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Choosing between an MBA in Marketing or Sales? can be slightly tricky as candidates often get confused between the two. The two specializations being closely related to each other can create a sense of confusion. But an MBA in marketing is different from an MBA in Sales. Each has its own unique skill set and learning curve. Candidates from both specializations contribute differently to the success of an organization. To be able to choose between the two candidates should understand the impact of factors like career opportunities, job roles, pay scale, and work-life balance.
An MBA in marketing is significantly different from an MBA in sales. Both might seem to be related but focus on different aspects of business. The candidates can refer to the different points discussed below to understand the key differences between the two. Understanding the impact of each of these factors on the overall career can help in deciding which specialization to choose for pursuing an MBA.
The skillset after an MBA in marketing is somewhat similar to that of sales but only a few. There are major skills that a candidate gets equipped with after an MBA in either marketing or sales. The skillset that one gets equipped with for both these MBA specializations are listed in the table given below.
MBA Marketing Skills | MBA Sales Skills |
Market Research | Sales Strategy |
Consumer Behaviour Analysis | Client Relationship Management |
Brand Management | Sales Forecasting |
Digital Marketing | Team Leadership |
Strategic Marketing | Negotiation |
Event Marketing | Cold Calling/E-mail |
Communication Strategies |
Both an MBA in marketing and an MBA in sales have widespread career opportunities in various industries as sales and marketing are the requirements of possibly every business that exists on the planet. The marketing department deals with an outreach of the products and services offered by the organization whereas the sales department is responsible for closing in the sale of the products and services offered to the potential customers or clients. The different potential career roles for sales and marketing are given in the table below.
MBA Marketing Career Roles | MBA Sales Career Roles |
Marketing Manager | Account Executive |
Brand Manager | Sales Manager |
Market Research Analyst | Business Development Associate |
Product Manager | Sales Direct |
Chief Marketing Officer | Vice President Sales |
Marketing Executive | Sales Professional |
Digital Marketer | |
Product Marketing Manager |
The industry trends for both marketing and sales appear to be on a positive note. The marketing roles often involve working with broader strategies and can be more varied across different industries and sectors. Sales roles are crucial for organizations to derive revenue and often involve more direct client engagement and sales strategy. The marketing and sales industry keeps on evolving in the ways the consumption of goods and services changes. With growing consumer demands companies are always on the lookout for talented candidates for marketing and sales roles. Candidates need to keep themselves updated with trends and strategies.
Candidates need to realize long-term goals associated with their careers. Knowing it helps decide what specialization should be pursued for an MBA. Marketing requires candidates to stay on top of trends, get creative, and never miss out on opportunities. Therefore, candidates with a creative outlook are more likely to deal with marketing in the long run. However, something like sales can have great incentives associated but comes with great pressure to meet set targets and tight deadlines. To establish a long-term career in sales candidate must be extraordinarily good at handling pressure and meeting targets. Candidates can also seek advice from professionals in both fields to understand the long-term consequences of each work field.
Frequently Asked Questions (FAQs)
A job related to product marketing can be considered best after an MBA in marketing. The job involves the candidate being responsible for the overall effective marketing of a product being released by the company.
An MBA in marketing is different from an MBA in Sales. Each has its own unique skill set and learning curve. Candidates from both specializations contribute differently to the success of an organization.
The marketing department deals with an outreach of the products and services offered by the organization whereas the sales department is responsible for closing in the sale of the products and services offered to the potential customers or clients.
Both the specializations pay well. Marketing roles have good overall compensation. The sales role has great incentives associated with them. The more a candidate does well in a sales role more is the incentive achieved.
On Question asked by student community
Hello,
Here are some top colleges accepting XAT and CAT exams :
Top colleges accepting CAT:
IIMs (All Indian Institutes of Management)
FMS Delhi
SPJIMR Mumbai
MDI Gurgaon
IIT Bombay (SJMSOM)
IIT Delhi (DMS)
IIFT
IMT Ghaziabad
JBIMS Mumbai
Top colleges accepting XAT:
XLRI Jamshedpur
XIMB Bhubaneswar
IMT Ghaziabad
Great
Hi there,
A female candidate with a CAT percentile of 67.97 and low sectional scores should target private and tier-2/3 B-schools that accept overall CAT scores in the 60–70 percentile range and have flexible sectional criteria.
Some suitable options include AIMS Institute Bangalore, Doon Business School Dehradun, Christ Institute of
Hi there,
Yes, you are eligible for XISS Ranchi with a CAT percentile of 67.60.
According to recent admission trends, the CAT cutoff for the PGDM in Human Resource Management for the general category has been around 60 percentile. For other programs such as Marketing, Finance, and Rural Management, the
Hi there,
Careers360 offers a wide range of eBooks and study materials to assist with CAT preparation. You can access past CAT question papers with solutions to understand the exam pattern and difficulty level. Additionally, there are quantitative aptitude handbooks, cheat sheets, and section-specific practice sets for arithmetic, algebra, and
Hi there,
The minimum eligibility criteria for a general candidate to receive a call from IIM Sambalpur are as follows:
VARC: 65%ile
QUANTS: 65%ile
LRDI: 65%ile
Overall: 90%tile
Keep practising and aim to improve your score. You can also focus on other management exams where you may secure a strong
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