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Choosing between an MBA in Marketing or Sales? can be slightly tricky as candidates often get confused between the two. The two specializations being closely related to each other can create a sense of confusion. But an MBA in marketing is different from an MBA in Sales. Each has its own unique skill set and learning curve. Candidates from both specializations contribute differently to the success of an organization. To be able to choose between the two candidates should understand the impact of factors like career opportunities, job roles, pay scale, and work-life balance.
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An MBA in marketing is significantly different from an MBA in sales. Both might seem to be related but focus on different aspects of business. The candidates can refer to the different points discussed below to understand the key differences between the two. Understanding the impact of each of these factors on the overall career can help in deciding which specialization to choose for pursuing an MBA.
The skillset after an MBA in marketing is somewhat similar to that of sales but only a few. There are major skills that a candidate gets equipped with after an MBA in either marketing or sales. The skillset that one gets equipped with for both these MBA specializations are listed in the table given below.
MBA Marketing Skills | MBA Sales Skills |
Market Research | Sales Strategy |
Consumer Behaviour Analysis | Client Relationship Management |
Brand Management | Sales Forecasting |
Digital Marketing | Team Leadership |
Strategic Marketing | Negotiation |
Event Marketing | Cold Calling/E-mail |
Communication Strategies |
Both an MBA in marketing and an MBA in sales have widespread career opportunities in various industries as sales and marketing are the requirements of possibly every business that exists on the planet. The marketing department deals with an outreach of the products and services offered by the organization whereas the sales department is responsible for closing in the sale of the products and services offered to the potential customers or clients. The different potential career roles for sales and marketing are given in the table below.
MBA Marketing Career Roles | MBA Sales Career Roles |
Marketing Manager | Account Executive |
Brand Manager | Sales Manager |
Market Research Analyst | Business Development Associate |
Product Manager | Sales Direct |
Chief Marketing Officer | Vice President Sales |
Marketing Executive | Sales Professional |
Digital Marketer | |
Product Marketing Manager |
The industry trends for both marketing and sales appear to be on a positive note. The marketing roles often involve working with broader strategies and can be more varied across different industries and sectors. Sales roles are crucial for organizations to derive revenue and often involve more direct client engagement and sales strategy. The marketing and sales industry keeps on evolving in the ways the consumption of goods and services changes. With growing consumer demands companies are always on the lookout for talented candidates for marketing and sales roles. Candidates need to keep themselves updated with trends and strategies.
Candidates need to realize long-term goals associated with their careers. Knowing it helps decide what specialization should be pursued for an MBA. Marketing requires candidates to stay on top of trends, get creative, and never miss out on opportunities. Therefore, candidates with a creative outlook are more likely to deal with marketing in the long run. However, something like sales can have great incentives associated but comes with great pressure to meet set targets and tight deadlines. To establish a long-term career in sales candidate must be extraordinarily good at handling pressure and meeting targets. Candidates can also seek advice from professionals in both fields to understand the long-term consequences of each work field.
An MBA in marketing is different from an MBA in Sales. Each has its own unique skill set and learning curve. Candidates from both specializations contribute differently to the success of an organization.
The marketing department deals with an outreach of the products and services offered by the organization whereas the sales department is responsible for closing in the sale of the products and services offered to the potential customers or clients.
Both the specializations pay well. Marketing roles have good overall compensation. The sales role has great incentives associated with them. The more a candidate does well in a sales role more is the incentive achieved.
A job related to product marketing can be considered best after an MBA in marketing. The job involves the candidate being responsible for the overall effective marketing of a product being released by the company.
Hello,
Here you can get study material for CAT :
https://bschool.careers360.com/download/ebooks/cat-quantitative-aptitude-questions-answers-pdf
Hope it helps !
Hello aspirant,
A timetable is essential if you are preparing for the CAT in addition to your college coursework. It will give you an idea of how long it will take you to finish your syllabus and then set aside the appropriate amount of time for revision and mock exams. Without a set timetable, you risk taking your time and not completing your preparation as thoroughly as is necessary.
Thank you
Hope it helps you.
Hello Nikita,
To get into any of the top IIMs, such as IIM Ahmedabad, Bangalore, Calcutta, Lucknow, Kozhikode, or Indore, a good percentile in CAT is required, although academics play a vital role too. Let's break it down below:
CAT Score: 98+ percentile is an excellent score and makes one competitive.
Academic Scores:
Your 10th score at 84% is quite good.
A 12th score of 65% is on the lower side, which might hamper your chances at some of the top IIMs since they give weightage to past academic performance.
IIM Selection Criteria:
Every IIM has its own weightage for the scores of academics, CAT percentile, work experience, if any, and diversity.
For example, IIM Ahmedabad requires consistent academic records, while IIM Bangalore puts the strongest focus on work experience and diversified profiles.
Graduation: You are currently pursuing graduation, and your performance during that will also be considered in the shortlisting process.
While your CAT score is going to be the major pointer, your academic record-doing in class 12-is going to affect your prospects a bit at IIMs that place significant emphasis on your past performance. Still, you will have a healthy shot, at least at institutes like Lucknow, Kozhikode, and Indore, where a good score in CAT may offset lower marks in academics.
If you have diverse profiled extracurricular activities, leadership roles etc, or work experience, then it can build up your application further.
Hello!
Prep for CAT 2024: Application Pattern
Syllabus: Focus on those areas that fall under the syllabus; for instance, Quantitative Aptitude, Verbal Ability & Reading Comprehension, and Data Interpretation & Logical Reasoning.
Books: Stick to standard books from renowned authors, say, Arun Sharma for Quant, Norman Lewis in vocabulary, and some mock tests available from TIME, IMS, or Career Launcher.
Mock Tests: Take mocks and study the mistakes made.
Time management: F ocus on speed and accuracy.
If you need a more structured approach, consider a coaching institute.
Start early and become a regular.
Wishing you the best! thankyou!
Hello,
While starting your CAT preparation late can be challenging, it's still possible to achieve a good score with focused effort. Prioritize understanding the exam pattern, and focus on key areas like Quantitative Ability, Data Interpretation, Logical Reasoning, and Verbal Ability.
Create a structured study plan, practice regularly with mock tests, and review your performance to identify weaknesses. Use quality study materials and consider joining a coaching class if time permits. Stay consistent and motivated, and remember that dedicated effort in the coming weeks can lead to positive results.
You can refer to the following article for help :
https://bschool.careers360.com/articles/last-minute-preparation-strategy-for-cat
Good luck!
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
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