IIT Kharagpur MBA Shortlist - Admission Criteria, PI Dates, Cutoff, Selection Process

A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services. 

Business development executives strive to achieve maximum output with minimum input. If you are good at understanding and convincing people, the career as a business development executive can be enjoyable for you. Business development executives are candidates who have been transferred to the sales from other departments. In general, Business development executives are promoted to a management position. There are plenty of work openings throughout the profession because every company requires Business development executives.

Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.

The sales manager's career is an interdependent career that requires the contribution of other departments of the organisation to function effectively. A sales manager has to multitask and provide guidance to the salesperson to improve his or her targets. An Individual who opts for a career as a sales manager supervises the sales representatives and organises training for sales representatives to increase work efficiency. Hence, it increases sales.

Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes. Students can visit the Great Lakes Institute of Management, Jamnalal Bajaj Institute of Management Studies to study Business Analytics courses. Business analyst jobs are usually done to help the company make more money, solve existing business problems and achieve its goals.

A marketing manager comforts public anxiety and dissatisfaction through announcements and commercials, guaranteeing the credibility of the organisation escapes inadequacies. He or she works with other team members to produce advertising campaigns that are both simple and complex. A marketing manager decides if a new product or service is marketable. 

Students can opt for an MBA in Finance or an MBA in Digital Marketing Management to be a marketing manager. He or she evaluates the public interest level with respect to a new product or service. A marketing manager is appointed to encourage buyers to buy products from the firm and to increase awareness of the brand through marketing strategies.

An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns. 

Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.