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List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends

List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends

Edited By Isha Jain | Updated on Jun 25, 2024 09:33 PM IST | #B.B.A

Bachelor of Business Administration (BBA) is a popular undergraduate program that equips students with essential skills to thrive in the business world. Most often, students think of a bright future and opt for a BBA course after completing their class 12. However, selecting a good BBA specialization is the most important and also difficult task. Candidates need to select BBA specialization courses as per their interests. A particular BBA specialization will help students tailor their education to their specific interests and career goals. Through this article, candidates get information about the list of BBA specializations and can also check the list of colleges that offer BBA with various specializations and career opportunities. Read the complete article to know more about BBA specialization.

This Story also Contains
  1. BBA Specialization
  2. BBA Top Specializations
  3. BBA in Marketing
  4. BBA in Finance
  5. BBA in HRM
  6. BBA in Operations Management
  7. BBA in International Business
  8. BBA in Digital Marketing
  9. BBA in Business Analytics
  10. BBA in Information Technology
  11. BBA Specialization Eligibility in India
List of BBA Specialisation - Courses, Top Colleges, Eligibility, Salary Trends
BBA Specialisation 2024

BBA Specialization

Apart from career interest, the selection of BBA specialization should also focus on other factors such as career and future growth. Some of the best BBA specialization courses include finance, marketing, international business, human resource management, operations management, entrepreneurship, healthcare management, retail management, hospitality and tourism management, supply chain management, etc.

BBA Top Specializations

Candidates can below check some of the best specializations for BBA along with their career opportunities:

BBA in Marketing

BBA specialization in marketing is one of the highly opted courses by students due to its high career growth. BBA in marketing allows candidates to learn different marketing subjects such as marketing management, consumer behaviour, marketing research, brand management, advertising, marketing, and sales strategies. The duration of a BBA in marketing is three years. The average BBA in marketing salary is 4 to 7 LPA.

UPES MBA Admissions 2025

Ranked #41 amongst institutions in Management by NIRF | 100% Placement | Last Date to Apply: 31st August | Admissions Closing Soon

UPES | BBA Admissions 2025

#41 in NIRF, NAAC ‘A’ Grade | 100% Placement, up to 30% meritorious scholarships | Last Date to Apply: 31st August | Admissions Closing Soon

BBA in marketing colleges in India

Below are some of the best BBA marketing colleges in India with fees:

Salary Trends of BBA in Marketing

Marketing Manager

Rs 7,00,000

Marketing Executive

Rs 2,80,000

Brand Manager

Rs 12,00,000

Marketing Research Analyst

Rs 4,00,000

Product Manager

Rs 8,00,000

BBA in Finance

Candidates who get admission to BBA finance specialization course are prepared in such a way that they create a strong foundation in financial management, economics, and business administration. BBA specialization in finance subjects is focused on the financial industry, including banking, investment, financial analysis, corporate finance, and more are covered during a course BBA in finance. The average salary offered to students who have completed finance specialization in BBA is Rs 4,50,000 to Rs 5,00,000. The aspirants have bright future in banking, investment firms, corporate finance and the department of finance.

Best BBA in Finance Colleges in India

Salary Trends of BBA in Finance

Job Profiles

Average Salary

Financial Analyst

Rs. 4.6 LPA

Financial Advisor

Rs. 3.7 LPA

Auditor

Rs. 5.6 LPA

Marketing Executive

Rs. 6 LPA

Human Resource Manager

Rs. 6.50 LPA

BBA in HRM

Human resource management is one of the important parts of any organization and therefore, a large number of students table BBA in HRM admission. During the BBA specialization in human resources course, students study recruitment, training and development, career planning, performance management, employee benefit management, organizational effectiveness, employee relations, and collective bargaining. The average salary of a fresher after a BBA HR specialization ranges between 3 to 5 LPA.

BBA in HRM Colleges in India

Salary Trends of BBA in HRM

HR Executive

₹ 2,80,096

PR Manager

₹ 6,01,407

IT Recruiter

₹ 3,33,333

Trainee HR Management

₹ 1,76,568

BBA in Operations Management

Upon successful completion of BBA specialization in operations management, candidates learn various aspects of business including supply chain management, logistics, production planning, quality control, project management, and process optimization. The positions include careers as an operations manager, coordinator for logistics, and supply chain analyst. A fresher can earn somewhere between 4 to 7 LPA after completing a BBA in operations management.

Best BBA Operations Management Colleges in India

BBA Operations Management specialization colleges

Fees

School of Business, UPES Dehradun

₹10.10 Lakhs

Manav Rachna University, Faridabad

₹5.92 Lakhs

Salary Trends of BBA in Operations Management

Area Operations Manager

5 to 7 LPA

Operations Manager

4 to 6 LPA

Logistics and Supply chain Managers

4 to 6 LPA

BBA in International Business

International Business is another popular BBA specialisation considered by students. During BBA specialization in international business courses, students are provided with learning on topics like international aspects of business, including international marketing, global finance, cross-cultural management, international trade regulations, and more. Graduates with a BBA in International Business can opt for many career paths such as international marketing manager, global supply chain manager, international trade analyst, and international business consultant to attain a good understanding of global market strategies. The average salary offered to BBA in international business graduates is Rs 4,00,000 to Rs 6,50,000.

Best BBA International Business Colleges in India

BBA International Business specialization colleges

Fees

Christ University - Christ University, Bangalore

₹5.60 Lakhs

School of Business, UPES Dehradun

₹10.10 Lakhs

Sharda University

₹6.78 Lakhs

Mittal School of Business LPU Phagwara

₹6.24 Lakhs

Amity University Gurgaon

₹12 Lakhs

Salary Trends of BBA in International Business

Export Manager

Rs 7,00,000

International Brand Manager

Rs 9,00,000

Financial Analyst

Rs 5,00,000

International Logistics Manager

Rs 6,60,000

Marketing Manager

Rs 7,00,000

BBA in Digital Marketing

Undoubtedly digital marketing is one of the most emerging fields in India and around the world. Therefore, the BBA in digital marketing scope is too high and as a result, demand for BBA in digital marketing among students is increasing rapidly. During the BBA Digital Marketing course, students get a chance to improve their management skills and also get in-depth knowledge on sales conversions, analysing marketing campaigns, and developing strategies to promote their businesses using brand management, and capital innovations. The average BBA in digital marketing salary for students ranges from Rs 5,00,000 to Rs 10,00,000.

Top Digital Marketing Colleges in India

BBA Digital Marketing Specialization Colleges

Fees

School of Business, UPES Dehradun

₹10.10 Lakhs

Chitkara Business School, Patiala

₹4.10 Lakhs

Shoolini University Solan

₹6 Lakhs

ITM Navi Mumbai

₹10.95 Lakhs

MSRIM Bangalore

₹60 K

Salary Trends of BBA in Digital Marketing

SEO Expert

Rs 3,60,000

Digital Marketer

Rs 3,00,000

Content Manager

Rs 6,00,000

Social Media Manager

Rs 4,00,000

Business Marketing Manager

Rs 7,00,000

Web Analytics

Rs 3,30,000

BBA in Business Analytics

After completing BBA Business Analytics specialization, students gain knowledge on data analytics, statistics, data mining, data visualization, and more. Average BBA in business analytics salary in India is 7,00,000. There are a number of BBA in business analytics colleges in India and students can check the list of some of the top institutes below.

Top BBA Business Analytics Colleges in India

BBA Business Analytics Specialization Colleges

Fees

Chitkara Business School, Patiala

₹4.10 Lakhs

GITAM School of International Business, Visakhapatnam

₹5.97 Lakhs

KL University Business School, Guntur

₹6 Lakhs

Jindal Global Business School, Sonipat

₹13.50 Lakhs

PIMR Indore

₹4.89 Lakhs

Salary Trends for BBA in Business Analytics

Financial Analyst

Rs 4,00,000

Business Analyst

Rs 6,00,000

Big Data Analyst

Rs 6,50,000

Data Visualiser

Rs 6,00,000

Data Scientist

Rs 10,00,000

BBA in Information Technology

Aspirants choosing BBA with IT as a specialisation learn many things about IT resource management, system analysis and technology management, etc. The career positions include IT manager, architects, and business co-ordinator, etc.

BBA Specialization Eligibility in India

Candidates willing to get admission to BBA specialization 2024 course are required to meet the eligibility criteria. The eligibility criteria for each BBA specialization vary. Therefore, students are advised to check the eligibility criteria for each institute. However, candidates can below check the general eligibility criteria for BBA admission 2024.

  • Qualifying Exam- Students who have completed 10+2 in any stream from a registered educational board can apply. Many BBA Colleges conduct entrance exams.

Top Ranked Online BBA Colleges in India
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Qualifying Marks- An aggregate of above 50 percent is required in class 12th.

Frequently Asked Questions (FAQs)

1. Is there a bright career for BBA HR specialisation?

Yes, BBA HR specialisation offers good opportunities.

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Questions related to B.B.A

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Hello!

Here are some of the best BBA colleges in South India:

1. Christ University, Bangalore

2. St. Joseph’s College of Commerce Bangalore

3. Presidency University, Bangalore

4. Loyola College, Chennai

5. Amrita School of Business, Coimbatore

6. Symbiosis Institute of Business Management, Hyderabad

7. Mount Carmel College, Bangalore

8. SRM University, Chennai

Hello Divya,

Yes, candidates with an online BBA can sit for both CAT and GMAT provided that the degree is from a recognized (UGC approved in India or accredited abroad) institution. The leading B-schools in both India and abroad do not look down upon online degrees as long as the degree is from a recognized body, they will mostly be looking at your test scores, academic performance, work experience, and profile holistically. What matters is the legitimacy of the institution and how you showcase your abilities, not whether your degree was obtained online or in-person.

Yes, someone with an online BBA can sit for both CAT and GMAT, provided the degree is from a UGC recognized university. Top B-schools in India (like IIMs) and abroad generally accept online degrees if they are valid, and you won’t be marked down just because it’s online. What matters more is your entrance exam score, academic record, work experience, and overall profile.

With a rank of 2376 in the outside Delhi category, getting into MAIT in spot round 1 itself is a good sign. For VIPS in spot round 2, the chances are low because VIPS usually closes at a much lower rank in the outside Delhi quota. Still, you can keep it in your preference list, but be prepared that getting VIPS may not be very likely.

NBS College Sultanpur is one of the well known colleges in Sultanpur offering a BBA program. It is a 3 year undergraduate course affiliated with Dr. Ram Manohar Lohia Avadh University, Ayodhya. The program covers core business and management subjects like finance, marketing, human resources, and organizational behavior, preparing students for managerial roles. The college has modern facilities, including a library, laboratories, hostels, sports complex, and Wi-Fi campus. The fees are affordable, around 7,000 rs per semester, and the degree is recognized for higher studies and employment. Overall, it’s a good option for students looking to pursue BBA in Sultanpur.

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Marketing Director

A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services. 

4 Jobs Available
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A Business Development Executive identifies and pursues new business opportunities to drive company growth. They generate leads, build client relationships, develop sales strategies, and analyse market trends. Collaborating with internal teams, they aim to meet sales targets. With experience, they can advance to managerial roles, playing a key role in expanding the company’s market presence and revenue.

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Content Marketing Specialist

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Sales Manager

A Sales Manager leads a sales team to meet targets, formulates strategies, analyses performance, and monitors market trends. They typically hold a degree in management or related fields, with an MBA offering added value. The role often demands over 40 hours a week. Strong leadership, planning, and analytical skills are essential for success in this career.

2 Jobs Available
Marketing Manager

A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable. 

A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.

2 Jobs Available
SEO Analyst

An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns. 

2 Jobs Available
Digital Marketing Executive

Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.

2 Jobs Available
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Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.

In a business analyst  job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts. 

2 Jobs Available
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