Description

Marketing management is the discipline which focuses on practical application of marketing orientation, techniques and methods followed by enterprises and organizations. The specialization also teaches  theory and practice followed by the management of a firm’s marketing resources. This E-book brings to you everything you need to know about MBA in Marketing.

Student Reviews

3

Users marked as useful

  • Informative
    1
Showing 1-1 of 1 Reviews
Nihal Singh
15 Apr 2017
It is a great book . It helps a lot

Admissions Open Now

UPES - School of Business
UPES - School of Business
Apply
Great Lakes Institute of Management
Great Lakes Institute of Management
Apply
SCMS Cochin School of Business
SCMS Cochin School of Business
Apply
IBS - ICFAI Business School
IBS - ICFAI Business School
Apply
SOIL School of Inspired Leadership - PGDM
SOIL School of Inspired Leadership - PGDM
Apply
View All Application Forms

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
150M+ Students
24,000+ Colleges
500+ Exams
1500+ E-books