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What after MBA in Marketing - Marketing is the art of selling or promoting products and services. It is a channel through which market trends and consumer needs are connected. MBA in marketing refers to the study of sales and marketing. From consumer needs, customer satisfaction, and product promotion, an MBA in marketing covers all the aspects. It also includes teaching brand management, retail management, digital marketing, consumer and sales management, sales and distribution management, and much more.
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Every business school worth its salt has Marketing and Sales as one of the top Specializations that is offered. Among the top B schools in the country which have excellent programs/specializations in Marketing include IIM Ahmedabad, IIM Bangalore, IIM Calcutta, SP Jain Institute of Management and Research (SPJIMR), XLRI Jamshedpur, and Faculty of Management Studies (FMS) Delhi. The graduates from these top B schools have both technical and soft skills required for a career in marketing.
The average salaries of graduates from these institutes fall in the bracket of Rs 15 lacs to Rs 25 lacs! Apart from these tier 1 institutes, there are at least another top 50 colleges which offer the specialization in Marketing and the graduates get salaries upwards of Rs 10 lacs even from the 50th ranked MBA college! What after MBA in marketing refers to the high professional marketing jobs after MBA in various MNCs.
A vast field like marketing has opportunities and scopes which not only increase salary but also career growth as well. To get into the top universities, one must qualify under a few criteria.
The candidate must have a Bachelor’s degree from a recognized institution
The candidate must have a 50% aggregate or total marks depending on the B school one is applying to
The candidate must have qualifies in competitive entrance exams such as CAT, XAT, GMAT, SNAP, etc
If a student falls under the SC/ ST/ OBC category, they are given some concession which varies in B schools. The candidate must check this status on the B school website before applying.
Candidates must ensure to apply for entrance exams before the deadline, which will be mentioned on the website of the exam conductors.
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The course structure of an MBA in Marketing ensures to wholesomely impart all there is to teach to a marketing student. A student must complete core subjects after which she is allowed to take up elective courses. But a few students after passing students may confuse for what to do after MBA in Marketing. This varies from B school to B school. Some of the common core subjects of MBA in Marketing are:-
Business Statistics
Digital Marketing
Marketing Management
Consumer and Brand Insight Strategy
Salesforce Management
Marketing Research
International Marketing
Management Information Systems
Retail Management
Service Marketing
Marketing in emerging countries
Business - to Business Marketing
Marketing Decision Models
Strategic Marketing
Rural Marketing
Market Planning
These courses after MBA marketing train the graduates to learn the current market trends and relevant marketing knowledge theoretically and practically. Such a kind of exposure enables students to take up high-paying jobs after MBA at a higher level of the corporate hierarchy right after graduation.
The jobs that an MBA Marketing graduate can do fall under the categories. One could get into various industries and agencies such as advertising, banking, consultancy, tourism, and even entertainment. The job positions that one could hold are:-
Retail Marketer
Marketing Manager
Brand Manager
Sales Manager
Business Development Executive
Digital Marketer
Market Research Analyst
Public Relations Manager
Marketing Field Executive
Asset Manager
Media Manager
Product Manager
The salaries of these jobs are between Rs 10 lakhs to Rs 30 lakhs per annum. The graduates tend to also have positive career growth in their chosen marketing field.
A student has the ability to take up parallel job opportunities after an MBA in Marketing no matter what their undergraduate studies have been. The student can completely forgo their undergraduate studies and take up jobs in marketing while pursuing their dream career.
The top graduates are known to have landed jobs in top tier companies such as:-
Hindustan Unilever
Proctor and Gamble
Nestle
Amazon
Flipkart
Apple
Samsung
Johnson & Johnson
Byju’s
Zomato
Swiggy
Xiaomi
Adidas
Nike and Many more
These graduates further take up higher marketing or management positions in their respective firms. The exposure that they receive during their work also increases their networking capacity, making them ideal marketing and management candidates internationally as well.
MBA in Marketing Graduates can even take up entrepreneurial opportunities and set up their own businesses. Since their forte is marketing, they can create business opportunities in marketing through their extensive network. They can even become private marketing consultants if they wish for their entrepreneurial experience.
In India, graduates can also take up jobs with the government. These graduates have thriving opportunities with the State Bank of India, Indian Pharmacopoeia Commission Recruitment, and even Solar Energy Corporation of India. The salaries start from Rs 7 lakhs and increase as time spent on work and experience of the graduate increases as well. The student can even end up landing top managerial jobs within the government jobs as well.
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Graduates also have high scope for continued education after the completion of their MBA. Some can even take up part-time studies while doing their jobs. However, students must look up the particular university or college website for this before applying for the courses. Some of the study options that MBA marketing graduates have are:-
Second MBA from an International Business School
Certified in Production and Inventory Management (CPIM)
Chartered Financial Analyst
Financial Risk Manager (FRM) Examination
One can even take up a Ph.D. course after MBA in Marketing and research on the topic that interests them the most.
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An MBA in Marketing gives scope for graduates to pursue careers in the direct lines of production or sales and marketing. This is the conventional career path. Some can even choose to forgo the most chosen path and take up unconventional career paths such as architecture management.
Graduates can even take up market research positions and marketing positions in the healthcare sector. All in all, a graduate can have promising careers in both conventional and unconventional jobs.
Hello aspirant,
As the score is accepted by 21 IIMs, other prestigious B-schools, and 1,300 MBA colleges in India, CAT 2025, a business aptitude test that evaluates candidates on quantitative aptitude, data interpretation, logical reasoning, verbal ability, and reading comprehension, will most likely take place on November 30, 2025, with an official announcement making the announcement by July 30, 2025.
For more information, you can visit our site through the following link:
https://bschool.careers360.com/articles/cat-2025
Thank you
Hope it helps you
The student cannot join the postgraduate MA program directly in the second year of the MA after completing the MBA.
Universities generally expect students to begin the first year of a masters' program even though they had qualifications at the level of a bachelor's degree. The university's curriculum along with the courses are planned to give an in-depth knowledge of the subjects.
But you could opt for:
Postgraduate Studies:
Research Career: In case research interests you, then you can pursue a Ph.D. in your specific interest.
Specialized Master's Programs: Find any specific master's course that supports the career goal.
Professional Certifications:
Make a professional certification in CFA, CA, or FRM to enhance the professional skills and better opportunities in the career field.
Job Entry via MBA
After gaining an MBA from a renowned institution, it's possible to get entry into the corporate world where the diversity in the career field is assured.
In the end, it would depend on what you would like and what you are particularly interested in. It will be better if you take a suggestion from your academic advisor or career counselor.
Hello Pratik,
If your family income exceeds 8 LPA, it will affect your eligibility for the NC-OBC category under the CAT reservation rules. The NC-OBC category requires that the family income should be below 8 LPA to qualify. If you anticipate that your income will exceed this threshold, you should update your status and notify the CAT authorities .
Here's what you can do:
Email the CAT authorities
: Inform them about the potential change in your income status and request to be considered under the
General
category, if applicable. You should do this before the examination or any further processing, as your eligibility for the OBC category depends on the income criteria.
Documents and Proof
: Make sure you have a valid
OBC certificate
and any relevant documentation regarding your family income, in case they require verification. Also, be aware that if your income exceeds 8 LPA, you might need to apply under the
General
category, as the OBC-NC reservation is no longer applicable.
General Category Consideration : If your application is accepted as General, you will be evaluated based on the General category criteria, including cutoffs and ranking.
To summarize, notifying the CAT authorities is the correct approach to avoid discrepancies later, and if your income is above the threshold, you will be treated as a General candidate for the admissions process.
For more details about CAT exam you can check out an article by Careers360 whose link is given below:
Link: https://bschool.careers360.com/exams/cat
I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.
Thank you and wishing you all the best for your bright future.
Hi Shreya ,
Having a tattoo on your wrist should not create a problem during the CAT exam as long as it does not contain any content that violates exam rules , such as communication-related symbols , unauthorised messages or any text resembling formulas or answers .
For a safe side , it is recommended :
1. Inform the Invigilators : Let them know about your tattoo during the identification check , so there are no misunderstandings .
2. Follow the Guidelines : Ensure you follow all instructions regarding permissible items and dress code on the exam day .
Hope this helps you .
ALL THE BEST .
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A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
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