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MBA in Marketing or Sales: Comparison, Career Opportunities, Industry Trends
Updated on Oct 10, 2024 11:28 AM IST | #CAT
Choosing between an MBA in Marketing or Sales? can be slightly tricky as candidates often get confused between the two. The two specializations being closely related to each other can create a sense of confusion. But an MBA in marketing is different from an MBA in Sales. Each has its own unique skill set and learning curve. Candidates from both specializations contribute differently to the success of an organization. To be able to choose between the two candidates should understand the impact of factors like career opportunities, job roles, pay scale, and work-life balance.
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MBA in Marketing or Sales?
An MBA in marketing is significantly different from an MBA in sales. Both might seem to be related but focus on different aspects of business. The candidates can refer to the different points discussed below to understand the key differences between the two. Understanding the impact of each of these factors on the overall career can help in deciding which specialization to choose for pursuing an MBA.
MBA in Marketing or Sales? Skillset Comparison
The skillset after an MBA in marketing is somewhat similar to that of sales but only a few. There are major skills that a candidate gets equipped with after an MBA in either marketing or sales. The skillset that one gets equipped with for both these MBA specializations are listed in the table given below.
MBA Marketing Skills | MBA Sales Skills |
Market Research | Sales Strategy |
Consumer Behaviour Analysis | Client Relationship Management |
Brand Management | Sales Forecasting |
Digital Marketing | Team Leadership |
Strategic Marketing | Negotiation |
Event Marketing | Cold Calling/E-mail |
Communication Strategies |
MBA in Marketing or Sales? Career Opportunities
Both an MBA in marketing and an MBA in sales have widespread career opportunities in various industries as sales and marketing are the requirements of possibly every business that exists on the planet. The marketing department deals with an outreach of the products and services offered by the organization whereas the sales department is responsible for closing in the sale of the products and services offered to the potential customers or clients. The different potential career roles for sales and marketing are given in the table below.
MBA Marketing Career Roles | MBA Sales Career Roles |
Marketing Manager | Account Executive |
Brand Manager | Sales Manager |
Market Research Analyst | Business Development Associate |
Product Manager | Sales Direct |
Chief Marketing Officer | Vice President Sales |
Marketing Executive | Sales Professional |
Digital Marketer | |
Product Marketing Manager |
MBA in Marketing or Sales? Industry Trends
The industry trends for both marketing and sales appear to be on a positive note. The marketing roles often involve working with broader strategies and can be more varied across different industries and sectors. Sales roles are crucial for organizations to derive revenue and often involve more direct client engagement and sales strategy. The marketing and sales industry keeps on evolving in the ways the consumption of goods and services changes. With growing consumer demands companies are always on the lookout for talented candidates for marketing and sales roles. Candidates need to keep themselves updated with trends and strategies.
MBA in Marketing or Sales? Longterm Goals
Candidates need to realize long-term goals associated with their careers. Knowing it helps decide what specialization should be pursued for an MBA. Marketing requires candidates to stay on top of trends, get creative, and never miss out on opportunities. Therefore, candidates with a creative outlook are more likely to deal with marketing in the long run. However, something like sales can have great incentives associated but comes with great pressure to meet set targets and tight deadlines. To establish a long-term career in sales candidate must be extraordinarily good at handling pressure and meeting targets. Candidates can also seek advice from professionals in both fields to understand the long-term consequences of each work field.
Frequently Asked Questions (FAQs)
1. Which is better marketing or sales?
An MBA in marketing is different from an MBA in Sales. Each has its own unique skill set and learning curve. Candidates from both specializations contribute differently to the success of an organization.
2. What is the difference between marketing and sales?
The marketing department deals with an outreach of the products and services offered by the organization whereas the sales department is responsible for closing in the sale of the products and services offered to the potential customers or clients.
3. Which pays more, MBA marketing or MBA sales?
Both the specializations pay well. Marketing roles have good overall compensation. The sales role has great incentives associated with them. The more a candidate does well in a sales role more is the incentive achieved.
4. Which job is best after an MBA in marketing?
A job related to product marketing can be considered best after an MBA in marketing. The job involves the candidate being responsible for the overall effective marketing of a product being released by the company.
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Questions related to CAT
Have a question related to CAT ?
Although, it's very unlikely that you will secure a seat in top ABM with CAT 67 percentile. Here's is a breakdown to your question:
· CAT Percentile vs. Score: A CAT score of 67 typically translates to a percentile in the range of 90-95 percentile based on the provided data from previous years. While this is a decent score overall, it falls short of the cutoffs for most top-tier ABM programs.
· Cutoffs for Top ABM Institutes:
- IIM Lucknow: For their PGP-ABM program, the qualifying CAT cutoff for the general category is around 85 percentile . However, the actual cutoff for shortlisting for the Written Ability Test (WAT) and Personal Interview (PI) stages is likely to be higher.
- IIM Ahmedabad: While they also offer an ABM program (PGP-FABM), their minimum qualifying CAT cutoff is around 80 percentile , but the final admission cutoffs are usually much higher, often in the 99+ percentile range for general candidates.
- MANAGE (National Institute of Agricultural Extension Management): Their cutoff in CAT percentile has been around 70 for the general category in recent years. With a 67 percentile, you might have a slim chance here, but it's still competitive.
- CCS NIAM (National Institute of Agricultural Marketing, Jaipur): They consider CAT scores with a significant weightage (30-51% in their selection criteria). While they don't explicitly state a cutoff, it's reasonable to assume it would be higher than 67 percentile for a good chance of admission.
· Overall Good CAT Score: Generally, a CAT percentile of 90 and above is considered a good score for securing admission to decent MBA programs in India. For top-tier institutes, a percentile of 95 and above is often preferred.
· MBA Colleges Accepting 60-70 Percentile: While there are MBA colleges that accept CAT scores in the 60-70 percentile range, these are generally not the top-ranked or most sought-after ABM programs. The focus of those lists is on general MBA programs, not specifically ABM.
While securing a seat in ABM can be tough, you can research about other colleges, consider other examinations, to improve your application profile.
You Got This !
Aman Kar 16 April,2025
Hello,
achieving a 99.99 pecentile in the CAT exam significantly enhances your prospects for admission to JBIMS, which evaluates candidates using an application rating(AR) score, which includes
-entrance exam score (CAT/MH-CET/CMAT) : 60% weightage
-Past Academic Record (PAR) : 15% weightage (https://cracku.in/colleges/jbims/admission-process/?utm_source=chatgpt.com)
-Extra-curricular Activities/Work Experience : 20% weightage (https://jbims.edu/uploads/announcement/Revised_M_Sc__Finance_Admission_Procedure_Batch_2024-26.pdf?utm_source=chatgpt.com)
-Diversity (Academic/Gender): 5% weightage
while ahigh CAT percentile is crucial, a lower academic record may impact your overall AR score. Nonetheless, exceptional performance in other areas, such as entrance exams and extracurricular activities, can help offset weaker academic credentials. it's advisable to review JBIMS's detailed admission criteria and consider strengthening other aspects of your application to enhance your chances
Riya Dhoot 10 April,2025
To find the 2024 MHT CET answer key, you'll need to check the official Maharashtra State Common Entrance Test Cell website. This is the primary source for all official announcements and documents related to the MHT CET exam. After the exam concludes, the CET Cell typically releases a provisional answer key.
Once released, the provisional answer key will likely be available as a downloadable PDF file. You'll need to navigate to the official website, look for the MHT CET section, and find the link related to the answer key. This link might be labelled "MHT CET 2024 Answer Key" or something similar.
After downloading the answer key, you can compare your responses with the official answers. If you find any discrepancies or have objections, the CET Cell usually provides a window for raising objections. You'll likely need to pay a specified fee for each objection raised. The official website will provide instructions on how to submit your objections, which may involve logging into your candidate portal and following the provided steps.
Finally, after considering all objections, the CET Cell will publish a final answer key. This final version is considered definitive, and the MHT CET results will be based on it. Keep an eye on the official website for all updates and announcements regarding the 2024 answer key.
I hope this helps.
SUKRITI GUPTA 13 April,2025
Greetings! Here's a detailed response to your query
Okay, so you're a bit confused about what to put in those CAT, FMS, DSE, and IIFT forms regarding your 12th scores. Since you did CBSE, they usually only consider your final 12th standard marks.
Even though you did great in 11th, scoring 495 out of 500, for these entrance exam forms, they're specifically asking about your 12th board exam marks .You mentioned you got 400 out of 500 in 12th, which comes out to 80%.
Therefore, when filling out the forms for CAT, FMS, DSE, and IIFT, you should enter 80% as your 12th percentage. The aggregate of 11th and 12th isn't typically what they're looking for in these sections. They want to know how you performed in your final board exams. So, stick with the 80% from your 12th results. Good luck with your applications!
SUKRITI GUPTA 05 April,2025
Greetings! Here's a detailed response to your query:-
Determination of the best time to start the journey of CAT examination is based on individual factors like your current skill level, knowledge ,potential, learning pace and availability. To give yourself the best chance of success on the CAT exam , which usually takes place in November, it's advisable to begin studying between January and March of that same year. This 8 to 12-month preparation window is widely recommended by experts. But if you're managing your college along with the CAT preparations make sure you start from 2nd year onwards. It will hep you manage stress and you'll have ample amount of time to get along with the syllabus , pattern and various practice and mocks .
You'll be able to build a strong foundation in each sections and be able to know your strengths and weaknesses in different topics. The CAT syllabus is extensive, and early preparation allows for thorough coverage. Assess your learning speed and adjust your preparation timeline accordingly.
Essentially, while the ideal start time is subjective, beginning your CAT preparation well in advance is generally considered the most effective strategy for achieving optimal results.
SUKRITI GUPTA 01 April,2025
Popular CAT Questions
Directions for question :
M/s Deloitte Touche Tohmatsu Limited, one of the top four audit and accounting firms in the world with headquarters at London, UK, and with an operational presence in 153 countries, hires Management Trainees (MT) from all the premier management institutes of India thrice every year, in the months of January, May and September.
Each new group of Management Trainees (MT) have to go through a four month rigorous training schedule, after which they have to pass through a test consisting of a written assessment and a case-analysis. The top hundred ranked Management Trainees (MT) based on the performance in the test are confirmed as Management Executives (ME). The rest are given the opportunity of undergoing the training for four months one more time along with the next batch of Management Trainees (MT) and then passing through the subsequent test consisting of the written assessment and case-analysis. The Management Trainee (MT) who fails to get confirmed as a Management Executive (ME) the second time is fired.
The scatter-graph below depicts the number of Management Trainees (MT) at Deloitte taking the tests from January 2020 till May 2022, and the vis-à-vis hired Management Trainees (MT) at Deloitte who were fired :
It is also known that for the month of September 2019 at Deloitte, 96 hired Management Trainees (MT) failed to be confirmed as a Management Executive (ME) the first time, and that 36 hired Management Trainees (MT) were fired.
Question :
In which test did the minimum number of Management Trainees (MT) get confirmed as a Management Executive (ME) in the second attempt ?
Option: 1
September 2020
Option: 2
May 2021
Option: 3
January 2021
Option: 4
January 2022
Directions for question:
The bar-graph given below shows the foreign exchange reserves of Nepal (in million Rupees) from 2014 to 2021. Answer the following questions based on the graph :
Question:
What was the percentage increase (rounded to the nearest integer, if deemed necessary) in the foreign exchange reserves in 2020 over 2016 ?
Option: 1 None
Option: 2 None
Option: 3 None
Option: 4 None
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