Why BBA is a winning proposition at UG level?
Ashish Jha, 04 Jun 2014

After your 10+2 exams, your immediate focus shifts to choosing a professional course that may help realize your dream career. While career options in engineering, medicine, commerce and science generally dominate students’ choice after their higher secondary education, management programmes such as BBA, BMS, and BBS at undergraduate level also present lucrative career options in the world of business and corporate management.

Bachelor of Business Administration (BBA) and related programmes at UG level offer a comprehensive understanding of business environment and management functions. These courses also helps student to learn leadership qualities and develops their problem solving abilities which are much required in today’s competitive and complex business environment.

Careers360 brings you strong reasons why you should choose BBA programmes after your 12th.


Offering early opportunity for acquiring Professional skills:


BBA programmes help you acquire management skills at very early stage. Just after your 12th course, it brings you closer to the world of management and helps you grasp knowledge of making business decision like a leader. If you wish to become an entrepreneur, it also helps you think more precisely on different aspects of running a business. It helps you build tactical skills and develop strategic thinking.


3-year programme gives more academic years to learn basic management  


The undergraduate management programmes gives you a minimum of three years to learn basic management theories comprehensively. The topics covered during the programme range from business economics, accounting principles, finance and marketing management, to business law, and computer fundamentals, etc. These courses under a BBA programme help develop a holistic approach towards management.


An industry fit programme for mass managerial position


The BBA programs are also an industry-fit as companies look for BBA graduates for their mass managerial openings at entry-level jobs. An MBA, for them is overkill for the job they offer. The positions which BBA graduates fit into includes Cost estimator, Loss prevention manager, Sale manager, Security officer and Operation manager, supply chain managers etc.


Makes one financially independent with a lesser investment compared to other MBA:


If you wish to pursue your career in management, the BBA programmes offer you an opportunity to enter the working environment early in your age, hence making you financially independent also. Further pursuing an MBA after your graduation in any other stream makes it more expensive proposition than your BBA programs.


Also, the return on investment (ROI) also counts in favour of BBA. While MBAs spend five years after their class 12 exams, it takes only three year for BBAs to enter the job market.


Develops a management focused approach from the very beginning:


The BBA programme helps you develop management focused approach from the very beginning of you career. Thus you don’t need to unlearn many things which otherwise you do while pursuing MBA after your graduation from other streams. As a fresher, your capability to learn is also better as you catch everything very quickly.


Early work-ex brings in-depth insight into application of theories during higher studies:


As BBA programmes helps you enter the corporate world at a tender age, your dream of pursuing higher studies can be more beneficial as you can enter an MBA programme with a good industry experience and insight in management domain. Your management insight while working post-BBA develops depth on application of management theories that your learn during MBA.


Why you may still shun your BBA opportunity?

Despite so many advantages of doing a BBA, you may still shun this opportunity if you are not determined on your career path. If you are not yet sure on management becoming your definitive career choice after your graduation, you need to give a second thought to your BBA plan.

Also, despite choosing other streams at UG level, your dream for corporate role and managerial position may come true as you can enter the domain after pursuing an MBA degree after your graduation from any other stream.

Stay tuned to bschool.careers360 for more news and feature articles on BBA programmes in India.

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