Dr Shalini Urs, Founder and Chairperson, MYRA School of Business, shares her vision with Shiphony Pavithran Suri on creating managers with deep and broad domain knowledge.
Q. In the university system, you founded ISiM, an industry-based business school. How is MYRA different from ISiM?
A. The International School of Information Management (ISiM) is an autonomous, but constituent unit of the University of Mysore. It was founded with seed funding from the Ford Foundation and from Informatics India Ltd. It works on a PPP (Public Private Partnership) model. But it is administratively autonomous, having its own Governing Board with the Vice Chancellor of the University as the chairperson. ISiM offers an M.Tech in Information Systems and Management and the degree is from the University of Mysore
On the other hand, MYRA (Mysore Royal Academy) is a public charitable trust and hence a private institution. MYRA School of Business is an autonomous institute approved by the AICTE and offers two programmes; two-year Post Graduate Diploma in Management and Post Graduate Program for Executives.
Q. How will you academically differentiate both?
A. While ISiM offers a master’s programme in Information Systems and Management, primarily catering to the IT sector, MYRA offers postgraduate programmes in management sciences covering the entire gamut of subjects from Marketing to Finance to Supply Chain to Information Systems. So the domain is broader.
In a business school, to be a manager one must have T’ personality, coined by IBM. In the letter T, the top line is horizontal –defines the breadth of managers. And the vertical line of the letter – refers to the depth
Q. What were the challenges to bring in good faculty?
A. Since I had established a rapport within international communities and luminaries like Naryan Murthy (Infosys Chief), Dr. P. Anandan (MD, Microsoft Research Outreach) while being a core part of ISiM, it give me an edge to connect and approach creamy lot of faculty. We have diversity of exposure of faculty, from across the world.
Q. MYRA is still in a nascent stage. How will you compare yourself with others?
A. As a management school we are new, but if you take into account a founder like me or my faculty then none of them are new. We are the only B-School offering data analytics course as a core course. All students are expected to do data analytics course. All our courses are inter-woven with analytics.
Q. What is MYRA School of Business' uniqueness in terms of the pedagogy?
A. Interestingly, our students are learning one programme subject at a time. If they are studying Finance, then they are immersed in the subject for the next two weeks. Typically, in B-Schools, in one semester the students are expected to study Marketing, Finance, Human Resource, Supply Chain Management. Here the uniqueness is that in two weeks, students are required to study only one subject.
Q. What is the real spirit of management career?
A. In a business school, to be a manager one must have ‘T’ personality, coined by IBM. In the letter T, the top line is horizontal –defines the breadth of managers. As a manager the breadth of knowledge is important. You must know something about everything. You can develop breadth of knowledge, only when you inculcate a good reading habit. And the vertical line of the letter – refers to the depth. You must have critical thinking power; it is a big challenge in the field. It's crucial that a manager must take initiatives, go the extra mile and have detail-orientation approach. So spirit of management field is beyond typical ABCD courses, it is more of inculcating attitude towards these things. Good luck to all future aspirants!