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Quick Guide to MBA in Marketing Management

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Marketing management is the discipline which focuses on practical application of marketing orientation, techniques and methods followed by enterprises and organizations. The specialization also teaches  theory and practice followed by the management of a firm’s marketing resources. This E-book brings to you everything you need to know about MBA in Marketing.

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Application Date:10 July,2025 - 05 December,2025
Application Date:01 August,2025 - 18 October,2025
Application Date:01 August,2025 - 20 November,2025
Others:15 September,2025 - 17 October,2025
Application Date:07 October,2025 - 26 January,2026

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MICA (Mudra Institute of Communications, Ahmedabad) is a top marketing institute, but public data about it and MICAT is limited. MICA shares mainly important information like admission rules, application process, and exam schedules. Detailed past exam data or cut-offs are not usually published to protect privacy and maintain exam integrity.

For accurate information, visit the official MICA website or contact their admissions office. Alumni can also give useful insights.

https://www.mica.ac.in/


GIBS Business School , Bangalore offers a comprehensive 2-year PGDM course in Digital Marketing approved by AICTE. The program is industry-focused, combining digital marketing skills with managerial knowledge, covering areas like social media marketing, analytics, and campaign tools. Admission is based on exams like CAT, MAT, CMAT with a fee of around 4.45 Lakhs. GIBS also offers a BBA program with Digital Marketing and E-Commerce. Placements typically range between 4-7 LPA in marketing and analytics roles, making it a strong choice for digital marketing education in Bangalore.

Digital Marketing courses in Delhi


Digital marketing involves the promotion of products or services through various digital channels and technologies, primarily those associated with the internet. This approach includes a diverse array of online activities designed to connect with potential customers, enhance engagement, and ultimately drive sales while increasing brand visibility.


I have listed the digital marketing courses that you can search for and apply for the same as per your requirements and budget.


1.Kraftshala Marketing Launchpad

2.Digital Vidya

3.SSCBS Digital Marketing Certification Course

4.DSIM Digital Marketing Course

5.NIIT Digital Marketing Course

6.Techstack Digital Marketing Course

7.iElevate Digital Marketing Course

8.DigiVidyapeeth Digital Marketing Course

9.Testbook Skill Academy Digital Marketing Career Program

10.DigiPerform Certified Digital Marketing Master Course

Before proceeding further, I have mentioned some of the factors that truly matter for freshers,or anyone looking out for a course to add value to their profile.


*Placement assistance

* Course fees structure

* Syllabus or curriculum

* Mentors or instructors

*Money back guarantee and their policies

*Online classes availability

*24*7 learner's support

* Live projects

*Alumni testimonials ( those who have already taken a course)

*Live and recorded classes

*Access to LMS or other learning modules


Keep the above points in mind and you can surely opt for a course you were actually looking for.

GIBS does offer online learning modules in marketing through its GIBS direct platform, providing flexible, tech-enabled education accessible anytime and anywhere. However, for full online MBA programs in marketing, top Indian options include, known for flexible, affordable distance education in marketing MBA. These institutions offer specialized marketing courses with accessible fees and online registration. GIBS' online marketing modules are ideal for professionals seeking focused marketing knowledge but currently don't offer a full online MBA marketing degree like these universities.

GIBS offers a free program called "Everything about Entrepreneurship (EAE)" valued at 2 lakhs exclusively for its students, which can be useful for aspiring entrepreneurs including those interested in export-import business.

For free online courses in export and import business and marketing, top options include courses on Alison like "Import and Export For Beginners" and "Marketing Your Export/Import Business," which cover technical and marketing aspects of international trade with certificates.

Becoming a counseling psychologist requires extensive education—usually a doctoral degree plus supervised clinical training and licensure, which takes about 8-12 years.

However, part-time roles or counseling positions in hospitals or clinics are available, often requiring a master's degree and certification in counseling or psychology. GIBS primarily focuses on business and management courses, so direct psychology counseling programs may not be offered there, but its entrepreneurial and management education can support related career skills.

Part-time counseling roles typically involve flexible hours and can be a good option for balancing work while progressing in psychology qualifications. (https://www.psychology.org/careers/counseling-psychologist/)

Hikemytraffic is a digital marketing company, but "best" depends on reviews, results, and services. You can check Google reviews or independent sites like Clutch or Trustpilot to verify their reputation.


BBA students who do not want to pursue marketing can explore many other career options.

These include roles in human resources, finance (financial analyst, banking), operations management, project management, business development, consulting, supply chain management, data analytics, event management, and entrepreneurship.

Pursuing further qualifications like an MBA in HR, finance, or operations can enhance job prospects.

Many BBA grads also opt for government jobs, consultancy, or managerial roles that leverage their business knowledge beyond marketing.

GIBS offers a strong foundation in business skills that prepares students for diverse roles outside marketing. (https://www.jagannathuniversityncr.ac.in/blogs/job-opportunity-after-bba-degree-course)

Delhi is considered a hub for top-tier digital marketing companies in India for several strong reasons:

Business Ecosystem
Delhi, along with NCR (Gurgaon, Noida), is home to thousands of startups, corporate offices, media houses, and tech firms. This creates high demand for digital marketing services.

Skilled Talent Pool
Delhi has many reputed universities and institutes offering specialized courses in marketing, media, and digital skills. This provides companies with a steady supply of trained professionals.

Strategic Location
Being the capital city, Delhi is well-connected nationally and internationally. This helps companies serve both local and global clients efficiently.

Affordable Operational Costs
Compared to Mumbai or Bangalore, some parts of Delhi NCR offer cost-effective infrastructure, making it easier for agencies to set up and scale.

Access to Big Brands
Many national and international brands have offices or headquarters in Delhi NCR. Digital marketing firms get direct access to high-profile clients.

Presence of Industry Leaders
Some of India’s leading digital marketing agencies like Webchutney, iProspect, and Pinstorm have offices in Delhi, boosting its reputation as a top-tier hub.

Government Initiatives and Events
Delhi frequently hosts digital marketing expos, tech events, and government-backed entrepreneurship programs, further driving growth in the sector.

This combination of talent, opportunity, connectivity, and client base makes Delhi a natural hotspot for digital marketing growth.

Hi aspirant,

A BBA in Digital Marketing establishes a solid foundation .

  1. Consider pursuing a Master's degree , such as an MBA with a focus in Marketing or Business Analytics , or a Post Graduate Diploma in Management (PGDM) to enhance your career.
  2. Advanced certificates in Data Analytics , Performance Marketing (PPC) , SEO , Social Media Marketing , or Content Strategy will help you go further into certain parts of digital marketing.
  3. These courses improve your technical abilities and strategic thinking , making you a valued asset in today's rapidly changing digital environment.

All the best!

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