What after MBA in Marketing - Marketing is the art of selling or promoting products and services. It is a channel through which market trends and consumer needs are connected. MBA in marketing refers to the study of sales and marketing. From consumer needs, customer satisfaction, and product promotion, an MBA in marketing covers all the aspects. It also includes teaching brand management, retail management, digital marketing, consumer and sales management, sales and distribution management, and much more.
Every business school worth its salt has Marketing and Sales as one of the top Specializations that is offered. Among the top B schools in the country which have excellent programs/specializations in Marketing include IIM Ahmedabad, IIM Bangalore, IIM Calcutta, SP Jain Institute of Management and Research (SPJIMR), XLRI Jamshedpur, and Faculty of Management Studies (FMS) Delhi. The graduates from these top B schools have both technical and soft skills required for a career in marketing.
The average salaries of graduates from these institutes fall in the bracket of Rs 15 lacs to Rs 25 lacs! Apart from these tier 1 institutes, there are at least another top 50 colleges which offer the specialization in Marketing and the graduates get salaries upwards of Rs 10 lacs even from the 50th ranked MBA college! What after MBA in marketing refers to the high professional marketing jobs after MBA in various MNCs.
A vast field like marketing has opportunities and scopes which not only increase salary but also career growth as well. To get into the top universities, one must qualify under a few criteria.
The candidate must have a Bachelor’s degree from a recognized institution
The candidate must have a 50% aggregate or total marks depending on the B school one is applying to
The candidate must have qualifies in competitive entrance exams such as CAT, XAT, GMAT, SNAP, etc
If a student falls under the SC/ ST/ OBC category, they are given some concession which varies in B schools. The candidate must check this status on the B school website before applying.
Candidates must ensure to apply for entrance exams before the deadline, which will be mentioned on the website of the exam conductors.
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The course structure of an MBA in Marketing ensures to wholesomely impart all there is to teach to a marketing student. A student must complete core subjects after which she is allowed to take up elective courses. But a few students after passing students may confuse for what to do after MBA in Marketing. This varies from B school to B school. Some of the common core subjects of MBA in Marketing are:-
Business Statistics
Digital Marketing
Marketing Management
Consumer and Brand Insight Strategy
Salesforce Management
Marketing Research
International Marketing
Management Information Systems
Retail Management
Service Marketing
Marketing in emerging countries
Business - to Business Marketing
Marketing Decision Models
Strategic Marketing
Rural Marketing
Market Planning
These courses after MBA marketing train the graduates to learn the current market trends and relevant marketing knowledge theoretically and practically. Such a kind of exposure enables students to take up high-paying jobs after MBA at a higher level of the corporate hierarchy right after graduation.
The jobs that an MBA Marketing graduate can do fall under the categories. One could get into various industries and agencies such as advertising, banking, consultancy, tourism, and even entertainment. The job positions that one could hold are:-
Retail Marketer
Marketing Manager
Brand Manager
Sales Manager
Business Development Executive
Digital Marketer
Market Research Analyst
Public Relations Manager
Marketing Field Executive
Asset Manager
Media Manager
Product Manager
The salaries of these jobs are between Rs 10 lakhs to Rs 30 lakhs per annum. The graduates tend to also have positive career growth in their chosen marketing field.
A student has the ability to take up parallel job opportunities after an MBA in Marketing no matter what their undergraduate studies have been. The student can completely forgo their undergraduate studies and take up jobs in marketing while pursuing their dream career.
The top graduates are known to have landed jobs in top tier companies such as:-
Hindustan Unilever
Proctor and Gamble
Nestle
Amazon
Flipkart
Apple
Samsung
Johnson & Johnson
Byju’s
Zomato
Swiggy
Xiaomi
Adidas
Nike and Many more
These graduates further take up higher marketing or management positions in their respective firms. The exposure that they receive during their work also increases their networking capacity, making them ideal marketing and management candidates internationally as well.
MBA in Marketing Graduates can even take up entrepreneurial opportunities and set up their own businesses. Since their forte is marketing, they can create business opportunities in marketing through their extensive network. They can even become private marketing consultants if they wish for their entrepreneurial experience.
In India, graduates can also take up jobs with the government. These graduates have thriving opportunities with the State Bank of India, Indian Pharmacopoeia Commission Recruitment, and even Solar Energy Corporation of India. The salaries start from Rs 7 lakhs and increase as time spent on work and experience of the graduate increases as well. The student can even end up landing top managerial jobs within the government jobs as well.
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Graduates also have high scope for continued education after the completion of their MBA. Some can even take up part-time studies while doing their jobs. However, students must look up the particular university or college website for this before applying for the courses. Some of the study options that MBA marketing graduates have are:-
Second MBA from an International Business School
Certified in Production and Inventory Management (CPIM)
Chartered Financial Analyst
Financial Risk Manager (FRM) Examination
One can even take up a Ph.D. course after MBA in Marketing and research on the topic that interests them the most.
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An MBA in Marketing gives scope for graduates to pursue careers in the direct lines of production or sales and marketing. This is the conventional career path. Some can even choose to forgo the most chosen path and take up unconventional career paths such as architecture management.
Graduates can even take up market research positions and marketing positions in the healthcare sector. All in all, a graduate can have promising careers in both conventional and unconventional jobs.
On Question asked by student community
Yes, you can fill the CAT form even if you currently have a backlog. CAT eligibility requires you to be in your final year of graduation or already graduated backlogs don’t stop you from applying.
While filling the form:
Enter the aggregate percentage/CGPA of marks you have obtained up to the latest semester for which results are declared (in your case till 4th semester).
There will be an option to mention that you have a backlog.
If you clear the backlog later, you’ll just need to show the updated marks during admission.
Hello Aspirant,
Yes, you can apply for the CAT exam as a final-year student. You must declare your backlog on the online application form. You do not write about it on the final-year student certificate; that document is to certify your enrollment status. You must clear all backlogs before the final admission process to any MBA college.
Hello,
Thank you for your question!
KL- MAT syllabus: Quantitative Aptitude, Reasoning, English/Verbal Ability, and General Awareness (similar to MAT/CMAT pattern).
CAT scores are valid in many private universities including KL University, but always check the year’s admission notification.
CAT vs other exams: CAT is toughest (IIMs + top B-schools), while MAT/CMAT/ATMA are relatively easier and accepted by many mid-level private universities.
Hello it will clear your doubt!
Hello Aspirant,
I saw a cat. The cat found an old map inside a drawer of the king's palace.
Here's why:
"a cat": It's the first time we mention the cat, so it's indefinite.
"The cat": Now we're talking about that specific cat we just mentioned, so it's definite.
"an old map": It's the first time we mention a map, and "old" starts with a vowel sound, so "an."
"a drawer": It's one of possibly many drawers, not a specific one known to us yet.
"the king's palace": This is a specific, unique place, so "the."
Hello Kapish
You can find the last 5 year questions of DILR for CAT at Careers360 website. Moreover, you can find the previous year papers of all the subjects i.e. DILR, Quants and VARC. I am attaching the link through which you would be able to access the same.
Here's the link:
CAT Previous Year Papers by CAREERS360
Sample paper of DILR:
CAT Sample Paper (DILR) by CAREERS360
Thank You!!!
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