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Quick Guide to MBA in Marketing Management

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Marketing management is the discipline which focuses on practical application of marketing orientation, techniques and methods followed by enterprises and organizations. The specialization also teaches  theory and practice followed by the management of a firm’s marketing resources. This E-book brings to you everything you need to know about MBA in Marketing.

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Application Date:24 December,2024 - 07 June,2025
Application Date:20 February,2025 - 26 May,2025
Application Date:10 March,2025 - 10 May,2025
Application Date:10 March,2025 - 20 May,2025
Application Date:11 April,2025 - 24 May,2025

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Choose marketing management for dynamic, creative roles in digital marketing, brand strategy, or product management, ideal for tech-savvy individuals. Human resources suits those passionate about talent development, workplace culture, and conflict resolution. Finance fits analytical minds seeking careers in investment banking, financial planning, or corporate finance with stable, high-paying roles. Prioritize based on your strengths: creativity (marketing), interpersonal skills (HR), or data-driven analysis (finance).


Here are some 1-year digital marketing courses:


1. Madison College – Digital Marketing Technical Diploma (USA)

- In-person, hands-on learning in social media, SEO, content management.


2. Digital Marketing Institute (DMI) – Professional Diploma in Digital Marketing

- Online, focuses on SEO, PPC, social media, and analytics.


3. Growth Academy – Digital Marketing Course

- Online, covers SEO, SEM, content marketing, and strategy.


4. IISDT – Diploma in Digital Marketing

- Online, practical training in digital marketing tools.


5. Harvard Business School Online – Digital Marketing Strategy

- Online, 6 weeks, data-driven strategies and brand management.


Estimated Fees:

- Online Courses: Rs 1,00,000 to Rs 2,50,000.

- In-Person Programs: Varies based on the institution.


Consider factors like your career goals, learning style, budget, and certification when choosing a course.

Absolutely, here’s a step-by-step guide for you to transition from PCB (Physics, Chemistry, Biology) in Class 12 to a BBA in Ahmedabad, with an eye on pursuing a Master’s in Business (such as Marketing or International Business) in France:

1. Eligibility for BBA in Ahmedabad

  • You are eligible for BBA : Students from any stream (Science, Commerce, Humanities) can apply for BBA, provided they have passed Class 12 from a recognized board with at least 50% marks (45% for reserved categories) (https://www.shiksha.com/bba/colleges/bba-colleges-ahmedabad) (https://www.collegedekho.com/bba-colleges-in-ahmedabad/) .

  • You can apply even if results are pending : Most colleges allow provisional admission for students awaiting results (https://www.collegedekho.com/bba-colleges-in-ahmedabad/) .

2. Choosing Specialization

  • Ahmedabad colleges offer BBA specializations in Marketing, International Business, Global Business, Digital Marketing , and more (https://www.shiksha.com/bba/colleges/bba-colleges-ahmedabad) .

  • These are highly relevant if you plan to pursue a master’s in business or marketing abroad.

3. Top BBA Colleges in Ahmedabad & Application Process

Popular Colleges:

  • Ahmedabad University : Offers BBA (Hons) and Integrated MBA with specializations in Marketing, International Business, etc. (https://www.shiksha.com/university/ahmedabad-university-38020/courses/bba-bc)

  • Nirma University : Known for its BBA-MBA integrated program (https://management.nirmauni.ac.in/admission-aid/undergraduate/bba-mba-five-year-integrated/) .

  • GLS University : Offers BBA and integrated programs (https://www.glsuniversity.ac.in/announcement.html) .

  • Government BBA College, Ahmedabad : Affordable, merit-based admissions (https://www.shiksha.com/college/government-bba-college-ahmedabad-71795/admission) .

  • Other options : Check lists on Shiksha and CollegeDekho for more colleges and their details (https://www.shiksha.com/bba/colleges/bba-colleges-ahmedabad) (https://www.collegedekho.com/bba-colleges-in-ahmedabad/) .

How to Apply:

  • Online Application : Visit the official website of the college and fill out the application form (https://www.shiksha.com/university/ahmedabad-university-38020/courses/bba-bc) (https://www.collegedekho.com/bba-colleges-in-ahmedabad/) .

  • Documents Needed :

    • Class 10 and 12 mark sheets (upload provisional if results are pending)

    • Passport-size photo

    • Signature

    • ID proof

    • Caste/category certificate (if applicable) (https://www.shiksha.com/university/ahmedabad-university-38020/courses/bba-bc)

  • Selection Process :

    • Most colleges admit on the basis of Class 12 marks (merit-based) (https://www.collegedekho.com/bba-colleges-in-ahmedabad/) (https://www.shiksha.com/college/government-bba-college-ahmedabad-71795/admission) .

    • Some may conduct entrance exams, interviews, or group discussions (https://www.shiksha.com/university/ahmedabad-university-38020/courses/bba-bc) .

    • Application fees typically range from 1,200 to 1,500 (https://www.shiksha.com/university/ahmedabad-university-38020/courses/bba-bc) (https://management.nirmauni.ac.in/admission-aid/undergraduate/bba-mba-five-year-integrated/) .

4. Timeline (Typical for 2025 Admissions)

  • Application Window : January to July 2025 (varies by college) (https://www.venkateshwaragroup.in/vgiblog/graduation/bba-admission-2025/) .

  • Merit/Entrance Results : June–July 2025.

  • Admission Confirmation : July–August 2025.

  • Classes Begin : August 2025 8 (https://www.venkateshwaragroup.in/vgiblog/graduation/bba-admission-2025/) .

5. Planning for Masters in France

Why BBA is a Good Step:

  • BBA gives you foundational knowledge in business, marketing, and international business, which is essential for a master’s abroad.

Preparation During BBA:

  • Maintain Good Academic Record : French business schools look for strong undergraduate performance.

  • Build Your Profile : Participate in internships, projects, and extracurriculars related to business/marketing.

  • Language Prep : Consider learning basic French (DELF/DALF certifications can help).

  • Standardized Tests : Prepare for IELTS/TOEFL (for English proficiency) and possibly GMAT/GRE, depending on the master’s program requirements.

  • Shortlist French Schools : Popular options include HEC Paris, ESSEC, ESCP, Grenoble, and SKEMA for MSc in Marketing/International Business.

  • Application Timeline for France : Start preparing by your second year of BBA, apply in your final year (applications for French intakes usually open in October–February for next year’s fall intake).




Useful Links

  • Ahmedabad University BBA Admissions (https://ahduni.edu.in/admission/undergraduate-admission/) (https://ahduni.edu.in/admission/undergraduate-admission/) (https://www.shiksha.com/university/ahmedabad-university-38020/courses/bba-bc)

  • List of BBA Colleges in Ahmedabad (https://www.shiksha.com/bba/colleges/bba-colleges-ahmedabad) (https://www.shiksha.com/bba/colleges/bba-colleges-ahmedabad)

In summary:
You can absolutely switch to business by pursuing a BBA in Ahmedabad after PCB. Focus on colleges that offer your preferred specialization, keep your academic and extracurricular profile strong, and start preparing for your master’s in France early by building your profile and preparing for language/aptitude tests. Good luck!

With an MBA in Marketing from Chennai, you are eligible to apply for part-time PhD programs, but eligibility and admission processes vary by university. Research universities in Pune and Chennai offering part-time PhD programs in your area of interest and check their specific requirements.

•Eligibility and Requirements:

•Postgraduate Degree:

Having an MBA is a good starting point, as most PhD programs require at least a postgraduate degree.

•Research Focus:

Prepare a research proposal or abstract outlining your PhD topic and research interests, as this is a key factor in admission.

•Entrance Exams:

Some universities may require entrance exams like NET (National Eligibility Test), while others may have interview-based admissions

With an MBA in Marketing from Chennai, you are eligible to apply for part-time PhD programs, but eligibility and admission processes vary by university. Research universities in Pune and Chennai offering part-time PhD programs in your area of interest and check their specific requirements.

•Eligibility and Requirements:

•Postgraduate Degree:

Having an MBA is a good starting point, as most PhD programs require at least a postgraduate degree.

•Research Focus:

Prepare a research proposal or abstract outlining your PhD topic and research interests, as this is a key factor in admission.

•Entrance Exams:

Some universities may require entrance exams like NET (National Eligibility Test), while others may have interview-based admissions

With an MBA in Marketing from Chennai, you are eligible to apply for part-time PhD programs, but eligibility and admission processes vary by university. Research universities in Pune and Chennai offering part-time PhD programs in your area of interest and check their specific requirements.

•Eligibility and Requirements:

•Postgraduate Degree:

Having an MBA is a good starting point, as most PhD programs require at least a postgraduate degree.

•Research Focus:

Prepare a research proposal or abstract outlining your PhD topic and research interests, as this is a key factor in admission.

•Entrance Exams:

Some universities may require entrance exams like NET (National Eligibility Test), while others may have interview-based admissions

Hello Bala chandar,

  • For pursuing a part-time PhD in Marketing, there are various institutions in Chennai offering flexible options. A PhD is a prestigious degree aimed at those who want to specialize in advanced research, academics, or consultancy. Here’s what you need to know:
  • Eligibility : Candidates must have completed an MBA or equivalent postgraduate degree in Marketing or related fields with a minimum of 55% marks from a recognized university. Some universities provide relaxation of 5% for SC/ST candidates. Additionally, candidates must have relevant work or research experience in some cases.


Institutions in Chennai:

  • University of Madras (https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.unom.ac.in/index.php%3Froute%3Dresearch/research&ved=2ahUKEwizjqC--amMAxX6d2wGHeWSDYQQFnoECBsQAQ&usg=AOvVaw2YroqEzEM0IpDiE6ARLDS7) : Offers a part-time PhD program in Management Studies.
  • Anna University (https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://cfr.annauniv.edu/&ved=2ahUKEwil-PCu-qmMAxUbSGwGHXaeJ2oQFnoECA0QAQ&usg=AOvVaw0KmaEwEJdK4XpSfg1vq3zk) : Known for its strong research orientation, it provides part-time PhD opportunities in business management.
  • Loyola Institute of Business Administration (https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://liba.edu/courses/doctoral-programme/&ved=2ahUKEwjO7JO--qmMAxX3UGcHHRwdLaQQFnoECA8QAQ&usg=AOvVaw0jCpGy-LIs2cmoAi0vFp95) (LIBA): Offers doctoral research opportunities with flexible schedules


  • Admission Process : Generally, you need to:
  • 1. Submit an online application through the respective university's portal.
  • 2. Appear for a university-level entrance test (if applicable), or through UGC-NET, CSIR-NET
  • 3. Clear an interview conducted by the institution's research committee.


  • Documents Required : Academic transcripts, work experience certificates, research proposal, and letters of recommendation.
  • Once admitted, candidates are expected to attend classes (if any) on weekends or as per the schedule, and the program duration typically ranges from 3 to 6 years. Research areas in Marketing may include digital marketing, consumer behavior, or brand management.

It’s advisable to contact the universities directly for updated information and to discuss part-time flexibility options.

Let me know if you need further assistance for any specific college.

Have a nice day !!

Hello,

Yes, it is possible to shift from BBA Finance to MBA Marketing after clearing CAT and securing admission to an IIM. Your background in finance can add value to your marketing profile, providing a broader business understanding. It generally does not negatively affect your resume if you can justify the shift with a clear career goal and relevant skills. Recruiters value diverse knowledge and a strong rationale behind career transitions.

Hope this helps you,

Thank you

https://bschool.careers360.com/exams/cat



Xavier Institute of Management and Entrepreneurship (XIME) Bangalore has reported the following placement statistics for its PGDM program:


Median Package: 11.4 LPA

Average Package: 11.33 LPA

Highest Package: 22 LPA

These figures are based on the overall PGDM placements and are not specifically broken down by specialization, such as Marketing.

Choosing between a BBA in Finance and a BBA in Marketing depends largely on your personal interests and career aspirations, but generally, a BBA in Finance may offer higher earning potential in specialized roles like investment banking and financial analysis, while a BBA in Marketing provides more diverse career options with a focus on communication, creativity, and customer engagement; both fields are valuable in the business world and offer good career prospects depending on your skills and preferred work environment.

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