MET Mumbai: MBA in Strategic Business Analytics - The Future of Professionals

What do we understand with a term such as ‘Strategic Business Analytics’?

Strategic Business Analytics can be described as a process that involves focused thinking while understanding the business requirements. challenges and internal-external environment complexities to frame a model for the business transformation, evaluate business needs and outcomes and shape the transformational agenda for the business strategies.

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To understand the essential insights which would help redesign the business to increase the efficiency and productive system many tools and techniques play an important role. The Data Collection, Data Mining, Forecasting, Predictive Analysis, Data visualisation and optimisation are the part of the Business Analysis function which helps to get the strategies in place.

Like other aspects of business, Strategic business analytics has an essential function to play in the organisation. Which include:

• Using raw data into more insightful inputs eventually helps in decision-making.

• Improving the process and efficiency of the business.

• Being ahead in the competitive market with better decisions and increased profitability.

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Why should students pursue MBA/ PGP in Strategic Business Analytics?

India has been seeing a significant increase in the number of start-ups. The businesses are utilizing data for increasing their efficiency. With the growing demand for experts in Business Analytics, an MBA Graduate in Strategic Business Analytics (SBA) can have numerous opportunities in India as well as abroad.

A Postgraduate Degree in SBA allows a graduate to have an edge in his professional pursuit. The degree provides a plethora of advantages such as:

A newer field with possibilities: The business analytics field is still evolving while there is a lot of untapped potential and undiscovered opportunities. A Master’s degree course allows the aspirants to get groomed in the right direction.

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Flexible Job Profiles: Strategic Business Analytics profiles are relatively newer in the job market yet most employers are considering hiring talent for positions. However, the course pedagogy nourishes the students overall to ace flexible job profiles in managerial positions.

Professional advancement opportunity: Today, all types of businesses are making the most of business analytics. Working in a Start-up or MNC company would help apply the learnings on the job and have a practical experience with real-time data which can result in opportunities to work with the world’s prestigious workplaces.

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A brighter future: Over the next 2 -3 years up to 2025, global data created, captured, copied and consumed is projected to be touching around 150 + zettabytes. Such forecasted figures derive the need for specialists in the industry globally and rise in the years to come. Hence the graduates with Degree in Strategic Business Analytics will always be in demand and would have a brighter future.

Postgraduate Programme in Strategic Business Analytics at MET Mumbai

MET Asian Management Development Centre offers an autonomous two year programme which is spread across four certificate options and offers specialisations in Marketing Analytics, Finance Analytics and Human Resources Analytics besiders a holistic view and in-depth analytical capability in core areas of Management.

The course is specifically designed for graduates from any field who wish to be part of data analytics while not having coding or knowledge of Information technology.

PGP SBA helps students to equip themselves with necessary skills to collect, manage and analyse the business data through the subjects having a mix of management and analytics.

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Some highlights of PGP SBA Programme as below :

• Students learn the techniques of understanding data in order to strengthen decision making

• Any graduate (event non IT streams) can join who wants to succeed in the big data revolution

• Prepare to become a professional for the new data savvy management opportunities

• Develop data literacy and an analytical mindset

• Hands on use of Tools and Application Orientation Programme

• Placement and Internship opportunities

Disclaimer: This content was distributed by MET Mumbai and has been published as part of Careers360’s marketing initiative.