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Choosing between an MBA in Marketing or Sales? can be slightly tricky as candidates often get confused between the two. The two specializations being closely related to each other can create a sense of confusion. But an MBA in marketing is different from an MBA in Sales. Each has its own unique skill set and learning curve. Candidates from both specializations contribute differently to the success of an organization. To be able to choose between the two candidates should understand the impact of factors like career opportunities, job roles, pay scale, and work-life balance.
An MBA in marketing is significantly different from an MBA in sales. Both might seem to be related but focus on different aspects of business. The candidates can refer to the different points discussed below to understand the key differences between the two. Understanding the impact of each of these factors on the overall career can help in deciding which specialization to choose for pursuing an MBA.
The skillset after an MBA in marketing is somewhat similar to that of sales but only a few. There are major skills that a candidate gets equipped with after an MBA in either marketing or sales. The skillset that one gets equipped with for both these MBA specializations are listed in the table given below.
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MBA Marketing Skills | MBA Sales Skills |
Market Research | Sales Strategy |
Consumer Behaviour Analysis | Client Relationship Management |
Brand Management | Sales Forecasting |
Digital Marketing | Team Leadership |
Strategic Marketing | Negotiation |
Event Marketing | Cold Calling/E-mail |
Communication Strategies |
Both an MBA in marketing and an MBA in sales have widespread career opportunities in various industries as sales and marketing are the requirements of possibly every business that exists on the planet. The marketing department deals with an outreach of the products and services offered by the organization whereas the sales department is responsible for closing in the sale of the products and services offered to the potential customers or clients. The different potential career roles for sales and marketing are given in the table below.
MBA Marketing Career Roles | MBA Sales Career Roles |
Marketing Manager | Account Executive |
Brand Manager | Sales Manager |
Market Research Analyst | Business Development Associate |
Product Manager | Sales Direct |
Chief Marketing Officer | Vice President Sales |
Marketing Executive | Sales Professional |
Digital Marketer | |
Product Marketing Manager |
The industry trends for both marketing and sales appear to be on a positive note. The marketing roles often involve working with broader strategies and can be more varied across different industries and sectors. Sales roles are crucial for organizations to derive revenue and often involve more direct client engagement and sales strategy. The marketing and sales industry keeps on evolving in the ways the consumption of goods and services changes. With growing consumer demands companies are always on the lookout for talented candidates for marketing and sales roles. Candidates need to keep themselves updated with trends and strategies.
Candidates need to realize long-term goals associated with their careers. Knowing it helps decide what specialization should be pursued for an MBA. Marketing requires candidates to stay on top of trends, get creative, and never miss out on opportunities. Therefore, candidates with a creative outlook are more likely to deal with marketing in the long run. However, something like sales can have great incentives associated but comes with great pressure to meet set targets and tight deadlines. To establish a long-term career in sales candidate must be extraordinarily good at handling pressure and meeting targets. Candidates can also seek advice from professionals in both fields to understand the long-term consequences of each work field.
An MBA in marketing is different from an MBA in Sales. Each has its own unique skill set and learning curve. Candidates from both specializations contribute differently to the success of an organization.
The marketing department deals with an outreach of the products and services offered by the organization whereas the sales department is responsible for closing in the sale of the products and services offered to the potential customers or clients.
Both the specializations pay well. Marketing roles have good overall compensation. The sales role has great incentives associated with them. The more a candidate does well in a sales role more is the incentive achieved.
A job related to product marketing can be considered best after an MBA in marketing. The job involves the candidate being responsible for the overall effective marketing of a product being released by the company.
With a CAT rank of 5419, your percentile is around 95 to 97. This means you may not get into the top IIMs like Ahmedabad, Bangalore, or Calcutta, because they usually take students above 98 or 99 percentile. But you still have good chances at newer IIMs and other top MBA colleges.
You can get admission into IIMs like Amritsar, Raipur, Jammu, Udaipur, and Bodh Gaya. These IIMs accept students with lower percentiles, usually between 90 and 94.
Apart from IIMs, you can also get colleges like MDI Gurugram, IMI Delhi, Great Lakes Chennai, and maybe even FMS Delhi or JBIMS Mumbai depending on your category and performance in interview rounds.
You should now start preparing for the interview, group discussions, and written tests that most colleges will conduct after shortlisting you based on your CAT rank.
Here are websites you can check for cut-off and admission details:
https://www.imsindia.com/blog/cat-cutoff/
Hello Sahitya
For FMS Delhi, your percentile should be 99%+ and it should be 99.5%+ to be on the safer side.
Now coming to the academics:
1. 10th marks: 75%+ are given 10 out of 10
2. 12th marks: 75%+ are given 10 out of 10
3. Graduation marks: FMS doesn't considers graduation marks for screening.
So if you have 75%+ in both 10th and 12th, you will get full marks in academic score.
To know more about FMS: FMS
Hope this answer helps! Thank You!!!
Hello Ayush
This is definitely a myth that with 0 work-ex you can't get IIM ABC because freshers still get into them although the competition is brutal but if you have good academics (9/9/9) and a good CAT (99.5%+), you have a chance.
These are some other good colleges except IIM ABC which you can aim for:
TIER 1:
Tier 2:
To know more about CAT: CAT by Careers360
Hope this answer helps! Thank You!!!
Hello Aspirant,
With an AIR (All India Rank) of 1,60,000 in NEET and in the OC (Open Category) there is a very slim chance of getting an MBBS seat in a government medical college, especially in General Category seats through All India Quota (AIQ), but here are some options:
You can also participate in state counselling rounds, as sometimes, seats remain vacant/unfilled, including mop-up rounds.
Hello aspirant,
The question papers for CAT MGU University can be found on their official website, or you can also visit careers360 website for the same.
The link of which, I am attaching here,
https://university.careers360.com/articles/mgu-cat-2025
Regards
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive identifies and pursues new business opportunities to drive company growth. They generate leads, build client relationships, develop sales strategies, and analyse market trends. Collaborating with internal teams, they aim to meet sales targets. With experience, they can advance to managerial roles, playing a key role in expanding the company’s market presence and revenue.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A Sales Manager leads a sales team to meet targets, formulates strategies, analyses performance, and monitors market trends. They typically hold a degree in management or related fields, with an MBA offering added value. The role often demands over 40 hours a week. Strong leadership, planning, and analytical skills are essential for success in this career.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
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