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MBA in Marketing or Sales

MBA in Marketing or Sales

Edited By Tarun Bisht | Updated on Aug 23, 2024 04:45 PM IST | #CAT

Choosing between an MBA in Marketing or Sales? can be slightly tricky as candidates often get confused between the two. The two specializations being closely related to each other can create a sense of confusion. But an MBA in marketing is different from an MBA in Sales. Each has its own unique skill set and learning curve. Candidates from both specializations contribute differently to the success of an organization. To be able to choose between the two candidates should understand the impact of factors like career opportunities, job roles, pay scale, and work-life balance.

MBA in Marketing or Sales?

An MBA in marketing is significantly different from an MBA in sales. Both might seem to be related but focus on different aspects of business. The candidates can refer to the different points discussed below to understand the key differences between the two. Understanding the impact of each of these factors on the overall career can help in deciding which specialization to choose for pursuing an MBA.

MBA in Marketing or Sales? Skillset Comparison

The skillset after an MBA in marketing is somewhat similar to that of sales but only a few. There are major skills that a candidate gets equipped with after an MBA in either marketing or sales. The skillset that one gets equipped with for both these MBA specializations are listed in the table given below.

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MBA Marketing Skills

MBA Sales Skills

Market Research

Sales Strategy

Consumer Behaviour Analysis

Client Relationship Management

Brand Management

Sales Forecasting

Digital Marketing

Team Leadership

Strategic Marketing

Negotiation

Event Marketing

Cold Calling/E-mail

Communication Strategies


MBA in Marketing or Sales? Career Opportunities

Both an MBA in marketing and an MBA in sales have widespread career opportunities in various industries as sales and marketing are the requirements of possibly every business that exists on the planet. The marketing department deals with an outreach of the products and services offered by the organization whereas the sales department is responsible for closing in the sale of the products and services offered to the potential customers or clients. The different potential career roles for sales and marketing are given in the table below.

MBA Marketing Career Roles

MBA Sales Career Roles

Marketing Manager

Account Executive

Brand Manager

Sales Manager

Market Research Analyst

Business Development Associate

Product Manager

Sales Direct

Chief Marketing Officer

Vice President Sales

Marketing Executive

Sales Professional

Digital Marketer


Product Marketing Manager


MBA in Marketing or Sales? Industry Trends

The industry trends for both marketing and sales appear to be on a positive note. The marketing roles often involve working with broader strategies and can be more varied across different industries and sectors. Sales roles are crucial for organizations to derive revenue and often involve more direct client engagement and sales strategy. The marketing and sales industry keeps on evolving in the ways the consumption of goods and services changes. With growing consumer demands companies are always on the lookout for talented candidates for marketing and sales roles. Candidates need to keep themselves updated with trends and strategies.

MBA in Marketing or Sales? Longterm Goals

Candidates need to realize long-term goals associated with their careers. Knowing it helps decide what specialization should be pursued for an MBA. Marketing requires candidates to stay on top of trends, get creative, and never miss out on opportunities. Therefore, candidates with a creative outlook are more likely to deal with marketing in the long run. However, something like sales can have great incentives associated but comes with great pressure to meet set targets and tight deadlines. To establish a long-term career in sales candidate must be extraordinarily good at handling pressure and meeting targets. Candidates can also seek advice from professionals in both fields to understand the long-term consequences of each work field.

Frequently Asked Questions (FAQs)

1. Which is better marketing or sales?

An MBA in marketing is different from an MBA in Sales. Each has its own unique skill set and learning curve. Candidates from both specializations contribute differently to the success of an organization.

2. What is the difference between marketing and sales?

The marketing department deals with an outreach of the products and services offered by the organization whereas the sales department is responsible for closing in the sale of the products and services offered to the potential customers or clients.

3. Which pays more, MBA marketing or MBA sales?

Both the specializations pay well. Marketing roles have good overall compensation. The sales role has great incentives associated with them. The more a candidate does well in a sales role more is the incentive achieved.

4. Which job is best after an MBA in marketing?

A job related to product marketing can be considered best after an MBA in marketing. The job involves the candidate being responsible for the overall effective marketing of a product being released by the company.

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Questions related to CAT

Have a question related to CAT ?

Hello aspirant,

A timetable is essential if you are preparing for the CAT in addition to your college coursework. It will give you an idea of how long it will take you to finish your syllabus and then set aside the appropriate amount of time for revision and mock exams. Without a set timetable, you risk taking your time and not completing your preparation as thoroughly as is necessary.

Thank you

Hope it helps you.

Hello Nikita,

To get into any of the top IIMs, such as IIM Ahmedabad, Bangalore, Calcutta, Lucknow, Kozhikode, or Indore, a good percentile in CAT is required, although academics play a vital role too. Let's break it down below:

CAT Score: 98+ percentile is an excellent score and makes one competitive.

Academic Scores:

Your 10th score at 84% is quite good.

A 12th score of 65% is on the lower side, which might hamper your chances at some of the top IIMs since they give weightage to past academic performance.

IIM Selection Criteria:

Every IIM has its own weightage for the scores of academics, CAT percentile, work experience, if any, and diversity.

For example, IIM Ahmedabad requires consistent academic records, while IIM Bangalore puts the strongest focus on work experience and diversified profiles.

Graduation: You are currently pursuing graduation, and your performance during that will also be considered in the shortlisting process.

While your CAT score is going to be the major pointer, your academic record-doing in class 12-is going to affect your prospects a bit at IIMs that place significant emphasis on your past performance. Still, you will have a healthy shot, at least at institutes like Lucknow, Kozhikode, and Indore, where a good score in CAT may offset lower marks in academics.

If you have diverse profiled extracurricular activities, leadership roles etc, or work experience, then it can build up your application further.

Hello!

Prep for CAT 2024: Application Pattern

Syllabus: Focus on those areas that fall under the syllabus; for instance, Quantitative Aptitude, Verbal Ability & Reading Comprehension, and Data Interpretation & Logical Reasoning.

Books: Stick to standard books from renowned authors, say, Arun Sharma for Quant, Norman Lewis in vocabulary, and some mock tests available from TIME, IMS, or Career Launcher.

Mock Tests: Take mocks and study the mistakes made.

Time management: F ocus on speed and accuracy.

If you need a more structured approach, consider a coaching institute.

Start early and become a regular.

Wishing you the best! thankyou!

Hello,

While starting your CAT preparation late can be challenging, it's still possible to achieve a good score with focused effort. Prioritize understanding the exam pattern, and focus on key areas like Quantitative Ability, Data Interpretation, Logical Reasoning, and Verbal Ability.

Create a structured study plan, practice regularly with mock tests, and review your performance to identify weaknesses. Use quality study materials and consider joining a coaching class if time permits. Stay consistent and motivated, and remember that dedicated effort in the coming weeks can lead to positive results.

You can refer to the following article for help :

https://bschool.careers360.com/articles/last-minute-preparation-strategy-for-cat

Good luck!

Directions for question :

M/s Deloitte Touche Tohmatsu Limited, one of the top four audit and accounting firms in the world with headquarters at London, UK, and with an operational presence in 153 countries, hires Management Trainees (MT) from all the premier management institutes of India thrice every year, in the months of January, May and September.

Each new group of Management Trainees (MT) have to go through a four month rigorous training schedule, after which they have to pass through a test consisting of a written assessment and a case-analysis. The top hundred ranked Management Trainees (MT) based on the performance in the test are confirmed as Management Executives (ME). The rest are given the opportunity of undergoing the training for four months one more time along with the next batch of Management Trainees (MT) and then passing through the subsequent test consisting of the written assessment and case-analysis. The Management Trainee (MT) who fails to get confirmed as a Management Executive (ME) the second time is fired.

The scatter-graph below depicts the number of Management Trainees (MT) at Deloitte taking the tests from January 2020 till May 2022, and the vis-à-vis hired Management Trainees (MT) at Deloitte who were fired :

It is also known that for the month of September 2019 at Deloitte, 96 hired Management Trainees (MT) failed to be confirmed as a Management Executive (ME) the first time, and that 36 hired Management Trainees (MT) were fired. 

Question :

In which test did the minimum number of Management Trainees (MT) get confirmed as a Management Executive (ME) in the second attempt ?

Option: 1

September 2020

 

 


Option: 2

May 2021


Option: 3

January 2021

 


Option: 4

January 2022 


Directions for question:

Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'. 

They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared. 

They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders. 

On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries. 

On the backdrop of the above information answer the questions given :

Question: 

Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the first customer's order be considered closed ?

 

Option: 1

6.15 pm

 

 


Option: 2

6.17 pm

 


Option: 3

6.18 pm

 


Option: 4

6.20 pm


Directions for question :

Six sticks of equal lengths were kept in the vertical position in an empty flower-vase, to be arranged at the six corners of a regular hexagon. The two ends of each of the sticks were of different colours. 

The top ends of the sticks were one of each of the following colours – Red, Cyan, Pink, Brown, Black and Green. The bottom ends were one of each of the following colours – Blue, Yellow, White, Orange, Purple and Grey. Both the sets of colours mentioned were in no particular order.

It was also known that :

a) The stick with the red colour was opposite to the stick with the blue colour

b) There were exactly two sticks whose both ends had colours whose names started with the same letter

c) The stick with the grey colour was adjacent to the stick with the white colour

d) The stick with the cyan colour was adjacent to both the sticks with the brown colour and the one with the blue colour

e) The stick with the purple colour was adjacent to both the sticks with the grey colour and the one with the green colour

f) The stick with the white colour was opposite to the stick with the green colour

Question :

What was the colour of the bottom end of the stick having brown colour at the top end ?

Option: 1

 White 

 


Option: 2

Yellow 


Option: 3

Black

 


Option: 4

Grey


Directions for question:

Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'. 

They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared. 

They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders. 

On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries. 

On the backdrop of the above information answer the questions given :

Question: 

Assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the third customer's order be considered closed ?

 

Option: 1

6.28 pm

 


Option: 2

6.35 pm

 


Option: 3

6.38 pm


Option: 4

6.45 pm


Directions for question:

Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'. 

They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared. 

They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders. 

On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries. 

On the backdrop of the above information answer the questions given :

Question: 

Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the second customer's order be considered closed ?

Option: 1

6.20 pm

 

 


Option: 2

6.18 pm


Option: 3

6.15 pm

 


Option: 4

6.12 pm


Directions for question:

Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'. 

They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared. 

They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders. 

On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries. 

On the backdrop of the above information answer the questions given :

Question: 

Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis, when would the third customer's order be considered closed ?

 

Option: 1

6.22 pm

 


Option: 2

6.25 pm


Option: 3

6.28 pm 


Option: 4

6.30 pm


Directions for question:

Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'. 

They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared. 

They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders. 

On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries. 

On the backdrop of the above information answer the questions given :

Question: 

A fourth customer comes in and orders two plates of French Toast at 6.24 pm. Suppose Moloy and Niloy had decided to process multiple orders at the same time, however strictly prioritising a first come first serve basis. For exactly how many minutes would one of the friends be idle from 6.00 pm till serving the last customer, assuming that the four customers were the only ones to have come in within the period being discussed ?

Option: 1

9

 


Option: 2

13


Option: 3

18


Option: 4

21


Directions for question:

Two friends Moloy and Niloy passed out from the Purulia Institute of Science and Technology with B.Tech degrees in Mechanical Engineering, but even after a year placement was hard to find. So they decided to take the challenge head-on, came down to Kolkata, rented a garage space on Park Street, and having an affinity towards making people enjoy good food, started their firm named 'B.Tech Bread-Omlette Wala'. 

They started with three items on the menu. One was the French Toast which could be prepared in 3 minutes. The second was the Egg Tortillas which took 15 minutes to prepare. Any one of Moloy and Niloy could prepare any one of them at a time. The third was the Egg Bhurji with French Fries. This however was prepared on an automated fryer which could prepare 3 servings at a time and took 5 minutes irrespective of the number of servings equal to or below 3. The fryer did not need anyone to attend to it, and the time to put in the raw ingredients could be neglected. So one could tend to the preparation of other items while the Egg Bhurji with French Fries were being prepared. 

They wanted to serve the orders as early as possible after the order was given. The individual items in any order were served as and when all the items were ready, and the order was then considered closed. None of the items on the menu were prepared in advance in anticipation of future orders. 

On the first day, 3 groups of customers came in and ordered at 6.00 pm, 6.10 pm, and 6.13 pm. The first order was for a plate of Egg Tortillas, two plates of French Toast, and three plates of Egg Bhurji with French Fries. The second order was for a plate of French Toast and two plates of Egg Bhurji with French Fries. The third order was for a plate of Egg Tortilla and a plate of Egg Bhurji with French Fries. 

On the backdrop of the above information answer the questions given :

Question: 

Had Niloy been absent on that day, and assuming that the next customer's order could only be attended to when the previous customer's order was closed, at what time would the fourth customer's order (refer to the previous question) be considered closed ?

Option: 1

6:38 pm

 


Option: 2

6:42 pm

 


Option: 3

6:47 pm


Option: 4

6:49 pm


Directions for question:

The bar-graph given below shows the foreign exchange reserves of Nepal (in million Rupees) from 2014 to 2021. Answer the following questions based on the graph :

Question:

What was the percentage increase (rounded to the nearest integer, if deemed necessary) in the foreign exchange reserves in 2020 over 2016 ?

Option: 1 None

Option: 2 None

Option: 3 None

Option: 4 None

Directions for question:

The Jadavpur University’s Prince Anwar Shah Road hostel consists of two large separate buildings, one for the ladies and the other for the gents, while having a common kitchen and dining hall. It is the hostel of the CS and the EEC department of engineering students of the university.

In recognition of the growing dissatisfaction and hence complaints among the inmates of the hostel regarding the menu served for dinner, the Dean of the engineering department, Dr Aparesh Sanyal, personally decided to investigate the matter. He set about collecting information about the preference of dinner among the inmates, separately from the gents and the ladies wing of the hostel.

Dr Sanyal was able to gather the following partial information :  

 

Hostel inmates

Menu preference for dinner

Total

Egg Meal

Fish Meal

Chicken Meal

Gents

   

20

 

Ladies

     

64

Total

 

60

   

 

The Warden of the hostel was consulted, who after investigation declared that the following facts were clear :

1. Forty percent of the hostel inmates were ladies

2. One-third of the gentlemen inmates preferred an egg meal for dinner

3. Half the hostel inmates preferred either fish meal or chicken meal

Question:

What proportion of the lady hostel inmates preferred a fish meal for dinner ?

 

 

Option: 1

0.25

 

 


Option: 2

0.50

 


Option: 3

0.75

 


Option: 4

1.00 


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