How to Tackle Basic Questions at B-School Interview - Personal Interviews for final selection to Top B-schools including Indian Institutes of Management (IIMs) often make or break admission chances of MBA aspirants after cracking CAT. While B-School admission boards often grill candidates during interviews with follow-up questions on candidate’s interest areas and academic background, their focus remains on assessing them on the basis of their personality, attitude, passion and approach towards tackling challenges.
So, what could be some of the basic questions that you need to be ready with before your admission interview; and experiences of selected MBA students on how they answered such questions, after being shortlisted on the basis of CAT scores.
Basic questions asked by interview panel
Q. Tell us something about yourself?
Q. What do you do in your free time?
Q. What are your hobbies?
Q. What is the reason for choosing a particular institute to pursue your MBA?
Q. Why did you choose a particular course for specialisation?
Q. Tell us something about your city?
Q. Which is the most famous cuisine of your city?
Q. Which is your biggest weakness? Substantiate it with examples?
Experience of candidates who made it to IIM
Key tips while answering personal interview questions for IIMs.
1. On why you want to do MBA?
All of us possess certain inherent managerial skills. In our day to day life, knowingly or unknowingly we are managing our life, from getting up in the morning to going to our workplace. However, in this era of cut throat competition, we provide you certain tips, which will help you to crack the personal interview for IIMs.
With candidates from diverse backgrounds, such as engineering, humanities and commerce stream and those with a certain degree of work experience also applying for the MBA course, one of the common questions that is asked as to why you want to to pursue an MBA. Candidates must answer the question in a manner that the panel is led to ask him questions from the information that he had given.
Krishna Bharadwaj, who made his way to Indian Institute of Management, Ahmedabad shares on Quora his experience on how he tackled the question related to his decision to pursue MBA.
Krishna Bharadwaj, IIM Ahmedabad student.
Why MBA?
How can MBA help you?
To be able to know how the MBA helps me, I would first have to know what I'll be learning in case I join.
That's available in/at <publicly accessible data source>
Agreed, but I would like to get a more personal opinion, preferably yours, since you teach there.
Well, you'll learn X, Y and Z.
Thank you. From what you've told me, I feel that X will help me achieve A, Y will give me better understanding of B and Z will be a good foundation for C. Together, they could very well comprise the skill set I consider necessary to achieve my goals. And hence, MBA.
Fair enough. So do you have any questions for us?
Well, how has your day been so far?
If we look at the above answer, we see that the candidate was able to convince the panel with his answer as he clearly sited his objective for pursuing an MBA.
Thus we can say that the panel is looking at clarity of thought and purpose. Candidates must not try to impress the panel by giving an ‘out of the blue’ kind of answer as it would only go against him or her, if he or she is not able to back it up with concrete example in case of a follow up question.
Another candidate, Sharad Singh, who made his way to Indian Institute of Management, Ahmedabad shared his personal interview experience on Quora.
Sharad Singh, IIMA
More often than not the answer would be generic. One doesn't need innovation everywhere. However, I think it's more about wrapping up your answer with credible/witty/honest conversation post the main answer.
In my IIM Calcutta interview on why MBA, I said: I want to know what it takes to create and run a company so that I can start-up later.
Interviewer: Oh come on, you will forget everything of start-up once you get the fat salary offer.
I smiled and said: What I said is my truth. Let's see how IIM moulds me!
Interviewers smiled and moved to the next question.
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Normally, personal interviews are supposed to be a serious affair and one cannot afford to trivialise it. Normally, the environment is tense and all said and done the candidate is nervous. However, from the above answer given by the candidate, we see that the candidate was able to maintain seriousness of the interview and at the same time maintained his wittiness.
2. How to tackle a question like tell me about yourself?
Though the question looks simple to answer, however, you must remember that you cannot make it monotonous by giving out the same information which is already before the interview panel in the form of your resume. It is about how well you play with words (e.g instead of saying that a person is fat, you can say that he is horizontally challenged). Avoid using jargons or adjectives while answering such questions. In case you decide to use adjectives, you should back them up with solid examples. Ahead of the interview, try to make note of the things that define you and the probable questions that might be asked related to those things. Self analysis is the best analysis. Any misinformation could backfire and you might end up on the losing side.
Rajat Jain, wrote in Quora about his interview where he was asked to tell about himself
P1: - So, Rajat tell me about yourself. (a classical interview question)
Me- I am Rajat Jain, pursuing Civil Engineering and I did my schooling from Delhi. I like to read detective fiction and solve sudokus in my free time.
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Here, we see that the panellists seemed convinced with Rajat’s answer and were in no mood to probe him further. Though it is quite possible that he might have been asked questions related to his liking towards reading detective fiction as well as solving sudokus during the free time.
Always remember that while facing the interview board, you need to be humble, calm and have a pleasant smile on your face. Be your natural self, but don’t Carry a casual body language and at the same time adopt a professional approach.
It is quite possible that the candidate’s interview was scheduled just before the lunch or towards the fag end of the day, where the panellists were tired and were in mood to grill the candidate. Sometimes, positive body language and confidence while answering the question, goes in favour of the candidate
In both the above cases, the candidates calmly answered the questions and did not show any kind of anxiety. Remember that this question is normally asked by the interview panel to strike a chord with the person as people on both sides of the table are strangers. So, despite him having your resume, do not press the panic button.
3. What are your hobbies?
While mentioning your hobby, be very clear and precise about what you say and be thoroughly prepared for it. Anything wayward will go against you and reiterate that once again do not say anything which will take you off guard.
Here is an example where the candidate was able to judge that one of the panellists was Bengali from his accent and accordingly she gave the answer. She had mentioned that her hobby was cooking.
Aparajita Saha, who made her way to IIM Bangalore in 2014, had mentioned cooking as her hobby. The panellist who asked "So... your hobby is cooking?" pronounced her name as 'Oporajita.' Immediately, Aparajita was able to gauge that the panellist was a Bengali. She took this as an opportunity to turn it in her favour.
Aparajita Saha speaks on Quora about her experience on answering the question on her hobby.
P: So... your hobby is cooking?
A: Yes P: What do you like to cook the most? A: Bengali cuisine P: Cook something for us now.
A: I will make a Bengali style pomphret curry for you today.
I was marinating fish, frying them, making curry, garnishing with coriander leaves and serving them to the panel. Everything in the air of imagination. I was so flowing in fish-curry emotions that I could actually see the curry being made from scratch and smelling wonderful and the Bengali judge loving it. I could feel him salivating when I said "The curry is done."
P: Did you forget something? A: Hmm...I don't think so. P: Think. What about salt? Did you add salt? A: I added salt in the fish marinade. But not in the curry. I'm sorry. P: No salt in the curry. You curry will taste bland. A: I agree. I should have been more careful.
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Such instances indicate that you have to be mentally alert. Had she not been able to judge that one of the panellists was a Bengali, it was quite possible that she would have told them something which was her favourite while cooking or may be some south Indian dish. By being able to judge the regional background of the panellist, she was able to keep the interest of the panellist while she was explaining to them the process of cooking the Bengali cuisine.
Thorough and strategic planning is the key to success for personal interview, remember that you need not waste your time in doing extensive research on any topic. The preparation has to be “FOCUSSED”. You are not expected to write a thesis, hence at the heart of your preparation should be reading the right kind of content rather than trying to read each and every everything. Your brain has to be tuned in a manner that it is able to filter the information which it has to take and which it has to delete.
With a 98.55 percentile and rank of 22325 in JEE Main, your son has a reasonable chance of getting into a CSE or related branch at DTU (Delhi Technological University), especially if he's a Delhi region candidate.
DTU's CSE cutoff for general category candidates outside Delhi typically falls within the 10,000-12,000 rank range. A rank of 22325 might be a little high for CSE, but not impossible. It depends on the specific year's competition and seat availability.
With a
CRL rank of 1,53,000
and an
EWS rank of 23,000
, it might be challenging to get a seat in
CVR College of Engineering (CVRCE)
for
B.Tech
through
JEE Mains
in the
B Category
(management quota) based on the typical cutoffs.
However, here are some considerations:
B Category (Management Quota)
: Generally, management quota seats may have a higher cutoff compared to regular seats, but they are still often more flexible.
Specific Branch
: You might have better chances in less competitive branches compared to high-demand ones like
CSE
or
ECE
. Branches like
Mechanical
,
Civil
, or
Electrical
might have slightly lower cutoffs.
Recommended Steps:
Check Previous Cutoffs
: Look at the last year's cutoff trends for the
EWS
category in CVR College of Engineering.
Direct Admission or Management Quota
: You can inquire about
direct admission
or
management quota
options if you're considering alternatives.
Counseling and Choice Filling
: During the counseling process, you can list
CVRCE
as one of your preferences to see if any seat becomes available.
It's best to contact the college directly or check their official admission guidelines for more precise information regarding your rank and the available options.
I would recommend you to use
JEE Mains College Predictor Tool
by Careers360 to get the list of possible colleges you can get with your rank or percentile.
I hope this answer helps you. If you have more queries, then feel free to share your questions with us, we will be happy to assist you.
Thank you, and I wish you all the best in your bright future.
Although, it's
very unlikely that you will secure a seat in top ABM with CAT 67 percentile. Here's
is a breakdown to your question:
· CAT
Percentile vs. Score:
A CAT score of 67 typically translates to a percentile in the range of
90-95 percentile
based on the provided data from previous years. While this is a decent score overall, it falls short of the cutoffs for most top-tier ABM programs.
·
Cutoffs for Top ABM Institutes:
IIM Lucknow:
For their PGP-ABM program, the qualifying CAT cutoff for the general category is around
85 percentile
. However, the actual cutoff for shortlisting for the Written Ability Test (WAT) and Personal Interview (PI) stages is likely to be higher.
IIM Ahmedabad:
While they also offer an ABM program (PGP-FABM), their minimum qualifying CAT cutoff is around
80 percentile
, but the final admission cutoffs are usually much higher, often in the
99+ percentile
range for general candidates.
MANAGE (National Institute of Agricultural Extension Management):
Their cutoff in CAT percentile has been around
70 for the general category
in recent years. With a 67 percentile, you might have a slim chance here, but it's still competitive.
CCS NIAM (National Institute of Agricultural Marketing, Jaipur):
They consider CAT scores with a significant weightage (30-51% in their selection criteria). While they don't explicitly state a cutoff, it's reasonable to assume it would be higher than 67 percentile for a good chance of admission.
· Overall
Good CAT Score:
Generally, a CAT percentile of
90 and above
is considered a good score for securing admission to decent MBA programs in India. For top-tier institutes, a percentile of
95 and above
is often preferred.
· MBA
Colleges Accepting 60-70 Percentile:
While there are MBA colleges that accept CAT scores in the 60-70 percentile range, these are generally not the top-ranked or most sought-after ABM programs. The focus of those lists is on general MBA programs, not specifically ABM.
While securing a seat in ABM can be tough, you can research about other colleges, consider other examinations, to improve your application profile.
M/s Deloitte Touche Tohmatsu Limited, one of the top four audit and accounting firms in the world with headquarters at London, UK, and with an operational presence in 153 countries, hires Management Trainees (MT) from all the premier management institutes of India thrice every year, in the months of January, May and September.
Each new group of Management Trainees (MT) have to go through a four month rigorous training schedule, after which they have to pass through a test consisting of a written assessment and a case-analysis. The top hundred ranked Management Trainees (MT) based on the performance in the test are confirmed as Management Executives (ME). The rest are given the opportunity of undergoing the training for four months one more time along with the next batch of Management Trainees (MT) and then passing through the subsequent test consisting of the written assessment and case-analysis. The Management Trainee (MT) who fails to get confirmed as a Management Executive (ME) the second time is fired.
The scatter-graph below depicts the number of Management Trainees (MT) at Deloitte taking the tests from January 2020 till May 2022, and the vis-à-vis hired Management Trainees (MT) at Deloitte who were fired :
It is also known that for the month of September 2019 at Deloitte, 96 hired Management Trainees (MT) failed to be confirmed as a Management Executive (ME) the first time, and that 36 hired Management Trainees (MT) were fired.
Question :
In which test did the minimum number of Management Trainees (MT) get confirmed as a Management Executive (ME) in the second attempt ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the first customer's order be considered closed ?
Six sticks of equal lengths were kept in the vertical position in an empty flower-vase, to be arranged at the six corners of a regular hexagon. The two ends of each of the sticks were of different colours.
The top ends of the sticks were one of each of the following colours – Red, Cyan, Pink, Brown, Black and Green. The bottom ends were one of each of the following colours – Blue, Yellow, White, Orange, Purple and Grey. Both the sets of colours mentioned were in no particular order.
It was also known that :
a) The stick with the red colour was opposite to the stick with the blue colour
b) There were exactly two sticks whose both ends had colours whose names started with the same letter
c) The stick with the grey colour was adjacent to the stick with the white colour
d) The stick with the cyan colour was adjacent to both the sticks with the brown colour and the one with the blue colour
e) The stick with the purple colour was adjacent to both the sticks with the grey colour and the one with the green colour
f) The stick with the white colour was opposite to the stick with the green colour
Question :
What was the colour of the bottom end of the stick having brown colour at the top end ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the second customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
A fourth customer comes in and orders two plates of French Toast at 6.24 pm. Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis. For exactly how many minutes would one of the friends be idle from 6.00 pm till serving the last customer, assuming that the four customers were the only ones to have come in within the period being discussed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Had Niloy been absent on that day, and assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the fourth customer's order (refer to the previous question) be considered closed ?
The bar-graph given below shows the foreign exchange reserves of Nepal (in million Rupees) from 2014 to 2021. Answer the following questions based on the graph :
Question:
What was the percentage increase (rounded to the nearest integer, if deemed necessary) in the foreign exchange reserves in 2020 over 2016 ?
The Jadavpur University’s Prince Anwar Shah Road hostel consists of two large separate buildings, one for the ladies and the other for the gents, while having a common kitchen and dining hall. It is the hostel of the CS and the EEC department of engineering students of the university.
In recognition of the growing dissatisfaction and hence complaints among the inmates of the hostel regarding the menu served for dinner, the Dean of the engineering department, Dr Aparesh Sanyal, personally decided to investigate the matter. He set about collecting information about the preference of dinner among the inmates, separately from the gents and the ladies wing of the hostel.
Dr Sanyal was able to gather the following partial information :
Hostel inmates
Menu preference for dinner
Total
Egg Meal
Fish Meal
Chicken Meal
Gents
20
Ladies
64
Total
60
The Warden of the hostel was consulted, who after investigation declared that the following facts were clear :
1. Forty percent of the hostel inmates were ladies
2. One-third of the gentlemen inmates preferred an egg meal for dinner
3. Half the hostel inmates preferred either fish meal or chicken meal
Question:
What proportion of the lady hostel inmates preferred a fish meal for dinner ?
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
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Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.