Rishab Rahiman, an aspirant who secured admission to his dream B-School, IIM Bangalore, takes us through his journey and experience of being a CAT topper 2022 to acing MBA admission rounds. He got calls from renowned MBA colleges like SIBM Pune, SP Jain Mumbai, XLRI Jamshedpur, IIM Calcutta, and IIM Lucknow but he chose IIM Bangalore.
Based on previous years’ trends, a CAT percentile between 95 and 80 is typically required for top IIMs, while a percentile of 85–80 can secure interview calls from other NIRF-ranked management institutes. However, a high CAT score alone does not ensure admission. IIMs also consider academic performance, work experience, and diversity while shortlisting candidates for the Analytical Writing Test (AWT) and Personal Interview (PI).
Unveiling the Path to Success: A Candid Conversation with Rishab Rahiman, a CAT 2022 topper who converted IIM
In an exclusive interview with Careers360, Rishab provides insightful tips, preparation strategies, and encounters with esteemed interview panels, providing aspiring B-School candidates with invaluable insights and guidance. This interview illuminates the path for MBA aspirants, offering insights into selection metrics and unveiling the path to success.
Careers360: Congratulations on converting to your desired institute! How do you feel?
Rishab: I feel ecstatic! It feels really rewarding after all the hard work and effort that I put in. IIM Bangalore was always my dream B School, and I feel quite lucky to have secured admission to it, on my very first attempt. It’s a new beginning, and I am eager to take on the opportunities and challenges that lie ahead.
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Careers360: What is the selection procedure at IIM Bangalore?
Rishab: The process starts with giving the CAT exam. One needs to score a very high percentile (99+) to get a call from IIM B. This percentile will vary for OBC, SC/ST, and students from different educational backgrounds. Based on your CAT score, 10th and 12th score, work-ex, and gender diversity, you are shortlisted for the WAT (Written Ability Test) and PI (Personal Interview) round. The weightage for each of the factors changes every year, so keep yourself updated about it from the IIM B website. After the WAT-PI round, a cumulative score is calculated based on which the final merit list is drafted.
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Careers360: Please elaborate on your overall experience of the selection procedure at IIM Bangalore
Rishab: After giving CAT, I got a call for the WAT-PI round at IIM B in mid-January. I had to fill out a personal data form for it and received my WAT and interview slots. The Written Ability Test was conducted online a few days before the interview which was scheduled inside the IIM Bangalore campus itself. It was a good chance to explore the campus and talk to a lot of students who are currently studying there. Overall, the whole selection process at IIM Bangalore was very structured and smooth.
Careers360: Which other B-Schools’ selection procedure did you appear for? How was your experience in other institutes vis a vis in the institute you have converted?
Rishab: I have converted calls from SIBM Pune, SP Jain Mumbai, XLRI Jamshedpur, IIM Calcutta and IIM Lucknow. Selection procedures for IIMs were mostly the same. SIBM had an additional group discussion round in its selection procedure which was very different from that of IIMs. And SP Jain has its iconic group interviews (both technical and HR rounds). XLRI's interview round was extremely short and fast (mine lasted for around 5 minutes), however, I had to wait almost 5 hours for it.
Careers360: What was your WAT/PI topic and how did you structure it? Did you find it easy or had a difficult time writing/ thinking about the topic?
Rishab: IIM Bangalore's WAT process was held online, days before the PI was scheduled. My WAT topic was "The Global Tech Layoffs and its Effect on the Indian Economy". I structured the essay by first introducing the topic. Gave reasoning for why it is happening followed by its effects on the economy. I finished it by giving an example of a company that laid off its employees recently and tried to explain its effects on the Indian economy. Layoffs were a common topic that most aspirants were aware of, but the effect on the economy part caught me by surprise.
Careers360: Did you get external help or join a coaching school to prepare for PI and WAT? When did you start your preparations for it?
Rishab: I joined TIME Institute for the PI-WAT process. I got to give a few mock PIs before my actual interviews. I got really valuable feedback on how to structure my answers, how to introduce myself and how to come out of tough spots in an interview. I started my WAT/PI prep only after XAT, which was on 8th January. I started reading magazines and newspapers to keep myself updated on the latest happenings. The main chunk of preparation though was about the things that I had mentioned in my application forms and revising my academics.
Careers360: Do you think that WAT/PI requires some separate preparation apart from what you mentioned?
Rishab: Different institutes follow their own style of conducting the PI. For example, you can almost always expect a maths question from IIM Calcutta's interview panel. Your technical knowledge and general awareness is key to cracking IIM Bangalore’s PI. So, candidates must research a bit about the college which they are going to attend the PI for, beforehand. Know about the companies that come for placement, famous alumni from the college, the latest news about the city in which the college is situated and the city in which you are attempting the PI etc.
Careers360: Please share the WAT/PI topics which you were asked during the admission rounds?
Rishab: A few topics that I was asked to write were on,
"The Global Tech Layoffs and its Effect on the Indian Economy" (IIMB)
"Karma, and how the concept of GOD can go obsolete with the rise of Karma" (IIMA)
"How to promote indigenous sports in India" (SIBM and IIMC)
"Which would you value more, Infrastructure, Education, or Better Health facilities and why?" (SP Jain)
Careers360: Are there ways to handle a situation when one has no answer to a question during PI?
Rishab: If you do not know an answer, the best way is to accept that you do not know. That way you avoid beating around the bush or saying something stupid and unrelated to it, which can backfire harshly on your result. Always keep a smiling face and tell politely that you are not aware of it, or you are not able to recollect it. The panelists are usually very friendly and will always try and help you to reach the answer and will drop a few hints also.
Careers360: How must one approach a WAT/PI topic? Could you share some Dos and Don’ts for the same?
Rishab: WAT is a very time-constrained task. Take a few minutes and jot down all the important points. Then start writing in a structured manner. Most colleges expect paragraph style. So avoid writing in pointers. Also, make sure you have ample time to finish the topic. An essay without an ending will not look nice.
Careers360: Is there a particular kind of time management strategy that should be added to the candidate’s skillset? Will it help in writing a complete structured WAT/PI?
Rishab: Time management is very important for WAT. Say the total time is 30 minutes to complete. To write 300 words, a person might need approximately 15 minutes. But here we have to do the thinking as well. So, it is recommended that you create a skeleton of your essay in the first 5 minutes and keep all the points handy in rough. Then just refer to that skeleton and complete the essay within the time limit. Every institute strictly follows WAT timings, so you will not get spare time.
Careers360: How did you feel when you faced the interviewers during the PI? Please share a few details like the size of your panel and your overall experience.
Rishab: My very first interview was for IIM Lucknow. I was very stressed, and somehow the panelists were able to easily see through me. They made me feel comfortable and only then did they start the interview. Some panelists have their own way of breaking the ice by telling jokes or asking you to introduce yourself. After my first interview, I realized there was no need to panic. I am just going to talk about the things I prepared for, and if I don’t know any answer, it is OK to accept that I do not know. With that attitude, I was able to attempt my other interviews with more confidence.
The panel size was usually either two or three. Sometimes I felt that the panelists play the good cop and bad cop roles. It is important to focus on all the panelists, and not just the ones who is being friendly.
Careers360: Which interview turned out to be the best one? Enlighten us about the finest one according to you.
Rishab: My IIM Calcutta interview was the best one. I was the last candidate for my panel, and I could feel that both myself, and the panelists were a little tired. They started off by asking me to sing. I was caught by surprise. I was not prepared for this googly. I pulled myself together and managed to sing a verse from ‘Bole-re Papi Hara’, and the panel enjoyed it too. Suddenly there was a rush of energy all through me, and the interview went very smoothly from there on. As expected, they asked me a mathematics question, which I answered in a very detailed manner. They asked a few questions about my job, and a few current affairs questions that I had prepared, and voila! my interview was over. They said I sang well and asked me to take a toffee.
Careers360: What about the questions which you found difficult to answer? How did you reply to those?
Rishab: GK was not one of my strong suits, and I couldn’t answer many questions from different PIs. I tried to answer as much as possible, and if I had no idea, I would just mention that I was not aware of it. Also, since I had quit my job right before CAT, I was questioned about that choice by almost every panel, and I honestly mentioned the reasons behind my choice.
Careers360: So in those situations, was the panel easy or harsh on you? What should one do when s/he has no answer?
Rishab: In my IIM Ahmedabad interview, the panelists shot down a plethora of GK questions ranging from the Olympics to Nobel laureates, to the history of the India-Nepal relationship. Since they were static GK that I did not know, all I could do was smile and say "I don’t know".
If there is no way around it, it is all right to say that you do not know the answer. It will not have a negative effect on your selection unless you say 'you don’t know' to too many questions.
Careers360: What were the most fascinating questions you were asked? Please share your answers too.
Rishab:
IIM Lucknow: Mention an annoying person you have met at work. How do you deal with him/her?
IIM Indore asked me all the questions that I could not answer in my previous interviews and checked if I knew the answers to those now.
SIBM threw a riddle to solve at the end of their interview. "Your father is older than your Grand Father - Make it a true statement".
IIM Calcutta asked me how to relate to music using a mathematical approach.
Careers360: How different is an IIM interview from a non-IIM yet top B-School interview? Are there major differences? (If you have appeared for IIMs)
Rishab: SP Jain conducted a group interview which was very interesting. One must be very attentive to what others say and at the same time, not get carried away or get affected by how bad or good your peer is performing. Similarly, SIBM conducted a group discussion. Mine quickly turned into a fish market. During such times, make sure you stand out by being organized. One must not panic when the other candidates are making a lot of points when you have barely spoken one. Many just end up repeating the same points already discussed, just for the sake of more speaking time.
Careers360: How did you go about the preparations for PI? Did you search or look up some questions or practice mock PIs?
Rishab: My preparation for an interview would always start by looking at the previous year's questions that were asked. Many sources like iQuanta, HitBullseye, and CatKing provide previous interview experiences on their websites for free. They were the main source of preparation. Then came the Mock PI which was taken care of by TIME Institute for me. They regularly provided mocks PI catered to the colleges that I had calls from.
Careers360: And finally what are the aspects or qualities that the interview board looks for in a candidate?
Rishab: Basically if you have a call for an interview, the panel knows that you are intelligent, at least academically. They might just brush on a topic or two to check if you remember things that you have learnt. But more than that, what I felt is that they want to check whether you are able to manage the interview stress, whether you are able to communicate the things you know, and how confident you are at tackling problems. It is not a big problem if you do not know the answers to a few questions. So, believe in the preparation that you have put in and be confident while answering. The panel is highly skilled, and they will know if you are bluffing or are just trying to dodge a question. Answer to what is exactly asked, and you will probably have a good PI experience. All the best!
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The CAT 2025 exam is a national-level MBA entrance test for IIMs and top B-schools in India. It will be held on 30th November 2025 in computer-based mode across ~170 cities.
The registration is open from 1st August to 13th September 2025 on
iimcat.ac.in
.
Admit cards will be available from 5th November 2025 onward.
Graduates with at least 50 marks (45 for SC/ST/PwD) are eligible to apply.
The exam tests English, Reasoning, and Quantitative Aptitude in three timed sections.
With 305 marks in ICAR PG and being from ST category, your chances of getting an AIEEA (CAT) seat is good, especially in plant sciences and less competitive subjects
M/s Deloitte Touche Tohmatsu Limited, one of the top four audit and accounting firms in the world with headquarters at London, UK, and with an operational presence in 153 countries, hires Management Trainees (MT) from all the premier management institutes of India thrice every year, in the months of January, May and September.
Each new group of Management Trainees (MT) have to go through a four month rigorous training schedule, after which they have to pass through a test consisting of a written assessment and a case-analysis. The top hundred ranked Management Trainees (MT) based on the performance in the test are confirmed as Management Executives (ME). The rest are given the opportunity of undergoing the training for four months one more time along with the next batch of Management Trainees (MT) and then passing through the subsequent test consisting of the written assessment and case-analysis. The Management Trainee (MT) who fails to get confirmed as a Management Executive (ME) the second time is fired.
The scatter-graph below depicts the number of Management Trainees (MT) at Deloitte taking the tests from January 2020 till May 2022, and the vis-à-vis hired Management Trainees (MT) at Deloitte who were fired :
It is also known that for the month of September 2019 at Deloitte, 96 hired Management Trainees (MT) failed to be confirmed as a Management Executive (ME) the first time, and that 36 hired Management Trainees (MT) were fired.
Question :
In which test did the minimum number of Management Trainees (MT) get confirmed as a Management Executive (ME) in the second attempt ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the first customer's order be considered closed ?
Six sticks of equal lengths were kept in the vertical position in an empty flower-vase, to be arranged at the six corners of a regular hexagon. The two ends of each of the sticks were of different colours.
The top ends of the sticks were one of each of the following colours – Red, Cyan, Pink, Brown, Black and Green. The bottom ends were one of each of the following colours – Blue, Yellow, White, Orange, Purple and Grey. Both the sets of colours mentioned were in no particular order.
It was also known that :
a) The stick with the red colour was opposite to the stick with the blue colour
b) There were exactly two sticks whose both ends had colours whose names started with the same letter
c) The stick with the grey colour was adjacent to the stick with the white colour
d) The stick with the cyan colour was adjacent to both the sticks with the brown colour and the one with the blue colour
e) The stick with the purple colour was adjacent to both the sticks with the grey colour and the one with the green colour
f) The stick with the white colour was opposite to the stick with the green colour
Question :
What was the colour of the bottom end of the stick having brown colour at the top end ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the second customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the third customer's order be considered closed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
A fourth customer comes in and orders two plates of French Toast at 6.24 pm. Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis. For exactly how many minutes would one of the friends be idle from 6.00 pm till serving the last customer, assuming that the four customers were the only ones to have come in within the period being discussed ?
Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'.
They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared.
They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders.
On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries.
On the backdrop of the above information answer the questions given :
Question:
Had Niloy been absent on that day, and assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the fourth customer's order (refer to the previous question) be considered closed ?
The bar-graph given below shows the foreign exchange reserves of Nepal (in million Rupees) from 2014 to 2021. Answer the following questions based on the graph :
Question:
What was the percentage increase (rounded to the nearest integer, if deemed necessary) in the foreign exchange reserves in 2020 over 2016 ?
The Jadavpur University’s Prince Anwar Shah Road hostel consists of two large separate buildings, one for the ladies and the other for the gents, while having a common kitchen and dining hall. It is the hostel of the CS and the EEC department of engineering students of the university.
In recognition of the growing dissatisfaction and hence complaints among the inmates of the hostel regarding the menu served for dinner, the Dean of the engineering department, Dr Aparesh Sanyal, personally decided to investigate the matter. He set about collecting information about the preference of dinner among the inmates, separately from the gents and the ladies wing of the hostel.
Dr Sanyal was able to gather the following partial information :
Hostel inmates
Menu preference for dinner
Total
Egg Meal
Fish Meal
Chicken Meal
Gents
20
Ladies
64
Total
60
The Warden of the hostel was consulted, who after investigation declared that the following facts were clear :
1. Forty percent of the hostel inmates were ladies
2. One-third of the gentlemen inmates preferred an egg meal for dinner
3. Half the hostel inmates preferred either fish meal or chicken meal
Question:
What proportion of the lady hostel inmates preferred a fish meal for dinner ?
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive identifies and pursues new business opportunities to drive company growth. They generate leads, build client relationships, develop sales strategies, and analyse market trends. Collaborating with internal teams, they aim to meet sales targets. With experience, they can advance to managerial roles, playing a key role in expanding the company’s market presence and revenue.
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A Sales Manager leads a sales team to meet targets, formulates strategies, analyses performance, and monitors market trends. They typically hold a degree in management or related fields, with an MBA offering added value. The role often demands over 40 hours a week. Strong leadership, planning, and analytical skills are essential for success in this career.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
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In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
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