Top MBA Colleges For Advertising and Marketing Communication Course
MBA in Advertising Management: The Advertising and Marketing Communication (AMC) MBA is a two-year postgraduate course that helps students develop their skills in advertising, market research, media planning, and creative management. The MBA degree is designed to provide students with an understanding of the various aspects of the advertising and marketing industry, as well as the knowledge and skills required to manage campaigns effectively.
There are many top MBA colleges in India that offer MBA in advertising and media courses, and in this blog post, we will be looking at some of the best ones. So if you are interested in pursuing a career in advertising or marketing, then read on to find out more about the top colleges in India for MBA in branding and advertising.
Indian Institute of Management (IIM), Ahmedabad
The Indian Institute of Management, Ahmedabad is a public business school located in Ahmedabad, Gujarat, India. It was established in 1961 as the first Indian Institute of Management by the Government of India. IIMA offers various postgraduate and doctoral programmes in management, with a focus on executive education.
The Advertising and Marketing Communication (AMC) specialization at IIMA is designed to prepare students for careers in advertising, media, and marketing communications. The programme combines coursework in advertising, media studies, and marketing with electives such as consumer behaviour and market research. Students have the opportunity to gain practical experience through internships with leading advertising agencies and media organizations.
Xavier Labour Relations Institute (XLRI), Jamshedpur
The Xavier Labour Relations Institute is a top-ranked management school in India offering MBA programs in Advertising and Marketing Communication. The institute has been consistently ranked amongst the best MBA colleges in India by various rating agencies and publications.
XLRI offers a two-year full-time residential MBA program in Advertising and Marketing Communication, which is accredited by the AIU. The program is designed to groom future leaders in the field of advertising and marketing communication. The curriculum covers all aspects of advertising and marketing communication, from strategic planning to creative execution.
XLRI's faculty comprises some of the most experienced and renowned professionals in the field of advertising and marketing communication. The institute also has state-of-the-art facilities, including a well-equipped library and modern computer labs.
Admission to XLRI's MBA program in Advertising and Marketing Communication is based on your performance in the entrance examination conducted by the institute. Candidates who meet the eligibility criteria can apply for the entrance exam online.
Also read: 10 Popular MBA in Marketing Colleges in India
National Institute of Industrial Engineering (NITIE), Mumbai
The National Institute of Industrial Engineering , Mumbai is one of the top MBA colleges in India for students interested in a career in advertising and marketing communication. The institute offers a two-year full-time MBA programme with specialisations in marketing, finance, human resources and operations management.
The NITIE MBA curriculum includes core courses in business strategy, economics, accounting and marketing. Students can also choose from a range of electives such as brand management, digital marketing, consumer behaviour and market research.
The institute has a strong industry interface and provides students with ample opportunities to intern with leading companies in the field of advertising and marketing communications. Past internships have been offered at companies such as JWT, Ogilvy & Mather, Leo Burnett and McCann Erickson.
The NITIE MBA placement record is impressive, with 100% of students receiving job offers last year. The average salary offered was Rs 18 lakh per annum. Some of the top recruiters include Hindustan Unilever, Coca-Cola, ITC Limited, Samsung India and Amazon India.
Indian Institute of Technology (IIT), Delhi
The Indian Institute of Technology, Delhi is one of the premier engineering colleges in India and offers an MBA in Advertising and Marketing Communication. The course is designed to provide students with a comprehensive understanding of the theory and practice of advertising and marketing communications. It covers topics such as market research, media planning, creative strategy, account management, brand management, and digital marketing. The program also includes a practicum component, which gives students the opportunity to apply their knowledge to real-world settings.
Graduates of the IITD MBA in Advertising and Marketing Communication program are well-prepared for careers in advertising, marketing, or communication agencies. They have the skills and knowledge necessary to succeed in today's competitive marketplace.
Symbiosis International University, Pune
Symbiosis International University, Pune is a renowned university for MBA in Advertising and Marketing Communication. The university offers a two-year full-time course in MBA Advertising and Marketing Communication. The course is designed to provide students with an in-depth knowledge of the various aspects of advertising and marketing communication.
The university has a highly experienced faculty that imparts knowledge to students through various pedagogical methods. The course curriculum is also updated regularly to keep pace with the ever-changing advertising and marketing landscape. SIU, Pune also provides ample opportunities for students to get real-world experience through internships and live projects. All these factors make Symbiosis International University, Pune one of the best colleges for an MBA in Advertising and Marketing Communication in India.
Also read: MBA in Advertising Colleges in India 2022 – Courses, Fees, Admission, Rank 2022
Mudra Institute of Communications, Ahmedabad (MICA)
Mudra Institute of Communications, Ahmedabad is one of the top MBA colleges in India for MBA in Advertising and Marketing Communication. It was established in 1991 and is a part of the Mudra Group of Companies. MICA offers a two-year full-time postgraduate diploma programme in Advertising and Marketing Communication (PGDM-C). The course curriculum is designed to provide students with a comprehensive understanding of advertising, brand management, research, media planning and strategy, digital marketing, and public relations.
MICA has a strong industry interface and provides its students with ample opportunities to intern with leading organisations in the advertising and marketing domain. The institute also offers placement assistance to its students. Some of the top recruiters at MICA include Amazon, Coca-Cola, Flipkart, Google, HUL, ICICI Bank, ITC Limited, JWT, Madison World, McCann Worldgroup, Ogilvy & Mather, P&G, Reliance Industries Limited, RK Swamy BBDO Advertising Pvt. Ltd., Star India Private Limited, Tata Motors Limited, Vodafone India Limited among others.
The average salary offered to MICA graduates is INR 18 lakh per annum. The institute has produced some of the most successful professionals in the advertising and marketing industry who are currently working in senior positions in various organisations across the globe.
Narsee Monjee Institute of Management Studies, Mumbai
Narsee Monjee Institute of Management Studies, Mumbai is a premier management institute located in the heart of India’s financial capital. The institute offers a two-year full-time MBA programme in Advertising and Marketing Communication.
The programme is designed to provide students with a comprehensive understanding of the principles and practices of advertising and marketing communication. The coursework includes modules on consumer behaviour, market research, brand management, advertising media, creative strategies, and communication planning.
The institute has a strong industry focus and provides students with ample opportunities to gain practical experience through internships and live projects. The institute also has a well-established alumni network comprising successful professionals working in leading advertising and marketing agencies across the country.
Jamnalal Bajaj Institute of Management Studies, Mumbai
Jamnalal Bajaj Institute of Management Studies, Mumbai is one of the Top MBA Colleges in India for an MBA in Advertising and Marketing Communication. The institute offers a two-year full-time programme which is approved by the AICTE.
The curriculum of the programme is designed to provide students with an understanding of all aspects of advertising and marketing communication. The coursework includes modules on consumer behaviour, market research, media planning and buying, creative strategies, brand management, digital marketing, and more.
The institute has a strong industry interface and provides students with ample opportunities to intern with leading organisations in the field of advertising and marketing communications. The faculty at Jamnalal Bajaj Institute of Management Studies is highly experienced and dedicated to providing students with a well-rounded education in advertising and marketing communications.
MBA in Advertising and Public Relations
- Combination of business administration and communication strategies
- Focuses on advertising and public relations within the marketing field
- Provides in-depth knowledge of effective advertising techniques
- Emphasizes building and managing successful public relations campaigns
- Offers insights into customer behaviour and market trends
- Develops skills in strategic planning, brand management, and media relations
- Equips students with the ability to analyze and adapt to the rapidly evolving advertising industry
An MBA in Advertising and Public Relations prepares students to become experts in implementing effective communication strategies, managing advertising campaigns, and building successful public relations initiatives in the dynamic marketing field.
Conclusion
Choosing the right MBA college is a very important decision. If you want to pursue a career in advertising and marketing communications, then you should definitely consider one of the top MBA colleges in India that offers this specialization. We hope our list has helped you narrow down your choices and find the perfect MBA college for you.
Articles
Certifications By Top Providers
Explore Top Universities Across Globe
Popular Courses and Specializations
Popular Courses
- MBA in Banking & Finance Management Course: Eligibility, Fees, Admission, Syllabus, Subjects, Scope
- MBA in International Business Course, Admissions, Eligibility, Syllabus, Fees, Career
- MBA in Logistics and Supply Chain Management Course, Admission, Colleges, Fees, Syllabus
- MBA in Digital Marketing: Course, Admission 2024, Fees, Syllabus, Entrance Exams, Colleges, Scope
- MBA IT-Systems Management Course, Subjects, Exams, Admission, Colleges, Fees, Career
List of MBA colleges
Browse Bschool Colleges by State
Questions related to MBA
Yes, you would stand a chance for an MBA in Agri-Business Management after the completion of the 2-year graduation degree in agriculture.
Eligibility Requirements for MBA in Agri-Business Management:
Graduation: Bachelor's degree in agriculture or other relevant subjects from a recognized university.
Minimum Aggregate Marks: 50% in the bachelor's course.
Since an agricultural diploma has acquired recognition, it is eligible for MBA in Agri-Business Management.
However, then again, eligibility criteria are different with every college and university you apply to. Some of them might have additional requirements besides entrance exams like CAT, MAT, XAT, or CMAT.
Here are some of the most popular institutions offering MBA in Agri-Business Management:
Indian Institute of Management (IIMs)
Xavier Labour Relations Institute (XLRI)
Indian Institute of Foreign Trade (IIFT)
Management Development Institute (MDI)
Faculty of Management Studies (FMS), Delhi University
You will have an excellent opportunity if you meet the eligibility criteria and perform exceptionally well in the entrance exams.
Hello,
If you are currently in your final year and have not yet completed your bachelor’s degree, then selecting “appeared for bachelor’s” is the correct option. This option typically indicates that you have not yet graduated but are in the process of completing your degree.
The “bachelor degree” option would be appropriate only if you had already completed and been awarded your degree. Since you are still pursuing your final year, your initial selection of “appeared for bachelor’s” is accurate for your situation.
To get more information related to SNAP exam, visit : https://bschool.careers360.com/articles/snap-2024
Hope it helps !
In the first semester of an MBA program subjects are different for different specialisation but generally these subjects included in 1st year to strong basics of students like financial Accounting, Managerial Economics, Marketing Management, Human Resource Management, Organizational Behavior, Operations Management, Business Statistics/Quantitative Methods, Corporate Finance, Business Ethics, and Strategic Management.
From the link below you get to know whole syllabus of mba with chapters involved in it
https://bschool.careers360.com/articles/mba-subjects-and-syllabus-in-india
The student cannot join the postgraduate MA program directly in the second year of the MA after completing the MBA.
Universities generally expect students to begin the first year of a masters' program even though they had qualifications at the level of a bachelor's degree. The university's curriculum along with the courses are planned to give an in-depth knowledge of the subjects.
But you could opt for:
Postgraduate Studies:
Research Career: In case research interests you, then you can pursue a Ph.D. in your specific interest.
Specialized Master's Programs: Find any specific master's course that supports the career goal.
Professional Certifications:
Make a professional certification in CFA, CA, or FRM to enhance the professional skills and better opportunities in the career field.
Job Entry via MBA
After gaining an MBA from a renowned institution, it's possible to get entry into the corporate world where the diversity in the career field is assured.
In the end, it would depend on what you would like and what you are particularly interested in. It will be better if you take a suggestion from your academic advisor or career counselor.
Top MBA/PGDM colleges in Hyderabad are as below:
Tier 1
Indian School of Business, Hyderabad: Global orientation and an intensive curriculum
Institute of Public Enterprise (IPE) Hyderabad: Specialized programs in public policy and management
Tier 1
Institute of Management Technology (IMT) Hyderabad: Interface with industry along with an applied approach to teaching management.
VJIM: Some academic rigors integrated by the right industry exposure
University of Hyderabad: A research-oriented, quality academic institution
Tier 2
Malla Reddy Engineering College: Offers a range of different management programs
Osmania University: Old but still a good university
Jawaharlal Nehru Technological University Hyderabad: Offers MBA through affiliated colleges
Key selection criteria for a college
Curriculum: Relevance and intensity of the curriculum
Faculty: Quality and experience of faculties
Infrastructure: Access to state-of-the-art facilities, such as libraries, labs, and classrooms
Placements: Record of the college in placements, with regard to the type of companies that recruit students from the college.
Fees: The program fee, including tuition and other expenses.
Location: The location of the college, considering its proximity to major industries and companies.
https://bschool.careers360.com/colleges/list-of-pgdm-colleges-in-hyderabad
https://bschool.careers360.com/colleges/list-of-mba-colleges-in-hyderabad
Explore Career Options (By Industry)
Marketing Director
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
Business Development Executive
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialist
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
Sales Manager
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Business Analyst
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
Marketing Manager
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
SEO Analyst
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital Marketing Executive
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.