALCUTTA.
I scored 62 percentage in 12 7.4 cgpa in 10 and 66 percentage in graduation and 99 percentile in cat . can I get admission in iim Calcutta or iim lukhnow
Congratulations on your CAT score.
Let me break it dwon for you:
The selection criteria at IIM Calcutta :
Overall Score of CAT- 28
Class X marks - 10
Class XII marks - 10
Gender Diversity Factor - 2
Total - 50
As per your 10th results, you will get around 6/10
As per your 12th results, you will get around 2/10
As per your graduation, you will get around 2/10 (you have not mentioned your branch or course of study)
You get 2 in diversity if you are female.
IIM calcutta especially prefers experienced candidates. You to have to score quiet high in WAT-Pi to get selected
You will have to perform exceptionally well at Interviews to get selected. There is no other way to get selected.
Hope this helps!
What should I fill in "year of passing" in 12th field in CAT form 2020 if I passed 12th in 2016 and appeared for Improvement in all subjects in 2017 ? Also I have improved my percentage so which marks should I enter? Please Help. Remember I passed all my subjects in 2016.
It is a tricky situation but the answer is simple. You passed the senior secondary exam in the year of 2016 so you should mention 2016 as the year of passing. You are saying that you secured more percentage in improvement, then you can mention the improved grades in the form. But at the time of interviews, you will have to carry both the marksheets . Only The one with the more percentage , shall be considered valid. Which is the improved one in your case.
And lastly, dont worry . This does not affect the admission criteria .As long as you have cracked the entrance exam and proved your caliber for the respective exam, you are pretty much good to go.
Does this IIM issue A MBA or PGP certificate for MBA course?
According to the official website, after successful completion of MBA degree, you will get certificate/degree of masters of business administration. Every/all IIM offers PGP/ masters of administration course.
To know more about courses offered by IIM Calcutta, and to read reviews, click the link below.
Hope you find it helpful.
which is better to choose among NSEC kolkata, ILEAD kolkata, MSIT kolkata, TINT newtown, NIMAS barasat, NSHM kolkata, MAKAUT in-house for non-engeenering specially for bsc data science and cyber security? in terms of placement, education,learnings, high qualified and friendly faculties?
You can either choose NSEC Kolkata & MAKAUT in house for non Engineering Speciallly for b.sc data Science & Cyber security. MAKAUT is an Top university of West Bengal. You can also go for Makaut University. Decision is yours.
Hope this information is helpful for you.