Top MBA Colleges For Advertising and Marketing Communication Course

MBA in Advertising Management: The Advertising and Marketing Communication (AMC) MBA is a two-year postgraduate course that helps students develop their skills in advertising, market research, media planning, and creative management. The MBA degree is designed to provide students with an understanding of the various aspects of the advertising and marketing industry, as well as the knowledge and skills required to manage campaigns effectively.

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There are many top MBA colleges in India that offer MBA in advertising and media courses, and in this blog post, we will be looking at some of the best ones. So if you are interested in pursuing a career in advertising or marketing, then read on to find out more about the top colleges in India for MBA in branding and advertising.

Indian Institute of Management (IIM), Ahmedabad

The Indian Institute of Management, Ahmedabad is a public business school located in Ahmedabad, Gujarat, India. It was established in 1961 as the first Indian Institute of Management by the Government of India. IIMA offers various postgraduate and doctoral programmes in management, with a focus on executive education.

The Advertising and Marketing Communication (AMC) specialization at IIMA is designed to prepare students for careers in advertising, media, and marketing communications. The programme combines coursework in advertising, media studies, and marketing with electives such as consumer behaviour and market research. Students have the opportunity to gain practical experience through internships with leading advertising agencies and media organizations.

Xavier Labour Relations Institute (XLRI), Jamshedpur

The Xavier Labour Relations Institute is a top-ranked management school in India offering MBA programs in Advertising and Marketing Communication. The institute has been consistently ranked amongst the best MBA colleges in India by various rating agencies and publications.

XLRI offers a two-year full-time residential MBA program in Advertising and Marketing Communication, which is accredited by the AIU. The program is designed to groom future leaders in the field of advertising and marketing communication. The curriculum covers all aspects of advertising and marketing communication, from strategic planning to creative execution.

XLRI's faculty comprises some of the most experienced and renowned professionals in the field of advertising and marketing communication. The institute also has state-of-the-art facilities, including a well-equipped library and modern computer labs.

Admission to XLRI's MBA program in Advertising and Marketing Communication is based on your performance in the entrance examination conducted by the institute. Candidates who meet the eligibility criteria can apply for the entrance exam online.

Also read: 10 Popular MBA in Marketing Colleges in India

National Institute of Industrial Engineering (NITIE), Mumbai

The National Institute of Industrial Engineering , Mumbai is one of the top MBA colleges in India for students interested in a career in advertising and marketing communication. The institute offers a two-year full-time MBA programme with specialisations in marketing, finance, human resources and operations management.

The NITIE MBA curriculum includes core courses in business strategy, economics, accounting and marketing. Students can also choose from a range of electives such as brand management, digital marketing, consumer behaviour and market research.

The institute has a strong industry interface and provides students with ample opportunities to intern with leading companies in the field of advertising and marketing communications. Past internships have been offered at companies such as JWT, Ogilvy & Mather, Leo Burnett and McCann Erickson.

The NITIE MBA placement record is impressive, with 100% of students receiving job offers last year. The average salary offered was Rs 18 lakh per annum. Some of the top recruiters include Hindustan Unilever, Coca-Cola, ITC Limited, Samsung India and Amazon India.

Indian Institute of Technology (IIT), Delhi

The Indian Institute of Technology, Delhi is one of the premier engineering colleges in India and offers an MBA in Advertising and Marketing Communication. The course is designed to provide students with a comprehensive understanding of the theory and practice of advertising and marketing communications. It covers topics such as market research, media planning, creative strategy, account management, brand management, and digital marketing. The program also includes a practicum component, which gives students the opportunity to apply their knowledge to real-world settings.

Graduates of the IITD MBA in Advertising and Marketing Communication program are well-prepared for careers in advertising, marketing, or communication agencies. They have the skills and knowledge necessary to succeed in today's competitive marketplace.

Symbiosis International University, Pune

Symbiosis International University, Pune is a renowned university for MBA in Advertising and Marketing Communication. The university offers a two-year full-time course in MBA Advertising and Marketing Communication. The course is designed to provide students with an in-depth knowledge of the various aspects of advertising and marketing communication.

The university has a highly experienced faculty that imparts knowledge to students through various pedagogical methods. The course curriculum is also updated regularly to keep pace with the ever-changing advertising and marketing landscape. SIU, Pune also provides ample opportunities for students to get real-world experience through internships and live projects. All these factors make Symbiosis International University, Pune one of the best colleges for an MBA in Advertising and Marketing Communication in India.

Also read: MBA in Advertising Colleges in India 2022 – Courses, Fees, Admission, Rank 2022

Mudra Institute of Communications, Ahmedabad (MICA)

Mudra Institute of Communications, Ahmedabad is one of the top MBA colleges in India for MBA in Advertising and Marketing Communication. It was established in 1991 and is a part of the Mudra Group of Companies. MICA offers a two-year full-time postgraduate diploma programme in Advertising and Marketing Communication (PGDM-C). The course curriculum is designed to provide students with a comprehensive understanding of advertising, brand management, research, media planning and strategy, digital marketing, and public relations.

MICA has a strong industry interface and provides its students with ample opportunities to intern with leading organisations in the advertising and marketing domain. The institute also offers placement assistance to its students. Some of the top recruiters at MICA include Amazon, Coca-Cola, Flipkart, Google, HUL, ICICI Bank, ITC Limited, JWT, Madison World, McCann Worldgroup, Ogilvy & Mather, P&G, Reliance Industries Limited, RK Swamy BBDO Advertising Pvt. Ltd., Star India Private Limited, Tata Motors Limited, Vodafone India Limited among others.

The average salary offered to MICA graduates is INR 18 lakh per annum. The institute has produced some of the most successful professionals in the advertising and marketing industry who are currently working in senior positions in various organisations across the globe.

Narsee Monjee Institute of Management Studies, Mumbai

Narsee Monjee Institute of Management Studies, Mumbai is a premier management institute located in the heart of India’s financial capital. The institute offers a two-year full-time MBA programme in Advertising and Marketing Communication.

The programme is designed to provide students with a comprehensive understanding of the principles and practices of advertising and marketing communication. The coursework includes modules on consumer behaviour, market research, brand management, advertising media, creative strategies, and communication planning.

The institute has a strong industry focus and provides students with ample opportunities to gain practical experience through internships and live projects. The institute also has a well-established alumni network comprising successful professionals working in leading advertising and marketing agencies across the country.

Jamnalal Bajaj Institute of Management Studies, Mumbai

Jamnalal Bajaj Institute of Management Studies, Mumbai is one of the Top MBA Colleges in India for an MBA in Advertising and Marketing Communication. The institute offers a two-year full-time programme which is approved by the AICTE.

The curriculum of the programme is designed to provide students with an understanding of all aspects of advertising and marketing communication. The coursework includes modules on consumer behaviour, market research, media planning and buying, creative strategies, brand management, digital marketing, and more.

The institute has a strong industry interface and provides students with ample opportunities to intern with leading organisations in the field of advertising and marketing communications. The faculty at Jamnalal Bajaj Institute of Management Studies is highly experienced and dedicated to providing students with a well-rounded education in advertising and marketing communications.

MBA in Advertising and Public Relations

• Combination of business administration and communication strategies
• Focuses on advertising and public relations within the marketing field
• Provides in-depth knowledge of effective advertising techniques
• Emphasizes building and managing successful public relations campaigns
• Offers insights into customer behaviour and market trends
• Develops skills in strategic planning, brand management, and media relations
• Equips students with the ability to analyze and adapt to the rapidly evolving advertising industry

An MBA in Advertising and Public Relations prepares students to become experts in implementing effective communication strategies, managing advertising campaigns, and building successful public relations initiatives in the dynamic marketing field.

Conclusion

Choosing the right MBA college is a very important decision. If you want to pursue a career in advertising and marketing communications, then you should definitely consider one of the top MBA colleges in India that offers this specialization. We hope our list has helped you narrow down your choices and find the perfect MBA college for you.