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Bachelor of Business Administration (BBA) is a popular undergraduate program that equips students with essential skills to thrive in the business world. Most often, students think of a bright future and opt for a BBA course after completing their class 12. However, selecting a good BBA specialization is the most important and also difficult task. Candidates need to select BBA specialization courses as per their interests. A particular BBA specialization will help students tailor their education to their specific interests and career goals. Through this article, candidates get information about the list of BBA specializations and can also check the list of colleges that offer BBA with various specializations and career opportunities. Read the complete article to know more about BBA specialization.
This Story also Contains
- BBA Specialization
- BBA Top Specializations
- BBA in Marketing
- BBA in Finance
- BBA in HRM
- BBA in Operations Management
- BBA in International Business
- BBA in Digital Marketing
- BBA in Business Analytics
- BBA in Information Technology
- BBA Specialization Eligibility in India
BBA Specialization
Apart from career interest, the selection of BBA specialization should also focus on other factors such as career and future growth. Some of the best BBA specialization courses include finance, marketing, international business, human resource management, operations management, entrepreneurship, healthcare management, retail management, hospitality and tourism management, supply chain management, etc.
BBA Top Specializations
Candidates can below check some of the best specializations for BBA along with their career opportunities:
BBA in Marketing
BBA specialization in marketing is one of the highly opted courses by students due to its high career growth. BBA in marketing allows candidates to learn different marketing subjects such as marketing management, consumer behaviour, marketing research, brand management, advertising, marketing, and sales strategies. The duration of a BBA in marketing is three years. The average BBA in marketing salary is 4 to 7 LPA.
BBA in marketing colleges in India
Below are some of the best BBA marketing colleges in India with fees:
College Names | Fees |
|---|---|
- | |
ACEM Faridabad - Aravali College of Engineering and Management, Faridabad | Rs 1,95,000 |
ACET Amritsar - Amritsar College of Engineering and Technology, Amritsar | Rs 1,75,000 |
Rs 2,10,000 | |
ADGITM New Delhi - Dr Akhilesh Das Gupta Institute of Technology and Management, New Delhi | Rs 2,58,000 |
Rs 2,77,000 | |
Rs 3,89,000 | |
Rs 4,38,000 | |
AGBS Bhubaneswar - Amity Global Business School, Bhubaneswar | Rs 3,62,000 |
AIEMD Durgapur - Aryabhatta Institute of Engineering and Management, Durgapur | Rs 1,50,000 |
Salary Trends of BBA in Marketing
Marketing Manager | Rs 7,00,000 |
Marketing Executive | Rs 2,80,000 |
Brand Manager | Rs 12,00,000 |
Marketing Research Analyst | Rs 4,00,000 |
Product Manager | Rs 8,00,000 |
BBA in Finance
Candidates who get admission to BBA finance specialization course are prepared in such a way that they create a strong foundation in financial management, economics, and business administration. BBA specialization in finance subjects is focused on the financial industry, including banking, investment, financial analysis, corporate finance, and more are covered during a course BBA in finance. The average salary offered to students who have completed finance specialization in BBA is Rs 4,50,000 to Rs 5,00,000. The aspirants have bright future in banking, investment firms, corporate finance and the department of finance.
Best BBA in Finance Colleges in India
BBA in Finance Colleges | Fees |
|---|---|
₹4.10 Lakhs | |
₹9.12 Lakhs | |
₹3.46 Lakhs | |
₹3.60 Lakhs | |
₹90 K |
Salary Trends of BBA in Finance
Job Profiles | Average Salary |
|---|---|
Financial Analyst | Rs. 4.6 LPA |
Financial Advisor | Rs. 3.7 LPA |
Auditor | Rs. 5.6 LPA |
Marketing Executive | Rs. 6 LPA |
Human Resource Manager | Rs. 6.50 LPA |
BBA in HRM
Human resource management is one of the important parts of any organization and therefore, a large number of students table BBA in HRM admission. During the BBA specialization in human resources course, students study recruitment, training and development, career planning, performance management, employee benefit management, organizational effectiveness, employee relations, and collective bargaining. The average salary of a fresher after a BBA HR specialization ranges between 3 to 5 LPA.
BBA in HRM Colleges in India
BBA HRM specialization colleges | Fees |
|---|---|
₹10.10 Lakhs | |
₹6.78 Lakhs | |
₹2.10 Lakhs | |
₹74.90 K | |
₹2.61 Lakhs |
Salary Trends of BBA in HRM
HR Executive | ₹ 2,80,096 |
PR Manager | ₹ 6,01,407 |
IT Recruiter | ₹ 3,33,333 |
Trainee HR Management | ₹ 1,76,568 |
BBA in Operations Management
Upon successful completion of BBA specialization in operations management, candidates learn various aspects of business including supply chain management, logistics, production planning, quality control, project management, and process optimization. The positions include careers as an operations manager, coordinator for logistics, and supply chain analyst. A fresher can earn somewhere between 4 to 7 LPA after completing a BBA in operations management.
Best BBA Operations Management Colleges in India
| BBA Operations Management specialization colleges | Fees |
|---|---|
School of Business, UPES Dehradun | ₹10.10 Lakhs |
₹5.92 Lakhs |
Salary Trends of BBA in Operations Management
Area Operations Manager | 5 to 7 LPA |
Operations Manager | 4 to 6 LPA |
Logistics and Supply chain Managers | 4 to 6 LPA |
BBA in International Business
International Business is another popular BBA specialisation considered by students. During BBA specialization in international business courses, students are provided with learning on topics like international aspects of business, including international marketing, global finance, cross-cultural management, international trade regulations, and more. Graduates with a BBA in International Business can opt for many career paths such as international marketing manager, global supply chain manager, international trade analyst, and international business consultant to attain a good understanding of global market strategies. The average salary offered to BBA in international business graduates is Rs 4,00,000 to Rs 6,50,000.
Best BBA International Business Colleges in India
BBA International Business specialization colleges | Fees |
|---|---|
| Christ University - Christ University, Bangalore | ₹5.60 Lakhs |
School of Business, UPES Dehradun | ₹10.10 Lakhs |
Sharda University | ₹6.78 Lakhs |
| Mittal School of Business LPU Phagwara | ₹6.24 Lakhs |
Amity University Gurgaon | ₹12 Lakhs |
Salary Trends of BBA in International Business
Export Manager | Rs 7,00,000 |
International Brand Manager | Rs 9,00,000 |
Financial Analyst | Rs 5,00,000 |
International Logistics Manager | Rs 6,60,000 |
Marketing Manager | Rs 7,00,000 |
BBA in Digital Marketing
Undoubtedly digital marketing is one of the most emerging fields in India and around the world. Therefore, the BBA in digital marketing scope is too high and as a result, demand for BBA in digital marketing among students is increasing rapidly. During the BBA Digital Marketing course, students get a chance to improve their management skills and also get in-depth knowledge on sales conversions, analysing marketing campaigns, and developing strategies to promote their businesses using brand management, and capital innovations. The average BBA in digital marketing salary for students ranges from Rs 5,00,000 to Rs 10,00,000.
Top Digital Marketing Colleges in India
BBA Digital Marketing Specialization Colleges | Fees |
|---|---|
School of Business, UPES Dehradun | ₹10.10 Lakhs |
Chitkara Business School, Patiala | ₹4.10 Lakhs |
₹6 Lakhs | |
₹10.95 Lakhs | |
₹60 K |
Salary Trends of BBA in Digital Marketing
SEO Expert | Rs 3,60,000 |
Digital Marketer | Rs 3,00,000 |
Content Manager | Rs 6,00,000 |
Social Media Manager | Rs 4,00,000 |
Business Marketing Manager | Rs 7,00,000 |
Web Analytics | Rs 3,30,000 |
BBA in Business Analytics
After completing BBA Business Analytics specialization, students gain knowledge on data analytics, statistics, data mining, data visualization, and more. Average BBA in business analytics salary in India is 7,00,000. There are a number of BBA in business analytics colleges in India and students can check the list of some of the top institutes below.
Top BBA Business Analytics Colleges in India
BBA Business Analytics Specialization Colleges | Fees |
|---|---|
Chitkara Business School, Patiala | ₹4.10 Lakhs |
GITAM School of International Business, Visakhapatnam | ₹5.97 Lakhs |
₹6 Lakhs | |
₹13.50 Lakhs | |
₹4.89 Lakhs |
Salary Trends for BBA in Business Analytics
Financial Analyst | Rs 4,00,000 |
Business Analyst | Rs 6,00,000 |
Big Data Analyst | Rs 6,50,000 |
Data Visualiser | Rs 6,00,000 |
Data Scientist | Rs 10,00,000 |
BBA in Information Technology
Aspirants choosing BBA with IT as a specialisation learn many things about IT resource management, system analysis and technology management, etc. The career positions include IT manager, architects, and business co-ordinator, etc.
BBA Specialization Eligibility in India
Candidates willing to get admission to BBA specialization 2024 course are required to meet the eligibility criteria. The eligibility criteria for each BBA specialization vary. Therefore, students are advised to check the eligibility criteria for each institute. However, candidates can below check the general eligibility criteria for BBA admission 2024.
Qualifying Exam- Students who have completed 10+2 in any stream from a registered educational board can apply. Many BBA Colleges conduct entrance exams.
Qualifying Marks- An aggregate of above 50 percent is required in class 12th.
Frequently Asked Questions (FAQs)
1. Is there a bright career for BBA HR specialisation?
Yes, BBA HR specialisation offers good opportunities.
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List of B.B.A colleges
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Questions related to B.B.A
Have a question related to B.B.A ?
Yes, commerce students without Mathematics can pursue BBA. However, for BBA+IT, some colleges may require a Math background due to technical subjects. Check specific college eligibility criteria before applying.
Poral Siddartha (siddu) 02 March,2025
Hello
Yes , Rathinam College of Arts and Science (RCAS) in Coimbatore offers a Bachelor of Business Administration (BBA) program specializing in Aviation . This three year undergraduate course is affiliated with Bharathiar University.
The total course fee is approximately INR 1.23 lakhs payable in annual installments of INR 41,000.
Eligibility for admission requires completion of higher secondary education 12th from a recognized board. Notably, RCAS does not mandate a uniform for BBA Aviation students.
Hope this gives you the clarity you need.
Mitali Sharma 28 February,2025
Hey Abhishek !
In general, you cannot pursue a BBA in Human Resource Management (HRM) directly after 10th grade and a mechanic diploma . Here’s why:
- Minimum Qualification – A Bachelor of Business Administration (BBA) requires at least 12th grade (Higher Secondary Certificate - HSC or equivalent) .
- Diploma Recognition – Some universities accept a 3-year diploma after 10th as equivalent to 12th for admission, but this depends on the institution.
- Alternative Path – If your diploma is not accepted, you may need to complete 12th grade before applying for BBA HRM.
- Check University Criteria – Always verify admission requirements with the chosen university.
Hope you find it useful !
Prachi Kumari 28 February,2025
Hello,
Yes, you can join IIMC's BBA course if you meet the eligibility criteria. However, IIMC (Indian Institute of Mass Communication) does not offer BBA; you might be referring to IIM (Indian Institutes of Management),which offer *Integrated BBA+MBA (IPM) programs. Admission is through IPMAT (IIM Indore, IIM Rohtak) or other entrance exams like JIPMAT (for IIM Bodh Gaya, Jammu)
Hope this helps you,
Thank you
https://bschool.careers360.com/colleges/list-of-top-iim-colleges-in-india
Tanya Gupta 24 February,2025
Hello aspirant,
All candidates must study the Railway TTE Eligibility Criteria in order to avoid any issues during the application process or the test.
The TTE Exam is open to anyone with a graduating degree in any field or a 12th grade diploma with at least 50% of the possible points.
So, yes you are eligible to become TTE after BBA degree.
Thank you
Sajal Trivedi 23 February,2025
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