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What after MBA in Marketing - Marketing is the art of selling or promoting products and services. It is a channel through which market trends and consumer needs are connected. MBA in marketing refers to the study of sales and marketing. From consumer needs, customer satisfaction, and product promotion, an MBA in marketing covers all the aspects. It also includes teaching brand management, retail management, digital marketing, consumer and sales management, sales and distribution management, and much more.
For the CAT exam registration 2025, candidates should keep ready the scanned copies of a passport size photograph, signature, and category certificates, along with all educational details and work experience.
Every business school worth its salt has Marketing and Sales as one of the top Specializations that is offered. Among the top B schools in the country which have excellent programs/specializations in Marketing include IIM Ahmedabad, IIM Bangalore, IIM Calcutta, SP Jain Institute of Management and Research (SPJIMR), XLRI Jamshedpur, and Faculty of Management Studies (FMS) Delhi. The graduates from these top B schools have both technical and soft skills required for a career in marketing.
The average salaries of graduates from these institutes fall in the bracket of Rs 15 lacs to Rs 25 lacs! Apart from these tier 1 institutes, there are at least another top 50 colleges which offer the specialization in Marketing and the graduates get salaries upwards of Rs 10 lacs even from the 50th ranked MBA college! What after MBA in marketing refers to the high professional marketing jobs after MBA in various MNCs.
A vast field like marketing has opportunities and scopes which not only increase salary but also career growth as well. To get into the top universities, one must qualify under a few criteria.
The candidate must have a Bachelor’s degree from a recognized institution
The candidate must have a 50% aggregate or total marks depending on the B school one is applying to
The candidate must have qualifies in competitive entrance exams such as CAT, XAT, GMAT, SNAP, etc
If a student falls under the SC/ ST/ OBC category, they are given some concession which varies in B schools. The candidate must check this status on the B school website before applying.
Candidates must ensure to apply for entrance exams before the deadline, which will be mentioned on the website of the exam conductors.
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The course structure of an MBA in Marketing ensures to wholesomely impart all there is to teach to a marketing student. A student must complete core subjects after which she is allowed to take up elective courses. But a few students after passing students may confuse for what to do after MBA in Marketing. This varies from B school to B school. Some of the common core subjects of MBA in Marketing are:-
Business Statistics
Digital Marketing
Marketing Management
Consumer and Brand Insight Strategy
Salesforce Management
Marketing Research
International Marketing
Management Information Systems
Retail Management
Service Marketing
Marketing in emerging countries
Business - to Business Marketing
Marketing Decision Models
Strategic Marketing
Rural Marketing
Market Planning
These courses after MBA marketing train the graduates to learn the current market trends and relevant marketing knowledge theoretically and practically. Such a kind of exposure enables students to take up high-paying jobs after MBA at a higher level of the corporate hierarchy right after graduation.
The jobs that an MBA Marketing graduate can do fall under the categories. One could get into various industries and agencies such as advertising, banking, consultancy, tourism, and even entertainment. The job positions that one could hold are:-
Retail Marketer
Marketing Manager
Brand Manager
Sales Manager
Business Development Executive
Digital Marketer
Market Research Analyst
Public Relations Manager
Marketing Field Executive
Asset Manager
Media Manager
Product Manager
The salaries of these jobs are between Rs 10 lakhs to Rs 30 lakhs per annum. The graduates tend to also have positive career growth in their chosen marketing field.
A student has the ability to take up parallel job opportunities after an MBA in Marketing no matter what their undergraduate studies have been. The student can completely forgo their undergraduate studies and take up jobs in marketing while pursuing their dream career.
The top graduates are known to have landed jobs in top tier companies such as:-
Hindustan Unilever
Proctor and Gamble
Nestle
Amazon
Flipkart
Apple
Samsung
Johnson & Johnson
Byju’s
Zomato
Swiggy
Xiaomi
Adidas
Nike and Many more
These graduates further take up higher marketing or management positions in their respective firms. The exposure that they receive during their work also increases their networking capacity, making them ideal marketing and management candidates internationally as well.
MBA in Marketing Graduates can even take up entrepreneurial opportunities and set up their own businesses. Since their forte is marketing, they can create business opportunities in marketing through their extensive network. They can even become private marketing consultants if they wish for their entrepreneurial experience.
In India, graduates can also take up jobs with the government. These graduates have thriving opportunities with the State Bank of India, Indian Pharmacopoeia Commission Recruitment, and even Solar Energy Corporation of India. The salaries start from Rs 7 lakhs and increase as time spent on work and experience of the graduate increases as well. The student can even end up landing top managerial jobs within the government jobs as well.
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Graduates also have high scope for continued education after the completion of their MBA. Some can even take up part-time studies while doing their jobs. However, students must look up the particular university or college website for this before applying for the courses. Some of the study options that MBA marketing graduates have are:-
Second MBA from an International Business School
Certified in Production and Inventory Management (CPIM)
Chartered Financial Analyst
Financial Risk Manager (FRM) Examination
One can even take up a Ph.D. course after MBA in Marketing and research on the topic that interests them the most.
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An MBA in Marketing gives scope for graduates to pursue careers in the direct lines of production or sales and marketing. This is the conventional career path. Some can even choose to forgo the most chosen path and take up unconventional career paths such as architecture management.
Graduates can even take up market research positions and marketing positions in the healthcare sector. All in all, a graduate can have promising careers in both conventional and unconventional jobs.
Hello Aspirant,
Yes, if your caste is listed under Central OBC and you come under the category of Non-Creamy Layer, then you shall be eligible for the OBC-NCL reservation in the CAT exam and IIM admissions, irrespective of its being categorized as OEC in Kerala. Remember to get a valid OBC-NCL certificate obtained as per the format prescribed by the Government of India.
Hey Vijay:)
Thanks for reaching out!
OEC,(Other Eligible Communities) is a state-specific reservation category used in Kerala,and it is not recognised as a separate category in central-level exams like the CAT.
For Central govt exams candidates must choose from the recognised categories: General,SC,ST,OBC-NCL,EWS or PwD.If your community is listed under OEC-SC or OEC-ST in Kerala,you should check whether it falls under SC or ST in the central list and apply accordingly.
Similarly,If your OEC community is in the central OBC list and you meet the non-creamy layer(NCL)rules,you can apply as OBC-NCL, otherwise you need to apply under the general category.
You can verify caste's status in the central list on the National Commission for Backward Classes (NCBC) website.
Hope this clears your doubt!
You can easily get CAT previous year question papers online in PDF format, with solutions too. Websites like CollegeDunia, Careers360, SelfStudys, Cracku, and Aglasem have papers from CAT 2024, 2023, 2022… even back to the 1990s.
Hi dear candidate,
The score of your CAT exam is valid for one year from the date of exam.
For example: If your CAT exam was held on 24th November 2024 then your score is valid till 31st December 2025 meaning that you can take admission in the academic year 2025 - 27.
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With a Telangana EWS state rank of 2000 in NEET 2025, you have a decent chance of getting an MBBS seat under Category A (Convener quota) in government or semi-government medical colleges, especially during the later rounds of counselling. Your chances are higher in newer or peripheral colleges.
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive identifies and pursues new business opportunities to drive company growth. They generate leads, build client relationships, develop sales strategies, and analyse market trends. Collaborating with internal teams, they aim to meet sales targets. With experience, they can advance to managerial roles, playing a key role in expanding the company’s market presence and revenue.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A Sales Manager leads a sales team to meet targets, formulates strategies, analyses performance, and monitors market trends. They typically hold a degree in management or related fields, with an MBA offering added value. The role often demands over 40 hours a week. Strong leadership, planning, and analytical skills are essential for success in this career.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
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