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What after MBA in Marketing: Top Recruiters, Job Opportunities, Scope, Salaries
Edited By Team Careers360 | Updated on Aug 19, 2023 04:45 PM IST | #CAT
What after MBA in Marketing - Marketing is the art of selling or promoting products and services. It is a channel through which market trends and consumer needs are connected. MBA in marketing refers to the study of sales and marketing. From consumer needs, customer satisfaction, and product promotion, an MBA in marketing covers all the aspects. It also includes teaching brand management, retail management, digital marketing, consumer and sales management, sales and distribution management, and much more.
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What after MBA in Marketing
Every business school worth its salt has Marketing and Sales as one of the top Specializations that is offered. Among the top B schools in the country which have excellent programs/specializations in Marketing include IIM Ahmedabad, IIM Bangalore, IIM Calcutta, SP Jain Institute of Management and Research (SPJIMR), XLRI Jamshedpur, and Faculty of Management Studies (FMS) Delhi. The graduates from these top B schools have both technical and soft skills required for a career in marketing.
The average salaries of graduates from these institutes fall in the bracket of Rs 15 lacs to Rs 25 lacs! Apart from these tier 1 institutes, there are at least another top 50 colleges which offer the specialization in Marketing and the graduates get salaries upwards of Rs 10 lacs even from the 50th ranked MBA college! What after MBA in marketing refers to the high professional marketing jobs after MBA in various MNCs.
Eligibility Criteria and Course Structure
A vast field like marketing has opportunities and scopes which not only increase salary but also career growth as well. To get into the top universities, one must qualify under a few criteria.
The candidate must have a Bachelor’s degree from a recognized institution
The candidate must have a 50% aggregate or total marks depending on the B school one is applying to
The candidate must have qualifies in competitive entrance exams such as CAT, XAT, GMAT, SNAP, etc
If a student falls under the SC/ ST/ OBC category, they are given some concession which varies in B schools. The candidate must check this status on the B school website before applying.
Candidates must ensure to apply for entrance exams before the deadline, which will be mentioned on the website of the exam conductors.
Also Check:
The course structure of an MBA in Marketing ensures to wholesomely impart all there is to teach to a marketing student. A student must complete core subjects after which she is allowed to take up elective courses. But a few students after passing students may confuse for what to do after MBA in Marketing. This varies from B school to B school. Some of the common core subjects of MBA in Marketing are:-
Business Statistics
Digital Marketing
Marketing Management
Consumer and Brand Insight Strategy
Salesforce Management
Marketing Research
International Marketing
Management Information Systems
Retail Management
Service Marketing
Marketing in emerging countries
Business - to Business Marketing
Marketing Decision Models
Strategic Marketing
Rural Marketing
Market Planning
These courses after MBA marketing train the graduates to learn the current market trends and relevant marketing knowledge theoretically and practically. Such a kind of exposure enables students to take up high-paying jobs after MBA at a higher level of the corporate hierarchy right after graduation.
Top Colleges in India offering MBA
Jobs after MBA in Marketing
The jobs that an MBA Marketing graduate can do fall under the categories. One could get into various industries and agencies such as advertising, banking, consultancy, tourism, and even entertainment. The job positions that one could hold are:-
Retail Marketer
Marketing Manager
Brand Manager
Sales Manager
Business Development Executive
Digital Marketer
Market Research Analyst
Public Relations Manager
Marketing Field Executive
Asset Manager
Media Manager
Product Manager
The salaries of these jobs are between Rs 10 lakhs to Rs 30 lakhs per annum. The graduates tend to also have positive career growth in their chosen marketing field.
A student has the ability to take up parallel job opportunities after an MBA in Marketing no matter what their undergraduate studies have been. The student can completely forgo their undergraduate studies and take up jobs in marketing while pursuing their dream career.
The top graduates are known to have landed jobs in top tier companies such as:-
Hindustan Unilever
Proctor and Gamble
Nestle
Google
Facebook
Amazon
Flipkart
Apple
Samsung
Johnson & Johnson
Byju’s
Zomato
Swiggy
Xiaomi
Adidas
Nike and Many more
These graduates further take up higher marketing or management positions in their respective firms. The exposure that they receive during their work also increases their networking capacity, making them ideal marketing and management candidates internationally as well.
MBA in Marketing Graduates can even take up entrepreneurial opportunities and set up their own businesses. Since their forte is marketing, they can create business opportunities in marketing through their extensive network. They can even become private marketing consultants if they wish for their entrepreneurial experience.
In India, graduates can also take up jobs with the government. These graduates have thriving opportunities with the State Bank of India, Indian Pharmacopoeia Commission Recruitment, and even Solar Energy Corporation of India. The salaries start from Rs 7 lakhs and increase as time spent on work and experience of the graduate increases as well. The student can even end up landing top managerial jobs within the government jobs as well.
Also check;
Study after MBA in Marketing
Graduates also have high scope for continued education after the completion of their MBA. Some can even take up part-time studies while doing their jobs. However, students must look up the particular university or college website for this before applying for the courses. Some of the study options that MBA marketing graduates have are:-
Second MBA from an International Business School
Certified in Production and Inventory Management (CPIM)
Chartered Financial Analyst
Financial Risk Manager (FRM) Examination
One can even take up a Ph.D. course after MBA in Marketing and research on the topic that interests them the most.
Know more about;
Career after MBA in marketing
An MBA in Marketing gives scope for graduates to pursue careers in the direct lines of production or sales and marketing. This is the conventional career path. Some can even choose to forgo the most chosen path and take up unconventional career paths such as architecture management.
Graduates can even take up market research positions and marketing positions in the healthcare sector. All in all, a graduate can have promising careers in both conventional and unconventional jobs.
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Questions related to CAT
Have a question related to CAT ?
Although, it's very unlikely that you will secure a seat in top ABM with CAT 67 percentile. Here's is a breakdown to your question:
· CAT Percentile vs. Score: A CAT score of 67 typically translates to a percentile in the range of 90-95 percentile based on the provided data from previous years. While this is a decent score overall, it falls short of the cutoffs for most top-tier ABM programs.
· Cutoffs for Top ABM Institutes:
- IIM Lucknow: For their PGP-ABM program, the qualifying CAT cutoff for the general category is around 85 percentile . However, the actual cutoff for shortlisting for the Written Ability Test (WAT) and Personal Interview (PI) stages is likely to be higher.
- IIM Ahmedabad: While they also offer an ABM program (PGP-FABM), their minimum qualifying CAT cutoff is around 80 percentile , but the final admission cutoffs are usually much higher, often in the 99+ percentile range for general candidates.
- MANAGE (National Institute of Agricultural Extension Management): Their cutoff in CAT percentile has been around 70 for the general category in recent years. With a 67 percentile, you might have a slim chance here, but it's still competitive.
- CCS NIAM (National Institute of Agricultural Marketing, Jaipur): They consider CAT scores with a significant weightage (30-51% in their selection criteria). While they don't explicitly state a cutoff, it's reasonable to assume it would be higher than 67 percentile for a good chance of admission.
· Overall Good CAT Score: Generally, a CAT percentile of 90 and above is considered a good score for securing admission to decent MBA programs in India. For top-tier institutes, a percentile of 95 and above is often preferred.
· MBA Colleges Accepting 60-70 Percentile: While there are MBA colleges that accept CAT scores in the 60-70 percentile range, these are generally not the top-ranked or most sought-after ABM programs. The focus of those lists is on general MBA programs, not specifically ABM.
While securing a seat in ABM can be tough, you can research about other colleges, consider other examinations, to improve your application profile.
You Got This !
Aman Kar 16 April,2025
Hello,
achieving a 99.99 pecentile in the CAT exam significantly enhances your prospects for admission to JBIMS, which evaluates candidates using an application rating(AR) score, which includes
-entrance exam score (CAT/MH-CET/CMAT) : 60% weightage
-Past Academic Record (PAR) : 15% weightage (https://cracku.in/colleges/jbims/admission-process/?utm_source=chatgpt.com)
-Extra-curricular Activities/Work Experience : 20% weightage (https://jbims.edu/uploads/announcement/Revised_M_Sc__Finance_Admission_Procedure_Batch_2024-26.pdf?utm_source=chatgpt.com)
-Diversity (Academic/Gender): 5% weightage
while ahigh CAT percentile is crucial, a lower academic record may impact your overall AR score. Nonetheless, exceptional performance in other areas, such as entrance exams and extracurricular activities, can help offset weaker academic credentials. it's advisable to review JBIMS's detailed admission criteria and consider strengthening other aspects of your application to enhance your chances
Riya Dhoot 10 April,2025
To find the 2024 MHT CET answer key, you'll need to check the official Maharashtra State Common Entrance Test Cell website. This is the primary source for all official announcements and documents related to the MHT CET exam. After the exam concludes, the CET Cell typically releases a provisional answer key.
Once released, the provisional answer key will likely be available as a downloadable PDF file. You'll need to navigate to the official website, look for the MHT CET section, and find the link related to the answer key. This link might be labelled "MHT CET 2024 Answer Key" or something similar.
After downloading the answer key, you can compare your responses with the official answers. If you find any discrepancies or have objections, the CET Cell usually provides a window for raising objections. You'll likely need to pay a specified fee for each objection raised. The official website will provide instructions on how to submit your objections, which may involve logging into your candidate portal and following the provided steps.
Finally, after considering all objections, the CET Cell will publish a final answer key. This final version is considered definitive, and the MHT CET results will be based on it. Keep an eye on the official website for all updates and announcements regarding the 2024 answer key.
I hope this helps.
SUKRITI GUPTA 13 April,2025
Greetings! Here's a detailed response to your query
Okay, so you're a bit confused about what to put in those CAT, FMS, DSE, and IIFT forms regarding your 12th scores. Since you did CBSE, they usually only consider your final 12th standard marks.
Even though you did great in 11th, scoring 495 out of 500, for these entrance exam forms, they're specifically asking about your 12th board exam marks .You mentioned you got 400 out of 500 in 12th, which comes out to 80%.
Therefore, when filling out the forms for CAT, FMS, DSE, and IIFT, you should enter 80% as your 12th percentage. The aggregate of 11th and 12th isn't typically what they're looking for in these sections. They want to know how you performed in your final board exams. So, stick with the 80% from your 12th results. Good luck with your applications!
SUKRITI GUPTA 05 April,2025
Greetings! Here's a detailed response to your query:-
Determination of the best time to start the journey of CAT examination is based on individual factors like your current skill level, knowledge ,potential, learning pace and availability. To give yourself the best chance of success on the CAT exam , which usually takes place in November, it's advisable to begin studying between January and March of that same year. This 8 to 12-month preparation window is widely recommended by experts. But if you're managing your college along with the CAT preparations make sure you start from 2nd year onwards. It will hep you manage stress and you'll have ample amount of time to get along with the syllabus , pattern and various practice and mocks .
You'll be able to build a strong foundation in each sections and be able to know your strengths and weaknesses in different topics. The CAT syllabus is extensive, and early preparation allows for thorough coverage. Assess your learning speed and adjust your preparation timeline accordingly.
Essentially, while the ideal start time is subjective, beginning your CAT preparation well in advance is generally considered the most effective strategy for achieving optimal results.
SUKRITI GUPTA 01 April,2025
Popular CAT Questions
Directions for question :
M/s Deloitte Touche Tohmatsu Limited, one of the top four audit and accounting firms in the world with headquarters at London, UK, and with an operational presence in 153 countries, hires Management Trainees (MT) from all the premier management institutes of India thrice every year, in the months of January, May and September.
Each new group of Management Trainees (MT) have to go through a four month rigorous training schedule, after which they have to pass through a test consisting of a written assessment and a case-analysis. The top hundred ranked Management Trainees (MT) based on the performance in the test are confirmed as Management Executives (ME). The rest are given the opportunity of undergoing the training for four months one more time along with the next batch of Management Trainees (MT) and then passing through the subsequent test consisting of the written assessment and case-analysis. The Management Trainee (MT) who fails to get confirmed as a Management Executive (ME) the second time is fired.
The scatter-graph below depicts the number of Management Trainees (MT) at Deloitte taking the tests from January 2020 till May 2022, and the vis-à-vis hired Management Trainees (MT) at Deloitte who were fired :
It is also known that for the month of September 2019 at Deloitte, 96 hired Management Trainees (MT) failed to be confirmed as a Management Executive (ME) the first time, and that 36 hired Management Trainees (MT) were fired.
Question :
In which test did the minimum number of Management Trainees (MT) get confirmed as a Management Executive (ME) in the second attempt ?
Option: 1
September 2020
Option: 2
May 2021
Option: 3
January 2021
Option: 4
January 2022
Directions for question:
The bar-graph given below shows the foreign exchange reserves of Nepal (in million Rupees) from 2014 to 2021. Answer the following questions based on the graph :
Question:
What was the percentage increase (rounded to the nearest integer, if deemed necessary) in the foreign exchange reserves in 2020 over 2016 ?
Option: 1 None
Option: 2 None
Option: 3 None
Option: 4 None
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