Marketing management is the discipline which focuses on practical application of marketing orientation, techniques and methods followed by enterprises and organizations. The specialization also teaches theory and practice followed by the management of a firm’s marketing resources. This E-book brings to you everything you need to know about MBA in Marketing.
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- By: Nihal Singh on 15th April, 2017It is a great book . It helps a lot
- By: Avijit Ads on 21st February, 2017