MBA in Communication and Media Management: Charting New Ways
MBA in Communication and Media Management - An MBA in Communication and Media Management helps you rise and shine as a communication and media professional across various domains like Film and TV, Advertising and Branding, Print and Digital communication. Digitalisation has spurred the growth of communication, resulting in a manifold increase in demand for Communication Management Professionals. With mobile growing as a new medium of communication and Internet penetration increasing at a rapid pace, specialised MBA in Communication and Media Management programme is set to open a new world of opportunities. Let’s know a bit more about MBA in Communication and Media Management programme and the opportunities it has to offer for the young graduates.
What is Communication Management?
As a management specialisation, Communication Management teaches students the art and science of systematic planning, implementation and monitoring and revision of the various channels of communication within an organisation and also between organisations. Other aspects that students get to learn about include formulating corporate communication strategies, designing internal and external communication directives and managing the flow of information.
MBA in Communication and Media Management: Course curriculum
The curriculum makes students better at formulating successful strategic Public Relations campaigns, handling media relations and crisis better, Public Relations and Event Management, and getting accustomed to the latest public affairs practices.
MBA in Communication and Media Management: Opportunities ahead
The areas or sectors where the graduating students can work in various sectors in the Media and Communication industry such as Brand Communication, Public Relations, Marketing and Media Analytics and Media Management. Although the core recruiting companies include various print, electronic and digital media and advertising houses or agencies, that does not limit the scope of getting recruited by other sectors such as financial institutions, educational institutions, hospitals etc. as Communication Officer or Public Relations Officer (PRO).
Creative quotient for MBA in Communication and Media Management
Apart from the basic eligibility criteria of the institutes, such as fulfilling the admission criteria of the institutes, the aspirants for Communication and Media Management must have a high creative quotient. Other qualities that aspirants should possess include critical perspective, general awareness and sound knowledge of tools and specialised skills.
The students should also have the ability to adapt as media industry is one of the most volatile sectors which brings about frequent changes and new trends. For example, the traditional mediums of print, television and radio seem to be losing ground to smartphones, raising the demand for more specialists in communication and media management.
Growth of Communication and Media Industry
Gone are the days when people had to wait for hours or even days to get updated on the news or convey an important message. With the boom in media and technology industry, receiving and transmitting information is literally on the tip of fingers. Moreover, with the onset of digitalisation, the scope of communication or communication management as a soecialisation has increased manifold.
Current Scenario of Communication and Media Industry in India
Dr. Ruchi Kher Jaggi, Director, Symbiosis Institute of Media and Communication - Pune, states, “The latest FICCI KPMG report has projected the media industry in India to be at INR 2260 billion by 2020. The same report pegs digital advertising to occupy more than 25 percent of the total advertising pie by then.” She also adds, “This projection indicates stupendous growth and unprecedented opportunities for professionals who can make sense of media business and chart new pathways and directions therein.”
Communication or Media Management encompasses every aspect of audio-visual communication, including Print, TV, Digital, Advertising, Public Relations, among others. With mobile growing as a new medium of communication and Internet penetration increasing at a rapid pace (over 800 million), new avenues of communication for business and development are emerging. There are enormous opportunities for communicators to reach masses easily and connect with them for business and social campaigns.
Dr. Ruchi Kher Jaggi,
Director, SIMC Pune
Careers360: What is the significance of Communication Management as a specialisation?
Dr. Ruchi: As a specialisation, Communication Management is very different from the conventional management programmes. It caters specifically to the Media & Entertainment industry. Graduates equipped with Communication Management qualifications work in the domains of Advertising, Public Relations, Media Management, Digital and Marketing Research, Media Analytics, Corporate Communication and other allied sectors. Symbiosis Institute of Media and Communication’s MBA in Communication Management programme is ranked among the best in the country. In fact, the recent survey by an international group ranks it among the top 10 in Central Asia.
Careers360: What are the core teaching areas for the specialisation at your B-School and how are they integrated with the current industry trends?
Dr. Ruchi: The MBA – Communication Management programme offers four specialisations to students – Brand Communication; Public Relations; Media Management and Marketing & Media Analytics. While all students are taught the core courses in marketing communication courses; a dedicated set of advanced courses under each specialisation take the student’s understanding of the niche domains in the media industry to the next level.
Dr. Devi Singh,
Vice Chancellor, FLAME University, Pune
Wisdom that is relevant for generations
Careers360: What are the factors that give Communication Management programme at FLAME an edge over others?
Dr. Devi: FLAME has designed a unique two-year MBA (Communications Management) program in the field of media and communication, which emphasizes on learning which is participative and interactive; where the teacher and the student engage in dialogue, learn from each other and generate wisdom relevant for the times and the times to come.
The programme on communication management focuses on classroom instruction and hands-on project work. Students work on the group as well as individual projects. Students are well equipped to use creativity with an understanding of ground realities.
Careers360: What are the core teaching areas and specializations taught under the MBA Communication Management programme?
Dr. Devi: In the FLAME University, MBA (Communications Management) programme students can specialise in various areas. The programme offers possibilities of a major and a minor. In addition to giving students hands-on training, there is a liberal education component that exposes students to various disciplines in social sciences and humanities. Additionally, there is a graduation project which is research intensive and a mandatory summer internship project that lends practical training.