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Quick Guide to MBA in Marketing Management

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Marketing management is the discipline which focuses on practical application of marketing orientation, techniques and methods followed by enterprises and organizations. The specialization also teaches  theory and practice followed by the management of a firm’s marketing resources. This E-book brings to you everything you need to know about MBA in Marketing.

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QnA related to Marketing Management

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With an MBA in Marketing from Chennai, you are eligible to apply for part-time PhD programs, but eligibility and admission processes vary by university. Research universities in Pune and Chennai offering part-time PhD programs in your area of interest and check their specific requirements.

•Eligibility and Requirements:

•Postgraduate Degree:

Having an MBA is a good starting point, as most PhD programs require at least a postgraduate degree.

•Research Focus:

Prepare a research proposal or abstract outlining your PhD topic and research interests, as this is a key factor in admission.

•Entrance Exams:

Some universities may require entrance exams like NET (National Eligibility Test), while others may have interview-based admissions

With an MBA in Marketing from Chennai, you are eligible to apply for part-time PhD programs, but eligibility and admission processes vary by university. Research universities in Pune and Chennai offering part-time PhD programs in your area of interest and check their specific requirements.

•Eligibility and Requirements:

•Postgraduate Degree:

Having an MBA is a good starting point, as most PhD programs require at least a postgraduate degree.

•Research Focus:

Prepare a research proposal or abstract outlining your PhD topic and research interests, as this is a key factor in admission.

•Entrance Exams:

Some universities may require entrance exams like NET (National Eligibility Test), while others may have interview-based admissions

With an MBA in Marketing from Chennai, you are eligible to apply for part-time PhD programs, but eligibility and admission processes vary by university. Research universities in Pune and Chennai offering part-time PhD programs in your area of interest and check their specific requirements.

•Eligibility and Requirements:

•Postgraduate Degree:

Having an MBA is a good starting point, as most PhD programs require at least a postgraduate degree.

•Research Focus:

Prepare a research proposal or abstract outlining your PhD topic and research interests, as this is a key factor in admission.

•Entrance Exams:

Some universities may require entrance exams like NET (National Eligibility Test), while others may have interview-based admissions

Hello Bala chandar,

  • For pursuing a part-time PhD in Marketing, there are various institutions in Chennai offering flexible options. A PhD is a prestigious degree aimed at those who want to specialize in advanced research, academics, or consultancy. Here’s what you need to know:
  • Eligibility : Candidates must have completed an MBA or equivalent postgraduate degree in Marketing or related fields with a minimum of 55% marks from a recognized university. Some universities provide relaxation of 5% for SC/ST candidates. Additionally, candidates must have relevant work or research experience in some cases.


Institutions in Chennai:

  • University of Madras (https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.unom.ac.in/index.php%3Froute%3Dresearch/research&ved=2ahUKEwizjqC--amMAxX6d2wGHeWSDYQQFnoECBsQAQ&usg=AOvVaw2YroqEzEM0IpDiE6ARLDS7) : Offers a part-time PhD program in Management Studies.
  • Anna University (https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://cfr.annauniv.edu/&ved=2ahUKEwil-PCu-qmMAxUbSGwGHXaeJ2oQFnoECA0QAQ&usg=AOvVaw0KmaEwEJdK4XpSfg1vq3zk) : Known for its strong research orientation, it provides part-time PhD opportunities in business management.
  • Loyola Institute of Business Administration (https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://liba.edu/courses/doctoral-programme/&ved=2ahUKEwjO7JO--qmMAxX3UGcHHRwdLaQQFnoECA8QAQ&usg=AOvVaw0jCpGy-LIs2cmoAi0vFp95) (LIBA): Offers doctoral research opportunities with flexible schedules


  • Admission Process : Generally, you need to:
  • 1. Submit an online application through the respective university's portal.
  • 2. Appear for a university-level entrance test (if applicable), or through UGC-NET, CSIR-NET
  • 3. Clear an interview conducted by the institution's research committee.


  • Documents Required : Academic transcripts, work experience certificates, research proposal, and letters of recommendation.
  • Once admitted, candidates are expected to attend classes (if any) on weekends or as per the schedule, and the program duration typically ranges from 3 to 6 years. Research areas in Marketing may include digital marketing, consumer behavior, or brand management.

It’s advisable to contact the universities directly for updated information and to discuss part-time flexibility options.

Let me know if you need further assistance for any specific college.

Have a nice day !!

Hello,

Yes, it is possible to shift from BBA Finance to MBA Marketing after clearing CAT and securing admission to an IIM. Your background in finance can add value to your marketing profile, providing a broader business understanding. It generally does not negatively affect your resume if you can justify the shift with a clear career goal and relevant skills. Recruiters value diverse knowledge and a strong rationale behind career transitions.

Hope this helps you,

Thank you

https://bschool.careers360.com/exams/cat



Xavier Institute of Management and Entrepreneurship (XIME) Bangalore has reported the following placement statistics for its PGDM program:


Median Package: 11.4 LPA

Average Package: 11.33 LPA

Highest Package: 22 LPA

These figures are based on the overall PGDM placements and are not specifically broken down by specialization, such as Marketing.

Choosing between a BBA in Finance and a BBA in Marketing depends largely on your personal interests and career aspirations, but generally, a BBA in Finance may offer higher earning potential in specialized roles like investment banking and financial analysis, while a BBA in Marketing provides more diverse career options with a focus on communication, creativity, and customer engagement; both fields are valuable in the business world and offer good career prospects depending on your skills and preferred work environment.

Hello Yogesh!

Well, choosing the right college for pursuing higher education programs is of utmost importance. This is because a good college helps us to achieve our career o objectives. But to choose the best college, you must know what to look for. Here I am providing you a list of some things that can help you identify a good university.

Curriculum & Faculty:  You should make sure that the university you choose follows the latest curriculum and has expert faculty, preferably with industry experience.

Infrastructure & Facilities: The type of infrastructure and facilities offered by a university play an important role in creating a great learning experience.

Industry Exposure & Internships: You need to verify the type of industry exposure and internship options offered by the university to its students as they help enhance your practical experience.

Placement Support: It is vital to check the kind of placement support provided by the university to its students, especially in terms of the companies  offering placement and the roles and packages being offered.

Geeta University fulfills all the above parameters and hence is considered to be one of the best universities for pursuing higher education programs in Delhi/NCR. The university offers 70+ programs across diverse disciplines and at Diploma, UG, PG, and Doctorate levels. You can choose from programs in Management, Computer Science Engineering, Computer Application, Forensic Science, Pharmacy, & Hospitality, Law, & many more.



Hello,

Here’s a comparison between PIBM and RIIM Pune for PGDM in Marketing:

PIBM Pune:

  • Focuses on industry-specific training.
  • Offers good industry exposure through internships and workshops.
  • Strong corporate ties for placement opportunities.
  • Placement assistance with reputed companies in marketing.
  • Modern infrastructure and faculty with industry experience.
  • Strong emphasis on skill development and soft skills training.

RIIM Pune:

  • Known for practical knowledge with live projects.
  • Good placement record with marketing roles offered.
  • Strong alumni network for mentoring and guidance.
  • Focus on overall personality development.
  • Offers international exposure opportunities.

It totally depends on you which college suits you well, both are very good colleges.

Hope it helps !

Hello there,

The number of subjects in a Sales and Marketing course depends on the type and level of the program (diploma, undergraduate, or postgraduate). Typically, core subjects in these courses include:

  1. Principles of Marketing
  2. Sales Management
  3. Consumer Behavior
  4. Market Research and Analytics
  5. Digital Marketing
  6. Advertising and Promotion
  7. Brand Management
  8. Retail Management
  9. Business Communication
  10. Sales Strategy and Planning

Elective or advanced topics may include E-commerce, CRM (Customer Relationship Management), Product Management, and International Marketing.

In a diploma, there might be 6-10 subjects , while in an undergraduate or postgraduate program, there could be 20-30 subjects spread across semesters. Check the curriculum of specific institutions for detailed subject lists.

For more details about this course Click Here .

I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.

Thank you and wishing you all the best for your bright future.


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