UPES MBA Admissions 2025
Ranked #41 amongst institutions in Management by NIRF | 100% Placement | Last Date to Apply: 28th April
If you have recently passed 12th grade and are looking forward to exploring the action-oriented field of business, finding the right BBA programme is an important decision. Performance-driven digital transformation, AI-driven insights, and market trends are changing the landscape of the corporate world. This is where BBA courses, in collaboration with the industry, play their role.
Different from normal business courses, these specialised BBA degrees offer a real-time experience of industry collaboration through international certification partners — IBM, ACCA, Grant Thornton, of course. That means that when you graduate, you won’t simply have a degree — you will have job-ready skills, hands-on experience with AI-powered tools, and a competitive advantage in the global job market.
As an emerging business degree with an industry collaboration, this isn’t just another BBA, it’s a business-forward, future-proof career pathway. Through these programmes, academia and employers can be relieved, ensuring that graduating students have the knowledge required to meet industry standards while also earning globally acknowledged certifications. Here’s why you ought to consider an industry-integrated BBA:
● Practical Learning – Get first-hand business knowledge with case studies, capstone projects, and hands-on tech experience.
● Artificial Intelligence-Focused Education – Learn how AI-enabled enterprise apps, data processing, and automation tools can aid effective decision-making.
● Industry Certifications– Get internationally recognised credentials from top brands like IBM, ACCA and Grant Thornton.
● World Class Industry Mentorship – Masterclasses, Internships & Placement boot camps by Industry stalwarts.
● High-Value Career Opportunities – Be ready for lucrative careers in business analytics, FinTech, digital marketing, and financial consulting.
Chandigarh University, Lucknow, is focused and committed to providing future-ready BBA programmes that are dynamic and informative, marrying technology and business knowledge. Here are some industry-collaborated BBA specialisations Chandigarh University offers in high demand.
A BBA Specialisation goes beyond traditional business education, integrating real-world industry collaborations to ensure students gain hands-on experience, global certifications, and job-ready skills. These programmes are tailored to meet the evolving demands of the business world, empowering students with technical expertise, analytical skills, and professional growth opportunities.
Through data-driven insights, Business Analytics is transforming decision-making across industries. The BBA in Business Analytics with IBM programme and its curriculum also provide students with skills in predictive analytics, data visualisation, and AI-driven decision-making. It combines both theory and practical application to prepare students for careers such as business intelligence analyst, data consultant, or strategic analyst.
Offerings for Students:
● IBM-Backed Industry Certifications: Get globally recognised credentials in Business Analytics, AI and Data Science.
● Courses covered: Descriptive & Predictive Analytics, ESG Analytics, Data Visualisation using Power BI, Tableau.
● 20+ hours of LMS-based online learning: Self-paced learning with access to 20 hours of LMS sessions.
● Career-Ready Development: Including placement boot camps, resume-building workshops, and industry mentorship.
● Real-Time Tech Exposure: Get to know tools like Excel, SAS, Python, and AI-powered analytics software, used by organisations all over the world.
FinTech, Digital Banking and Blockchain are just a few aspects of this quickly evolving world of finance. We are trained on data until Oct 2023. This programme is designed to prepare students for careers in financial consulting, digital banking, and corporate finance.
Offerings for Students:
● Global finance alignment: Master key disciplines in ACCA-Integrated Curriculum like Financial Accounting, Business Law, Taxation, and Strategic Business Leadership
● Grant Thornton Financial Industry Certifications: Get six internationally recognised certifications in FinTech, Digital Banking, and Blockchain.
● Next-Gen Tech Training: Python, GenAI, Copilot, NLP, AI tools, AWS/GCP/Azure, and Scikit-learn.
● Industry Exposure: Case competitions, industry summits, and faculty mentorship with GT leaders.
● Top 5% Placements & Scholarships: The top 5% of students get placements with Grant Thornton and the VCC Chandiok Scholarship, as well as industry-recognised prizes
This BBA specialization, in collaboration with the industry, ensures that students gain the ideal mix of business, tech and finance knowledge to configure them with high-growth career opportunities in the digital economy.
With AI-embedded campus, world-class faculty and collaborations across the globe, Chandigarh University, Lucknow is the perfect choice for aspiring business leaders. Chandigarh University strives to revolutionize the traditional learning process by delivering AI-enabled education tools, personalized assessments, and real-life simulations to endeavour students in business strategy and decision-making.
● Here’s what makes CU unique:
● AI-Powered Learning Platforms – Adaptive learning solutions and enterprise simulations provide real-time, customised education solutions.
● Industry-Aligned Curriculum – programmes are co-designed with global industry leaders to keep pace with market trends and future job requirements.
● International Recognition – CU has received several education, research, and industry-credit programme awards.
● State-of-the-Art Infrastructure – AI-integrated classrooms, cutting-edge business labs, and collaborative workspaces facilitate learning.
● Solid Placement Network – CU’s tie-ups with top-notch recruiters open up great careers for students.
Chandigarh University BBA programmes are aligned with current trends, making them the best in terms of practical exposure, industry collaboration, and SAP-enabled courses powered by Artificial Intelligence, which help students have the expertise to succeed in a fierce Business Environment. CU’s industry-oriented, lab-based courses keep students in sync with trends in the market and provide them with hands-on exposure, so they are ready for the industry from the very first day.
Disclaimer: This article has been published as a marketing initiative between Careers360 and Chandigarh University, Uttar Pradesh.
Application Date:24 December,2024 - 07 June,2025
Application Date:20 February,2025 - 26 May,2025
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
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