List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends

List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends

Edited By Isha Jain | Updated on Jun 25, 2024 09:33 PM IST | #B.B.A

Bachelor of Business Administration (BBA) is a popular undergraduate program that equips students with essential skills to thrive in the business world. Most often, students think of a bright future and opt for a BBA course after completing their class 12. However, selecting a good BBA specialization is the most important and also difficult task. Candidates need to select BBA specialization courses as per their interests. A particular BBA specialization will help students tailor their education to their specific interests and career goals. Through this article, candidates get information about the list of BBA specializations and can also check the list of colleges that offer BBA with various specializations and career opportunities. Read the complete article to know more about BBA specialization.

This Story also Contains
  1. BBA Specialization
  2. BBA Top Specializations
  3. BBA in Marketing
  4. BBA in Finance
  5. BBA in HRM
  6. BBA in Operations Management
  7. BBA in International Business
  8. BBA in Digital Marketing
  9. BBA in Business Analytics
  10. BBA in Information Technology
  11. BBA Specialization Eligibility in India
List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends
List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends

BBA Specialization

Apart from career interest, the selection of BBA specialization should also focus on other factors such as career and future growth. Some of the best BBA specialization courses include finance, marketing, international business, human resource management, operations management, entrepreneurship, healthcare management, retail management, hospitality and tourism management, supply chain management, etc.

BBA Top Specializations

Candidates can below check some of the best specializations for BBA along with their career opportunities:

BBA in Marketing

BBA specialization in marketing is one of the highly opted courses by students due to its high career growth. BBA in marketing allows candidates to learn different marketing subjects such as marketing management, consumer behaviour, marketing research, brand management, advertising, marketing, and sales strategies. The duration of a BBA in marketing is three years. The average BBA in marketing salary is 4 to 7 LPA.

BFIT Technical Campus Dehradun | MBA Admissions 2025

2-year full-time MBA program affiliated with HNB Garhwal Central University and approved by UGC.

WUD | MBA- Design Strategy & Management Admissions 2025

International Tie Ups | Project Based Learning | State of the art infrastructure | Applications Closing Soon!

BBA in marketing colleges in India

Below are some of the best BBA marketing colleges in India with fees:

Salary Trends of BBA in Marketing

Marketing Manager

Rs 7,00,000

Marketing Executive

Rs 2,80,000

Brand Manager

Rs 12,00,000

Marketing Research Analyst

Rs 4,00,000

Product Manager

Rs 8,00,000

BBA in Finance

Candidates who get admission to BBA finance specialization course are prepared in such a way that they create a strong foundation in financial management, economics, and business administration. BBA specialization in finance subjects is focused on the financial industry, including banking, investment, financial analysis, corporate finance, and more are covered during a course BBA in finance. The average salary offered to students who have completed finance specialization in BBA is Rs 4,50,000 to Rs 5,00,000. The aspirants have bright future in banking, investment firms, corporate finance and the department of finance.

Best BBA in Finance Colleges in India

Salary Trends of BBA in Finance

Job Profiles

Average Salary

Financial Analyst

Rs. 4.6 LPA

Financial Advisor

Rs. 3.7 LPA

Auditor

Rs. 5.6 LPA

Marketing Executive

Rs. 6 LPA

Human Resource Manager

Rs. 6.50 LPA

BBA in HRM

Human resource management is one of the important parts of any organization and therefore, a large number of students table BBA in HRM admission. During the BBA specialization in human resources course, students study recruitment, training and development, career planning, performance management, employee benefit management, organizational effectiveness, employee relations, and collective bargaining. The average salary of a fresher after a BBA HR specialization ranges between 3 to 5 LPA.

BBA in HRM Colleges in India

Salary Trends of BBA in HRM

HR Executive

₹ 2,80,096

PR Manager

₹ 6,01,407

IT Recruiter

₹ 3,33,333

Trainee HR Management

₹ 1,76,568

BBA in Operations Management

Upon successful completion of BBA specialization in operations management, candidates learn various aspects of business including supply chain management, logistics, production planning, quality control, project management, and process optimization. The positions include careers as an operations manager, coordinator for logistics, and supply chain analyst. A fresher can earn somewhere between 4 to 7 LPA after completing a BBA in operations management.

Best BBA Operations Management Colleges in India

BBA Operations Management specialization colleges

Fees

School of Business, UPES Dehradun

₹10.10 Lakhs

Manav Rachna University, Faridabad

₹5.92 Lakhs

Salary Trends of BBA in Operations Management

Area Operations Manager

5 to 7 LPA

Operations Manager

4 to 6 LPA

Logistics and Supply chain Managers

4 to 6 LPA

BBA in International Business

International Business is another popular BBA specialisation considered by students. During BBA specialization in international business courses, students are provided with learning on topics like international aspects of business, including international marketing, global finance, cross-cultural management, international trade regulations, and more. Graduates with a BBA in International Business can opt for many career paths such as international marketing manager, global supply chain manager, international trade analyst, and international business consultant to attain a good understanding of global market strategies. The average salary offered to BBA in international business graduates is Rs 4,00,000 to Rs 6,50,000.

Best BBA International Business Colleges in India

BBA International Business specialization colleges

Fees

Christ University - Christ University, Bangalore

₹5.60 Lakhs

School of Business, UPES Dehradun

₹10.10 Lakhs

Sharda University

₹6.78 Lakhs

Mittal School of Business LPU Phagwara

₹6.24 Lakhs

Amity University Gurgaon

₹12 Lakhs

Salary Trends of BBA in International Business

Export Manager

Rs 7,00,000

International Brand Manager

Rs 9,00,000

Financial Analyst

Rs 5,00,000

International Logistics Manager

Rs 6,60,000

Marketing Manager

Rs 7,00,000

BBA in Digital Marketing

Undoubtedly digital marketing is one of the most emerging fields in India and around the world. Therefore, the BBA in digital marketing scope is too high and as a result, demand for BBA in digital marketing among students is increasing rapidly. During the BBA Digital Marketing course, students get a chance to improve their management skills and also get in-depth knowledge on sales conversions, analysing marketing campaigns, and developing strategies to promote their businesses using brand management, and capital innovations. The average BBA in digital marketing salary for students ranges from Rs 5,00,000 to Rs 10,00,000.

Top Digital Marketing Colleges in India

BBA Digital Marketing Specialization Colleges

Fees

School of Business, UPES Dehradun

₹10.10 Lakhs

Chitkara Business School, Patiala

₹4.10 Lakhs

Shoolini University Solan

₹6 Lakhs

ITM Navi Mumbai

₹10.95 Lakhs

MSRIM Bangalore

₹60 K

Salary Trends of BBA in Digital Marketing

SEO Expert

Rs 3,60,000

Digital Marketer

Rs 3,00,000

Content Manager

Rs 6,00,000

Social Media Manager

Rs 4,00,000

Business Marketing Manager

Rs 7,00,000

Web Analytics

Rs 3,30,000

BBA in Business Analytics

After completing BBA Business Analytics specialization, students gain knowledge on data analytics, statistics, data mining, data visualization, and more. Average BBA in business analytics salary in India is 7,00,000. There are a number of BBA in business analytics colleges in India and students can check the list of some of the top institutes below.

Top BBA Business Analytics Colleges in India

BBA Business Analytics Specialization Colleges

Fees

Chitkara Business School, Patiala

₹4.10 Lakhs

GITAM School of International Business, Visakhapatnam

₹5.97 Lakhs

KL University Business School, Guntur

₹6 Lakhs

Jindal Global Business School, Sonipat

₹13.50 Lakhs

PIMR Indore

₹4.89 Lakhs

Salary Trends for BBA in Business Analytics

Financial Analyst

Rs 4,00,000

Business Analyst

Rs 6,00,000

Big Data Analyst

Rs 6,50,000

Data Visualiser

Rs 6,00,000

Data Scientist

Rs 10,00,000

BBA in Information Technology

Aspirants choosing BBA with IT as a specialisation learn many things about IT resource management, system analysis and technology management, etc. The career positions include IT manager, architects, and business co-ordinator, etc.

BBA Specialization Eligibility in India

Candidates willing to get admission to BBA specialization 2024 course are required to meet the eligibility criteria. The eligibility criteria for each BBA specialization vary. Therefore, students are advised to check the eligibility criteria for each institute. However, candidates can below check the general eligibility criteria for BBA admission 2024.

  • Qualifying Exam- Students who have completed 10+2 in any stream from a registered educational board can apply. Many BBA Colleges conduct entrance exams.

Top Ranked Online BBA Colleges in India
India hosts numerous colleges offering Online BBA programs, making the right choice overwhelming. This eBook highlights top-ranked Online BBA colleges to guide your selection process.
Check Now

Qualifying Marks- An aggregate of above 50 percent is required in class 12th.

Frequently Asked Questions (FAQs)

1. Is there a bright career for BBA HR specialisation?

Yes, BBA HR specialisation offers good opportunities.

Articles

Explore Top Universities Across Globe

University of Essex, Colchester
 Wivenhoe Park Colchester CO4 3SQ
Oxford Brookes University, Oxford
 Headington Campus Oxford OX3 0BP UK
Northumbria University, Newcastle City Campus
 Sutherland Building, Northumberland Road, Newcastle-upon-Tyne, NE1 8ST
Cardiff Metropolitan University, Cardiff
 Llandaff Campus, Western Avenue, Cardiff, CF5 2YB
University of Reading, Reading
 Whiteknights PO Box 217 Reading Berkshire RG6 6AH
Bristol Baptist College, Bristol
 The Promenade, Clifton Down, Bristol BS8 3NJ

Questions related to B.B.A

Have a question related to B.B.A ?

Hello Abhimanyu,

If you received an RT (Repeat Theory) in Mathematics, but your CBSE mark sheet shows "Pass", then technically, you are eligible to take admission. However, almost all universities including Integral University require you to eventually clear all subjects. In the case you do not clear the RT within the time allowed, or before the document verification deadline for the university, then your admission could be cancelled. I would recommend you contact the admission office directly, and to also appear for the compartment exam if necessary.


Hi dear candidate,

The Jagan Institute of Management Studies or JIMS Rohini is a private institute that is affiliated to I.P University and is often counted as one of the top colleges for BBA studies after SSCBS Rohini or VIPS Pitampura.

The college has got decent campus life, good studies and excellent connectivity with metro just few steps away.

One of my friend also studies there and their review is positive so far.

Know more about JIMS Rohini at our official website:

Jagan Institute of Management Studies, Rohini: Courses, Admission 2025, Cutoff, Fees, Placements, Ranking

BEST REGARDS

Hello aspirant,

Here is the list of some colleges offering BBA degree in India,

  1. Shaheed Sukhdev College of Business Studies, Delhi
  2. Anil Surendra Modi School of Commerce, Mumbai
  3. Christ University, Bangalore
  4. Mount Carmel College, Banglore
  5. Maharaja Surajmahal Institute, Delhi
  6. Madras Christian College, Chennai
  7. CMS, Banglore
  8. Symbiosis Institute of Computer Studies and Research, Pune

For more information click on the link given below,

https://bschool.careers360.com/colleges/list-of-bba-colleges-in-india

Regards

Hello Shreya

If you are doing BBA and want to get a good job except in the marketing field, there are many more fields that you can go for like:

1. Finance Field
Job Roles: Financial analyst, accountant, credit analyst, banking associate
Skills Needed: MS Excel, Tally, Financial Modeling, basic accounting

2. Human Resource (HR) Field
Job Roles: HR Executive, Talent Acquisition, HR Generalist
Skills Needed: Communication, recruitment tools, Policy making etc

3. Business/Data Analytics Field
Job Roles: Business Analyst, Junior Data Analyst
Skills Needed: Excel, SQL, Power BI, Tableau, Google Data Analytics Certificate

4. Operations and Supply Chain
Job Roles: Operations Executive, Logistics Manager, Admin Coordinator
Skills Needed: ERP tools, Inventory Management, Process Optimization

5. General Management and Admin Roles
Many companies hire BBA grads for project coordination, back-office, client handling, etc.
Skills needed: Communication, problem-solving, teamwork, MS Office

You could also go for MBA after BBA which would open more opportunities for you in the Job Market.

Hope this helps. Thank you!!!

Hello,

Given your GAT score of 91/250 and English score of 127/250, securing admission in BA.LLB or BBA.LLB at the universities listed, Central University of Punjab, Hemvati Nandan Bahuguna Garhwal University (HNBGU), Guru Ghasidas Vishwavidyalaya (GGV), or Dr. Hari Singh Gour University, seems improbable.

For example, the BA LLB cutoff for the OBC category at Central University of Punjab in 2024 was approximately 88–101 CUET marks (out of 200). Since CUET is graded out of approximately 200 and your total scores result in a lower percentile, you fall below the usual cutoff.

At HNBGU, the cutoff marks for the general category in LLB in prior years have been approximately 168 CUET, with marginally lower limits for OBC, yet still higher than your score range. Details regarding GGV are scarce; nonetheless, its BA LLB cutoff probably matches or exceeds HNBGU’s slightly, according to past patterns. Ultimately, Dr. Hari Singh Gour University often features even higher competitive cutoffs, particularly for integrated law courses.

Hope this helps. All the best!

View All
Marketing Director

A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services. 

4 Jobs Available
Business Development Executive

A Business Development Executive identifies and pursues new business opportunities to drive company growth. They generate leads, build client relationships, develop sales strategies, and analyse market trends. Collaborating with internal teams, they aim to meet sales targets. With experience, they can advance to managerial roles, playing a key role in expanding the company’s market presence and revenue.

3 Jobs Available
Content Marketing Specialist

Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.

3 Jobs Available
Sales Manager

A Sales Manager leads a sales team to meet targets, formulates strategies, analyses performance, and monitors market trends. They typically hold a degree in management or related fields, with an MBA offering added value. The role often demands over 40 hours a week. Strong leadership, planning, and analytical skills are essential for success in this career.

2 Jobs Available
Marketing Manager

A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable. 

A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.

2 Jobs Available
SEO Analyst

An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns. 

2 Jobs Available
Digital Marketing Executive

Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.

2 Jobs Available
Business Analyst

Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.

In a business analyst  job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts. 

2 Jobs Available
Back to top