List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends

List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends

Edited By Isha Jain | Updated on Jun 25, 2024 09:33 PM IST | #B.B.A

Bachelor of Business Administration (BBA) is a popular undergraduate program that equips students with essential skills to thrive in the business world. Most often, students think of a bright future and opt for a BBA course after completing their class 12. However, selecting a good BBA specialization is the most important and also difficult task. Candidates need to select BBA specialization courses as per their interests. A particular BBA specialization will help students tailor their education to their specific interests and career goals. Through this article, candidates get information about the list of BBA specializations and can also check the list of colleges that offer BBA with various specializations and career opportunities. Read the complete article to know more about BBA specialization.

This Story also Contains
  1. BBA Specialization
  2. BBA Top Specializations
  3. BBA in Marketing
  4. BBA in Finance
  5. BBA in HRM
  6. BBA in Operations Management
  7. BBA in International Business
  8. BBA in Digital Marketing
  9. BBA in Business Analytics
  10. BBA in Information Technology
  11. BBA Specialization Eligibility in India
List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends
List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends

BBA Specialization

Apart from career interest, the selection of BBA specialization should also focus on other factors such as career and future growth. Some of the best BBA specialization courses include finance, marketing, international business, human resource management, operations management, entrepreneurship, healthcare management, retail management, hospitality and tourism management, supply chain management, etc.

BBA Top Specializations

Candidates can below check some of the best specializations for BBA along with their career opportunities:

BBA in Marketing

BBA specialization in marketing is one of the highly opted courses by students due to its high career growth. BBA in marketing allows candidates to learn different marketing subjects such as marketing management, consumer behaviour, marketing research, brand management, advertising, marketing, and sales strategies. The duration of a BBA in marketing is three years. The average BBA in marketing salary is 4 to 7 LPA.

Chandigarh University BBA Admissions 2025

Ranked #1 Among all Private Indian Universities In QS Asia Rankings 2025 | Scholarships worth 210 CR

Symbiosis Entrance Test (SET)-2025

50+ years of Symbiosis legacy | Accredited by A++ Grade by NAAC

BBA in marketing colleges in India

Below are some of the best BBA marketing colleges in India with fees:

Salary Trends of BBA in Marketing

Marketing Manager

Rs 7,00,000

Marketing Executive

Rs 2,80,000

Brand Manager

Rs 12,00,000

Marketing Research Analyst

Rs 4,00,000

Product Manager

Rs 8,00,000

BBA in Finance

Candidates who get admission to BBA finance specialization course are prepared in such a way that they create a strong foundation in financial management, economics, and business administration. BBA specialization in finance subjects is focused on the financial industry, including banking, investment, financial analysis, corporate finance, and more are covered during a course BBA in finance. The average salary offered to students who have completed finance specialization in BBA is Rs 4,50,000 to Rs 5,00,000. The aspirants have bright future in banking, investment firms, corporate finance and the department of finance.

Best BBA in Finance Colleges in India

Salary Trends of BBA in Finance

Job Profiles

Average Salary

Financial Analyst

Rs. 4.6 LPA

Financial Advisor

Rs. 3.7 LPA

Auditor

Rs. 5.6 LPA

Marketing Executive

Rs. 6 LPA

Human Resource Manager

Rs. 6.50 LPA

BBA in HRM

Human resource management is one of the important parts of any organization and therefore, a large number of students table BBA in HRM admission. During the BBA specialization in human resources course, students study recruitment, training and development, career planning, performance management, employee benefit management, organizational effectiveness, employee relations, and collective bargaining. The average salary of a fresher after a BBA HR specialization ranges between 3 to 5 LPA.

BBA in HRM Colleges in India

Salary Trends of BBA in HRM

HR Executive

₹ 2,80,096

PR Manager

₹ 6,01,407

IT Recruiter

₹ 3,33,333

Trainee HR Management

₹ 1,76,568

BBA in Operations Management

Upon successful completion of BBA specialization in operations management, candidates learn various aspects of business including supply chain management, logistics, production planning, quality control, project management, and process optimization. The positions include careers as an operations manager, coordinator for logistics, and supply chain analyst. A fresher can earn somewhere between 4 to 7 LPA after completing a BBA in operations management.

Best BBA Operations Management Colleges in India

BBA Operations Management specialization colleges

Fees

School of Business, UPES Dehradun

₹10.10 Lakhs

Manav Rachna University, Faridabad

₹5.92 Lakhs

Salary Trends of BBA in Operations Management

Area Operations Manager

5 to 7 LPA

Operations Manager

4 to 6 LPA

Logistics and Supply chain Managers

4 to 6 LPA

BBA in International Business

International Business is another popular BBA specialisation considered by students. During BBA specialization in international business courses, students are provided with learning on topics like international aspects of business, including international marketing, global finance, cross-cultural management, international trade regulations, and more. Graduates with a BBA in International Business can opt for many career paths such as international marketing manager, global supply chain manager, international trade analyst, and international business consultant to attain a good understanding of global market strategies. The average salary offered to BBA in international business graduates is Rs 4,00,000 to Rs 6,50,000.

Best BBA International Business Colleges in India

BBA International Business specialization colleges

Fees

Christ University - Christ University, Bangalore

₹5.60 Lakhs

School of Business, UPES Dehradun

₹10.10 Lakhs

Sharda University

₹6.78 Lakhs

Mittal School of Business LPU Phagwara

₹6.24 Lakhs

Amity University Gurgaon

₹12 Lakhs

Salary Trends of BBA in International Business

Export Manager

Rs 7,00,000

International Brand Manager

Rs 9,00,000

Financial Analyst

Rs 5,00,000

International Logistics Manager

Rs 6,60,000

Marketing Manager

Rs 7,00,000

BBA in Digital Marketing

Undoubtedly digital marketing is one of the most emerging fields in India and around the world. Therefore, the BBA in digital marketing scope is too high and as a result, demand for BBA in digital marketing among students is increasing rapidly. During the BBA Digital Marketing course, students get a chance to improve their management skills and also get in-depth knowledge on sales conversions, analysing marketing campaigns, and developing strategies to promote their businesses using brand management, and capital innovations. The average BBA in digital marketing salary for students ranges from Rs 5,00,000 to Rs 10,00,000.

Top Digital Marketing Colleges in India

BBA Digital Marketing Specialization Colleges

Fees

School of Business, UPES Dehradun

₹10.10 Lakhs

Chitkara Business School, Patiala

₹4.10 Lakhs

Shoolini University Solan

₹6 Lakhs

ITM Navi Mumbai

₹10.95 Lakhs

MSRIM Bangalore

₹60 K

Salary Trends of BBA in Digital Marketing

SEO Expert

Rs 3,60,000

Digital Marketer

Rs 3,00,000

Content Manager

Rs 6,00,000

Social Media Manager

Rs 4,00,000

Business Marketing Manager

Rs 7,00,000

Web Analytics

Rs 3,30,000

BBA in Business Analytics

After completing BBA Business Analytics specialization, students gain knowledge on data analytics, statistics, data mining, data visualization, and more. Average BBA in business analytics salary in India is 7,00,000. There are a number of BBA in business analytics colleges in India and students can check the list of some of the top institutes below.

Top BBA Business Analytics Colleges in India

BBA Business Analytics Specialization Colleges

Fees

Chitkara Business School, Patiala

₹4.10 Lakhs

GITAM School of International Business, Visakhapatnam

₹5.97 Lakhs

KL University Business School, Guntur

₹6 Lakhs

Jindal Global Business School, Sonipat

₹13.50 Lakhs

PIMR Indore

₹4.89 Lakhs

Salary Trends for BBA in Business Analytics

Financial Analyst

Rs 4,00,000

Business Analyst

Rs 6,00,000

Big Data Analyst

Rs 6,50,000

Data Visualiser

Rs 6,00,000

Data Scientist

Rs 10,00,000

BBA in Information Technology

Aspirants choosing BBA with IT as a specialisation learn many things about IT resource management, system analysis and technology management, etc. The career positions include IT manager, architects, and business co-ordinator, etc.

BBA Specialization Eligibility in India

Candidates willing to get admission to BBA specialization 2024 course are required to meet the eligibility criteria. The eligibility criteria for each BBA specialization vary. Therefore, students are advised to check the eligibility criteria for each institute. However, candidates can below check the general eligibility criteria for BBA admission 2024.

  • Qualifying Exam- Students who have completed 10+2 in any stream from a registered educational board can apply. Many BBA Colleges conduct entrance exams.

Qualifying Marks- An aggregate of above 50 percent is required in class 12th.

Frequently Asked Questions (FAQs)

1. Is there a bright career for BBA HR specialisation?

Yes, BBA HR specialisation offers good opportunities.

Articles

Certifications By Top Providers

Post Graduation Programme in Digital Marketing
Via Indian Institute of Digital Education
MBA Finance
Via Birla Institute of Technology and Science, Pilani
Digital Banking Business Model
Via State Bank of India
Management of Commercial Banking
Via Indian Institute of Technology Kharagpur
MBA Business Analytics
Via Birla Institute of Technology and Science, Pilani
Udemy
 703 courses
Edx
 467 courses
Emeritus
 229 courses
Swayam
 219 courses
Coursera
 215 courses

Explore Top Universities Across Globe

University of Essex, Colchester
 Wivenhoe Park Colchester CO4 3SQ
Queen Mary University of London, London
 Mile End Road, London E1 4NS
University of Strathclyde, Glasgow
 16 Richmond St, Glasgow G1 1XQ
Oxford Brookes University, Oxford
 Headington Campus Oxford OX3 0BP UK
Northumbria University, Newcastle City Campus
 Sutherland Building, Northumberland Road, Newcastle-upon-Tyne, NE1 8ST
Cardiff Metropolitan University, Cardiff
 Llandaff Campus, Western Avenue, Cardiff, CF5 2YB
Magister Jurisdiction
4 minMar 18, 2023 16:03 PM IST
GMAT Exam Dates 2025: City Wise Test Schedule in India
13 minDec 31, 2024 03:12 AM IST

Questions related to B.B.A

Have a question related to B.B.A ?

hi ,

the fees structure of BBA and BCA are differ from colleges to college . as you have not specified the college, the average fees structure is as follows -

typical cost of pursuing BBA in india ranges from INR 1 Lakh annually to INR 2.5 annually .

further more with around 4900 colleges in india , top - tier colleges in india may set their tuition fees anywhere between INR 1 lakh to INR 10 lakh .

FEES structure for bca

The fee structure for BCA in Government Colleges in India ranges from INR 10,000 to INR 50,000 per year. Private institutes, on the other hand, have significantly higher fees with fees ranging from INR 50,000 to INR 2,00,000 per year, or even higher in some cases.

Hello Priyanka,

Benefits of BBA in HR (Online) from Manipal College:

  • Flexibility: Learn at your pace without needing to relocate or attend physical classes.

  • Accreditation: Manipal Online degrees are UGC and AICTE approved, offering credibility similar to offline degrees.

  • Cost-Effective: Lower fees compared to traditional offline programs.

  • Access to Resources: Digital libraries, recorded lectures, and online mentorship.

  • Skill Development: Focus on practical skills, case studies, and project work relevant to HR roles.

    Potential Disadvantages:

  • Limited Networking: Fewer face-to-face interactions with peers and professors, which may impact relationship-building.

  • Practical Exposure: Lack of on-campus activities like workshops or seminars that provide real-world exposure.

  • Perceived Value: Some traditional companies may still prefer candidates with on-campus degrees for certain roles.

  • Self-Discipline Required: Success in online education demands time management and self-motivation.

    Career Opportunities:

  • Most reputable companies now accept online degrees if accredited.
  • You can access internships and job placements similar to offline programs, though it may require proactive efforts.

If you're disciplined and comfortable with virtual learning, online BBA in HR from Manipal can be beneficial. However, offline programs may provide richer practical exposure.


I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.

Thank you and wishing you all the best for your bright future.


Hello aspirant,

To be eligible for a BBA, a candidate must receive at least 50% of the possible points in Class XII in any field from an accredited university or educational board. This program is offered to students who fulfill the necessary eligibility requirements for entrance to the BBA degree, hence there is no upper age limit.
For BBA and MBA programs, math is not a required subject. As long as they meet the qualifying conditions, the majority of institutions admit students from all streams.

Thank you

Hope it helps you

Hello Greetings

Mumbai University does offer aviation courses, but I couldn't find specific information on a BBA in Aviation Management program offered by the university . However, some other colleges in Mumbai do offer BBA in Aviation Management, such as:


- *DY Patil University, Mumbai*: Offers a BBA in Aviation program with a course fee of INR 99,000

- *National Institute of Management and Research Studies, Mumbai*: Offers a BBA in Aviation Management program with a course fee of INR 1,25,000

- *ICRI Mumbai*: Offers a BBA Aviation program with a course fee of INR 1,31,000


It's always best to verify the information with the university or colleges directly for the most up-to-date and accurate information.

Have a great day

Hi Ajit,

Yes, several entrance exams are conducted across India for admission to BBA in Travel and Tourism programs. Many universities and colleges also offer direct admission based on Class 12 marks, but prestigious institutions may require you to qualify through entrance tests. Here's a list of common exams and universities offering this course:

National-Level Entrance Exams

  1. CUET (Common University Entrance Test)

    • Conducted for admission to central universities and other participating institutions.
    • Subjects: General Awareness, English, Logical Reasoning, and Quantitative Aptitude.
    • Applicable Colleges: Delhi University, BHU, and others.
  2. IPU CET (Indraprastha University Common Entrance Test)

    • Conducted by Guru Gobind Singh Indraprastha University for various BBA programs, including Travel and Tourism.
  3. UGAT (Undergraduate Aptitude Test)

    • Conducted by the All India Management Association (AIMA).
    • Covers sections like English, Numerical Ability, General Knowledge, and Reasoning.
  4. NPAT (National Test for Programs After Twelfth)

    • Conducted by NMIMS University for BBA and other management programs.
    • Focus on Quantitative Skills, Logical Reasoning, and Verbal Ability.

State-Level Entrance Exams

  1. MAH CET (Maharashtra Common Entrance Test)

    • Conducted for BBA admissions in colleges across Maharashtra.
  2. CUCET (Cluster University Common Entrance Test)

    • Held by Cluster Universities for admissions in Jammu, Punjab, and other states.

Eligibility Criteria

  1. Educational Qualification : Passed Class 12 from a recognized board with a minimum of 50% marks.
  2. Preferred Streams : Open to all streams (Arts, Commerce, Science).
  3. Age Limit : Usually between 17 to 25 years.

Hope this helps!

https://www.careers360.com/courses/bba-in-hospitality-travel-and-tourism

View All
Marketing Director

A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services. 

4 Jobs Available
Business Development Executive

A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets. 

A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.

3 Jobs Available
Content Marketing Specialist

Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.

3 Jobs Available
Sales Manager

A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan. 

The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.

2 Jobs Available
Business Analyst

Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.

In a business analyst  job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts. 

2 Jobs Available
Marketing Manager

A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable. 

A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.

2 Jobs Available
SEO Analyst

An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns. 

2 Jobs Available
Digital Marketing Executive

Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.

2 Jobs Available
Back to top