Common Admission Test (CAT) and the Management Aptitude Test (MAT) are two popular MBA entrance exams in India. While the CAT examis conducted for admission to PGDM/MBA offered by IIMs and is also accepted by other B-schools in India, the MAT is conducted by AIMA, and more than600 management institutionsuse MAT scores for admission. In this article, we will look at the different aspects of both exams, including exam pattern, eligibility criteria, colleges accepting CAT and MAT scores, Which is better CAT or MAT, etc.
These two exams appear a bit similar in terms of syllabus but are quite different in other respects. Take the exam pattern, for example. While CAT has three sections, there are five sections in the MAT exam. Also, the duration of both exams differs. The main difference between CAT vs MAT is the exam frequency.
Although MAT is conducted four times a year, CAT is conducted only once a year. In this article, we discussed the difference between the MAT exam and the CAT exam. Knowing what the difference is between the CAT and MAT exams will help you decide which exam to choose this academic year.
MAT vs CAT: Overview
Let's take a quick look at what is the difference between the MAT and CAT Exam:
Four times a year (February, May, September, and December)
Once a year (Last Sunday of November)
Mode of Exam
Computer-Based Test (CBT)
Paper-Based Test (PBT)
Computer-Based Test (CBT)
Number of Sections
5 sections
3 sections
Exam Sections
Language Comprehension
Intelligence and Critical Reasoning
Economic and Business Environment
Data Analysis and Sufficiency
Mathematical Skills
Quantitative Aptitude (QA)
Data Interpretation & Logical Reasoning (DILR)
Verbal Ability and Reading Comprehension (VARC)
Number of questions
150 questions
66 questions
Exam Duration
2 hours
2 hours
Difficulty level
Easy to medium
Moderately difficult
Marking Scheme
+1 for the correct response
-0.25 for every incorrect response
+3 for correct response
-1 for incorrect response
Total Marks
150 marks
198 marks
Exam Fee
CBT or PBT: Rs. 2,100
CBT+ PBT: Rs 3,600
CBT + CBT: Rs 3,600
General and NC-OBC: Rs. 2,500
SC/ST/PwD: Rs 1,250
MAT vs CAT: Exam Conducting Body
Management Aptitude Test: The MAT exam is conducted by the All India Management Association (AIMA) for admissions to PGDM/ MBA courses offered at 600+ B-schools in India. MAT exam is conducted four times a year in two modes: Paper Based Test (PBT) and Computer Based Test (CBT).
Common Admission Test: The CAT exam is conducted once a year for admissions to PGDM/ MBA courses. The exam is conducted by the Indian Institute of Management (IIM) on a rotation basis. Every year, one of the top IIMs is given the responsibility to conduct the CAT exam. CAT is a computer-based test (CBT) mode exam and is considered the toughest of all MBA entrance exams.
CAT vs MAT: Eligibility Criteria
Management Aptitude Test: The MAT exam is a boon for students who somehow do not excel at graduation. Any graduate with passing marks can appear for the MAT exam. No age limit or minimum percentage is required to appear for the MAT exam.
Common Admission Test: Students must hold a bachelor’s degree from any recognized university or board with a minimum of 50 per cent aggregate marks or equivalent CGPA in the qualifying exam. Candidates belonging to the SC, ST, and PwD/DA categories must have obtained a minimum of 45 per cent aggregate marks or their equivalent.
Management Aptitude Test: The MAT is conducted four times a year in February, May, September, and December. The dates of CBT and PBT mode exams are different, and candidates can choose one or more examination modes.
Common Admission Test: The CAT exam is conducted once a year on the last Sunday of November, in two sessions: forenoon and afternoon. From 2020 onwards, CAT will be conducted in three sessions. This year, CAT 2024 will be held on November 24, 2024 and in 3 sessions.
CAT vs MAT: Exam Pattern
Management Aptitude Test: The MAT exam paper consists of questions about Language Comprehension, the Economic and Business Environment, Mathematical Skills, Data Analysis and Sufficiency, Intelligence, and Critical Reasoning. The MAT exam paper comprises a total of 150 questions (30 in each section).
Common Admission Test: Students appearing for the CAT need to solve questions from sections like Data Interpretation & Logical Reasoning (DILR), Verbal Ability and Reading Comprehension (VARC), and Quantitative Aptitude (QA). Normally, CAT has 66 questions to be solved in 2 hours (120 minutes). Accordingly, we expect CAT 2024 to have the same number of questions this year as well.
Management Aptitude Test: Students need to solve the given questions in two hours (120 Minutes). Students are required to solve 150 questions within the given time duration. There is no sectional time limit so the students can solve the MAT paper in a sequence they prefer.
Common Admission Test: The duration of the CAT exam is 120 minutes i.e. 2 hours. There is a sectional time limit of 40 mins for each section (VARC, DILR, QA). The students have to follow the given sequence to solve the CAT exam paper and as soon as 40 minutes of one section gets over, the computer screen jumps to the next section automatically. For PwD candidates the time limit will be 53 Minutes and 20 Seconds for each section.
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Management Aptitude Test: The total of MAT exam marks is 150. Every correct response carries a +1 mark, and a -0.25 mark is deducted for every wrong response.
Common Admission Test: The total of CAT exam marks is 198. For every correct response, +3 marks are awarded and there is a negative marking of -1 for every incorrect response. In case a student does not attempt a question, no marks will be deducted.
Management Aptitude Test: The registration fee for the MAT exam is Rs 2,100 for one paper (either CBT or PBT). Students willing to appear for both PBT and CBT need to pay Rs 3,600.
Common Admission Test: The registration fee for the CAT exam is Rs 2,500 for the General and NC-OBC categories. For SC/ ST/ PwD (DA) categories, the CAT registration fee is Rs 1,250.
Prin LN Welingkar Institute of Management Development and Research, Mumbai
Indian Institute of Social Welfare and Business Management, Kolkata
Frequently Asked Questions (FAQs)
1.How many attempts can I get in the CAT exam?
The CAT is conducted only once a year, so a student gets a single attempt in a particular academic year. However, the CAT exam did not cap on the number of attempts. Students can appear as many times as they like.
2.What are the registration fees for CAT and MAT exams?
The registration fee for MAT is Rs 1,650 for all candidates. CAT registration fee is Rs 2500 for the General category and Rs 1250 for the Reserved category.
3.How many times the MAT exam will be conducted in a year?
The MAT exam is conducted four times a year. There are four phases of the MAT exam - February, May, September, and December. Students can appear as many times as they want in the MAT exam.
4.What are the modes of the MAT exam?
MAT exam is conducted in Computer Based Test (CBT) and Paper Based Test (PBT) modes.
5.Is the MAT exam easier than CAT?
Yes, the MAT is very easier than the CAT exam. The CAT exam is usually more difficult and has a section-time limit, which makes cracking even harder. MAT, on the other hand, is generally moderate difficulty and has no segmentation time limit.
6.What are the modes of the CAT exam?
CAT exam is conducted in only one mode which is Computer Based Test (CBT) mode in two shifts at multiple exam centres in various cities across India.
To get admission into the
NAARM MBA program
, which is officially called a PGDM-ABM (Post Graduate Diploma in Management - Agri Business Management), candidates need to apply online, take the CAT or CMAT entrance exam, followed by a shortlisting based on their scores, and then appear for a Group Discussion (GD) and Personal Interview (PI) on campus; the final selection is based on a combination of their entrance exam score, performance in GD/PI, and academic record, with a strong emphasis on agricultural business related skills and experience.
Reservation criteria is same here as other MBA colleges set by government of india i.e
Scheduled Caste (SC): 15% of seats
Scheduled Tribe (ST): 7.5% of seats
Economically Weaker Section (EWS): 10% of seats
Other Backward Classes (NC-OBC): 27% of seats for candidates belonging to the “non-creamy” layer
The CAT cutoff percentiles for the 2024-26 PGDM-ABM batch at the ICAR-National Academy of Agricultural Research and Management (NAARM) are as follows:
General: 75.14
EWS: 38.00
NC-OBC: 44.16
SC: 72.980
for a
NAARM MBA PREPARATION
interview (specifically their PGDM Agri-Business Management program), focus on thoroughly researching NAARM's curriculum, emphasizing your agricultural background and business acumen, practicing answers to common MBA interview questions, and showcasing your passion for the agri-business sector, while also being ready to discuss your career goals aligned with NAARM's focus on rural development and sustainable agriculture practices.be genuine with your answers.
Hello what i understand from your query is that you have already targeted a few options but would like to know about a few more options after B.com (//B.com) . here i would like to mention a list of options for you to browse through, explore them once before taking a call.
for studies you can look into options like M. Com, MBA, UPSC( IAS, IRS, Indian Customs & Central Taxation), Chartered Accountancy, Company Secretary, Cost Management Accountancy, Certified Financial Analyst, Financial Risk Management, General Risk Management,. For officer level jobs in Banking sector you can prepare for banking exams appear for them and secure a job for that particular post.
Career options available are : Accountants, Banking & financial Services, Insurance firms, CA firms, Financial Analyst, Business Development Manager, Teaching faculty, Entrepreneur & Forensic Finances.
TIME (Triumphant Institute of Management Education)
The institute is well known for its structured approach, expert faculty, and comprehensive study material. Offers both classroom and online programs. It has a very good success record and also provides several mock tests, workshops, and test series.
Career Launcher
Provides both online and offline courses for CAT preparation. The institute is known for its focused approach and quality study material. Personalized mentoring and mock tests.
IMS Learning Resources
This is one of the oldest and most repute institutes for CAT preparation.
Well known for the all-around study material, mock tests, and online resources.
Classroom, online, and hybrid courses available
BYJU's (Pune Center)
Well known for their personal and interactive methods of coaching.
Both online and offline modes available.
It consists of live sessions, one-on-one mentoring, and extensive practice material.
Mentors' Academy
Personal attention and individual learning is the emphasis
Range of courses and mock tests are offered.
Known for its success in helping students get into top B-Schools.
Excel Academy
Classroom coaching, test series, and study materials
Known for their attention to individual needs and small batch sizes.
These institutes, both classroom coaching and online options, will vary, so it's all up to you. Some points to be kept in mind before one selects the institute are faculty experience, success rate, mock tests available, and if they offer personal support or not.
Post-CAT processes for top MBA colleges typically include Group Discussions (GD), Written Ability Tests (WAT), and Personal Interviews (PI).
Group Discussion (GD):
The purpose of GD is to test communication, teamwork and assess problem- solving skills.
To prepare for a GD one needs to stay updated on current affairs, practice debating and discussing diverse topics, and develop a clear and concise speaking style.
Written Ability Test (WAT):
The purpose of a WAT is to assess written communication, clarity of thought, and argument structure.
To prepare for a WAT one needs to practice writing essays on current topics, focusing on logic, coherence, and grammar.
Personal Interview (PI):
The purpose of a PI is to evaluate motivation, fit for the program, and personality.
To prepare for a PI one needs to review his/ her academic and professional background, prepare for questions on career goals, current affairs, practice mock interviews and why you want to do an MBA.
M/s Deloitte Touche Tohmatsu Limited, one of the top four audit and accounting firms in the world with headquarters at London, UK, and with an operational presence in 153 countries, hires Management Trainees (MT) from all the premier management institutes of India thrice every year, in the months of January, May and September.
Each new group of Management Trainees (MT) have to go through a four month rigorous training schedule, after which they have to pass through a test consisting of a written assessment and a case-analysis. The top hundred ranked Management Trainees (MT) based on the performance in the test are confirmed as Management Executives (ME). The rest are given the opportunity of undergoing the training for four months one more time along with the next batch of Management Trainees (MT) and then passing through the subsequent test consisting of the written assessment and case-analysis. The Management Trainee (MT) who fails to get confirmed as a Management Executive (ME) the second time is fired.
The scatter-graph below depicts the number of Management Trainees (MT) at Deloitte taking the tests from January 2020 till May 2022, and the vis-à-vis hired Management Trainees (MT) at Deloitte who were fired :
It is also known that for the month of September 2019 at Deloitte, 96 hired Management Trainees (MT) failed to be confirmed as a Management Executive (ME) the first time, and that 36 hired Management Trainees (MT) were fired.
Question :
In which test did the minimum number of Management Trainees (MT) get confirmed as a Management Executive (ME) in the second attempt ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the first customer's order be considered closed ?
Six sticks of equal lengths were kept in the vertical position in an empty flower-vase, to be arranged at the six corners of a regular hexagon. The two ends of each of the sticks were of different colours.
The top ends of the sticks were one of each of the following colours – Red, Cyan, Pink, Brown, Black and Green. The bottom ends were one of each of the following colours – Blue, Yellow, White, Orange, Purple and Grey. Both the sets of colours mentioned were in no particular order.
It was also known that :
a) The stick with the red colour was opposite to the stick with the blue colour
b) There were exactly two sticks whose both ends had colours whose names started with the same letter
c) The stick with the grey colour was adjacent to the stick with the white colour
d) The stick with the cyan colour was adjacent to both the sticks with the brown colour and the one with the blue colour
e) The stick with the purple colour was adjacent to both the sticks with the grey colour and the one with the green colour
f) The stick with the white colour was opposite to the stick with the green colour
Question :
What was the colour of the bottom end of the stick having brown colour at the top end ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the second customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
A fourth customer comes in and orders two plates of French Toast at 6.24 pm. Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis. For exactly how many minutes would one of the friends be idle from 6.00 pm till serving the last customer, assuming that the four customers were the only ones to have come in within the period being discussed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Had Niloy been absent on that day, and assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the fourth customer's order (refer to the previous question) be considered closed ?
The bar-graph given below shows the foreign exchange reserves of Nepal (in million Rupees) from 2014 to 2021. Answer the following questions based on the graph :
Question:
What was the percentage increase (rounded to the nearest integer, if deemed necessary) in the foreign exchange reserves in 2020 over 2016 ?
The Jadavpur University’s Prince Anwar Shah Road hostel consists of two large separate buildings, one for the ladies and the other for the gents, while having a common kitchen and dining hall. It is the hostel of the CS and the EEC department of engineering students of the university.
In recognition of the growing dissatisfaction and hence complaints among the inmates of the hostel regarding the menu served for dinner, the Dean of the engineering department, Dr Aparesh Sanyal, personally decided to investigate the matter. He set about collecting information about the preference of dinner among the inmates, separately from the gents and the ladies wing of the hostel.
Dr Sanyal was able to gather the following partial information :
Hostel inmates
Menu preference for dinner
Total
Egg Meal
Fish Meal
Chicken Meal
Gents
20
Ladies
64
Total
60
The Warden of the hostel was consulted, who after investigation declared that the following facts were clear :
1. Forty percent of the hostel inmates were ladies
2. One-third of the gentlemen inmates preferred an egg meal for dinner
3. Half the hostel inmates preferred either fish meal or chicken meal
Question:
What proportion of the lady hostel inmates preferred a fish meal for dinner ?
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
180+ Companies | Highest CTC 15 LPA | Average CTC 8 LPA | Ranked as Platinum Institute by AICTE for 6 years in a row | Awarded Best Business School of the Year
K J Somaiya Institute of Management MBA Admissions 2025
