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What after MBA in Marketing - Marketing is the art of selling or promoting products and services. It is a channel through which market trends and consumer needs are connected. MBA in marketing refers to the study of sales and marketing. From consumer needs, customer satisfaction, and product promotion, an MBA in marketing covers all the aspects. It also includes teaching brand management, retail management, digital marketing, consumer and sales management, sales and distribution management, and much more.
Every business school worth its salt has Marketing and Sales as one of the top Specializations that is offered. Among the top B schools in the country which have excellent programs/specializations in Marketing include IIM Ahmedabad, IIM Bangalore, IIM Calcutta, SP Jain Institute of Management and Research (SPJIMR), XLRI Jamshedpur, and Faculty of Management Studies (FMS) Delhi. The graduates from these top B schools have both technical and soft skills required for a career in marketing.
The average salaries of graduates from these institutes fall in the bracket of Rs 15 lacs to Rs 25 lacs! Apart from these tier 1 institutes, there are at least another top 50 colleges which offer the specialization in Marketing and the graduates get salaries upwards of Rs 10 lacs even from the 50th ranked MBA college! What after MBA in marketing refers to the high professional marketing jobs after MBA in various MNCs.
A vast field like marketing has opportunities and scopes which not only increase salary but also career growth as well. To get into the top universities, one must qualify under a few criteria.
The candidate must have a Bachelor’s degree from a recognized institution
The candidate must have a 50% aggregate or total marks depending on the B school one is applying to
The candidate must have qualifies in competitive entrance exams such as CAT, XAT, GMAT, SNAP, etc
If a student falls under the SC/ ST/ OBC category, they are given some concession which varies in B schools. The candidate must check this status on the B school website before applying.
Candidates must ensure to apply for entrance exams before the deadline, which will be mentioned on the website of the exam conductors.
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The course structure of an MBA in Marketing ensures to wholesomely impart all there is to teach to a marketing student. A student must complete core subjects after which she is allowed to take up elective courses. But a few students after passing students may confuse for what to do after MBA in Marketing. This varies from B school to B school. Some of the common core subjects of MBA in Marketing are:-
Business Statistics
Digital Marketing
Marketing Management
Consumer and Brand Insight Strategy
Salesforce Management
Marketing Research
International Marketing
Management Information Systems
Retail Management
Service Marketing
Marketing in emerging countries
Business - to Business Marketing
Marketing Decision Models
Strategic Marketing
Rural Marketing
Market Planning
These courses after MBA marketing train the graduates to learn the current market trends and relevant marketing knowledge theoretically and practically. Such a kind of exposure enables students to take up high-paying jobs after MBA at a higher level of the corporate hierarchy right after graduation.
The jobs that an MBA Marketing graduate can do fall under the categories. One could get into various industries and agencies such as advertising, banking, consultancy, tourism, and even entertainment. The job positions that one could hold are:-
Retail Marketer
Marketing Manager
Brand Manager
Sales Manager
Business Development Executive
Digital Marketer
Market Research Analyst
Public Relations Manager
Marketing Field Executive
Asset Manager
Media Manager
Product Manager
The salaries of these jobs are between Rs 10 lakhs to Rs 30 lakhs per annum. The graduates tend to also have positive career growth in their chosen marketing field.
A student has the ability to take up parallel job opportunities after an MBA in Marketing no matter what their undergraduate studies have been. The student can completely forgo their undergraduate studies and take up jobs in marketing while pursuing their dream career.
The top graduates are known to have landed jobs in top tier companies such as:-
Hindustan Unilever
Proctor and Gamble
Nestle
Amazon
Flipkart
Apple
Samsung
Johnson & Johnson
Byju’s
Zomato
Swiggy
Xiaomi
Adidas
Nike and Many more
These graduates further take up higher marketing or management positions in their respective firms. The exposure that they receive during their work also increases their networking capacity, making them ideal marketing and management candidates internationally as well.
MBA in Marketing Graduates can even take up entrepreneurial opportunities and set up their own businesses. Since their forte is marketing, they can create business opportunities in marketing through their extensive network. They can even become private marketing consultants if they wish for their entrepreneurial experience.
In India, graduates can also take up jobs with the government. These graduates have thriving opportunities with the State Bank of India, Indian Pharmacopoeia Commission Recruitment, and even Solar Energy Corporation of India. The salaries start from Rs 7 lakhs and increase as time spent on work and experience of the graduate increases as well. The student can even end up landing top managerial jobs within the government jobs as well.
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Graduates also have high scope for continued education after the completion of their MBA. Some can even take up part-time studies while doing their jobs. However, students must look up the particular university or college website for this before applying for the courses. Some of the study options that MBA marketing graduates have are:-
Second MBA from an International Business School
Certified in Production and Inventory Management (CPIM)
Chartered Financial Analyst
Financial Risk Manager (FRM) Examination
One can even take up a Ph.D. course after MBA in Marketing and research on the topic that interests them the most.
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An MBA in Marketing gives scope for graduates to pursue careers in the direct lines of production or sales and marketing. This is the conventional career path. Some can even choose to forgo the most chosen path and take up unconventional career paths such as architecture management.
Graduates can even take up market research positions and marketing positions in the healthcare sector. All in all, a graduate can have promising careers in both conventional and unconventional jobs.
With a 65 percentile in CAT, getting admission to USMS (Guru Gobind Singh Indraprastha University) may be difficult, as its cutoff is usually 75-85 percentile or higher for the general category.
However, you can consider other good MBA colleges that accept 60-70 percentile in CAT, such as:
Christ University, Bangalore
Institute of Public Enterprise, Hyderabad
Amrita School of Business, Kochi
PES University, Bangalore
KIIT School of Management, Bhubaneswar
Rajagiri Centre for Business Studies, Kochi
Army Institute of Management, Kolkata
Research their admission criteria, placements, and faculty to choose the best fit.
Hello
With a 65 percentile in CAT , USMS (GGSIPU) admission is difficult as its cutoffs are usually higher. However, you can explore private and tier-2/tier-3 MBA colleges that accept lower CAT scores.
Options to Consider:
1. Private MBA Colleges :
Amity University, Noida
LPU (Lovely Professional University)
Alliance University, Bangalore
Christ University, Bangalore
Apeejay School of Management, Delhi
2. B-Schools Accepting Lower CAT Percentile :
BIMTECH (PGDM-Retail/IB/Insurance)
XIME Bangalore
ITM Navi Mumbai
IPE Hyderabad
Jaipuria Institute of Management
3. Other Entrance Exams :
Appear for MAT, CMAT, XAT (low percentile accepted by some colleges)
Consider state-level exams like MAH CET, KMAT or TANCET .
Hope this gives you the clarity you need.
Hello there,
With your
academic profile (General, Male, Non-Engineer)
, you should
target MBA colleges that focus more on CAT percentile than past academics.
Target Colleges & Minimum CAT Percentile:
You
can
get a good MBA college with
strategic applications
and
high CAT/XAT percentile.
I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.
Thank you and wishing you all the best for your bright future.
Hi,
As per your given JEE Main percentile which is 88.34 in the SC Category, Your Predicted JEE MAINS 2025 rank may range between 147086 - 170102.
Based on the previous year analysis, According to your JEE MAINS percentile and category you have less possibility of getting a seat for admission in NIT Surathkal.
Some of the other colleges in which you have chances to get admission includes:
You can predict more colleges using the JEE MAINS 2025 college predictor tool.
Hope this information will help you
With your academic background, you have a good chance of getting into some of the top IIMs. Here's a breakdown of your profile:
- Class 10:91.6% - Excellent!
- Class 12:66% - Average, but not a deal-breaker
- B.Tech Computer Science: 8.4 CGPA - Very good!
Assuming you score well in CAT , here are some IIMs you might have a good chance of getting into:
- IIM Ahmedabad: Although the qualifying CAT cut off is 85 percentile, the final cut off typically goes up to 99-100 percentile.With a good CAT score, you might be considered.
- IIM Kozhikode: The CAT cut off for IIM Kozhikode is typically around 95-98 percentile. Your academic profile and a good CAT score might make you a competitive candidate.
- IIM Indore:The CAT cut off for IIM Indore is typically around 90-95 percentile. With a good CAT score and your academic background, you might have a chance.
Keep in mind that CAT cut offs can vary from year to year, and other factors like work experience, extracurricular activities, and personal interviews also play a significant role in the admission process.
To increase your chances, focus on scoring well in CAT, and make sure you have a strong overall profile.
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
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