B-School Director Interview: Holistic learning should be imparted to management students, says Dr. RK Mishra, IPE Hyderabad
Sreetama Datta, 21 Dec 2016, #IPE Hyderabad
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Dr. Ram Kumar Mishra, Director Institute of Public Enterprise (IPE) in an interview with Careers360 talks about the accomplishments of the institute as it ranks among the top B-schools of India, new courses that have been launched, steps that are being taken to keep the curriculum updated as well as the need for more transparency in the CAT exam which is conducted by the IIMs.

 

Dr. Mishra also shares his plans to improve the job readiness of the students right from the first day.  He has also identified the challenges faced by the management fraternity today and how to tackle them.

 

Read the excerpts of the interview of Dr. Ram Kumar Mishra, IPE Hyderabad Director.

 

Careers360: How has been the application trend over the past few years? Also mention the total intake for the current academic year?

Dr. Mishra: During 2013-16, we have received approximately 1200 to 1400 applications every year. We have an intake of 480 students in our six post graduate programmes such as PGDM General, PGDM Banking Insurance and Financial Services, PGDM-International Services, PGDM Retail Marketing, PGDM Human Resource Management and Executive PGDM.

 

Careers360: Which MBA entrance exam scores do you plan to accept for admission year 2017? Please share the cutoff percentiles of the exams.

Dr. Mishra: We primarily consider CAT scores with a cut off of 60 percentile. We also consider MAT with 70 percentile and above.

 

Careers360: In terms of curriculum and pedagogy, how do you plan to enrich your two-year management programme in the next one to two years?

Dr. Mishra: IPE believes in imparting holistic learning to students. Apart from the regular class room teaching, which includes lectures, exercises, case studies, computer lab sessions, presentations etc., industry leaders policy makers also brief the students on topics of contemporary interest. Assignments are given to students with an aim to improve conceptual knowledge and skills.

 

Careers360: Concepts like Digital marketing, data analytics and social media marketing have been increasingly gaining grounds over last four to five years. Have you introduced or planning to introduce special course/s on these areas?

Dr. Mishra: We offer courses on Social Media and Digital marketing, Business analytics, Cloud Computing etc. to our students. In the next two trimesters we will be are also offering courses on Marketing analytics, HR Analytics, Banking Analytics, Digital media analytics etc. The institute is  offering courses of global acceptance such as corporate social responsibility, corporate governance, climate change, entrepreneurship and promoting start-ups.

 

Careers360: There have been a number of problem areas in CAT in terms of transparency on areas like questions, answer keys and normalisation. How can IIMs bring more transparency in CAT and further strengthen credibility of its testing system?

Dr. Mishra: Conducting a test of such high this volume and repute will have its own challenges. However any further steps to improve transparency will certainly add to the credibility of the testing system. No system in the world has survived for long with asymmetric information. Trends and trajectories of previous years’ tests, question papers and answer keys and intensifying involvement in mock tests will help students with more preparedness for taking CAT.

 

Careers360: How has been the placement at IPE for 2016 batch?

Dr. Mishra: Here we bring to you the placement figures for the batch of 2014-16 students.

 

IPE Hyderabad Placement Data 2016

Number of participating students

118

Number of participating companies

74

Number of first time recruiters

26

Number of offers

118

Average salary

Rs. 5.03 lakh per annum

Highest salary

Rs. 8.80 lakh per annum

Lowest salary

Rs. 3.50 lakh per annum

Highest recruiting sector

IT/ITES

Highest recruiting domain/ profile/ function

Marketing

Company making highest offer

Bharti Axa GI

Top recruiting companies

Deloitte, TCS, Triniti, Capital First, Bharti Axa, Novartis, ICICI Bank, Axis Bank, Idea, Zydus, Amul, Thomson Reuters, Oracle, Microsoft, Daimler, Cognizant, SC Bank, Reliance, NFCL, Mahindra Finance, Vodafone, etc.,

Careers360: How do you prepare your students for the placement process? Do you have any capsule/crash course for this before placement begins takes off at IPE?

Dr. Mishra: We have incorporated important modules pertaining to placement process such as Business Communications, Personality Development, Business Aptitude etc., in the course curriculum. We conduct mock GDs, mock Interviews, mock Aptitude Tests and sessions on fundamental concepts to prepare the students for interviews. A placement preparatory session is arranged just before the visit of the company for recruitment process. We have also involved company like M/s Talent Sprint for offering specially designed modules on Business Communications, Personality development, Business Aptitude, BFSI/IT orientation, start-up connect etc., right from the beginning of the academic year.

 

Careers360: Does your B-School has an incubation cell or entrepreneurship cell? Please share how it functions.

Dr. Mishra: While offering a special course on entrepreneurship development to our students, we encourage our students to organise Startupedia-B Plan Pitch, an event which attracts talented young MBA graduates from IIMs, IITs, and leading B-schools to present their innovative business ideas in front of successful CEOs and entrepreneurs.

 

Careers360: What are the key challenges that management education face today?

Dr. Mishra: The key challenges that management education face today include mushroom growth in B-schools, lack of qualified faculty, lack of suitable academic infrastructure, non-availability of focused young graduates, lack of awareness regarding growing opportunities for management professionals, non employability of the MBA graduates after passing from the B-schools, etc. However, one area which transcends all these problems is very weak financial muscle of the management institutes and absence of nurturing environment as could be seen in the case of the US where best management schools operate. Globalisation is yet to make its presence in the management schools in India even in a modest way. This is one challenge they ought to overcome.  Inter connection with other institutions such as banks, placement agencies, etc., is also a problem area.

 

Also Read
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Stay tuned to www.bschool.careers360.com for more news and special interviews with B-school directors.

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