MBA after BA - After completing Bachelors in Arts, also known as BA, students often look for options to study further and uplift their career graph. MBA, a popular postgraduate career choice usually tops the further study list of BA graduates.
An MBA degree not only guarantees a boom in career graph with job security and high salary but also elevates a social status. This article answers queries like how to do MBA after BA, who is eligible to do MBA after BA, MBA entrance exams to give for pursuing MBA after BA and much more.
MBA After BA - Introduction
Master of Business Administration (MBA) is an internationally renowned degree designed to develop the skills needed for careers in business and management. MBA after BA can help students in upscaling their professional worth both in India and abroad. An MBA degree after BA helps students to learn new concepts of management along with upgrading and enhancing their already acquired skills and expertise in diverse specializations.
Common Entrance Test to take Admission in MBA after BA
Types of MBA to Pursue After BA
MBA after BA
An MBA after BA opens opportunities for graduates in the field of Marketing, Financing, Operations, Human Resources, Supply Chain, etc. MBA after BA can also be a great option for budding entrepreneurs.
Eligibility Criteria for MBA after BA
Students must know the eligibility criteria to pursue MBA after BA, which is almost common for all the MBA programmes. The MBA after BA eligibility criteria has been discussed below:
For MBA admissions, BA students should have completed their 3-year undergraduate degree from a recognized board.
Some colleges such as IIT Kharagpur require a bachelor's degree of 4 years.
Students need to score a minimum of 50% in the undergraduate degree, then only are they eligible to apply for various MBA entrance exams such as CAT, XAT, SNAP, NMAT etc.
Personal Interviews and Group Discussions are included in the MBA selection process in India and the students meeting the entrance exam cut-off or a cut-off determined by the college for these rounds are only invited to participate in them.
In the case of executive MBA courses and MBA abroad, there are some other prerequisites like work experience of a minimum of 2 years.
Students interested in pursuing MBA after BA are suggested to comply by the basic eligibility criteria mentioned above. They must check the MBA eligibility criteria for the colleges before applying for the MBA entrances accepted by them and the MBA admission process followed.
MBA After BA Specialization
An MBA degree course is popular worldwide and some of the top business schools as well as universities offer a wide variety of MBA programs with specialisations. Students can choose from any one of the given specialisation programmes for a successful career in management.
MBA in Finance- One of the most popular specialisations is focused on planning and controlling the finances of any industry. There are a certain set of skills that one must possess to make a mark in this field. The skills include- Leadership, Communication, strategic thinking, and supervisory.
MBA in Human Resource- This focuses on the knowledge of human resources which leads to the success of a company. Here you study all about recruiting, employee policy, team building, conducting induction programmes, increments, employee health & safety, and more. Students who want to pursue this field should have good communication and management skills.
MBA in Marketing- This specialisation programme focuses on businesses that rely on promoting products and services. It transforms consumers' demand into products, which the company promotes in the marketplace.
MBA in Entrepreneurship- If you have a business idea and are thinking to give it a shape the MBA in this field is the right choice for you. This field will help you to take responsibility in a variety of fields and will provide resources needed in various fields to support your ideas and help realise your visions.
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Common Entrance Test to take Admission in MBA after BA
Some of the common entrance tests to pursue MBA after BA are:
CAT exam- Common Admission Test (CAT) is one of the most common MBA entrance exams an MBA aspirant can opt for. CAT selection exams are conducted for admission into top B-schools providing MBA courses. The CAT exam pattern is divided into three sections, namely- Verbal Ability and Reading Comprehension (VARC), Data Interpretation and Logical Reasoning (DILR), and Quantitative Aptitude (QA).
XAT exam- XLRI Jamshedpur conducts the Xavier Aptitude Test (XAT) annually for admission into MBA programs for the top MBA colleges. XAT exam is quite tough to crack as compared to CAT entrance test. Those candidates who have successfully conducted their graduation are eligible to apply for XAT exam.
MAT exam- The Management Aptitude Test (MAT) exam is conducted by All India Management Association (AIMS) is quite easier than CAT and XAT entrance test. A student holding MAT scorecard can apply to 700 B-schools across the country.
CMAT exam- The Common Management Admission Test (CMAT) exam is conducted by the National Testing Agency (NTA) for admitting students in more than 1200 business schools. Every year, more than 70,000 candidates take CMAT exam every year.
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The online, full-time, and part-time MBA degree programmes have varying lengths of study. Following your BA, the leading B-Schools offer the following main MBA course types:
Yes, MBA can be pursued after Arts, Commerce or Science stream. You must score at least 50% in order to apply for different MBA entrance exams.
2.Can I do MBA after a BA in Political Science?
Yes, Candidates can pursue MBA or PGDM courses with a focus on Entrepreneurship, Strategy, Rural Management, Consulting, Media Management, Marketing, Advertising.
3.Is it possible to study MBA after BA in English?
Yes, MBA after BA in English is possible. All candidates need to do is maintain a minimum of 50% in their UG degree to take the MBA entrance exams. Based on the scores they will get to, apply at top MBA colleges.
4.What are the types of MBA programmes available for arts graduate students?
General MBA, Online MBA, Distance Learning MBA, Part-time MBA, Specialized MBA courses and Executive MBA are available for arts graduate students.
With a 98.55 percentile and rank of 22325 in JEE Main, your son has a reasonable chance of getting into a CSE or related branch at DTU (Delhi Technological University), especially if he's a Delhi region candidate.
DTU's CSE cutoff for general category candidates outside Delhi typically falls within the 10,000-12,000 rank range. A rank of 22325 might be a little high for CSE, but not impossible. It depends on the specific year's competition and seat availability.
With a
CRL rank of 1,53,000
and an
EWS rank of 23,000
, it might be challenging to get a seat in
CVR College of Engineering (CVRCE)
for
B.Tech
through
JEE Mains
in the
B Category
(management quota) based on the typical cutoffs.
However, here are some considerations:
B Category (Management Quota)
: Generally, management quota seats may have a higher cutoff compared to regular seats, but they are still often more flexible.
Specific Branch
: You might have better chances in less competitive branches compared to high-demand ones like
CSE
or
ECE
. Branches like
Mechanical
,
Civil
, or
Electrical
might have slightly lower cutoffs.
Recommended Steps:
Check Previous Cutoffs
: Look at the last year's cutoff trends for the
EWS
category in CVR College of Engineering.
Direct Admission or Management Quota
: You can inquire about
direct admission
or
management quota
options if you're considering alternatives.
Counseling and Choice Filling
: During the counseling process, you can list
CVRCE
as one of your preferences to see if any seat becomes available.
It's best to contact the college directly or check their official admission guidelines for more precise information regarding your rank and the available options.
I would recommend you to use
JEE Mains College Predictor Tool
by Careers360 to get the list of possible colleges you can get with your rank or percentile.
I hope this answer helps you. If you have more queries, then feel free to share your questions with us, we will be happy to assist you.
Thank you, and I wish you all the best in your bright future.
Although, it's
very unlikely that you will secure a seat in top ABM with CAT 67 percentile. Here's
is a breakdown to your question:
· CAT
Percentile vs. Score:
A CAT score of 67 typically translates to a percentile in the range of
90-95 percentile
based on the provided data from previous years. While this is a decent score overall, it falls short of the cutoffs for most top-tier ABM programs.
·
Cutoffs for Top ABM Institutes:
IIM Lucknow:
For their PGP-ABM program, the qualifying CAT cutoff for the general category is around
85 percentile
. However, the actual cutoff for shortlisting for the Written Ability Test (WAT) and Personal Interview (PI) stages is likely to be higher.
IIM Ahmedabad:
While they also offer an ABM program (PGP-FABM), their minimum qualifying CAT cutoff is around
80 percentile
, but the final admission cutoffs are usually much higher, often in the
99+ percentile
range for general candidates.
MANAGE (National Institute of Agricultural Extension Management):
Their cutoff in CAT percentile has been around
70 for the general category
in recent years. With a 67 percentile, you might have a slim chance here, but it's still competitive.
CCS NIAM (National Institute of Agricultural Marketing, Jaipur):
They consider CAT scores with a significant weightage (30-51% in their selection criteria). While they don't explicitly state a cutoff, it's reasonable to assume it would be higher than 67 percentile for a good chance of admission.
· Overall
Good CAT Score:
Generally, a CAT percentile of
90 and above
is considered a good score for securing admission to decent MBA programs in India. For top-tier institutes, a percentile of
95 and above
is often preferred.
· MBA
Colleges Accepting 60-70 Percentile:
While there are MBA colleges that accept CAT scores in the 60-70 percentile range, these are generally not the top-ranked or most sought-after ABM programs. The focus of those lists is on general MBA programs, not specifically ABM.
While securing a seat in ABM can be tough, you can research about other colleges, consider other examinations, to improve your application profile.
M/s Deloitte Touche Tohmatsu Limited, one of the top four audit and accounting firms in the world with headquarters at London, UK, and with an operational presence in 153 countries, hires Management Trainees (MT) from all the premier management institutes of India thrice every year, in the months of January, May and September.
Each new group of Management Trainees (MT) have to go through a four month rigorous training schedule, after which they have to pass through a test consisting of a written assessment and a case-analysis. The top hundred ranked Management Trainees (MT) based on the performance in the test are confirmed as Management Executives (ME). The rest are given the opportunity of undergoing the training for four months one more time along with the next batch of Management Trainees (MT) and then passing through the subsequent test consisting of the written assessment and case-analysis. The Management Trainee (MT) who fails to get confirmed as a Management Executive (ME) the second time is fired.
The scatter-graph below depicts the number of Management Trainees (MT) at Deloitte taking the tests from January 2020 till May 2022, and the vis-à-vis hired Management Trainees (MT) at Deloitte who were fired :
It is also known that for the month of September 2019 at Deloitte, 96 hired Management Trainees (MT) failed to be confirmed as a Management Executive (ME) the first time, and that 36 hired Management Trainees (MT) were fired.
Question :
In which test did the minimum number of Management Trainees (MT) get confirmed as a Management Executive (ME) in the second attempt ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the first customer's order be considered closed ?
Six sticks of equal lengths were kept in the vertical position in an empty flower-vase, to be arranged at the six corners of a regular hexagon. The two ends of each of the sticks were of different colours.
The top ends of the sticks were one of each of the following colours – Red, Cyan, Pink, Brown, Black and Green. The bottom ends were one of each of the following colours – Blue, Yellow, White, Orange, Purple and Grey. Both the sets of colours mentioned were in no particular order.
It was also known that :
a) The stick with the red colour was opposite to the stick with the blue colour
b) There were exactly two sticks whose both ends had colours whose names started with the same letter
c) The stick with the grey colour was adjacent to the stick with the white colour
d) The stick with the cyan colour was adjacent to both the sticks with the brown colour and the one with the blue colour
e) The stick with the purple colour was adjacent to both the sticks with the grey colour and the one with the green colour
f) The stick with the white colour was opposite to the stick with the green colour
Question :
What was the colour of the bottom end of the stick having brown colour at the top end ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the second customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
A fourth customer comes in and orders two plates of French Toast at 6.24 pm. Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis. For exactly how many minutes would one of the friends be idle from 6.00 pm till serving the last customer, assuming that the four customers were the only ones to have come in within the period being discussed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Had Niloy been absent on that day, and assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the fourth customer's order (refer to the previous question) be considered closed ?
The bar-graph given below shows the foreign exchange reserves of Nepal (in million Rupees) from 2014 to 2021. Answer the following questions based on the graph :
Question:
What was the percentage increase (rounded to the nearest integer, if deemed necessary) in the foreign exchange reserves in 2020 over 2016 ?
The Jadavpur University’s Prince Anwar Shah Road hostel consists of two large separate buildings, one for the ladies and the other for the gents, while having a common kitchen and dining hall. It is the hostel of the CS and the EEC department of engineering students of the university.
In recognition of the growing dissatisfaction and hence complaints among the inmates of the hostel regarding the menu served for dinner, the Dean of the engineering department, Dr Aparesh Sanyal, personally decided to investigate the matter. He set about collecting information about the preference of dinner among the inmates, separately from the gents and the ladies wing of the hostel.
Dr Sanyal was able to gather the following partial information :
Hostel inmates
Menu preference for dinner
Total
Egg Meal
Fish Meal
Chicken Meal
Gents
20
Ladies
64
Total
60
The Warden of the hostel was consulted, who after investigation declared that the following facts were clear :
1. Forty percent of the hostel inmates were ladies
2. One-third of the gentlemen inmates preferred an egg meal for dinner
3. Half the hostel inmates preferred either fish meal or chicken meal
Question:
What proportion of the lady hostel inmates preferred a fish meal for dinner ?
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
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The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
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In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.