Difference Between BBA and BBM - Due to famous courses, candidates are inclined towards getting admission in either two admission processes i.e. BBA and BBM. Bachelor of Business Administration also known as BBA and Bachelor of Business Management also known as BBM are undergraduate management programmes. As mentioned, students who have completed class 12 can apply for these programmes. Before going to apply, one should know the BBA and BBM difference.
However, both being management programmes often confuse the students as they wonder what is the difference between the programmes and which one would be better (BBA or BBM). To clear all the air of myths and confusion, Careers360 brings to you the detailed differences between BBA and BBM. Both these courses act as a foundation for higher studies in management, but let us know how BBA or BBM helps in acquiring skills and get the answer of is BBM and BBA same and other aspects.
Bachelor of Business Administration or BBA is an undergraduate programme in management that is designed to make students familiar with the functioning of business in the area of finance, marketing, management, human resource, and so forth. BBA can be pursued by the students after completion of class 12 in any stream. BBA helps in facilitating academic and practical knowledge.
Quick Link- Read all about BBA
If a candidate has a dilemma and looking for is BBM course details, then for them the answer is Bachelor of Business Management or BBM is a three-year undergraduate management programme that facilitates specialization in different areas of study. This programme aims to help students acquaint themselves with managerial and decision-making skills. BBM programme can be pursued by the candidates after completion of class 12 in any stream.
Also Read:
How to Prepare for BBA Entrance Exam
Top 5 BBA Entrance Exams
Now that we know in brief about BBA and BBM, let’s draw a comparison/ similarity chart between them to have a clearer image and get the answer of BBM or BBA which is better and which has more scope BBA or BBM:
Candidates who wish to pursue this course will be able to complete the program within a duration of three years.
Aspects | BBA | BBM |
Similarities of BBA and BBM | ||
Area of study | Management | Management |
Eligibility | After completing class 12 | After completing class 12 |
Skills | Business and management skills | Business and management skills |
Duration | Three years | Three years |
Award | Bachelor degree | Bachelor degree |
Entrance exams to apply for | ||
BBA vs BBM | ||
Name | Bachelor of Business Administration | Bachelor of Business Management |
Focus | Administrative studies | Management studies |
Specialization | Accounting, Entrepreneurship, Finance, Real Estate, Human Resource Management, International Business, Information technology, etc | Finance, Operations Management, Management Information Systems, etc. |
Some of the Institutes/Colleges offering BBA programme are:
The name of the institutes offering BBM Programme are:
Now that we have drawn the BBA BBM difference, it is clear that both the programmes are equal in quality and that both have similar core subjects to offer. The only difference is a naming convention which varies from institute to institute. On completing any of the degree BBA or BBM, students can pursue their higher studies in generalized MBA and specialized MBA.
Candidates opting career line via opting BBA course can look for multiple profiles. Some of these are:
To be a good manager, one needs to have both soft and technical skills. Since as a manager your job will include looking over the business and making decisions, completing a BBM program is essential. Check out some of the BBM career options here:
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.