IIM Calcutta has announced the Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS) for its second batch in association with Training.com, a multi-modal learning platform built by NIIT with a specialisation in digital marketing. The six month long programme focuses on providing in-depth knowledge on Digital Marketing and Analytics including developing holistic digital and social media strategies, designing metrics that are aligned to corporate marketing strategy, cross-platform and cross-media digital marketing, digital marketing using Big Data etc. According to IIM Calcutta, the course will focus on sharing the latest trends, best practices and technologies for effective Digital Marketing.
EPDSMMS has been designed to provide a solid foundation for marketers who want to specialise in Digital and Social Media Marketing. The applicant should be a graduate (10+2+3 or equivalent) or a post-graduate from recognised institute in any discipline with a minimum aggregate of 50 percent marks.
The applicant should have a work experience of atleast two years, preferably in media, advertising, start-up businesses, social or digital media, e-commerce and related domains. The applicant selection will be based on past academic performances and work experience. EPDSMMS will equip professionals to pursue a wide sweep of digital marketing activities.
Speaking on the occasion, Prakash Menon, President, Global Retail Business, NIIT Ltd., said, “After the successful completion of the first batch of Executive Program in Digital and Social Media Marketing Strategy in April this year, we are now delighted to launch the second batch of the marquee program. NIIT has always believed in offering programs customized to the evolving needs of the industry. The digital marketing strategy program in association with IIM Calcutta has been especially designed to groom managers for various roles in digital and social media marketing thus helping create a pool of competent professionals for the industry.”
Prof. Indranil Bose, Professor of Management Information Systems at IIM Calcutta, said, “With an aim to offer high quality and futuristic management education, we introduced this avant-garde programme in digital marketing in association with Training.com. Having received an enthusiastic response for the first batch, we are now introducing the second batch of EPDSMMS. We will continue to work towards creating a pool of professionals trained in digital skills.”
The programme is divided into three modules. The first module would be delivered online on Training.com platform over 10 weeks. The next two modules will be conducted as face-to-face classes on the IIM Calcutta campus. The two campus visits would be of one week duration each. The course will be highly experiential and interactive with case studies and presentations by experts from academia as well as industry. The programme faculty will focus on the synergy between in-field practice and in-class learning. The classes will be held twice a week. Successful candidates will be given certification and alumni status from IIM Calcutta.
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