The IIM CAT normalization process 2025 will be done to check that all the candidates are fairly assessed. IIM will release the CAT score only after completing the CAT 2025 normalization process. The CAT normalization process 2025 will be followed for the calculation of the CAT percentile of candidates before the release of the CAT result 2025. Though the question papers of CAT 2025 for all shifts are of the same difficulty level, there might be some discrepancies in terms of difficulty level. CAT normalization process standardizes performance metrics which makes it easier to compare scores from different test conditions. CAT 2025 exam date is November 30, 2025.
This Story also Contains
CAT Normalization Process 2025
CAT Normalization Process 2025: How is it Conducted
Scaled Normalized Marks: Calculation of CAT Scaled Scores
CAT Composite Score Formula
How to Calculate CAT Percentile 2025?
CAT Result 2025
CAT Normalization Process
CAT Normalization Process 2025
There is a probability that candidates in one slot may get an easier CAT question paper than candidates in other slots. Due to this reason, IIMs adopt a CAT normalization process before releasing to ensure that no candidate faces discrimination in the final CAT scores in the CAT result 2025. This process of score normalization is meant to ensure rationality and veracity in the performance of candidates in the CAT exam. Read the complete article to know more about the CAT normalization process 2025.
What is the CAT Normalization Process 2025?
The entrance exam for CAT 2025 is conducted in a computer-based mode. To avoid any kind of discrimination in CAT results, the Indian Institute of Management follows the process of normalization for CAT 2025 which changes scale differences of score distributions across different forms.
The normalization process of CAT 2025 will be followed as an established practice that will compare the scores of candidates across different/various forms. The main purpose of the CAT 2025 normalization process will be that none of the candidates from either of the slots/ shifts get undue advantages or face disadvantages.
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The scaled score in CAT is then converted into the CAT percentile. The candidates who get shortlisted (based on CAT percentile) have to appear for the selection process of IIMs, which includes a Written Ability Test (WAT), Group Discussion (GD), and Personal Interview (PI) rounds.
CAT Normalization Process 2025: How is it Conducted
The first normalization process of CAT 2025 will initially be applied to different forms, then the CAT scores will be further normalized across different sections. The normalization process has become a common trend and is widely used for almost all MBA entrance exams which are conducted in different slots/ shifts. The CAT normalization process 2025 will be conducted in two steps:
In the first step, IIMs adjust the exam scores for scale differences of distribution of the CAT scores in different forms.
In the second step, scores of different sections are normalized.
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Scaled Normalized Marks: Calculation of CAT Scaled Scores
Complete details related to sectional scores and overall scaled scores will be mentioned in the result of CAT 2025. The below-mentioned steps will be followed by IIM in CAT result 2025, to calculate the normalized overall score in CAT for each section. Let us look at an example of how the scaled score is calculated for CAT 2025 and the normalization formula;
Step 1: First the mean & standard deviation (SD) will be calculated of the raw scores in the DILR section for all candidates who will appear in the morning shift
Let Mean = M1
Let SD = S1
Hence, G1 = M1 + S1
Step 2: Similarly, the mean and the standard deviation (SD) of the candidates who will appear in the afternoon shift will be calculated from the raw scores in the same DILR section for all candidates.
Let Mean = M2
Let SD = S2
Hence, G2 = M2 + S2
Step 3: Now, calculate the mean and the standard deviation (SD) of the raw scores in the DILR section for all candidates appearing in both morning and afternoon shifts.
Let Mean be M
The standard Deviation be S
Therefore, G = M + S
Step 4: Calculate the mean raw score in the DILR section of the top 0.1% of candidates who will appear in the first-morning shift. Denote the same by ?1 0.1
Step 5: Similarly, For the top 0.1% of candidates of the afternoon shift, calculate the mean raw score in the DILR section. Denote it by ?2 0.1
Step 6: Now For the top 0.1% of candidates who will appear in CAT 2025 for both morning and afternoon shifts, calculate the mean raw score in the DILR section. Denote the same by ?0.1.
A similar technique will be followed to calculate the scaled score of all three sections. i.e. Total scaled score = Sum of scaled scores of DILR, VARC, QA
The composite score in Common Admission Test (CAT) is calculated by adding the nirmalized scores of each CAT section. The formula for calculating the CAT composite score is: Composite Score= Normalized Score (VARC) + Normalized Score (LRDI) + Normalized Score (Quant). The CAT composite score is then used to determine the CAT percentile rank of the candidate, which is the basis for shortlisting candidates for the further round of the MBA admission process.
How CAT exam score will be normalized and the composite score calculated?
The CAT 2025 composite score of each candidate is arrived at by calculating their points based on the following parameters.
CAT 2025 scaled score
Class 10th and 12th marks
Graduation score
Work experience
Diversity (Gender)
Diversity (Academic)
Check out the process of CAT composite score calculation for the shortlisting of students for the WAT-PI process by IIM Lucknow. The IIM L admission policy 2025 based on CAT 2025 will be announced soon on the official website.
CAT Syllabus: Subjects & Chapters
Select your preferred subject to view the chapters
IIM releases the percentile calculation method of CAT. The rank obtained by a candidate will be termed as CAT percentile 2025. Based on the scaled score, the percentile of CAT 2025 will be calculated. Candidates must understand how their CAT percentile 2025 will be calculated and ranks will be allotted to them through CAT 2025 score predictor and normalization.
A higher rank will be provided to those candidates who score more marks in all sections. If two candidates score similar marks in the VARC section, then in such case both of them will be given Rank 1. The CAT 2025 percentile score will be calculated based on a defined formula. After the normalization formula is implemented, there will be a need to round off the calculated percentile score (P) of a candidate up to two decimal points.
The following steps will be used with regard to the calculation of the CAT 2025 percentile. For example, the QA section is chosen to know how the CAT percentile is calculated and a similar process will apply to other sections as well.
Step 1: Calculate the total number of candidates (N) who appeared for CAT 2025 (i.e. including morning, afternoon, and evening sessions).
Step 2: Assign a rank (r), based on the scaled scores obtained in the QA section, to all candidates who appeared for the CAT exam 2025. If two or more candidates get identical scaled scores in the QA section, then the same rank will be awarded to all those candidates.
As an example, suppose two candidates obtain the highest scaled score in the QA section, then both of those candidates are assigned a rank of 1. Moreover, the candidate(s) obtaining the second-highest scaled score in the QA section are assigned a rank of 3 and so on.
Step 3: Calculate the percentile score (P) of a candidate with rank (r) in the QA section as:
? = ( (?−?) ? ) × 100
Step 4: Round off the calculated percentile score (P) of a candidate up to two decimal points.
For example, all percentile scores greater than or equal to 99.995 are rounded off to 100, all percentile scores greater than or equal to 99.985 but strictly less than 99.995 are rounded off to 99.99, and so on.
The method that is mentioned above is used for the computation of the overall CAT percentile scores and the percentile scores of other sections.
CAT Composite Score Calculator
To calculate the CAT 2025 composite score for each student, candidates can use a CAT 2025 score predictor or CAT composite score calculator for IIMs that takes into account the overall scaled score in CAT exam, the marks of 10th and 12th standard, the graduation score, the gender diversity, the academic diversity, and the work experience.
How to calculate composite score in CAT?
For IIM Kozhikode, your CAT composite score = 0.5*CAT Index Score + 0.15*Class 10 Score + 0.20*Class 12 Score + 0.1*Gender/Academic Diversity Score + 0.05*Work Experience Score.
* CAT composite score calculation value is different for each IIM.
CAT Result 2025
IIM is expected to announce the result of CAT 2025 in the third week of December 2025. CAT results will contain details related to the personal details of candidates, sectional scores obtained, percentile, as well as total, scaled score, and CAT percentile.
Candidates who will qualify will be called upon to take part in the further IIM admission process. CAT scores are accepted not only by the Indian Institute of Management but by various other top B-schools other than IIMs as well.
According to the CAT paper pattern and syllabus, getting a good percentile in the CAT entrance exam is not easy; it requires a good preparation strategy, hard work, and determination.
Q: What is the formula for CAT normalization process?
A:
CAT normalization process formula are as follows:
Raw Score= 3 x (No. of correct answer) - 1 x (No. of incorrect answer)
Q: What is scaled score in CAT and how is it different from raw score?
A:
The normalized score of a candidate in CAT is called the scaled score, which is obtained by adjusting the raw score for the variation in the difficulty level of different slots and sessions of the exam. The raw score in CAT is the sum of marks obtained by a candidate out of 198 based on the number of right and wrong answers.
Q: How is CAT score calculated?
A:
R= Rank of the candidate on the basis of CAT scaled score or total number of candidates. For example, 1000 aspirants take CAT entrance test and bag the top rank which means a total of 999 candidates scored less than you. Then candidates percentile will be 999/1000*100= 99.9
Q: How is CAT score scaling done?
A:
The CAT 2025 normalization process will be done by adjusting the location and scaled differences of CAT score distributions across the different shift CAT question paper. The CAT scaled scores will be converted into CAT percentiles.
Q: Is coaching necessary for CAT? Does accuracy matter in normalisation in CAT?
A:
No, coaching is not compulsory for CAT preparation. CAT exam 2025 will be normalized which takes into consideration a score with higher accuracy and the least time when there are two students with the same marks.
Q: What is normalization in CAT? Will there be normalisation in CAT?
A:
CAT was conducted in three shifts and every shift has a different set of questions. There may be some differences in the difficulty level. The CAT Normalization process is used to adjust the candidate’s score for these differences. Yes, CAT 2025 has a normalization process.
Q: Why CAT scaled scored important?
A:
CAT scaled score is used to compare a candidate’s performance with another candidate for the same and other shifts. It will help candidates and such institutes that accept CAT scores to get a fair assessment of candidate’s performance in CAT 2025.
Q: Is there normalization in CAT exam? Why is normalization used in CAT?
A:
Yes, there is normalisation process in CAT 2025. CAT Normalization process is used to ensure that no candidate gets advantage or disadvantage of appearing in different shifts.
Q: How are CAT scaled scores calculated? What is raw score and scaled score?
A:
IIMs calculate the mean and standard deviation of the candidate's Raw scores and then they apply a formula to calculate the scaled score. A student's scaled score is based on their raw score. A raw score is the total number of marks a student receives on a test based on the number of questions answered correctly.
Q: What all factors are taken into consideration in the CAT scaled score calculation?
A:
Candidates must know that the raw scores of all candidates that appeared in CAT entrance test. Apart from that, CAT shifts will also matter to calculate the scaled score.
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The CAT 2025 exam is a national-level MBA entrance test for IIMs and top B-schools in India. It will be held on 30th November 2025 in computer-based mode across ~170 cities.
The registration is open from 1st August to 13th September 2025 on
iimcat.ac.in
.
Admit cards will be available from 5th November 2025 onward.
Graduates with at least 50 marks (45 for SC/ST/PwD) are eligible to apply.
The exam tests English, Reasoning, and Quantitative Aptitude in three timed sections.
With 305 marks in ICAR PG and being from ST category, your chances of getting an AIEEA (CAT) seat is good, especially in plant sciences and less competitive subjects
M/s Deloitte Touche Tohmatsu Limited, one of the top four audit and accounting firms in the world with headquarters at London, UK, and with an operational presence in 153 countries, hires Management Trainees (MT) from all the premier management institutes of India thrice every year, in the months of January, May and September.
Each new group of Management Trainees (MT) have to go through a four month rigorous training schedule, after which they have to pass through a test consisting of a written assessment and a case-analysis. The top hundred ranked Management Trainees (MT) based on the performance in the test are confirmed as Management Executives (ME). The rest are given the opportunity of undergoing the training for four months one more time along with the next batch of Management Trainees (MT) and then passing through the subsequent test consisting of the written assessment and case-analysis. The Management Trainee (MT) who fails to get confirmed as a Management Executive (ME) the second time is fired.
The scatter-graph below depicts the number of Management Trainees (MT) at Deloitte taking the tests from January 2020 till May 2022, and the vis-à-vis hired Management Trainees (MT) at Deloitte who were fired :
It is also known that for the month of September 2019 at Deloitte, 96 hired Management Trainees (MT) failed to be confirmed as a Management Executive (ME) the first time, and that 36 hired Management Trainees (MT) were fired.
Question :
In which test did the minimum number of Management Trainees (MT) get confirmed as a Management Executive (ME) in the second attempt ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the first customer's order be considered closed ?
Six sticks of equal lengths were kept in the vertical position in an empty flower-vase, to be arranged at the six corners of a regular hexagon. The two ends of each of the sticks were of different colours.
The top ends of the sticks were one of each of the following colours – Red, Cyan, Pink, Brown, Black and Green. The bottom ends were one of each of the following colours – Blue, Yellow, White, Orange, Purple and Grey. Both the sets of colours mentioned were in no particular order.
It was also known that :
a) The stick with the red colour was opposite to the stick with the blue colour
b) There were exactly two sticks whose both ends had colours whose names started with the same letter
c) The stick with the grey colour was adjacent to the stick with the white colour
d) The stick with the cyan colour was adjacent to both the sticks with the brown colour and the one with the blue colour
e) The stick with the purple colour was adjacent to both the sticks with the grey colour and the one with the green colour
f) The stick with the white colour was opposite to the stick with the green colour
Question :
What was the colour of the bottom end of the stick having brown colour at the top end ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the second customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
A fourth customer comes in and orders two plates of French Toast at 6.24 pm. Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis. For exactly how many minutes would one of the friends be idle from 6.00 pm till serving the last customer, assuming that the four customers were the only ones to have come in within the period being discussed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Had Niloy been absent on that day, and assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the fourth customer's order (refer to the previous question) be considered closed ?
The bar-graph given below shows the foreign exchange reserves of Nepal (in million Rupees) from 2014 to 2021. Answer the following questions based on the graph :
Question:
What was the percentage increase (rounded to the nearest integer, if deemed necessary) in the foreign exchange reserves in 2020 over 2016 ?
The Jadavpur University’s Prince Anwar Shah Road hostel consists of two large separate buildings, one for the ladies and the other for the gents, while having a common kitchen and dining hall. It is the hostel of the CS and the EEC department of engineering students of the university.
In recognition of the growing dissatisfaction and hence complaints among the inmates of the hostel regarding the menu served for dinner, the Dean of the engineering department, Dr Aparesh Sanyal, personally decided to investigate the matter. He set about collecting information about the preference of dinner among the inmates, separately from the gents and the ladies wing of the hostel.
Dr Sanyal was able to gather the following partial information :
Hostel inmates
Menu preference for dinner
Total
Egg Meal
Fish Meal
Chicken Meal
Gents
20
Ladies
64
Total
60
The Warden of the hostel was consulted, who after investigation declared that the following facts were clear :
1. Forty percent of the hostel inmates were ladies
2. One-third of the gentlemen inmates preferred an egg meal for dinner
3. Half the hostel inmates preferred either fish meal or chicken meal
Question:
What proportion of the lady hostel inmates preferred a fish meal for dinner ?
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive identifies and pursues new business opportunities to drive company growth. They generate leads, build client relationships, develop sales strategies, and analyse market trends. Collaborating with internal teams, they aim to meet sales targets. With experience, they can advance to managerial roles, playing a key role in expanding the company’s market presence and revenue.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A Sales Manager leads a sales team to meet targets, formulates strategies, analyses performance, and monitors market trends. They typically hold a degree in management or related fields, with an MBA offering added value. The role often demands over 40 hours a week. Strong leadership, planning, and analytical skills are essential for success in this career.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
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