CAT evolution over the years in terms of mode of examination, number of questions, registered students, exam pattern, etc., can be seen. CAT is a widely accepted MBA entrance exam for admission to top B-schools and 1000+ colleges in India. Some of the prominent CAT changes over the years are, the number of exam slots increased from two to three and the questions were decreased to 66 from 76.
Know CAT Evolution Over the Years: Changes in CAT Exam Pattern in Past 10 Years
With different IIMs conducting CAT exam, there were major changes in the CAT pattern and difficulty levels as well. The distribution of questions in each section was different. It has been observed that IIMs over the past few years have introduced several changes, therefore Careers360 brings to you the CAT evolution over the years to keep candidates on track with the changes and changes that might appear in coming years. Let’s take a closer look. Read more-
The table below states the number of slots and windows in which the CAT was held over the past few years. Since 2015, the CAT exam pattern has been upheld to a great extent. The exam is also now held in a single day in three slots i.e. Morning, noon and evening. Let us see what CAT now unveils.
Past Year Test Taking Window
Year
Test-taking window
Slots
2023
1 day
3 slots
2022
1 day
3 slots
2021
1 day
3 slots
2020
1 day
3 slots
2019
1 day
2 slots
2018
1 day
2 slots
2017
1 day
2 slots
2016
1 day
2 slots
2015
1 day
2 slots
2014
2 days
4 slot
2009-13
20 days window
40 slots
CAT Registration trends over the past 13 years
Over the past 13 years, the year 2023 saw the highest number of registrations. Check the complete list of the total number of registrations every year in the table below:
Number of registrations over the years
Year
No. of Applications Registered
No. Of Applicants Appeared
2023
3.5 lakh
2.88 lakh
2022
2.55 lakh
2.22 lakh
2021
2.30 lakhs
1,91,660
2020
2.3 Lakh (Approx)
1.90 lakh
2019
2,44,169
2,09,926
2018
2,40,338
2,09,405
2017
2,31,000
1,99,632
2016
2,32,434
1,95,000
2015
2,18,664
1,79,602
2014
1,96,988
1,67,829
2013
1,94,516
1,73,714
2012
2,14,000
1,95,000
2011
2,05,000
1,86,000
2010
2,04,000
1,85,000
2009
2,41,000
2,30,000
2008
2,90,000
2,76,000
2007
2,50,000
2,30,000
CAT Evolution Over the Years
2009
Change from paper-based test to computer-based test
Apeejay Institute of Mass Communication - PGDM 2025
Excellent Placement Record | Industry Experienced Faculty
It was in 2009 that for the first time, the CAT was held in computer-based mode or online mode. Getting acquainted with the online test, it was the biggest challenge for the test takers. Before 2009 the exam used to be conducted in a paper-based mode, wherein the students used to mark their answers on the OMR sheet.
Exam Duration
CAT 2025: VARC, DILR, and Quant MCQs & Weightages
Comprehensive CAT prep guide with focused practice on Verbal Ability, Data Interpretation & Logical Reasoning, and Quantitative Aptitude.
Due to the shift in the examination mode, the exam duration also increased to 2 hours and 15 minutes. With the shift in the mode of exam and duration, the test takers witnessed many technical glitches which led to a re-test of CAT.
In 2011, IIM Calcutta conducted CAT. The authorities deducted the number of sections in CAT from three to only two sections. The two sections were a combination of 2 subjects each:
Quantitative Ability and Data Interpretation
Logical Reasoning and Verbal Ability.
However, the number of questions remained the same that is 60. Each section consisted of 30 questions.
Sectional Time Limit
With the reduction in the number of sections, authorities imposed the section-time limit to attempt a particular section. The students welcomed this change as it helped them in effective decision-making and reduced the chances of wasting time on a particular question.
2014
Increase in the number of questions
This year saw a drastic change by the increase in the number of questions. Earlier there used to be 30 questions in each section, however, in 2014 it was increased by 20 questions each. Therefore, making it to 50 questions in each section.
2015
Introduction to on-screen calculators
With the introduction of on-screen calculators, it came as a relief to the candidates of CAT in solving Mathematical problems.
Change in the exam pattern
This year again saw a change in the completion of the exam pattern of CAT in the following ways:
The number of the section was again increased to three as it was till 2010.
Non-MCQ questions were introduced from 2015 onwards, wherein candidates have to type the answer in one-liners.
The duration of the exam was increased from 170 minutes to 180 minutes.
2016
Change in Schedule
CAT is usually held in the last week of November. However, in 2016 it was for the first time that CAT was held in the first week of December that is on December 4 in two slots.
The registration fee increased by Rs. 100, from Rs. 1800 to Rs. 1900 for general/NC-OBC categories. Also, it increased by Rs. 50 for SC/ST/PwD categories from Rs. 900 to Rs. 950.
New CAT exam centres were added.
New payment partners were added:
PayU
BillDesk
Paytm
CAT 2020
The total number of questions was reduced to 76 from 100
The test slots were three instead of two
The test started with the Verbal Section (26 Qs - 18 RC and 8 VA.) The second section was the DI-LR with 24 Qs ( DI 18 + LR 6 questions). The third section was Quantitative Ability (26 Qs.) Each section was timed for 40 minutes. One could not go back and forth between sections. The marking scheme was +3 for every correct and -1 for incorrect. There was no negative marking for TITA Questions.
CAT 2021
The total number of questions was reduced to 66 from 76
The test slots were three instead of two
CAT 2022
The CAT exam fees increased this year.
The CAT test cities changed to 151.
CAT Pattern changes over the years
Year
Number of Questions
Sections
Marking Scheme
Duration
Conducting Body
Other Element
2023
Total 66 questions (24 in VARC, 20 in DILR, 22 in QA)
Verbal & Reading Comprehension, Data Interpretation & Logical Reasoning and Quantitative Aptitude
3 positive marks for each correct answer and minus 1 mark for each wrong answer
2 hours
IIM Lucknow
-
2022
Total 66 questions (24 in VARC, 20 in DILR, 22 in QA)
Verbal & Reading Comprehension, Data Interpretation & Logical Reasoning and Quantitative Aptitude
3 positive marks for each correct answer and minus 1 mark for each wrong answer
2 hours
IIM Bangalore
-
2021
Total 66 questions (24 in VARC, 20 in DILR, 22 in QA)
Verbal & Reading Comprehension, Data Interpretation & Logical Reasoning and Quantitative Aptitude
3 positive marks for each correct answer and minus 1 mark for each wrong answer
120 minutes
IIM Ahmedabad
-
2020
Total 76 questions (24 in one section and 26 in the other two sections)
Verbal & Reading Comprehension, Data Interpretation & Logical Reasoning and Quantitative Aptitude
3 positive marks for each correct answer and minus 1 mark for each wrong answer
With a 98.55 percentile and rank of 22325 in JEE Main, your son has a reasonable chance of getting into a CSE or related branch at DTU (Delhi Technological University), especially if he's a Delhi region candidate.
DTU's CSE cutoff for general category candidates outside Delhi typically falls within the 10,000-12,000 rank range. A rank of 22325 might be a little high for CSE, but not impossible. It depends on the specific year's competition and seat availability.
With a
CRL rank of 1,53,000
and an
EWS rank of 23,000
, it might be challenging to get a seat in
CVR College of Engineering (CVRCE)
for
B.Tech
through
JEE Mains
in the
B Category
(management quota) based on the typical cutoffs.
However, here are some considerations:
B Category (Management Quota)
: Generally, management quota seats may have a higher cutoff compared to regular seats, but they are still often more flexible.
Specific Branch
: You might have better chances in less competitive branches compared to high-demand ones like
CSE
or
ECE
. Branches like
Mechanical
,
Civil
, or
Electrical
might have slightly lower cutoffs.
Recommended Steps:
Check Previous Cutoffs
: Look at the last year's cutoff trends for the
EWS
category in CVR College of Engineering.
Direct Admission or Management Quota
: You can inquire about
direct admission
or
management quota
options if you're considering alternatives.
Counseling and Choice Filling
: During the counseling process, you can list
CVRCE
as one of your preferences to see if any seat becomes available.
It's best to contact the college directly or check their official admission guidelines for more precise information regarding your rank and the available options.
I would recommend you to use
JEE Mains College Predictor Tool
by Careers360 to get the list of possible colleges you can get with your rank or percentile.
I hope this answer helps you. If you have more queries, then feel free to share your questions with us, we will be happy to assist you.
Thank you, and I wish you all the best in your bright future.
Although, it's
very unlikely that you will secure a seat in top ABM with CAT 67 percentile. Here's
is a breakdown to your question:
· CAT
Percentile vs. Score:
A CAT score of 67 typically translates to a percentile in the range of
90-95 percentile
based on the provided data from previous years. While this is a decent score overall, it falls short of the cutoffs for most top-tier ABM programs.
·
Cutoffs for Top ABM Institutes:
IIM Lucknow:
For their PGP-ABM program, the qualifying CAT cutoff for the general category is around
85 percentile
. However, the actual cutoff for shortlisting for the Written Ability Test (WAT) and Personal Interview (PI) stages is likely to be higher.
IIM Ahmedabad:
While they also offer an ABM program (PGP-FABM), their minimum qualifying CAT cutoff is around
80 percentile
, but the final admission cutoffs are usually much higher, often in the
99+ percentile
range for general candidates.
MANAGE (National Institute of Agricultural Extension Management):
Their cutoff in CAT percentile has been around
70 for the general category
in recent years. With a 67 percentile, you might have a slim chance here, but it's still competitive.
CCS NIAM (National Institute of Agricultural Marketing, Jaipur):
They consider CAT scores with a significant weightage (30-51% in their selection criteria). While they don't explicitly state a cutoff, it's reasonable to assume it would be higher than 67 percentile for a good chance of admission.
· Overall
Good CAT Score:
Generally, a CAT percentile of
90 and above
is considered a good score for securing admission to decent MBA programs in India. For top-tier institutes, a percentile of
95 and above
is often preferred.
· MBA
Colleges Accepting 60-70 Percentile:
While there are MBA colleges that accept CAT scores in the 60-70 percentile range, these are generally not the top-ranked or most sought-after ABM programs. The focus of those lists is on general MBA programs, not specifically ABM.
While securing a seat in ABM can be tough, you can research about other colleges, consider other examinations, to improve your application profile.
M/s Deloitte Touche Tohmatsu Limited, one of the top four audit and accounting firms in the world with headquarters at London, UK, and with an operational presence in 153 countries, hires Management Trainees (MT) from all the premier management institutes of India thrice every year, in the months of January, May and September.
Each new group of Management Trainees (MT) have to go through a four month rigorous training schedule, after which they have to pass through a test consisting of a written assessment and a case-analysis. The top hundred ranked Management Trainees (MT) based on the performance in the test are confirmed as Management Executives (ME). The rest are given the opportunity of undergoing the training for four months one more time along with the next batch of Management Trainees (MT) and then passing through the subsequent test consisting of the written assessment and case-analysis. The Management Trainee (MT) who fails to get confirmed as a Management Executive (ME) the second time is fired.
The scatter-graph below depicts the number of Management Trainees (MT) at Deloitte taking the tests from January 2020 till May 2022, and the vis-à-vis hired Management Trainees (MT) at Deloitte who were fired :
It is also known that for the month of September 2019 at Deloitte, 96 hired Management Trainees (MT) failed to be confirmed as a Management Executive (ME) the first time, and that 36 hired Management Trainees (MT) were fired.
Question :
In which test did the minimum number of Management Trainees (MT) get confirmed as a Management Executive (ME) in the second attempt ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the first customer's order be considered closed ?
Six sticks of equal lengths were kept in the vertical position in an empty flower-vase, to be arranged at the six corners of a regular hexagon. The two ends of each of the sticks were of different colours.
The top ends of the sticks were one of each of the following colours – Red, Cyan, Pink, Brown, Black and Green. The bottom ends were one of each of the following colours – Blue, Yellow, White, Orange, Purple and Grey. Both the sets of colours mentioned were in no particular order.
It was also known that :
a) The stick with the red colour was opposite to the stick with the blue colour
b) There were exactly two sticks whose both ends had colours whose names started with the same letter
c) The stick with the grey colour was adjacent to the stick with the white colour
d) The stick with the cyan colour was adjacent to both the sticks with the brown colour and the one with the blue colour
e) The stick with the purple colour was adjacent to both the sticks with the grey colour and the one with the green colour
f) The stick with the white colour was opposite to the stick with the green colour
Question :
What was the colour of the bottom end of the stick having brown colour at the top end ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the second customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
A fourth customer comes in and orders two plates of French Toast at 6.24 pm. Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis. For exactly how many minutes would one of the friends be idle from 6.00 pm till serving the last customer, assuming that the four customers were the only ones to have come in within the period being discussed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Had Niloy been absent on that day, and assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the fourth customer's order (refer to the previous question) be considered closed ?
The bar-graph given below shows the foreign exchange reserves of Nepal (in million Rupees) from 2014 to 2021. Answer the following questions based on the graph :
Question:
What was the percentage increase (rounded to the nearest integer, if deemed necessary) in the foreign exchange reserves in 2020 over 2016 ?
The Jadavpur University’s Prince Anwar Shah Road hostel consists of two large separate buildings, one for the ladies and the other for the gents, while having a common kitchen and dining hall. It is the hostel of the CS and the EEC department of engineering students of the university.
In recognition of the growing dissatisfaction and hence complaints among the inmates of the hostel regarding the menu served for dinner, the Dean of the engineering department, Dr Aparesh Sanyal, personally decided to investigate the matter. He set about collecting information about the preference of dinner among the inmates, separately from the gents and the ladies wing of the hostel.
Dr Sanyal was able to gather the following partial information :
Hostel inmates
Menu preference for dinner
Total
Egg Meal
Fish Meal
Chicken Meal
Gents
20
Ladies
64
Total
60
The Warden of the hostel was consulted, who after investigation declared that the following facts were clear :
1. Forty percent of the hostel inmates were ladies
2. One-third of the gentlemen inmates preferred an egg meal for dinner
3. Half the hostel inmates preferred either fish meal or chicken meal
Question:
What proportion of the lady hostel inmates preferred a fish meal for dinner ?
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
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A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
