Great Lakes PGPM & PGDM 2025
ApplyAdmissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024 | Application Deadline: 1st Dec 2024
IGNOU MBA Syllabus and Subjects 2024 - A Comprehensive Guide
Edited By Team Careers360 | Updated on Oct 11, 2024 10:27 AM IST | #CAT
The IGNOU MBA syllabus and subjects are the core points of consideration for candidates pursuing a distance MBA from IGNOU. IGNOU provides different specializations under its MBA programs such as Financial Management, Human Resource Management, Marketing Management, and Operations Management. The IGNOU syllabus and subjects will vary as the course progresses regarding individual MBA specializations.
Free Study Material: VARC | DILR | Quant | Chapter-wise Practice MCQs
CAT 2024: CAT'23 Official Question with Solutions (Slot 1, 2, 3)
Test: 20 Free Mock Test | 10 Year PYQs | Most Scoring Concepts
The key features of these programs include being an AICTE-approved program, offered across pan India and in selected countries outside India, contemporary curriculum and latest study material, affordable fees, and flexible learning. To be eligible the candidates must have passed a Bachelor's Degree of a minimum 3 years duration with at least 50% marks (45% in case of candidates belonging to reserved category).
IGNOU MBA Syllabus and Subjects for MBA Financial Management
The IGNOU MBA syllabus and subjects for MBA Financial Management for all four semesters are provided in the table below. A few subjects would be common for all specializations in the starting phase of the program.
IGNOU MBA Subject | IGNOU MBA Syllabus |
Management Functions and Organisational Processes | Block-I: Introduction to Management Unit - 1: Management: An Overview Unit - 2: Management and its Evolution Unit - 3: Roles of Managers Block-II: Managerial Processes -I Unit -4: Planning Unit- 5: Organizing Unit-6: Staffing and Directing Block-III: Managerial Processes -II Unit-7: Controlling Unit-8: Leading and Motivating Unit-9: Decision Making Block-IV: Organisational Processes Unit-10: Organisation Structure & Design Unit-11: Organisation Communication Processes Unit-12: Organisation Cultures Unit-13: Managing Change Unit-14: Ethics and Corporate Social Responsibility |
Human Resource Management | Block-I: Introduction to Human Resource Management Unit-1: Concept and Evolution of HRM Unit-2: Functions of HRM Unit-3: Environment and HRM Block-II: Sourcing of Human Resources Unit-4: Human Resource Planning Unit-5: Job Analysis, Design and Evaluation Unit-6: Recruitment and Selection Unit -7: Socialisation and Mobility Block-III: Performance and Compensation Management Unit-8: Performance Management Unit-9: Career Development Unit-10: Training and Development Unit-11: Compensation and Rewards Management Block-IV: Employer-Employee Relations Unit-12: Employee Engagement Processes Unit-13: Grievance Handling and Discipline Procedures Unit-14: Unions and Associations |
Business Environment | Block -I: Introduction to Business Environment Unit 1: Introduction to Business and Environment Unit 2: Economic Growth and Development Unit 3: Socio-cultural and politico Legal Environment Unit 4: Business Ethics and CSR Block -II: Overview of Indian Economy Unit 5: Indian Financial System Unit 6: Industrial Policy Framework Unit 7: Agribusiness Environment Block -III: Structural Reforms Unit 8: New Economic Policy Unit 9: Financial Sector and Fiscal Sector Reforms Block -IV: International Business Environment Unit 10: International Financial System Unit I 1: BOP Unit 12: Foreign Trade Unit 13: Sources of Global Financing Unit 14: Technological Environment |
Accounting for Managers | Block-I: Accounting: An Overview Unit-1: Introduction to Accounting Unit-2: Preparation of Books of Accounts Unit-3: Financial Statements Unit-4: Preparation of Final Accounts of Companies Unit 5: Cash Flow Statement Block-II: Cost Accounting Unit-6: Understanding and Classifying Costs Unit-7: Absorption and Marginal Costing Unit-8: Activity based costing Block-III: Application of Cost Accounting Unit-9: Cost-Volume-Profit Analysis Unit-10: Budgeting and Budgetary Control Unit-11: Variance Analysis Block-IV: Financial Statement Analysis Unit-12: Understanding Annual Reports Unit-13: Comparative, Common Size and Trend Statements Unit-14: Ratio Analysis Block-V: Emerging Issues in Accounting Unit-15: Human Resource Accounting Unit-16: Forensic Accounting |
Quantitative Analysis for Managerial Applications | Block-I: Data Collection & Analysis Unit-1: Quantitative Decision Making - An Overview Unit-2: Collection of Data Unit-3: Presentation of Data Unit-4: Measures of Central Tendency Unit-5: Measures of Variation and Skewness Block-II: Probability & Probability Distribution Unit-6: Basic Concepts of Probability Unit-7: Discrete Probability Distributions Unit-8: Continuous Probability Distributions Unit-9: Decision Theory Block-III: Sampling & Sampling Distributions Unit-10: Sampling Methods Unit-11: Sampling Distributions Unit-12: Testing of Hypotheses Unit-13: Chi-Square Tests Block-IV: Forecasting Methods Unit-14 Business Forecasting Unit-15: Correlation & Regression Unit-16: Time Series Analysis |
Marketing Management | Block-I: Introduction to Marketing and Markets Unit-1: Marketing: An Overview Unit-2: Marketing Environment Analysis Unit-3: Market Segmentation, Targeting and Positioning Unit-4: Consumer Behaviour Block-II: Product and Pricing Decisions Unit-5: Product Decisions Unit-6: Branding Act packaging Decisions Unit-7: Product Life Cycle (PLC) and New Product Development (NPD) Unit-8: Pricing Decisions Block-III: Distribution and Promotion Decisions Unit-9: Integrated Marketing Communication Unit-10: Advertising and Sales Promotion Unit-11: personal Selling and Managing Sales Personnel Unit-12: Distribution Management Block-IV: Sectoral Applications and Emerging Issues Unit-13: Marketing of Services Unit-14: Digital Marketing Unit-15: Other Emerging Issues in Marketing |
Business Communication | Block-I: Introduction to Communication Unit-1: Basic of Communication Unit-2: Process of Communication Unit-3: Types of Communication Unit-4: Forms of Communication at Workplace Block-II: Oral Communication at Work Unit-5: Listening and Reading Skills Unit-6: Interpersonal Communication Unit-7: Communication in Meetings Unit-8: Presentation Skills Block-III: Written communication at Work Unit-9: Basics of Written Business Communication Unit-10: Short Business Correspondences Unit-11: Long Business Correspondence Block-IV: Communication in Organisation Unit-12: Communication for Employment Unit-13: Technology and Communication Unit-14: Cross Cultural Communication Unit-15: Ethics in Communication |
Information Systems for Managers | Block-I: Information Technology for Managers Unit-1: Information Technology: An Overview Unit-2 : Computers and Smart Devices Unit-3 : Computer Software Unit-4: Networking Technologies Block-II: Information Systems Unit-5: MIS and Control Systems Unit-6: Information Systems Economics and Security Unit-7: Transaction Processing Systems, DSS and EIS Unit-8: Integrated Applications Block-III: Analysis and Computer Languages Unit-9: Building Information Systems Unit-10: System Analysis and Design Unit-11: Computer Programming and Languages Block-IV: Support Systems for Management Decisions Unit-12: Database Resource Management Unit-13: Data Warehousing and Data Mining Unit-14: Artificial Intelligence and Decision Support Systems Unit-15: Emerging Trends in IT |
Management of Machines and Materials | Block-I: Operations Management: Facility Planning Unit-1: Operations Management: An Overview Unit-2: Product Selection and Process selection Unit-3: Facilities Planning Unit-4: Facilities layout and Material Handling Block-II: Operation Planning & Control Unit-5: Planning and Control for Mass Production Unit-6: Planning and Control for Batch Production Unit-7: Planning and Control for Job Shop Production Unit-8: Planning and Control of Projects Block-III: Planning Design & Value Engineering Unit-9: Capacity Planning Unit-10: Work Design and Job Design Unit-11: Value Engineering and Quality Assurance Block-IV: Materials Management Unit-12: Purchase system & Procedure and Inventory Management Unit-13: Standardization, Codification and Variety Reduction Unit-14: Waste Management |
Managerial Economics | Block-I Introduction to Managerial Economics Unit 1: Scope of Managerial Economics Unit 2: The Firm: Stakeholders, Objectives and Decisions Issues Unit 3: Basic Concepts and Techniques Block-II Demand and Revenue Analysis Unit 4: Demand Concepts and Analysis Unit 5: Demand Elasticity Unit 6: Demand Estimation and Forecasting Block-III Production and Cost Analysis Unit 7: Production Function Unit 8: Short Run Cost Analysis Unit 9: Long Run Cost Analysis Block-IV Pricing Decisions Unit 10: Market Structure and Barriers to Entry Unit 11: Pricing Under Competition and Pure Monopoly Unit 12: Pricing Under Monopolistic and Oligopolistic Competition Unit 13: Pricing Strategies |
Social Processes and Behavioural Issues | Block-I: Introduction to Organisational Behaviour Unit-1: Concept of Organisational Behaviour Unit-2: Approaches to Organisational Behaviour Unit-3: Evolution of Organisational Behaviour Block – II: Intrapersonal Processes Unit-4: Personality, Values and Attitudes Unit-5: Learning and Behavioural Modification Unit-6: Perception and Attribution Unit-7: Motivation Block – III: Interpersonal and Group Processes Unit-8: Group Dynamics and Team Building Unit-9: Conflict and Negotiation Strategies Unit-10: Job Stress Block – IV: Emerging Trends Unit-11: Employee Empowerment Unit-12: Organisational Citizenship Behaviour Unit-13: Organisational Inclusiveness Unit-14: Diversity Management Unit-15: Positive Approaches to Work Behaviour |
Strategic Management | Block-I: Introduction to Strategic Management Unit-1: Concept of Strategy Unit-2: Strategic Framework Unit-3: Strategy in Global Context Block-II: Environmental Analysis Unit-4: External Environmental Analysis Unit-5: Competitive Analysis Unit-6: Internal Environmental Analysis Block-III: Formulation of Strategy Unit-7: Business Level Strategy Unit-8: Competitive Strategy Unit-9: Corporate Level Strategy Block – IV: Strategy Implementation and Control Unit-10: Implementation – Behavioural Dimensions Unit-11: Corporate Governance Unit-12: Control Unit-13: Evaluation |
Business Laws | Block-I: Overview of Business Law Unit-1: Introduction to Business Law Unit-2: Principles and Concepts Block-II: Business Forms and Regulations Unit-3: Companies Act Unit-4: Partnership Act Block-III: Business Contracts Unit-5: General Principles of Contracts Unit-6: International Contracts of Sale Block-IV: Regulations on Financing and Investments of Business Unit-7: Banking and other allied Regulations Unit-8: Foreign Exchange Management and related regulations Unit-9: Insolvency and Bankruptcy Block-V: Intellectual Property and Data Management Unit-10: Intellectual Property Rights Unit-11: Data Protection and Privacy Block-VI: Sustainability and Business Unit-12: Environment Protection and Sustainability Unit-13: Competition Law Unit-14: Consumer Protection |
Financial Management | Block-I: Financial Management: An Overview Unit-1: Financial Management: An Introduction Unit-2: Time Value of Money Unit-3: Risk & Return Unit-4: Valuation of Securities Block-II: Cost of Capital and Investment Decisions Unit-5: Cost of Capital Unit-6: Capital Budgeting Unit-7: Working Capital Block-III: Financing Decisions Unit-8: Financial Markets Unit-9: Sources of Finance Unit-10: Capital Structure Unit-11: Leverage Analysis Block-IV: Dividend Decisions Unit-12: Theories of Dividends Unit-13: Dividend Policies Block-V: Emerging Issues of Finance Unit-14: Behavioural Finance Unit-15: Financial Restructuring |
Research Methodology for Management Decisions | Block- I: Introduction to Research Methodology Unit-1: Research Methodology: An Overview Unit-2: Steps for Research Process Unit-3: Research Designs Block- II: Data Collection and Measurement Unit-4: Methods and Techniques of Data Collection Unit-5: Attitude Measurement and Scales Unit-6: Questionnaire Designing Unit-7: Sampling and Sampling Designs Block- III: Data Presentation and Analysis Unit-8: Data Processing Unit-9: Statistical Analysis and Interpretation of Data: Nonparametric Tests Unit-10: Multivariate Analysis of Data Block- IV: Report Writing and Presentation Unit-11: Ethics in Research Unit-12: Substance of Reports Unit-13: Formats of Reports Unit-14: Presentation of a Report |
International Business Management | Block-I: Introduction to International Business Unit-l: Dynamics of International Business Unit-2: Globalization and evolving paradigm Unit-3: International Business Environment: An Overview Block-II: International Trade Unit-4: Trade theories Unit-5: WTO Agreement Unit-6: Regional Trade Blocks Block-III: Strategies of International Business Unit-7: International Entry Strategies Unit-8: Organizational Structures Unit-9: Strategic Alliances Block-IV: International Business Functions Unit-10:International Marketing Unit-11:International Finance Unit-12:International operations and logistics management Unit-13:International HRM |
Working Capital Management | Block-I: Concepts and Determination Unit-1: Conceptual Framework Unit-2: Operating Environment of Working Capital Unit-3: Determination of Working Capital Block-II: Management of Current Assets Unit-4: Management of Receivables Unit-5: Management of Cash Unit-6: Management of Marketable Securities Unit-7: Management of Inventory Block-III: Financing of Working Capital Unit-8: Theories and Approaches Unit-9: Payables Management Unit-10:Bank Credit – Principles and Practices Unit-11: Other Sources of Short Term Finance Block-IV: Working Capital Management Issues and Practices Unit-12: Working Capital Management in SMEs Unit-13: Working Capital Management in Large Companies Unit-14: Working Capital Management in MNCs Unit-15:Case Studies |
Capital Investment and Financing Decisions | Block-I: Financial Decisions: An Overview Unit-1: Nature of Long Term Financial Decisions Unit-2: Cost of Capital Unit-3: Capital Structure - Strategic Decisions Block-II: Investment Decisions Under Certainty Unit-4: Project Planning and Formulation Unit-5: Investment Appraisal - Evaluation Criteria Unit-6: Project Implementation and Control Unit-7: Social Cost-benefit Analysis Block-III: Investment Decisions Under Uncertainty Unit-8: Investment Decisions - Risk & Uncertainty - I Unit-9: Investment Decisions - Risk & Uncertainty - II Block-IV: Long-Term Financing Decisions Unit-10: Financing through Domestic Capital Markets Unit-11: Financing through Global Capital Markets Unit-12: Other Modes of Financing Block-V: Strategic Financial Decisions Unit-13:Capital Restructuring Unit-14: Financial Engineering Unit-15:Investor Relations |
Management Control Systems | Block-I: Management Control: Concepts and Contexts Unit-1: Management Control Systems: An Introduction Unit-2: Strategies and Management Control Unit-3: Designing Management Control Systems Block-II: Management Control Structure Unit-4: Responsibility Centre Unit-5: Cost Centre Unit-6: Investment Centres Unit-7: Transfer Pricing Unit-8: Transfer Pricing Block-III: Investment Decisions Under Uncertainty Unit-9: Budgeting and Reporting Unit-10: Performance Measurement Unit-11: Reward and Compensation Unit-12: Techniques of Management and Management Control Block-IV: Long Term Financing Decisions Unit-13: Services Organisations Unit-14: Multinational and Export Organization Unit-15: Management Control of Projects Unit-16: Other Organizations |
Management of Financial Services | Block-I: Indian Financial System Unit-1: Financial Systems and Markets: An Overview Unit-2: Introduction to Financial Services Unit-3: Regulatory Framework Block-II: Fee-Based Services Unit-4: Merchant Banking Unit-5: Broking and Trading Unit-6: Credit Rating Unit-7: Mutual Funds Unit-8: Depository Services Unit-9: Corporate Advisory Services Block-III: Fund Based Services Unit-10: Leasing and Hire Purchase Unit-11: Housing Finance Unit-12: Venture Capital Unit-13: Factoring, Forfaiting, Bill Discounting and Asset Securitization Unit-14: Other Services Block-IV: Emerging Issues in Financial Services Unit-15: Management of Risk in Financial Services Unit-16: Technology and Financial Services Unit-17: Portfolio Management Services |
Entrepreneurship | Entrepreneurial skills |
Business Ethics and CSR | Block –I: Ethics and Business Unit-1: Business Ethics: An Overview Unit-2: Concepts and Theories of Business Ethics Unit-3: Ethical Dilemmas Unit-4: Ethics in Business Block –II: Evolution and Concept of CSR Unit-5: CSR: An Overview Unit-6: Business Strategy in CSR Unit-7: CSR in Global Context Unit-8: Business Ethics and CSR: Linkages Block –III: Corporate Social Responsibility in India Unit-9: CSR in Indian Context Unit-10:CSR Legislation and Policy Guidelines Unit-11:CSR in PSUs Block –IV: CSR Implementation and Sustainability Unit-12:CSR Reporting Process & Auditing Unit-13:Roles and Responsibilities of CSR Department Unit-14:CSR and Sustainable Development |
IGNOU MBA Syllabus and Subjects for MBA Human Resources Management
The IGNOU MBA syllabus and subjects for MBA Human Resources Management for all four semesters are provided in the table below. A few subjects would be common for all specializations in the starting phase of the program.
IGNOU MBA Subject | IGNOU MBA Syllabus |
Management Functions and Organisational Processes | Block-I: Introduction to Management Unit - 1: Management: An Overview Unit - 2: Management and its Evolution Unit - 3: Roles of Managers Block-II: Managerial Processes -I Unit -4: Planning Unit- 5: Organizing Unit-6: Staffing and Directing Block-III: Managerial Processes -II Unit-7: Controlling Unit-8: Leading and Motivating Unit-9: Decision Making Block-IV: Organisational Processes Unit-10: Organisation Structure & Design Unit-11: Organisation Communication Processes Unit-12: Organisation Cultures Unit-13: Managing Change Unit-14: Ethics and Corporate Social Responsibility |
Human Resource Management | Block-I: Introduction to Human Resource Management Unit-1: Concept and Evolution of HRM Unit-2: Functions of HRM Unit-3: Environment and HRM Block-II: Sourcing of Human Resources Unit-4: Human Resource Planning Unit-5: Job Analysis, Design and Evaluation Unit-6: Recruitment and Selection Unit -7: Socialisation and Mobility Block-III: Performance and Compensation Management Unit-8: Performance Management Unit-9: Career Development Unit-10: Training and Development Unit-11: Compensation and Rewards Management Block-IV: Employer-Employee Relations Unit-12: Employee Engagement Processes Unit-13: Grievance Handling and Discipline Procedures Unit-14: Unions and Associations |
Business Environment | Block -I: Introduction to Business Environment Unit 1: Introduction to Business and Environment Unit 2: Economic Growth and Development Unit 3: Socio-cultural and politico Legal Environment Unit 4: Business Ethics and CSR Block -II: Overview of Indian Economy Unit 5: Indian Financial System Unit 6: Industrial Policy Framework Unit 7: Agribusiness Environment Block -III: Structural Reforms Unit 8: New Economic Policy Unit 9: Financial Sector and Fiscal Sector Reforms Block -IV: International Business Environment Unit 10: International Financial System Unit I 1: BOP Unit 12: Foreign Trade Unit 13: Sources of Global Financing Unit 14: Technological Environment |
Accounting for Managers | Block-I: Accounting: An Overview Unit-1: Introduction to Accounting Unit-2: Preparation of Books of Accounts Unit-3: Financial Statements Unit-4: Preparation of Final Accounts of Companies Unit 5: Cash Flow Statement Block-II: Cost Accounting Unit-6: Understanding and Classifying Costs Unit-7: Absorption and Marginal Costing Unit-8: Activity based costing Block-III: Application of Cost Accounting Unit-9: Cost-Volume-Profit Analysis Unit-10: Budgeting and Budgetary Control Unit-11: Variance Analysis Block-IV: Financial Statement Analysis Unit-12: Understanding Annual Reports Unit-13: Comparative, Common Size and Trend Statements Unit-14: Ratio Analysis Block-V: Emerging Issues in Accounting Unit-15: Human Resource Accounting Unit-16: Forensic Accounting |
Quantitative Analysis for Managerial Applications | Block-I: Data Collection & Analysis Unit-1: Quantitative Decision Making - An Overview Unit-2: Collection of Data Unit-3: Presentation of Data Unit-4: Measures of Central Tendency Unit-5: Measures of Variation and Skewness Block-II: Probability & Probability Distribution Unit-6: Basic Concepts of Probability Unit-7: Discrete Probability Distributions Unit-8: Continuous Probability Distributions Unit-9: Decision Theory Block-III: Sampling & Sampling Distributions Unit-10: Sampling Methods Unit-11: Sampling Distributions Unit-12: Testing of Hypotheses Unit-13: Chi-Square Tests Block-IV: Forecasting Methods Unit-14 Business Forecasting Unit-15: Correlation & Regression Unit-16: Time Series Analysis |
Marketing Management | Block-I: Introduction to Marketing and Markets Unit-1: Marketing: An Overview Unit-2: Marketing Environment Analysis Unit-3: Market Segmentation, Targeting and Positioning Unit-4: Consumer Behaviour Block-II: Product and Pricing Decisions Unit-5: Product Decisions Unit-6: Branding Act packaging Decisions Unit-7: Product Life Cycle (PLC) and New Product Development (NPD) Unit-8: Pricing Decisions Block-III: Distribution and Promotion Decisions Unit-9: Integrated Marketing Communication Unit-10: Advertising and Sales Promotion Unit-11: personal Selling and Managing Sales Personnel Unit-12: Distribution Management Block-IV: Sectoral Applications and Emerging Issues Unit-13: Marketing of Services Unit-14: Digital Marketing Unit-15: Other Emerging Issues in Marketing |
Business Communication | Block-I: Introduction to Communication Unit-1: Basic of Communication Unit-2: Process of Communication Unit-3: Types of Communication Unit-4: Forms of Communication at Workplace Block-II: Oral Communication at Work Unit-5: Listening and Reading Skills Unit-6: Interpersonal Communication Unit-7: Communication in Meetings Unit-8: Presentation Skills Block-III: Written communication at Work Unit-9: Basics of Written Business Communication Unit-10: Short Business Correspondences Unit-11: Long Business Correspondence Block-IV: Communication in Organisation Unit-12: Communication for Employment Unit-13: Technology and Communication Unit-14: Cross Cultural Communication Unit-15: Ethics in Communication |
Information Systems for Managers | Block-I: Information Technology for Managers Unit-1: Information Technology: An Overview Unit-2 : Computers and Smart Devices Unit-3 : Computer Software Unit-4: Networking Technologies Block-II: Information Systems Unit-5: MIS and Control Systems Unit-6: Information Systems Economics and Security Unit-7: Transaction Processing Systems, DSS and EIS Unit-8: Integrated Applications Block-III: Analysis and Computer Languages Unit-9: Building Information Systems Unit-10: System Analysis and Design Unit-11: Computer Programming and Languages Block-IV: Support Systems for Management Decisions Unit-12: Database Resource Management Unit-13: Data Warehousing and Data Mining Unit-14: Artificial Intelligence and Decision Support Systems Unit-15: Emerging Trends in IT |
Management of Machines and Materials | Block-I: Operations Management: Facility Planning Unit-1: Operations Management: An Overview Unit-2: Product Selection and Process selection Unit-3: Facilities Planning Unit-4: Facilities layout and Material Handling Block-II: Operation Planning & Control Unit-5: Planning and Control for Mass Production Unit-6: Planning and Control for Batch Production Unit-7: Planning and Control for Job Shop Production Unit-8: Planning and Control of Projects Block-III: Planning Design & Value Engineering Unit-9: Capacity Planning Unit-10: Work Design and Job Design Unit-11: Value Engineering and Quality Assurance Block-IV: Materials Management Unit-12: Purchase system & Procedure and Inventory Management Unit-13: Standardization, Codification and Variety Reduction Unit-14: Waste Management |
Managerial Economics | Block-I Introduction to Managerial Economics Unit 1: Scope of Managerial Economics Unit 2: The Firm: Stakeholders, Objectives and Decisions Issues Unit 3: Basic Concepts and Techniques Block-II Demand and Revenue Analysis Unit 4: Demand Concepts and Analysis Unit 5: Demand Elasticity Unit 6: Demand Estimation and Forecasting Block-III Production and Cost Analysis Unit 7: Production Function Unit 8: Short Run Cost Analysis Unit 9: Long Run Cost Analysis Block-IV Pricing Decisions Unit 10: Market Structure and Barriers to Entry Unit 11: Pricing Under Competition and Pure Monopoly Unit 12: Pricing Under Monopolistic and Oligopolistic Competition Unit 13: Pricing Strategies |
Social Processes and Behavioural Issues | Block-I: Introduction to Organisational Behaviour Unit-1: Concept of Organisational Behaviour Unit-2: Approaches to Organisational Behaviour Unit-3: Evolution of Organisational Behaviour Block – II: Intrapersonal Processes Unit-4: Personality, Values and Attitudes Unit-5: Learning and Behavioural Modification Unit-6: Perception and Attribution Unit-7: Motivation Block – III: Interpersonal and Group Processes Unit-8: Group Dynamics and Team Building Unit-9: Conflict and Negotiation Strategies Unit-10: Job Stress Block – IV: Emerging Trends Unit-11: Employee Empowerment Unit-12: Organisational Citizenship Behaviour Unit-13: Organisational Inclusiveness Unit-14: Diversity Management Unit-15: Positive Approaches to Work Behaviour |
Strategic Management | Block-I: Introduction to Strategic Management Unit-1: Concept of Strategy Unit-2: Strategic Framework Unit-3: Strategy in Global Context Block-II: Environmental Analysis Unit-4: External Environmental Analysis Unit-5: Competitive Analysis Unit-6: Internal Environmental Analysis Block-III: Formulation of Strategy Unit-7: Business Level Strategy Unit-8: Competitive Strategy Unit-9: Corporate Level Strategy Block – IV: Strategy Implementation and Control Unit-10: Implementation – Behavioural Dimensions Unit-11: Corporate Governance Unit-12: Control Unit-13: Evaluation |
Business Laws | Block-I: Overview of Business Law Unit-1: Introduction to Business Law Unit-2: Principles and Concepts Block-II: Business Forms and Regulations Unit-3: Companies Act Unit-4: Partnership Act Block-III: Business Contracts Unit-5: General Principles of Contracts Unit-6: International Contracts of Sale Block-IV: Regulations on Financing and Investments of Business Unit-7: Banking and other allied Regulations Unit-8: Foreign Exchange Management and related regulations Unit-9: Insolvency and Bankruptcy Block-V: Intellectual Property and Data Management Unit-10: Intellectual Property Rights Unit-11: Data Protection and Privacy Block-VI: Sustainability and Business Unit-12: Environment Protection and Sustainability Unit-13: Competition Law Unit-14: Consumer Protection |
Financial Management | Block-I: Financial Management: An Overview Unit-1: Financial Management: An Introduction Unit-2: Time Value of Money Unit-3: Risk & Return Unit-4: Valuation of Securities Block-II: Cost of Capital and Investment Decisions Unit-5: Cost of Capital Unit-6: Capital Budgeting Unit-7: Working Capital Block-III: Financing Decisions Unit-8: Financial Markets Unit-9: Sources of Finance Unit-10: Capital Structure Unit-11: Leverage Analysis Block-IV: Dividend Decisions Unit-12: Theories of Dividends Unit-13: Dividend Policies Block-V: Emerging Issues of Finance Unit-14: Behavioural Finance Unit-15: Financial Restructuring |
Research Methodology for Management Decisions | Block- I: Introduction to Research Methodology Unit-1: Research Methodology: An Overview Unit-2: Steps for Research Process Unit-3: Research Designs Block- II: Data Collection and Measurement Unit-4: Methods and Techniques of Data Collection Unit-5: Attitude Measurement and Scales Unit-6: Questionnaire Designing Unit-7: Sampling and Sampling Designs Block- III: Data Presentation and Analysis Unit-8: Data Processing Unit-9: Statistical Analysis and Interpretation of Data: Nonparametric Tests Unit-10: Multivariate Analysis of Data Block- IV: Report Writing and Presentation Unit-11: Ethics in Research Unit-12: Substance of Reports Unit-13: Formats of Reports Unit-14: Presentation of a Report |
International Business Management | Block-I: Introduction to International Business Unit-l: Dynamics of International Business Unit-2: Globalization and evolving paradigm Unit-3: International Business Environment: An Overview Block-II: International Trade Unit-4: Trade theories Unit-5: WTO Agreement Unit-6: Regional Trade Blocks Block-III: Strategies of International Business Unit-7: International Entry Strategies Unit-8: Organizational Structures Unit-9: Strategic Alliances Block-IV: International Business Functions Unit-10:International Marketing Unit-11:International Finance Unit-12:International operations and logistics management Unit-13:International HRM |
Organizational Theory and Design | Block-I: Understanding Organisations Unit-1: Approaches to Understanding Organisations Unit-2: Theoretical Frameworks Unit-3: Organisational Effectiveness Block-II: Basics of Organisational Structure Unit-4: Fundamentals of Organisational Structure Unit-5: Factors Affecting Organisational Structures Block-III: Organisational Design Unit-6: Typology of Organisational Designs Unit-7: Contemporary Organisational Designs Block-IV: Job Design Unit-8: Approaches to Job Design Unit-9: Emerging Trends at Work Block-V: Internal Dynamics Unit-10:Role of Organisational Culture in Design Unit-11: Organisational Conflict |
Human Resource Development | Block-I: Introduction to HRD Unit-1: Human Resource Development: An Overview Unit-2: HRD Systems Unit-3: HRD: Processes and Methods Block-II: Managing HRD Unit-4: HRD for Employees Unit-5: Role of HR Managers Unit-6: Competency Mapping Unit-7: Analysis of performance and career planning Block-III: HRD in Practice Unit-8: HRD Culture and Climate Unit-9: Counseling, Coaching and Mentoring Unit-10: HRD in Industrial Relations Block-IV: Experiences and Trends in HRD Unit-11: Emerging Trends and Perspectives Unit-12: HRD Experiences |
Industrial and Employment Relations | Block- I: Industrial and Employment Relations: An Overview Unit-1: Concept and Approaches Unit-2: Evolution Unit-3: Constitution, ILO and Legal Framework Unit-4: Labour Administration in India Unit-5: Global trends Block-II: Trade Unionism Unit-6: Development and Functions of Trade Unions Unit-7: Trade Union Structure, Leadership and Recognition Unit-8: Managerial Unionism Unit-9: Employment Relations in Non Union Firms Block-III: Collective Bargaining Unit-10:Collective bargaining Unit-11:Bargaining structure, process, and agreements Unit-12: Negotiation Block-IV: Grievance, Discipline and Conflict Resolution Unit-13: Grievance Handling Unit-14: Discipline in Organisations Unit-15:Industrial Conflict |
Compensation and Reward Management | Block-I: Compensation and Rewards: An Overview Unit-1: Compensation and rewards management Unit-2: Frameworks of compensation policy and reward system Unit-3: Economic and behavioural issues Unit-4: International trends Block-II: Legal Frameworks of Compensation and Rewards Unit-5: Legal framework Unit-6: Job evaluations and Internal Equity Block-III: Compensation Management Unit-7: Pay structure Unit-8: External equity and pay surveys Unit-9: Institutional mechanisms for compensation Block-IV: Rewards Management Unit-10:Reward systems Unit-11:Incentive schemes Unit-12: Allowances, Perquisites and Benefits |
Advanced Strategic Management | Block-I: Introduction to Corporate Management Unit-l: Corporate Management: An Overview Unit-2: Corporate Policy Block-II: Corporate Level Growth Strategy Unit-3: Intensive Growth Strategies Unit-4: Integration and Diversification Growth Strategies Unit-5: Strategic Alliances Block-III: International Strategy Unit-6: Internationalization Process Unit-7: Evaluation of Market Risk Assessment Unit-8: Entry into the International Markets Block-IV: Strategic Enablers Unit-9: IT and Strategy Unit-l 0:Technology and R&D Unit-11: Knowledge Management Unit-12:Innovation |
Entrepreneurship | Entrepreneurial skills |
Business Ethics and CSR | Block –I: Ethics and Business Unit-1: Business Ethics: An Overview Unit-2: Concepts and Theories of Business Ethics Unit-3: Ethical Dilemmas Unit-4: Ethics in Business Block –II: Evolution and Concept of CSR Unit-5: CSR: An Overview Unit-6: Business Strategy in CSR Unit-7: CSR in Global Context Unit-8: Business Ethics and CSR: Linkages Block –III: Corporate Social Responsibility in India Unit-9: CSR in Indian Context Unit-10:CSR Legislation and Policy Guidelines Unit-11:CSR in PSUs Block –IV: CSR Implementation and Sustainability Unit-12:CSR Reporting Process & Auditing Unit-13:Roles and Responsibilities of CSR Department Unit-14:CSR and Sustainable Development |
IGNOU MBA Syllabus and Subjects for MBA Marketing Management
The IGNOU MBA syllabus and subjects for MBA Marketing Management for all four semesters are provided in the table below. A few subjects would be common for all specializations in the starting phase of the program.
IGNOU MBA Subject | IGNOU MBA Syllabus |
Management Functions and Organisational Processes | Block-I: Introduction to Management Unit - 1: Management: An Overview Unit - 2: Management and its Evolution Unit - 3: Roles of Managers Block-II: Managerial Processes -I Unit -4: Planning Unit- 5: Organizing Unit-6: Staffing and Directing Block-III: Managerial Processes -II Unit-7: Controlling Unit-8: Leading and Motivating Unit-9: Decision Making Block-IV: Organisational Processes Unit-10: Organisation Structure & Design Unit-11: Organisation Communication Processes Unit-12: Organisation Cultures Unit-13: Managing Change Unit-14: Ethics and Corporate Social Responsibility |
Human Resource Management | Block-I: Introduction to Human Resource Management Unit-1: Concept and Evolution of HRM Unit-2: Functions of HRM Unit-3: Environment and HRM Block-II: Sourcing of Human Resources Unit-4: Human Resource Planning Unit-5: Job Analysis, Design and Evaluation Unit-6: Recruitment and Selection Unit -7: Socialisation and Mobility Block-III: Performance and Compensation Management Unit-8: Performance Management Unit-9: Career Development Unit-10: Training and Development Unit-11: Compensation and Rewards Management Block-IV: Employer-Employee Relations Unit-12: Employee Engagement Processes Unit-13: Grievance Handling and Discipline Procedures Unit-14: Unions and Associations |
Business Environment | Block -I: Introduction to Business Environment Unit 1: Introduction to Business and Environment Unit 2: Economic Growth and Development Unit 3: Socio-cultural and politico Legal Environment Unit 4: Business Ethics and CSR Block -II: Overview of Indian Economy Unit 5: Indian Financial System Unit 6: Industrial Policy Framework Unit 7: Agribusiness Environment Block -III: Structural Reforms Unit 8: New Economic Policy Unit 9: Financial Sector and Fiscal Sector Reforms Block -IV: International Business Environment Unit 10: International Financial System Unit I 1: BOP Unit 12: Foreign Trade Unit 13: Sources of Global Financing Unit 14: Technological Environment |
Accounting for Managers | Block-I: Accounting: An Overview Unit-1: Introduction to Accounting Unit-2: Preparation of Books of Accounts Unit-3: Financial Statements Unit-4: Preparation of Final Accounts of Companies Unit 5: Cash Flow Statement Block-II: Cost Accounting Unit-6: Understanding and Classifying Costs Unit-7: Absorption and Marginal Costing Unit-8: Activity based costing Block-III: Application of Cost Accounting Unit-9: Cost-Volume-Profit Analysis Unit-10: Budgeting and Budgetary Control Unit-11: Variance Analysis Block-IV: Financial Statement Analysis Unit-12: Understanding Annual Reports Unit-13: Comparative, Common Size and Trend Statements Unit-14: Ratio Analysis Block-V: Emerging Issues in Accounting Unit-15: Human Resource Accounting Unit-16: Forensic Accounting |
Quantitative Analysis for Managerial Applications | Block-I: Data Collection & Analysis Unit-1: Quantitative Decision Making - An Overview Unit-2: Collection of Data Unit-3: Presentation of Data Unit-4: Measures of Central Tendency Unit-5: Measures of Variation and Skewness Block-II: Probability & Probability Distribution Unit-6: Basic Concepts of Probability Unit-7: Discrete Probability Distributions Unit-8: Continuous Probability Distributions Unit-9: Decision Theory Block-III: Sampling & Sampling Distributions Unit-10: Sampling Methods Unit-11: Sampling Distributions Unit-12: Testing of Hypotheses Unit-13: Chi-Square Tests Block-IV: Forecasting Methods Unit-14 Business Forecasting Unit-15: Correlation & Regression Unit-16: Time Series Analysis |
Marketing Management | Block-I: Introduction to Marketing and Markets Unit-1: Marketing: An Overview Unit-2: Marketing Environment Analysis Unit-3: Market Segmentation, Targeting and Positioning Unit-4: Consumer Behaviour Block-II: Product and Pricing Decisions Unit-5: Product Decisions Unit-6: Branding Act packaging Decisions Unit-7: Product Life Cycle (PLC) and New Product Development (NPD) Unit-8: Pricing Decisions Block-III: Distribution and Promotion Decisions Unit-9: Integrated Marketing Communication Unit-10: Advertising and Sales Promotion Unit-11: personal Selling and Managing Sales Personnel Unit-12: Distribution Management Block-IV: Sectoral Applications and Emerging Issues Unit-13: Marketing of Services Unit-14: Digital Marketing Unit-15: Other Emerging Issues in Marketing |
Business Communication | Block-I: Introduction to Communication Unit-1: Basic of Communication Unit-2: Process of Communication Unit-3: Types of Communication Unit-4: Forms of Communication at Workplace Block-II: Oral Communication at Work Unit-5: Listening and Reading Skills Unit-6: Interpersonal Communication Unit-7: Communication in Meetings Unit-8: Presentation Skills Block-III: Written communication at Work Unit-9: Basics of Written Business Communication Unit-10: Short Business Correspondences Unit-11: Long Business Correspondence Block-IV: Communication in Organisation Unit-12: Communication for Employment Unit-13: Technology and Communication Unit-14: Cross Cultural Communication Unit-15: Ethics in Communication |
Information Systems for Managers | Block-I: Information Technology for Managers Unit-1: Information Technology: An Overview Unit-2 : Computers and Smart Devices Unit-3 : Computer Software Unit-4: Networking Technologies Block-II: Information Systems Unit-5: MIS and Control Systems Unit-6: Information Systems Economics and Security Unit-7: Transaction Processing Systems, DSS and EIS Unit-8: Integrated Applications Block-III: Analysis and Computer Languages Unit-9: Building Information Systems Unit-10: System Analysis and Design Unit-11: Computer Programming and Languages Block-IV: Support Systems for Management Decisions Unit-12: Database Resource Management Unit-13: Data Warehousing and Data Mining Unit-14: Artificial Intelligence and Decision Support Systems Unit-15: Emerging Trends in IT |
Management of Machines and Materials | Block-I: Operations Management: Facility Planning Unit-1: Operations Management: An Overview Unit-2: Product Selection and Process selection Unit-3: Facilities Planning Unit-4: Facilities layout and Material Handling Block-II: Operation Planning & Control Unit-5: Planning and Control for Mass Production Unit-6: Planning and Control for Batch Production Unit-7: Planning and Control for Job Shop Production Unit-8: Planning and Control of Projects Block-III: Planning Design & Value Engineering Unit-9: Capacity Planning Unit-10: Work Design and Job Design Unit-11: Value Engineering and Quality Assurance Block-IV: Materials Management Unit-12: Purchase system & Procedure and Inventory Management Unit-13: Standardization, Codification and Variety Reduction Unit-14: Waste Management |
Managerial Economics | Block-I Introduction to Managerial Economics Unit 1: Scope of Managerial Economics Unit 2: The Firm: Stakeholders, Objectives and Decisions Issues Unit 3: Basic Concepts and Techniques Block-II Demand and Revenue Analysis Unit 4: Demand Concepts and Analysis Unit 5: Demand Elasticity Unit 6: Demand Estimation and Forecasting Block-III Production and Cost Analysis Unit 7: Production Function Unit 8: Short Run Cost Analysis Unit 9: Long Run Cost Analysis Block-IV Pricing Decisions Unit 10: Market Structure and Barriers to Entry Unit 11: Pricing Under Competition and Pure Monopoly Unit 12: Pricing Under Monopolistic and Oligopolistic Competition Unit 13: Pricing Strategies |
Social Processes and Behavioural Issues | Block-I: Introduction to Organisational Behaviour Unit-1: Concept of Organisational Behaviour Unit-2: Approaches to Organisational Behaviour Unit-3: Evolution of Organisational Behaviour Block – II: Intrapersonal Processes Unit-4: Personality, Values and Attitudes Unit-5: Learning and Behavioural Modification Unit-6: Perception and Attribution Unit-7: Motivation Block – III: Interpersonal and Group Processes Unit-8: Group Dynamics and Team Building Unit-9: Conflict and Negotiation Strategies Unit-10: Job Stress Block – IV: Emerging Trends Unit-11: Employee Empowerment Unit-12: Organisational Citizenship Behaviour Unit-13: Organisational Inclusiveness Unit-14: Diversity Management Unit-15: Positive Approaches to Work Behaviour |
Strategic Management | Block-I: Introduction to Strategic Management Unit-1: Concept of Strategy Unit-2: Strategic Framework Unit-3: Strategy in Global Context Block-II: Environmental Analysis Unit-4: External Environmental Analysis Unit-5: Competitive Analysis Unit-6: Internal Environmental Analysis Block-III: Formulation of Strategy Unit-7: Business Level Strategy Unit-8: Competitive Strategy Unit-9: Corporate Level Strategy Block – IV: Strategy Implementation and Control Unit-10: Implementation – Behavioural Dimensions Unit-11: Corporate Governance Unit-12: Control Unit-13: Evaluation |
Business Laws | Block-I: Overview of Business Law Unit-1: Introduction to Business Law Unit-2: Principles and Concepts Block-II: Business Forms and Regulations Unit-3: Companies Act Unit-4: Partnership Act Block-III: Business Contracts Unit-5: General Principles of Contracts Unit-6: International Contracts of Sale Block-IV: Regulations on Financing and Investments of Business Unit-7: Banking and other allied Regulations Unit-8: Foreign Exchange Management and related regulations Unit-9: Insolvency and Bankruptcy Block-V: Intellectual Property and Data Management Unit-10: Intellectual Property Rights Unit-11: Data Protection and Privacy Block-VI: Sustainability and Business Unit-12: Environment Protection and Sustainability Unit-13: Competition Law Unit-14: Consumer Protection |
Financial Management | Block-I: Financial Management: An Overview Unit-1: Financial Management: An Introduction Unit-2: Time Value of Money Unit-3: Risk & Return Unit-4: Valuation of Securities Block-II: Cost of Capital and Investment Decisions Unit-5: Cost of Capital Unit-6: Capital Budgeting Unit-7: Working Capital Block-III: Financing Decisions Unit-8: Financial Markets Unit-9: Sources of Finance Unit-10: Capital Structure Unit-11: Leverage Analysis Block-IV: Dividend Decisions Unit-12: Theories of Dividends Unit-13: Dividend Policies Block-V: Emerging Issues of Finance Unit-14: Behavioural Finance Unit-15: Financial Restructuring |
Research Methodology for Management Decisions | Block- I: Introduction to Research Methodology Unit-1: Research Methodology: An Overview Unit-2: Steps for Research Process Unit-3: Research Designs Block- II: Data Collection and Measurement Unit-4: Methods and Techniques of Data Collection Unit-5: Attitude Measurement and Scales Unit-6: Questionnaire Designing Unit-7: Sampling and Sampling Designs Block- III: Data Presentation and Analysis Unit-8: Data Processing Unit-9: Statistical Analysis and Interpretation of Data: Nonparametric Tests Unit-10: Multivariate Analysis of Data Block- IV: Report Writing and Presentation Unit-11: Ethics in Research Unit-12: Substance of Reports Unit-13: Formats of Reports Unit-14: Presentation of a Report |
International Business Management | Block-I: Introduction to International Business Unit-l: Dynamics of International Business Unit-2: Globalization and evolving paradigm Unit-3: International Business Environment: An Overview Block-II: International Trade Unit-4: Trade theories Unit-5: WTO Agreement Unit-6: Regional Trade Blocks Block-III: Strategies of International Business Unit-7: International Entry Strategies Unit-8: Organizational Structures Unit-9: Strategic Alliances Block-IV: International Business Functions Unit-10:International Marketing Unit-11:International Finance Unit-12:International operations and logistics management Unit-13:International HRM |
Consumer Behaviour | Block- I: Consumer Behaviour – Issues And Concepts Unit-1: Consumer Behaviour- Nature, Scope, Models and Applications Unit-2: Consumer Behaviour and Life-Style Marketing Unit-3: Organisational Buying Behaviour Block-II: Individual Influences On Buying Behaviour Unit-4: Perception Unit-5: Learning and Memory Unit-6: Attitude and Attitude Change Unit-7: Personality and Self-Concept Unit-8: Consumer Motivation and Involvement Block-III: Group Influences On Consumer Behaviour Unit-9: Reference Group Influence and Group Dynamics Unit-10: Family Buying Influence, Family Life-Cycle and Buying Roles Unit-11:Cultural and Sub-Cultural Influences Block-IV: The Buying Process Unit-12: Problem Recognition and Information Search Behaviour Unit-13:Information Processing Unit-14: Alternative Evaluation Unit-15: Purchase Process and Post-Purchase Behaviour |
Sales Management | Block-I: Introduction to Sales Management Unit-1: Sale Management: Role, Nature and Ethics Unit-2: Diversity of Selling Situations Unit-3: Theories of Selling and Selling Process Block-II: Selling Skills Unit-4: Communication Skills Unit-5: Negotiation Skills Unit-6: Merchandising and Managing Sales Displays Block-III: Managing the Sales Force Unit-7: Recruitment, Selection and Training of the Sales Force Unit-8: Compensation Management Unit-9: Sales Leadership: Motivation, Coaching and Counselling Unit-10: Evaluation of Sales Force and Monitoring Block-IV: Sales Planning and Control Unit-11: Sales Planning, Forecasting and Budgeting Unit-12: Territory Management and Sales Quotas Unit-13: Sales Organization Unit-14: Sales Control, Analysis and Sales Audit |
Product and Brand Management | Block-I: Introduction to Product Management Unit-1: Basic Concepts of Product and Product Planning Unit-2: Product Life Cycle Unit-3: Product Line Decisions Unit-4: Product Portfolio Block-II: New Product Development And Implementation Unit-5: Organizing for New Product Development Unit-6: Generation, Screening and Development of new Product Ideas Unit-7: Concept Development Testing and Physical Development of the Product Unit-8: New Product Launch Block-III: Brand Management Unit-9: Branding Concepts and Evolution Unit-10:Brand Equity Unit-11:Brand Building Blocks: Identity, Image and Positioning Unit-12:Brand Architecture and Brand Extension Block-IV: Managing Brand Equity Unit-13: Enhancing Brand Equity Unit-14: Managing Brands over time and Geographies Unit-15: Measuring Brand Equity |
Marketing of Services | Block- I: Marketing Of Services – An Overview Unit-1: Marketing of Services: An Introduction Unit-2: Conceptual Framework for Services Marketing Unit-3: Consumer Behaviour in Services Block-II: Services Marketing Mix Unit-4: Product Decisions Unit-5: Pricing Decisions Unit-6: Place Decisions Unit-7: Promotion Decisions Block-III: Extended Marketing Mix for Services Unit-8: Managing People Unit-9: Managing Physical Evidence Unit-10: Managing Service Process Block-IV: Strategic Issues Unit-11: Managing Service Quality Unit-12:International Trade in Services Unit-13: Managing Demand/Capacity Unit-14: Emerging Issues |
Advanced Strategic Management | Block-I: Introduction to Corporate Management Unit-l: Corporate Management: An Overview Unit-2: Corporate Policy Block-II: Corporate Level Growth Strategy Unit-3: Intensive Growth Strategies Unit-4: Integration and Diversification Growth Strategies Unit-5: Strategic Alliances Block-III: International Strategy Unit-6: Internationalization Process Unit-7: Evaluation of Market Risk Assessment Unit-8: Entry into the International Markets Block-IV: Strategic Enablers Unit-9: IT and Strategy Unit-l 0:Technology and R&D Unit-11: Knowledge Management Unit-12:Innovation |
Entrepreneurship | Entrepreneurial skills |
Business Ethics and CSR | Block –I: Ethics and Business Unit-1: Business Ethics: An Overview Unit-2: Concepts and Theories of Business Ethics Unit-3: Ethical Dilemmas Unit-4: Ethics in Business Block –II: Evolution and Concept of CSR Unit-5: CSR: An Overview Unit-6: Business Strategy in CSR Unit-7: CSR in Global Context Unit-8: Business Ethics and CSR: Linkages Block –III: Corporate Social Responsibility in India Unit-9: CSR in Indian Context Unit-10:CSR Legislation and Policy Guidelines Unit-11:CSR in PSUs Block –IV: CSR Implementation and Sustainability Unit-12:CSR Reporting Process & Auditing Unit-13:Roles and Responsibilities of CSR Department Unit-14:CSR and Sustainable Development |
IGNOU MBA Syllabus and Subjects for MBA Operations Management
The IGNOU MBA syllabus and subjects for MBA Operations Management for all four semesters are provided in the table below. A few subjects would be common for all specializations in the starting phase of the program.
IGNOU MBA Subject | IGNOU MBA Syllabus |
Management Functions and Organisational Processes | Block-I: Introduction to Management Unit - 1: Management: An Overview Unit - 2: Management and its Evolution Unit - 3: Roles of Managers Block-II: Managerial Processes -I Unit -4: Planning Unit- 5: Organizing Unit-6: Staffing and Directing Block-III: Managerial Processes -II Unit-7: Controlling Unit-8: Leading and Motivating Unit-9: Decision Making Block-IV: Organisational Processes Unit-10: Organisation Structure & Design Unit-11: Organisation Communication Processes Unit-12: Organisation Cultures Unit-13: Managing Change Unit-14: Ethics and Corporate Social Responsibility |
Human Resource Management | Block-I: Introduction to Human Resource Management Unit-1: Concept and Evolution of HRM Unit-2: Functions of HRM Unit-3: Environment and HRM Block-II: Sourcing of Human Resources Unit-4: Human Resource Planning Unit-5: Job Analysis, Design and Evaluation Unit-6: Recruitment and Selection Unit -7: Socialisation and Mobility Block-III: Performance and Compensation Management Unit-8: Performance Management Unit-9: Career Development Unit-10: Training and Development Unit-11: Compensation and Rewards Management Block-IV: Employer-Employee Relations Unit-12: Employee Engagement Processes Unit-13: Grievance Handling and Discipline Procedures Unit-14: Unions and Associations |
Business Environment | Block -I: Introduction to Business Environment Unit 1: Introduction to Business and Environment Unit 2: Economic Growth and Development Unit 3: Socio-cultural and politico Legal Environment Unit 4: Business Ethics and CSR Block -II: Overview of Indian Economy Unit 5: Indian Financial System Unit 6: Industrial Policy Framework Unit 7: Agribusiness Environment Block -III: Structural Reforms Unit 8: New Economic Policy Unit 9: Financial Sector and Fiscal Sector Reforms Block -IV: International Business Environment Unit 10: International Financial System Unit I 1: BOP Unit 12: Foreign Trade Unit 13: Sources of Global Financing Unit 14: Technological Environment |
Accounting for Managers | Block-I: Accounting: An Overview Unit-1: Introduction to Accounting Unit-2: Preparation of Books of Accounts Unit-3: Financial Statements Unit-4: Preparation of Final Accounts of Companies Unit 5: Cash Flow Statement Block-II: Cost Accounting Unit-6: Understanding and Classifying Costs Unit-7: Absorption and Marginal Costing Unit-8: Activity based costing Block-III: Application of Cost Accounting Unit-9: Cost-Volume-Profit Analysis Unit-10: Budgeting and Budgetary Control Unit-11: Variance Analysis Block-IV: Financial Statement Analysis Unit-12: Understanding Annual Reports Unit-13: Comparative, Common Size and Trend Statements Unit-14: Ratio Analysis Block-V: Emerging Issues in Accounting Unit-15: Human Resource Accounting Unit-16: Forensic Accounting |
Quantitative Analysis for Managerial Applications | Block-I: Data Collection & Analysis Unit-1: Quantitative Decision Making - An Overview Unit-2: Collection of Data Unit-3: Presentation of Data Unit-4: Measures of Central Tendency Unit-5: Measures of Variation and Skewness Block-II: Probability & Probability Distribution Unit-6: Basic Concepts of Probability Unit-7: Discrete Probability Distributions Unit-8: Continuous Probability Distributions Unit-9: Decision Theory Block-III: Sampling & Sampling Distributions Unit-10: Sampling Methods Unit-11: Sampling Distributions Unit-12: Testing of Hypotheses Unit-13: Chi-Square Tests Block-IV: Forecasting Methods Unit-14 Business Forecasting Unit-15: Correlation & Regression Unit-16: Time Series Analysis |
Marketing Management | Block-I: Introduction to Marketing and Markets Unit-1: Marketing: An Overview Unit-2: Marketing Environment Analysis Unit-3: Market Segmentation, Targeting and Positioning Unit-4: Consumer Behaviour Block-II: Product and Pricing Decisions Unit-5: Product Decisions Unit-6: Branding Act packaging Decisions Unit-7: Product Life Cycle (PLC) and New Product Development (NPD) Unit-8: Pricing Decisions Block-III: Distribution and Promotion Decisions Unit-9: Integrated Marketing Communication Unit-10: Advertising and Sales Promotion Unit-11: personal Selling and Managing Sales Personnel Unit-12: Distribution Management Block-IV: Sectoral Applications and Emerging Issues Unit-13: Marketing of Services Unit-14: Digital Marketing Unit-15: Other Emerging Issues in Marketing |
Business Communication | Block-I: Introduction to Communication Unit-1: Basic of Communication Unit-2: Process of Communication Unit-3: Types of Communication Unit-4: Forms of Communication at Workplace Block-II: Oral Communication at Work Unit-5: Listening and Reading Skills Unit-6: Interpersonal Communication Unit-7: Communication in Meetings Unit-8: Presentation Skills Block-III: Written communication at Work Unit-9: Basics of Written Business Communication Unit-10: Short Business Correspondences Unit-11: Long Business Correspondence Block-IV: Communication in Organisation Unit-12: Communication for Employment Unit-13: Technology and Communication Unit-14: Cross Cultural Communication Unit-15: Ethics in Communication |
Information Systems for Managers | Block-I: Information Technology for Managers Unit-1: Information Technology: An Overview Unit-2 : Computers and Smart Devices Unit-3 : Computer Software Unit-4: Networking Technologies Block-II: Information Systems Unit-5: MIS and Control Systems Unit-6: Information Systems Economics and Security Unit-7: Transaction Processing Systems, DSS and EIS Unit-8: Integrated Applications Block-III: Analysis and Computer Languages Unit-9: Building Information Systems Unit-10: System Analysis and Design Unit-11: Computer Programming and Languages Block-IV: Support Systems for Management Decisions Unit-12: Database Resource Management Unit-13: Data Warehousing and Data Mining Unit-14: Artificial Intelligence and Decision Support Systems Unit-15: Emerging Trends in IT |
Management of Machines and Materials | Block-I: Operations Management: Facility Planning Unit-1: Operations Management: An Overview Unit-2: Product Selection and Process selection Unit-3: Facilities Planning Unit-4: Facilities layout and Material Handling Block-II: Operation Planning & Control Unit-5: Planning and Control for Mass Production Unit-6: Planning and Control for Batch Production Unit-7: Planning and Control for Job Shop Production Unit-8: Planning and Control of Projects Block-III: Planning Design & Value Engineering Unit-9: Capacity Planning Unit-10: Work Design and Job Design Unit-11: Value Engineering and Quality Assurance Block-IV: Materials Management Unit-12: Purchase system & Procedure and Inventory Management Unit-13: Standardization, Codification and Variety Reduction Unit-14: Waste Management |
Managerial Economics | Block-I Introduction to Managerial Economics Unit 1: Scope of Managerial Economics Unit 2: The Firm: Stakeholders, Objectives and Decisions Issues Unit 3: Basic Concepts and Techniques Block-II Demand and Revenue Analysis Unit 4: Demand Concepts and Analysis Unit 5: Demand Elasticity Unit 6: Demand Estimation and Forecasting Block-III Production and Cost Analysis Unit 7: Production Function Unit 8: Short Run Cost Analysis Unit 9: Long Run Cost Analysis Block-IV Pricing Decisions Unit 10: Market Structure and Barriers to Entry Unit 11: Pricing Under Competition and Pure Monopoly Unit 12: Pricing Under Monopolistic and Oligopolistic Competition Unit 13: Pricing Strategies |
Social Processes and Behavioural Issues | Block-I: Introduction to Organisational Behaviour Unit-1: Concept of Organisational Behaviour Unit-2: Approaches to Organisational Behaviour Unit-3: Evolution of Organisational Behaviour Block – II: Intrapersonal Processes Unit-4: Personality, Values and Attitudes Unit-5: Learning and Behavioural Modification Unit-6: Perception and Attribution Unit-7: Motivation Block – III: Interpersonal and Group Processes Unit-8: Group Dynamics and Team Building Unit-9: Conflict and Negotiation Strategies Unit-10: Job Stress Block – IV: Emerging Trends Unit-11: Employee Empowerment Unit-12: Organisational Citizenship Behaviour Unit-13: Organisational Inclusiveness Unit-14: Diversity Management Unit-15: Positive Approaches to Work Behaviour |
Strategic Management | Block-I: Introduction to Strategic Management Unit-1: Concept of Strategy Unit-2: Strategic Framework Unit-3: Strategy in Global Context Block-II: Environmental Analysis Unit-4: External Environmental Analysis Unit-5: Competitive Analysis Unit-6: Internal Environmental Analysis Block-III: Formulation of Strategy Unit-7: Business Level Strategy Unit-8: Competitive Strategy Unit-9: Corporate Level Strategy Block – IV: Strategy Implementation and Control Unit-10: Implementation – Behavioural Dimensions Unit-11: Corporate Governance Unit-12: Control Unit-13: Evaluation |
Business Laws | Block-I: Overview of Business Law Unit-1: Introduction to Business Law Unit-2: Principles and Concepts Block-II: Business Forms and Regulations Unit-3: Companies Act Unit-4: Partnership Act Block-III: Business Contracts Unit-5: General Principles of Contracts Unit-6: International Contracts of Sale Block-IV: Regulations on Financing and Investments of Business Unit-7: Banking and other allied Regulations Unit-8: Foreign Exchange Management and related regulations Unit-9: Insolvency and Bankruptcy Block-V: Intellectual Property and Data Management Unit-10: Intellectual Property Rights Unit-11: Data Protection and Privacy Block-VI: Sustainability and Business Unit-12: Environment Protection and Sustainability Unit-13: Competition Law Unit-14: Consumer Protection |
Financial Management | Block-I: Financial Management: An Overview Unit-1: Financial Management: An Introduction Unit-2: Time Value of Money Unit-3: Risk & Return Unit-4: Valuation of Securities Block-II: Cost of Capital and Investment Decisions Unit-5: Cost of Capital Unit-6: Capital Budgeting Unit-7: Working Capital Block-III: Financing Decisions Unit-8: Financial Markets Unit-9: Sources of Finance Unit-10: Capital Structure Unit-11: Leverage Analysis Block-IV: Dividend Decisions Unit-12: Theories of Dividends Unit-13: Dividend Policies Block-V: Emerging Issues of Finance Unit-14: Behavioural Finance Unit-15: Financial Restructuring |
Research Methodology for Management Decisions | Block- I: Introduction to Research Methodology Unit-1: Research Methodology: An Overview Unit-2: Steps for Research Process Unit-3: Research Designs Block- II: Data Collection and Measurement Unit-4: Methods and Techniques of Data Collection Unit-5: Attitude Measurement and Scales Unit-6: Questionnaire Designing Unit-7: Sampling and Sampling Designs Block- III: Data Presentation and Analysis Unit-8: Data Processing Unit-9: Statistical Analysis and Interpretation of Data: Nonparametric Tests Unit-10: Multivariate Analysis of Data Block- IV: Report Writing and Presentation Unit-11: Ethics in Research Unit-12: Substance of Reports Unit-13: Formats of Reports Unit-14: Presentation of a Report |
International Business Management | Block-I: Introduction to International Business Unit-l: Dynamics of International Business Unit-2: Globalization and evolving paradigm Unit-3: International Business Environment: An Overview Block-II: International Trade Unit-4: Trade theories Unit-5: WTO Agreement Unit-6: Regional Trade Blocks Block-III: Strategies of International Business Unit-7: International Entry Strategies Unit-8: Organizational Structures Unit-9: Strategic Alliances Block-IV: International Business Functions Unit-10:International Marketing Unit-11:International Finance Unit-12:International operations and logistics management Unit-13:International HRM |
Operations Research | Block- I: Introduction to Operations Research Unit-1: Operations Research – An Overview Unit-2: Linear Programming: Formulation and Graphical Method Block- II: Linear Programming Problems and its Variants-I Unit-3: Linear Programming – Simplex Method Unit-4: Transportation Problems Unit-5: Assignment Problems Unit-6: Application of Excel Solver Block- III: Linear Programming Problems and its Variants-II Unit-7: Goal Programming Unit-8: Integer Programming Unit-9: Dynamic Programming Unit-10:Introduction to Non–Linear Programming Block- IV: Resource Allocation Models Unit-11:Introduction to Game Theory and its Applications Unit-12: Monte Carlo Simulation Unit-13: Queuing Models |
Project Management | Block- I: Project Initiation Unit-1: Introduction to Project Management Unit-2: Project Feasibility Unit-3: Project Chartering Block- II: Project Planning Unit-4: Project Scope Management Unit-5: Project Network Analysis Unit-6: Project Scheduling Unit-7: Project Crashing Unit-8: Earned Value Analysis Block- III: Project Monitoring and Control Unit-9: Project Management Information System Unit-10: Project Monitoring and Control Unit-11: Project Risk Management Unit-12: Agile Project Management Block- IV: Project Closure Unit-13: Project Contracts and Partnering Unit-14: Project Audit and Closure |
Logistics and Supply Chain Management | Block-I: Logistics and SCM: An Overview Unit-1: Logistics and SCM- An Introduction Unit-2: Customer Focus in SCM Block-II: Strategic Supply Chain Management Unit-3: Models of SCM Integration Unit-4: Strategic Supply Chain Management Block-III: IT Enabled SCM Unit-5: Information Technology: A Key Enabler of SCM Unit-6: E-Supply Chain Management Block-IV: Cost and Performance Measurement in SCM Unit-7: Cost Analysis and Measurement Unit-8: Best Practices and Benchmarking for SCM Unit-9: Performance Measurement and Evaluation of SCM Block-V: Distribution Network Planning Unit-10: Transportation Mix Unit-11: Facility Location Block-VI: Emerging Trends Unit-12: SCM in Non-Manufacturing Sector Unit-13: Design for Sustainable Supply Chain Unit-14: Future Trends and Issues |
Material Management | Block-I: Materials Management: An Overview Unit-1: Introduction to Materials Management Unit-2: Strategic Role of Materials Management Block-II: Sourcing of Materials Unit-3: Designing Supplier Network Unit-4: Dynamics of Buyers-Sellers Relationship Block-III: Materials Planning and Control Unit-5: Materials Planning and Budgeting Unit-6: Pull Vs Push System Block-IV: Inventory Policies and Systems Unit-7: Process Inventory Unit-8: Spare Parts Management Block-V: Warehouse Management Unit-9: Codification and Standardisation of the Materials Unit-10: Location and Layout of Warehouse Unit-11: Warehouse Management System Block-VI: Organization and Appraisal of Materials Management Unit-12: Materials Management and its Organisation Unit-13: Performance Evaluation and Appraisal |
Entrepreneurship | Entrepreneurial skills |
Business Ethics and CSR | Block –I: Ethics and Business Unit-1: Business Ethics: An Overview Unit-2: Concepts and Theories of Business Ethics Unit-3: Ethical Dilemmas Unit-4: Ethics in Business Block –II: Evolution and Concept of CSR Unit-5: CSR: An Overview Unit-6: Business Strategy in CSR Unit-7: CSR in Global Context Unit-8: Business Ethics and CSR: Linkages Block –III: Corporate Social Responsibility in India Unit-9: CSR in the Indian Context Unit-10:CSR Legislation and Policy Guidelines Unit-11:CSR in PSUs Block –IV: CSR Implementation and Sustainability Unit-12:CSR Reporting Process & Auditing Unit-13:Roles and Responsibilities of CSR Department Unit-14:CSR and Sustainable Development |
Frequently Asked Questions (FAQs)
1. Which MBA specializations are offered in IGNOU?
MBA offers four MBA specializations namely, Financial Management, Human Resources Management, Marketing Management, and Operations Management. All the different specializations have similar subjects for the starting phase of the program.
2. What is the total cost of an MBA from IGNOU?
The total cost of an MBA for IGNOU is around 60 to 62 thousand INR. Candidates have been offered average salary packages of Rs. 3 to 4 lakhs per annum. The placement rate is 70 to 80%.
3. Does IGNOU MBA need an entrance exam?
No, IGNOU MBA does not need an entrance exam. Candidates satisfying the eligibility criteria can directly apply for the MBA program at IGNOU.
4. Is IGNOU MBA regular or distance?
IGNOU offers its MBA program in distance education mode only.
Articles
Nov 18, 2024
Nov 18, 2024
Nov 18, 2024
Certifications By Top Providers
Online MBA Marketing
Via Online Manipal BBA Marketing Management
Via UPES Online Digital Banking Business Model
Via State Bank of India Digital Skills Artificial Intelligence
Via Accenture Accounting with Tally ERP9
Via NIIT Management of Commercial Banking
Via Indian Institute of Technology Kharagpur Explore Top Universities Across Globe
University of Essex, Colchester
Wivenhoe Park Colchester CO4 3SQQueen Mary University of London, London
Mile End Road, London E1 4NSUniversity of Strathclyde, Glasgow
16 Richmond St, Glasgow G1 1XQOxford Brookes University, Oxford
Headington Campus Oxford OX3 0BP UKNorthumbria University, Newcastle City Campus
Sutherland Building, Northumberland Road, Newcastle-upon-Tyne, NE1 8STCardiff Metropolitan University, Cardiff
Llandaff Campus, Western Avenue, Cardiff, CF5 2YBPTE Describe Image Practice Test: Sample Questions and Answers
8 min ⋆ Nov 06, 2024 07:11 AM ISTPTE Score 2024: Check Card, Chart, Bands, Calculator
8 min ⋆ Oct 24, 2024 05:10 AM ISTIELTS Result 2024 (November 8): Direct Link, Band, Exam Scorecard, How to Check
11 min ⋆ Nov 06, 2024 07:11 AM ISTPTE Academic Question Bank: Check Pattern and How to Download
9 min ⋆ Nov 06, 2024 06:11 AM ISTPTE Result 2024: Steps to Check, Download Scorecard, Chart, Validity
9 min ⋆ Oct 24, 2024 05:10 AM ISTAdmission Intakes in USA For International Students 2024-25: Fall, Spring & Summer
6 min ⋆ Aug 29, 2024 07:08 AM ISTPopular Courses and Specializations
List of colleges accepting CAT
Browse Bschool Colleges by State
Questions related to CAT
Have a question related to CAT ?
The student cannot join the postgraduate MA program directly in the second year of the MA after completing the MBA.
Universities generally expect students to begin the first year of a masters' program even though they had qualifications at the level of a bachelor's degree. The university's curriculum along with the courses are planned to give an in-depth knowledge of the subjects.
But you could opt for:
Postgraduate Studies:
Research Career: In case research interests you, then you can pursue a Ph.D. in your specific interest.
Specialized Master's Programs: Find any specific master's course that supports the career goal.
Professional Certifications:
Make a professional certification in CFA, CA, or FRM to enhance the professional skills and better opportunities in the career field.
Job Entry via MBA
After gaining an MBA from a renowned institution, it's possible to get entry into the corporate world where the diversity in the career field is assured.
In the end, it would depend on what you would like and what you are particularly interested in. It will be better if you take a suggestion from your academic advisor or career counselor.
Samprikta Mondal 13 November,2024
Hello Pratik,
If your family income exceeds 8 LPA, it will affect your eligibility for the NC-OBC category under the CAT reservation rules. The NC-OBC category requires that the family income should be below 8 LPA to qualify. If you anticipate that your income will exceed this threshold, you should update your status and notify the CAT authorities .
Here's what you can do:
-
Email the CAT authorities : Inform them about the potential change in your income status and request to be considered under the General category, if applicable. You should do this before the examination or any further processing, as your eligibility for the OBC category depends on the income criteria.
-
Documents and Proof : Make sure you have a valid OBC certificate and any relevant documentation regarding your family income, in case they require verification. Also, be aware that if your income exceeds 8 LPA, you might need to apply under the General category, as the OBC-NC reservation is no longer applicable.
-
General Category Consideration : If your application is accepted as General, you will be evaluated based on the General category criteria, including cutoffs and ranking.
To summarize, notifying the CAT authorities is the correct approach to avoid discrepancies later, and if your income is above the threshold, you will be treated as a General candidate for the admissions process.
For more details about CAT exam you can check out an article by Careers360 whose link is given below:
Link: https://bschool.careers360.com/exams/cat
I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.
Thank you and wishing you all the best for your bright future.
kumardurgesh1802 08 November,2024
Hi Shreya ,
Having a tattoo on your wrist should not create a problem during the CAT exam as long as it does not contain any content that violates exam rules , such as communication-related symbols , unauthorised messages or any text resembling formulas or answers .
For a safe side , it is recommended :
1. Inform the Invigilators : Let them know about your tattoo during the identification check , so there are no misunderstandings .
2. Follow the Guidelines : Ensure you follow all instructions regarding permissible items and dress code on the exam day .
Hope this helps you .
ALL THE BEST .
Mitali Sharma 09 November,2024
To know about this please prefer our college predictor
Sumit Mishra 07 November,2024
Hello,
Yes, you can also join IIMs two years after graduation, depending upon the justification in interviews and your performance in entrance exams. If you are not sure about CAT, try those other management exams less hard:
Common Management Admission Test: Easier than CAT; 4-5 months of continuous preparation will suffice.
MAT : Much easier and takes place thrice a year.
SNAP (Symbiosis National Aptitude Test): A bit easier than CAT, apt for Symbiosis Institutes.
Xavier Aptitude Test or XAT : Hence, easier than CAT but the unique decision-making section.
Use exams like CMAT and MAT as a challenge to be competitively prepared. This can be given about 4-5 months, along with a few rounds of mock tests and smart studying.
Deepti Singh 06 November,2024
Popular CAT Questions
Directions for question :
M/s Deloitte Touche Tohmatsu Limited, one of the top four audit and accounting firms in the world with headquarters at London, UK, and with an operational presence in 153 countries, hires Management Trainees (MT) from all the premier management institutes of India thrice every year, in the months of January, May and September.
Each new group of Management Trainees (MT) have to go through a four month rigorous training schedule, after which they have to pass through a test consisting of a written assessment and a case-analysis. The top hundred ranked Management Trainees (MT) based on the performance in the test are confirmed as Management Executives (ME). The rest are given the opportunity of undergoing the training for four months one more time along with the next batch of Management Trainees (MT) and then passing through the subsequent test consisting of the written assessment and case-analysis. The Management Trainee (MT) who fails to get confirmed as a Management Executive (ME) the second time is fired.
The scatter-graph below depicts the number of Management Trainees (MT) at Deloitte taking the tests from January 2020 till May 2022, and the vis-à-vis hired Management Trainees (MT) at Deloitte who were fired :
It is also known that for the month of September 2019 at Deloitte, 96 hired Management Trainees (MT) failed to be confirmed as a Management Executive (ME) the first time, and that 36 hired Management Trainees (MT) were fired.
Question :
In which test did the minimum number of Management Trainees (MT) get confirmed as a Management Executive (ME) in the second attempt ?
Option: 1
September 2020
Option: 2
May 2021
Option: 3
January 2021
Option: 4
January 2022
Directions for question:
The bar-graph given below shows the foreign exchange reserves of Nepal (in million Rupees) from 2014 to 2021. Answer the following questions based on the graph :
Question:
What was the percentage increase (rounded to the nearest integer, if deemed necessary) in the foreign exchange reserves in 2020 over 2016 ?
Option: 1 None
Option: 2 None
Option: 3 None
Option: 4 None
Explore Career Options (By Industry)
Marketing Director
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
4 Jobs Available
Business Development Executive
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
3 Jobs Available
Content Marketing Specialist
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
3 Jobs Available
Sales Manager
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
2 Jobs Available
Business Analyst
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
2 Jobs Available
Marketing Manager
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
2 Jobs Available
SEO Analyst
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
2 Jobs Available
Digital Marketing Executive
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
2 Jobs Available
MBA/PGDM Admissions OPEN
ICFAI Business School-IBSAT 2024
Apply9 IBS Campuses | Scholarships Worth Rs 10 CR
K J Somaiya Institute of Management MBA Admissions 2025
ApplyHighest CTC: INR 28.25 LPA | Average for Top 100 offers: INR 17.34 LPA | Ranked #63 in India under Management category by NIRF | 148 Recruiters
Asia Pacific Institute of Management PGDM Admissions 2025
Apply8.11 LPA-Average Package | 1200+ Recruiters
ISBR Business School PGDM Admissions 2025
Apply180+ Companies | Highest CTC 15 LPA | Average CTC 7.5 LPA | Ranked as Platinum Institute by AICTE for 6 years in a row | Awarded Best Business School of the Year
SPJIMR Mumbai PGDM Admissions 2025
ApplyRanked No. 1 Business School in India and no.35 in world by Financial Times MiM 2024 Ranking | Highest CTC: INR 81 LPA
News and Notifications
November 05, 2024 - 10:29 AM IST :
November 15, 2024 - 05:30 PM IST
November 14, 2024 - 03:27 PM IST
November 13, 2024 - 05:18 PM IST
November 13, 2024 - 02:16 PM IST
November 13, 2024 - 11:32 AM IST
November 06, 2024 - 08:58 AM IST
November 05, 2024 - 10:28 PM IST
Stay up-to date with CAT News
Back to top