IIM Calcutta announces Executive Program in Digital & Social Media Marketing Strategy for second batch
Harshita Das, 04 Aug 2017, #IIM Calcutta
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IIM Calcutta has announced the Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS) for its second batch in association with Training.com, a multi-modal learning platform built by NIIT with a specialisation in digital marketing. The six month long programme focuses on providing in-depth knowledge on Digital Marketing and Analytics including developing holistic digital and social media strategies, designing metrics that are aligned to corporate marketing strategy, cross-platform and cross-media digital marketing, digital marketing using Big Data etc. According to IIM Calcutta, the course will focus on sharing the latest trends, best practices and technologies for effective Digital Marketing.


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EPDSMMS has been designed to provide a solid foundation for marketers who want to specialise in Digital and Social Media Marketing. The applicant should be a graduate (10+2+3 or equivalent) or a post-graduate from recognised institute in any discipline with a minimum aggregate of 50 percent marks.


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The applicant should have a work experience of atleast two years, preferably in media, advertising, start-up businesses, social or digital media, e-commerce and related domains. The applicant selection will be based on past academic performances and work experience. EPDSMMS will equip professionals to pursue a wide sweep of digital marketing activities.

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Speaking on the occasion, Prakash Menon, President, Global Retail Business, NIIT Ltd., said, “After the successful completion of the first batch of Executive Program in Digital and Social Media Marketing Strategy in April this year, we are now delighted to launch the second batch of the marquee program. NIIT has always believed in offering programs customized to the evolving needs of the industry. The digital marketing strategy program in association with IIM Calcutta has been especially designed to groom managers for various roles in digital and social media marketing thus helping create a pool of competent professionals for the industry.”


Prof. Indranil Bose, Professor of Management Information Systems at IIM Calcutta, said, “With an aim to offer high quality and futuristic management education, we introduced this avant-garde programme in digital marketing in association with Training.com. Having received an enthusiastic response for the first batch, we are now introducing the second batch of EPDSMMS. We will continue to work towards creating a pool of professionals trained in digital skills.”


Programme Structure


The programme is divided into three modules. The first module would be delivered online on Training.com platform over 10 weeks. The next two modules will be conducted as face-to-face classes on the IIM Calcutta campus. The two campus visits would be of one week duration each. The course will be highly experiential and interactive with case studies and presentations by experts from academia as well as industry. The programme faculty will focus on the synergy between in-field practice and in-class learning. The classes will be held twice a week. Successful candidates will be given certification and alumni status from IIM Calcutta. 


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Questions related to IIM Calcutta

Showing 129 out of 129 Questions

how to enter into the iimc Delhi after doing ba? what is the entrance exam course, eligibility and cutoff?

Papeya Dubey Student Expert 21st Sep, 2019


Since you have completed your graduation, I presume you're seeking information regarding post-graduate diploma courses. These courses are available for Advertising and Public Relations, Radio and TV Journalism, Journalism(Hindi), Journalism(English),Urdu Journalism and Mass Communication

Eligibility Criteria is having passed Bachelor's degree in any discipline.Candidates have to appear for entrance test,accordingly merit list will be prepared based on their performances as well as reservation status in each course and further personal interview/group discussion will be conducted.

To get the detailed information regarding this, consider going through the following link-



What are my chances of getting into top IIMs or the new IIMs. I have 97% in Xth, 93% in XIIth and 59% in UG. Is my UG percent a reason for concern? Except A,B what all IIMs do I have a chance at?

Ashish pal Student Expert 16th Sep, 2019

Hello dear aspirant.

You are having fair chances of getting a good IIM.

You past score is not going to matter that much. Now you have to appear in CAT exam and after that if you qualify that you will be having a written ability test then after personal interview. This procedure makes your merit so try to score as much as you can.

Ok good luck


Sir can i do iimc course from ug..?

Deepanshi Verma Student Expert 28th Aug, 2019

At the moment, IIMC does not provide any UG courses. You need to be at least a graduate to take admission in IIMC.

IIMC is probably the best Institute in India. But Xavier's Institute of Communication and Asian School of Journalism are also not far behind and in fact are famous for its facilities, infrastructure and overall training


Hello, i got 79% in 10th grade, and 72% in 12th, and 80% in Bcom, and i am expecting a 98 percentile in CAT, can i get a call from any IIM?

Deepshikha Student Expert 30th Sep, 2019
Every IIM has different set of criteria for selection of the candidates. You need to be either exceptionally great in your academics or you need to be just that well in your extracurricular activities. But ultimate game changer is the CAT score.
Even if you your academic profile is not great,if you score above 97 percentile,you are likely to get a call from IIMs.
Hope this helps.
Good luck.

10th : 10 CGPA. 12th : 96%. BA (Hons) English : 69%. What percentile will I require in CAT for getting shortlisted for IIMA/B/C?

Priyaanka Sarkar Student Expert 17th Aug, 2019
Dear Sonam, there are approximately 100 Institutions that accept CAT scores. This includes 20 IIMS as well. Selection of Candidates for Institutions accepting CAT scores depends upon the Institution you are interested in. The basic step is to check your CAT score and few Institutions conduct further rounds like Written Ability Test, Group Discussion and Personal Interview. The weightage will be given to both the procedures while selecting a Candidate. Candidates will mostly be shortlisted based on their CAT scores. The 20 IIMS and all the Participating Institutions will announce their Cut offs. The cut off is prepared after checking various factors. MBA aspirants will have to apply separately to all the Colleges that accept CAT scores. While CAT score remains the main criteria for selection, IIMs also consider other factors like previous academic performance, work experience, gender and Academic diversity.

  • IIM Ahmedabad, IIM Calcutta and IIM Bangalore conduct their admission process separately.

  • The newly established IIMs follow a Common Admission Process which is also called CAP. The shortlisted candidates will have to appear for a Common Written Ability Test and Personal Interview Rounds. A separate Institute wise merit list will be prepared and this merit list will be declared based on individual admission and selection criteria.

  • IIM Sirmaur, IIM Jammu, IIM Nagpur will release their own merit list according to the CAT score or percentile and profile of the Candidate. There are no further rounds for these Institutions.

  • The B schools which do not fall under IIMs will conduct their own selection process. The process of selection such as Group Discussion, Written Ability Test and Personal Interview are conducted at the Institution's discretion.

  • IMT Ghaziabad, MICA conduct group activity or group exercise instead of group discussion. Some Institutioms also conduct Written Ability Test and Personal Interviews after Group Discussion.

Required percentiles:

  • FMS, Delhi needs 95 percentile.
  • IIM Shillong: 92 percentile
  • NITIE Mumbai: 91 percentile
  • IIM Bangalore, IIM Calcutta, IIM Lucknow, IIM Indore, IIM Kozhikode, IIM Tiruchirapalli, MDI Gurgaon, IIM Udaipur, IIM Rohtak, IIM Ranchi, IIM Kashipur, IIM Raipur, IMT Ghaziabad, IMI New Delhi, XIM Bhubaneshwar and New IIMS need 90 percentile
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