Great Lakes - PGPM & PGDM 2025
Admissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024 | Application Deadline: 1st Dec 2024
The Amrita Common Aptitude Test or ACAT, is a popular management entrance test conducted by the Amrita Vishwa Vidyapeetham for the purpose of admitting the candidates to their immensely recognised Master of Business Administration program. The ACAT exam dates are set generally to be conducted during the months of April and May. Just like the other management exams, the Amrita ACAT exam also requires constant and dedicated ACAT exam preparation to ace the test and secure admission to the various management degree programs offered by the Amrita University campuses at Amaravati, Amritapuri, Bengaluru, Coimbatore, and Kochi. To help the candidates achieve this dream, ACAT sample papers plays an immense role. Let us understand the significance of ACAT Sample Papers and more in this article.
The Amrita Common Aptitude Test or the ACAT exam is conducted by Amrita University and acts as a gateway between the candidates and the management courses offered by them. It is a university-level examination conducted once a year. The ACAT exam application fee is Rs 1,500 and the examination is conducted online in a Computer Based Test (CBT) mode. In the ACAT exam, 25 questions are asked from each of the four sections, Verbal Reasoning and Language
Data Interpretation and Analysis, General Knowledge on Indian and Global Scenarios and Quantitative Aptitude. For each right answer, the candidates are awarded 3 marks. The Amrita ACAT exam aspirants should also be aware that the exam follows a negative marking system and for each wrong answer, 1 mark is deducted. The examination is conducted for 300 maks and the ACAT exam duration is 2 hours and 30 minutes.
Admissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024 | Application Deadline: 1st Dec 2024
180+ Companies | Highest CTC 15 LPA | Average CTC 7.5 LPA | Ranked as Platinum Institute by AICTE for 6 years in a row | Awarded Best Business School of the Year
As mentioned before, the Amrita ACAT exam follows a Computer Based Test that involves four options. As far as these questions are concerned, each question belongs to either of the Verbal Reasoning and Language Data Interpretation and Analysis, General Knowledge on Indian and Global Scenarios and Quantitative Aptitude sections. This Amrita ACAT sample paper also follows the same structure.
The sample paper of the ACAT exam is an essential preparation tool for the candidates. It is always advisable for the candidates to incorporate these ACAT study materials into their ACAT preparation. The detailed analysis of this ACAT sample paper ebook designed by Careers360 is given below:
Section-Wise Breakdown | Types of Questions Included | Difficulty Level |
Verbal Reasoning and Language Comprehension | Reading Comprehension, Para Jumbles, Sentence Correction, Vocabulary (Synonyms, Antonyms), Logical Reasoning | Moderate to Difficult |
Data Interpretation and Analysis | Interpreting and analysing data from various formats (bar graphs, line graphs, pie charts, data tables), Caselets, Problem-solving based on data interpretation | Moderate to Difficult |
General Knowledge on Indian and Global Scenarios | Current Affairs, Indian History, Geography, International Relations, Major Global Events, Science and Technology (India and Global) | Moderate to Difficult |
Quantitative Aptitude | Number Systems, Arithmetic (Profit and Loss, Time and Work, Simple and Compound Interest), Algebra, Geometry, Data Sufficiency | Moderate to Difficult |
The ACAT sample papers are of immense worth for the ACAT aspirants and thus cannot be overlooked during their ACAT preparation. It is necessary that the candidates spend a sufficient amount of their ACAT preparation time on ACAT sample papers. These ACAT samples would ensure an overall comprehensive preparation of the ACAT aspirants. Let us discuss the various benefits of Practicing with the ACAT Sample Paper.
Understanding Exam Format: The candidate becomes familiar with the exam's structure and pattern, allowing them to understand the types of questions and sections they will face. This familiarity helps reduce the anxiety that can come from facing an unfamiliar format. By knowing what to expect, the candidate can strategize on how to approach different sections effectively.
Improving Time Management: Practicing with sample papers teaches the candidate how to allocate time to each section, ensuring they complete the exam within the given timeframe. It also helps them recognize which questions take more time and which can be answered quickly. By improving this skill, the candidate can avoid spending too much time on challenging questions and ensure they attempt all questions.
Identifying Weak Areas: The candidate can pinpoint specific topics or types of questions that they find challenging by reviewing their performance on sample papers. This awareness allows them to dedicate more time to improving these weak areas, strengthening their overall preparation. Targeted practice on these weak points can lead to a more balanced performance in the actual exam.
Boosting Confidence: Regularly practicing with sample papers builds the candidate’s confidence, as they become more comfortable with the exam format and content. This confidence helps reduce stress and anxiety, allowing them to perform better under pressure. Feeling prepared and confident is key to staying focused and calm during the actual exam.
Enhancing Problem-Solving Skills: Working through various sample papers helps the candidate develop and refine their problem-solving techniques. They learn to approach different types of questions more efficiently, improving their accuracy and speed. Enhanced problem-solving skills are crucial for tackling tricky or complex questions during the exam.
Tracking Progress: The candidate can monitor their progress over time by consistently practising with sample papers, which provides a clear measure of improvement. This tracking allows them to adjust their study plan as needed, ensuring that they continue to make progress. Seeing tangible improvements can also motivate the candidate to keep working hard.
Start with a Timed Practice: Candidates should attempt the sample paper under timed conditions, similar to the actual exam. This helps them get used to the time constraints and develop a sense of pacing for each section. By practising with the clock running, candidates can learn to manage their time effectively, ensuring they complete the exam within the given time.
Review Answers Carefully: After finishing the sample paper, it’s important for candidates to thoroughly review their answers. This involves going through each question, especially the ones answered incorrectly, to understand the mistakes made. Reviewing answers helps candidates learn from their errors, avoid repeating them, and strengthen their understanding of the material.
Target Weak Areas: The sample paper is a great tool for identifying topics or question types where candidates may struggle. By recognizing these weak areas, candidates can focus more of their study time on improving them. Targeting weak points ensures a well-rounded preparation, making it less likely that candidates will face difficulties in those areas during the actual exam.
Evaluate Overall Performance: Candidates should analyze their overall performance after each practice session with the sample paper. This includes looking at accuracy, speed, and time management. Evaluating performance helps candidates understand their progress, identify trends, and make necessary adjustments to their study plan.
Replicate Exam Conditions: To maximize the benefits of practising with the sample paper, candidates should try to replicate the exam environment. This means finding a quiet space, minimizing distractions, and following the exact timing of the exam. Replicating exam conditions helps candidates build the focus and endurance needed for the actual test.
Repeat Practice Sessions: It’s beneficial for candidates to revisit the sample paper after some time to track their improvement. Repeating practice sessions allows them to reinforce their learning and assess how much progress they’ve made. Consistent practice with the sample paper is key to ensuring that candidates remain well-prepared and confident as the exam day approaches.
Considering all the important aspects and the necessities of the ACAT sample papers.Careers360 has designed a set of 3 ACAT sample papers for an all-round preparation and analysis of the ACAT candidate.
TITLE | DOWNLOAD LINK |
ACAT SAMPLE PAPER |
Here are a few model questions from the sample papers of the ACAT exam. For an elaborate study, the candidates can refer to the complete set of 3 ACAT sample paper ebook designed by Careers360.
Read the passage and answer the questions given after it.
The savanna landscape is typified by tall grass and short trees. It is rather misleading to call the savanna 'tropical grassland' because trees are always present with the luxuriant tall grass. The terms 'parkland' or 'bush-veld' perhaps describe the landscape better.
Trees grow best towards the equatorial humid latitudes or along river banks but decrease in height and density away from the equator. They occur in clumps or as scattered individuals. The trees are deciduous, shedding their leaves in the cool, dry season to prevent excessive loss of water through transpiration, e.g. acacias. Others have broad trunks, with water-storing devices to survive through the prolonged drought such as baobabs and bottle trees. Trees are mostly hard, gnarled and thorny and may exude gum-like gum arable. Many trees are umbrella-shaped, exposing only a narrow edge to the strong winds.
Palms which cannot withstand the drought are confined to the wettest areas or along rivers. Vegetative luxuriance reaches its peak in the rainy season when trees renew their foliage and flower. In true savanna lands, the grass is tall and coarse, growing 6 to 12 feet high. The elephant grass may attain a height of even 15 feet! The grass tends to grow in compact tufts and has long roots which reach down in search of water. It appears greenish and well-nourished in the rainy season but turns yellow and dies down in the dry season that follows. The grass lies dormant throughout the long, rainless period and springs up again in the next rainy season.
In between the tall grass are scattered short trees and low bushes. As the rainfall diminishes towards the deserts the savanna merges into thorny scrub. In Australia, this scrubland is particularly well represented by a number of species: mallee, mulga, spinifex grass and other bushes.
The savanna, particularly in Africa, is the home of wild animals. It is known as the "big game country' and thousands of animals are trapped or killed each year by people from all over the world. Some of the animals are tracked down for their skins, horns, tusks, bones or hair, others are captured alive and sent out of Africa as zoo animals, laboratory specimens or pets. There is such a wealth of animal life in Africa that many of the animal films that we see at the cinema are actually taken in the savanna. There are, in fact, two main groups of animals in the savanna, the grass-eating herbivorous animals and the fleshing-eating carnivorous animals. The herbivorous animals are often very alert and move swiftly from place to place in search of green pastures.
They are endowed with great speed to run away from the savage flesh-eaters that are always after them. The leaf and grass-eating animals include the zebra, antelope, giraffe, deer, gazelle, elephant and okapi.
Many are well camouflaged species and their presence amongst the tall greenish-brown grass cannot be easily detected. The giraffe with such a long neck can locate its enemies a great distance away, while the elephant is so huge and strong that few animals will venture to come near it. It is well equipped with tusks and a trunk for defence.
Carnivorous animals like the lion, tiger, leopard, hyena, panther, jaguar, jackal, lynx and puma have powerful jaws and teeth for attacking other animals. Their natural colourings of light yellowish-brown, often with stripes like the tiger or spots like the leopard, match perfectly with the tawny background of the savanna. They often hide themselves in shady spots up in the branches or amidst the tall bushes, and many wild animals, as well as hunters themselves, are caught unawares in this manner.
Question:
1. What kind of a passage is it?
Analytical
Informative
Narrative
Literary
Answer: Option B
Solution
The correct choice is the second option.
Explanation: The passage is informative because its primary purpose is to convey factual information about the savanna landscape. It describes the characteristics of the savanna, such as the vegetation (tall grass and short trees), the types of trees found, how they adapt to the environment, and the wildlife that resides there. The passage aims to educate the reader on the features of the savanna ecosystem, making it an informative piece rather than presenting analysis or narrating a story.
2. When an activity requires too much effort we feel:
Frustrated
Happy
Inspired
Fulfilled
Answer: Option A
Solution
The correct choice is the first option.
According to the fifth line of the second paragraph, it states that "We get upset, frustrated, and angry when a skill or activity requires us to put in a lot of effort and time".
Therefore, the correct answer is frustrated.
3. The main theme of the passage is
Life in Savanna grassland.
Grasses of the grassland Savanna.
Vegetation and animal life in Savanna.
Wealth of animal life in Africa.
Answer: Option C
Solution
The correct choice is the third option.
Explanation: The main theme of the passage is the description and characteristics of the savanna landscape, emphasising its vegetation, climate, and the diverse wildlife that inhabits this ecosystem. Additionally, the passage touches on human interactions with the savanna, such as trapping and hunting animals, as well as the unique features of both herbivorous and carnivorous animals in the savanna.
4. Match the words with their meanings.
Words- a. luxuriant, b. dormant, c. prolonged
Meanings- 1. continued, 2. lush, 3. Sleeping
a-3, b-2, c-1
a-2, b-1, c-3
a-2, b-3, c-1
a-1, b-3, c-2
Answer: Option C
Solution
The right option is the third option.
The meanings of given words with their most appropriate synonyms (in brackets) are as follows:
(a) Luxuriant (2-lush): This term refers to something abundant, rich, and thriving, often in terms of vegetation. In the context of the passage, it describes the tall and flourishing grass in the savanna landscape.
(b) Dormant (3-sleeping): Dormant means in a state of rest or inactivity. The passage describes the period when the grass lies dormant during the long, rainless season before springing up again in the next rainy season.
(c) Prolonged (1-continued): Prolonged means extended or lasting for a significant duration. In the passage, it is used to describe the extended duration of drought in the savanna landscape, impacting the behaviour of trees and grass.
Therefore, the appropriate match of synonyms is "a-2, b-3, c-1."
5. What helps an elephant fight its enemies?
Its legs and ears.
Its tusks and trunk.
Its size and strength.
Its neck and tail.
Answer: Option B
Solution
The right option is the second option.
Explanation: An elephant's tusks and trunk serve as essential defensive tools. The tusks, or elongated teeth, can be used for protection against predators or other threats. The trunk, a versatile appendage, not only aids in various tasks like feeding and drinking but also provides a means of defence by pushing away or even striking potential dangers. These adaptations contribute to the elephant's ability to fend off adversaries in its savanna habitat.
6. The given pie chart shows the percentage distribution of 450 employees in an organisation. Read the pie chart and answer the question that follows.
Answer: Option C
Solution
What is the number of employees working in department F?
36
72
99
63
Total number of employees = 450
Number of employees in department F = 22% of 450
= Required number = (22 × 450) ÷ 100
= 99
Therefore, the number of employees in department F is 99.
Hence, the correct answer is 99.
7. If 75 % of the employees in department D are males, how many female employees are there in that department?
9
18
27
36
Answer: Option A
Solution
Percentage distribution of employees in an organization:
Department D = 8%
Number of employees in Department D = (8 × 450) ÷ 100 = 36
75% of employees in Department D are male,
So, 25% of employees in Department D are female.
Number of female employees in Department D = (25 × 36) ÷ 100 = 9
Therefore, the number of female employees in Department D is 9.
Hence, the correct answer is 9.
8. What is the central angle of the sector representing the number of employees in department A?
72°
108°
36°
90°
Answer: Option A
Solution
Total number of employees = 450
Central angle = (Value / Sum of the total values) × 360°
Number of employees in department A = 20% of 450
= (20 × 450) / 100 = 90
The central angle of the employees in department A = (90 / 450) × 360° = 72°
Therefore, the central angle of the employees in department A is 72°.
Hence, the correct answer is 72°.
9. What is the number of employees working in department B?
72
36
90
63
Answer: Option D
Solution
According to the question:
Total employees = 450
Number of employees in department B = (14 / 100) × 450
= 0.14 × 450 = 63
Hence, the correct answer is 63.
10. If 60 % of the employees in department E are females, how many male employees are there in that department?
54
36
72
18
Answer: Option B
Solution
According to the question,
Since the females in department E = 60%
Number of male employees in department E = 0.4 × 0.2 × 450 = 0.08 × 450
= 36
Hence, the correct answer is 36.
11. The intervention of the government whether to expand demand or reduce it constitutes the ___________.
speculative function
redistribution function
stabilisation function
transaction function
Answer: Option A
Solution
The correct answer is the stabilisation function.
One of the aims that governments attempt to attain by manipulation of fiscal and monetary policy is economic stabilisation (e.g., full employment, inflation management and an equitable balance of payments). Restriction conditions may be required in such cases to decrease demand. The government's intervention, whether to increase or decrease demand, is the stabilisation function.
12. Which of the following is considered a capital expense?
Pension
Payment of salaries
Subsidies
Construction of school buildings
Answer: Option D
Solution
The correct answer is the Construction of school buildings.
The money spent on purchasing, preserving, or enhancing fixed assets such as buildings, cars, machinery, land, etc is referred to as capital expenditure. Stated differently, it refers to the sum of money used to purchase or improve productive assets like real estate, buildings, cars, etc. to boost a company's capacity or efficiency over multiple accounting periods.
13. Identify a type of season that is not a part of the four seasons of India.
The cold weather season
The hot weather season
The southwest monsoon season
The southeast monsoon season
Answer: Option D
Solution
The correct option is the Southeast Monsoon season.
India experiences four distinct seasons:
Winter (Cold Weather Season): Lasting from December to February, this season brings cool temperatures.
Summer (Hot Weather Season): Beginning in March and ending in May, this season is characterised by high temperatures.
Monsoon (Rainy) Season: The southwest monsoon, marked by winds carrying moisture from the sea, occurs from June to September.
Autumn (Northeast Monsoon Season): Also known as the season of retreating monsoon, winds move back from the mainland to the Bay of Bengal during this period.
14. Zafar Khan was a famous General of which of the following rulers of the Delhi Sultanate?
Alauddin Khalji
Iltutmish
Muhammad bin Tughluq
Balban
Answer: Option A
Solution
The answer is Alauddin Khalji.
Zafar Khan, also known as Hizabruddin and holding the title Zafar Khan, served as a general under the Delhi Sultanate ruler Alauddin Khalji. During Alauddin's reign, he oversaw Multan, Samana, Sivistan, and Sindh.
15. The Act that is also known as ‘Morley-Minto Reforms’ is:
Government of India Act, 1935
Indian Councils Act, 1909
Rowlatt Act, 1919
Government of India Act, 1912
Answer: Option B
Solution
The correct option is the Indian Councils Act, 1909.
The act known as 'Morley-Minto Reforms' was the Indian Councils Act of 1909. The name of the reform was based on the name of the Secretary-General and Viceroy of India Lord Minto. The Act expanded the size of the legislative councils at both the central (Imperial Legislative Council) and provincial levels.
16. The simple interest on a certain sum for 3 years at 14% p.a. is INR 4,200 less than the simple interest on the same sum for 5 years at the same rate. Find the sum.
INR 16,000
INR 10,000
INR 15,000
INR 12,000
Answer: Option C
Solution
Let P be the principal sum.
Rate, R = 14%
Time, n1 = 3 years
Time, n2 = 5 years
Simple interest, SI = (P × R × T) / 100
According to the question:
(P × 5 × 14 / 100) - (P × 3 × 14 / 100) = 4200
(P × 2 × 14 / 100) = 4200
P = 420000 / 28 = 15000
Hence, the correct answer is INR 15,000.
17. The average of five positive numbers is 56. If the first number is three-fourths of the sum of the last four numbers, then the average of the last four numbers is:
35
40
30
50
Answer: Option B
Solution
Given: The average of five positive numbers is 56.
The first number is three-fourths of the sum of the last four numbers.
Use the formula:
Average = (The sum of values) / (The total number of values)
Let the sum of the last four numbers be 4x.
Then, the first number = 3x
The sum of all the values = 4x + 3x = 56 × 5
So, 7x = 280
Thus, x = 40
The average of the last four numbers = 4x / 4 = x = 40
Hence, the correct answer is 40.
18. A and B together can do a piece of work in 12 days. A alone can do it in 18 days. In how many days B alone can do the work?
36 days
24 days
32 days
30 days
Answer: Option A
Solution
A and B together can complete a piece of work in 12 days.
A alone can do the same work in 18 days.
Total work = Least Common Multiple of 12 and 18 = 36 units
Efficiency of (A + B) = 36 / 12 = 3 units/day
Efficiency of A = 36 / 18 = 2 units/day
Efficiency of B = Efficiency of (A + B) - Efficiency of A
= 3 - 2
= 1 unit/day
Time taken by B = Total work / Efficiency
= 36 / 1
= 36 days
Thus, B alone can complete the work in 36 days.
19. A delivery boy started from his office at 10 am to deliver an article. He rode his scooter at a speed of 32 km/h. He delivered the article and waited for 15 minutes to get the payment. After the payment was made, he reached his office at 11:25 am, travelling at a speed of 24 km/h. Find the total distance travelled by the boy.
35 km
40 km
32 km
30 km
Answer: Option C
Solution
A delivery boy started from his office at 10 am to deliver an article. He rode his scooter at a speed of 32 km/h. After delivering the article, he waited for 15 minutes (or 1/4 hour) to get the payment. After the payment, he traveled back to his office at a speed of 24 km/h and reached at 11:25 am, which is 1 hour and 25 minutes or 17/12 hours.
The total time taken includes the time traveling to the delivery location, the waiting time, and the time traveling back. Let x be the distance between the delivery location and the office.
The time equation is:
x/32 + x/24 + 1/4 = 17/12
First, simplify the time equations:
x/32 + x/24 = (3x/96) + (4x/96) = 7x/96
So:
7x/96 + 1/4 = 17/12
Convert 1/4 to have the same denominator as 17/12:
1/4 = 3/12
Thus:
7x/96 + 3/12 = 17/12
Subtract 3/12 from 17/12:
7x/96 = 14/12
7x/96 = 7/6
Solve for x:
7x = 96 × 7/6
x = 16 km
The total distance traveled by the boy is 2x:
2 × 16 = 32 km
Thus, the correct answer is 32 km.
20. The ratio of boys and girls in a school is 27 : 23. If the difference between the number of boys and girls is 200, then find the number of boys.
1350
1250
1300
1200
Answer: Option A
Solution
The ratio of boys to girls in a school is 27:23. The difference between the number of boys and girls is 200.
Let the number of boys be 27x and the number of girls be 23x.
According to the given condition:
27x - 23x = 200
⇒ 4x = 200
⇒ x = 50
The number of boys is:
27 × 50 = 1350
Thus, the correct answer is 1350.
Book Title | Authors |
How to Prepare for Quantitative Aptitude for the CAT | Arun Sharma |
Quantitative Aptitude for CAT | Nishit Sinha |
Quantitative Aptitude Quantum CAT | Sarvesh Verma |
How to Prepare for Verbal Ability and Reading Comprehension for CAT | Meenakshi Upadhyay, Arun Sharma |
Word Power Made Easy | Norman Lewis |
High School English Grammar & Composition | Wren & Martin |
Quantitative Aptitude for Competitive Examinations | Abhijit Guha |
Data Interpretation & Data Sufficiency | Ananta Ashish |
PSC for VA for CAT | Nishit Sinha |
30 Days to a More Powerful Vocabulary | Dr. Wilfred Funk, Norman Lewis |
The Pearson Guide to Verbal Ability and Reading Comprehension for CAT | Nishit Sinha |
Manorama Year Book | Malayala Manorama Group |
Objective General Knowledge (Lucent's) | Sanjiv Kumar |
Lucent's General Knowledge | Lucent |
General Knowledge 2025 | Manohar Pandey |
Lucent's General Knowledge 2025 | Dr. Binay Karna |
Arihant’s General Knowledge 2025 | Manohar Pandey |
Additionally, Careers360 has designed a set of ebooks to enhance ACAT preparation. Candidates are strongly advised to download and study these ebooks to achieve a high score on the ACAT. These ebooks cover different aspects of various management entrance exams, including practice questions, strategy tips, and detailed explanations, ensuring comprehensive preparation and boosting candidates' chances of success.
eBook Title | Download Links |
3000+ Most Important Words - Vocabulary Builder | |
500+ Most Important Idioms and Phrases | |
300+ Most Important Phrasal Verbs | |
Permutation & Combination - Video Lectures and Practice Questions | |
Mastering DILR Questions with Expert Solutions |
The ACAT stands for the "Amrita Common Aptitude Test." It is an entrance exam conducted by Amrita University to evaluate the skills and knowledge of candidates seeking admission to various postgraduate management programs. The test is designed to assess a range of abilities, including analytical thinking, problem-solving, and general aptitude, helping the university select students who are well-suited for their academic programs.
For Amrita Institute, the entrance exam known as the ACAT stands for the "Amrita Common Admission Test." This exam is used for admissions into various undergraduate and postgraduate programs at Amrita University. It assesses candidates' knowledge and aptitude in subjects relevant to the programs they are applying for, helping the university determine which students are the best fit for their courses.
The fee for the Amrita Common Admission Test (ACAT) is Rs 1,500. This amount covers the cost of registering for the exam.
To apply for the ACAT 2025, you should visit the official Amrita University website. Look for the admissions section or the link specifically for ACAT 2025. There, you’ll find detailed instructions on how to register, fill out the application form, and pay the exam fee. Make sure to check the deadlines and follow all the guidelines provided to complete your application.
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
Admissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024 | Application Deadline: 1st Dec 2024
Highest CTC: INR 28.25 LPA | Average for Top 100 offers: INR 17.34 LPA | Ranked #63 in India under Management category by NIRF | 148 Recruiters
180+ Companies | Highest CTC 15 LPA | Average CTC 7.5 LPA | Ranked as Platinum Institute by AICTE for 6 years in a row | Awarded Best Business School of the Year
Ranked No. 1 Business School in India and no.35 in world by Financial Times MiM 2024 Ranking | Highest CTC: INR 81 LPA
Highest CTC 70 LPA | Avg CTC 11.22 LPA | Ranked #55 by NIRF
9 IBS Campuses | Scholarships Worth Rs 10 CR