An Interview with Vivek Kumar - Alumni of I-Business Institute (IBI) Greater Noida

I-Business Institute (IBI) Greater Noida, established in 2008 is a private, AMBA accredited and AICTE-approved institution. I-Business Institute Greater Noida courses include PGDM in various disciplines. Candidates having a valid score in MAT/XAT/CMAT/CAT and meeting the eligibility criteria are offered I-Business Institute Greater Noida admissions.

Careers360 brings an interview with Vivek Kumar, a PGDM alumni of I-Business Institute Greater Noida. Vivek Kumar shares details about his career progression, memorable experiences, and the course pursued at I-Business Institute Greater Noida. Go through the interview to learn more about alumni’s campus life and experiences.

Careers360: Tell us about your domain and your work profile. At the professional level, did you pursue the same field you were interested in or you switched?

Vivek Kumar: During my time at I Business Institute, I developed a strong foundation in Marketing, which eventually shaped my career path. Currently, I work as a Digital Marketing Manager at Innoweb Solution. It's a role that keeps me engaged and constantly learning.

When it comes to pursuing my professional interests, my journey has been closely aligned with what I initially envisioned. And yes, I pursued the same field in which I was interested.

Careers360: Can you briefly tell us about your career path so far?

Vivek Kumar: My career in digital marketing has been an incredible learning experience. After graduating from I Business Institute with a specialization in Marketing, I knew I wanted to explore the dynamic world of online branding and strategy. My first role as a Digital Marketing Executive at Innoweb Solution was where I really got my hands free—working on SEO, running ad campaigns, and understanding how to connect with audiences digitally.

As I gained experience, I realized how much I loved the strategic side of things—planning campaigns, analyzing trends, and leading projects that made a real impact. Today, as a Digital Marketing Manager at Innoweb Solution, I get to do just that. My role involves shaping digital strategies, managing teams, and staying ahead in this fast-paced field, which keeps me on my toes and constantly learning.

Careers360: Is the Industry work different from what you learnt at college?

Vivek Kumar: I’d say working in the industry is quite different from what I learned in college. At I Business Institute, we focused a lot on theory, case studies, and structured learning. It was all incredibly helpful for building a foundation and understanding concepts. But when you step into the professional world, it’s a whole different ballgame. You face real challenges, tight deadlines, and situations that sometimes don’t have clear-cut answers. It’s less about what you studied and more about how you apply it and adapt when things don’t go as planned.

Careers360: How do you think your time in college has added value to your life, both professional and personal?

Vivek Kumar: My time at I Business Institute has been truly transformative, both professionally and personally. On the professional front, the college gave me a solid foundation to build my career. The structured curriculum, practical projects, and exposure to real-world business scenarios helped me develop critical skills like problem-solving, teamwork, and decision-making. The internships and industry interactions made me more confident in navigating the complexities of the corporate world.

On a personal level, my time at IBI shaped me in ways I didn’t expect. The diverse environment, supportive faculty, and opportunities to engage in extracurricular activities helped me grow as an individual. I learned how to communicate effectively, manage my time, and stay resilient in challenging situations. I also made lifelong friendships and built a network that continues to support me even today.

Careers360: What was your initial thought process when you joined College?

Vivek Kumar: When I joined the I Business Institute, I was both excited and a little nervous. Like anyone starting something new, I had my doubts about whether I’d fit in or make the most of the opportunities. But I also had a lot of hope and determination—I saw this as a stepping stone to building the career I dreamed of. I wanted to learn, grow, and push myself out of my comfort zone.

At first, my focus was on soaking up as much knowledge as possible, but as I settled in, I realized that college wasn’t just about academics. It was about discovering myself, building meaningful relationships, and exploring new interests. I went from being unsure to feeling motivated and confident, thanks to the supportive environment, inspiring faculty, and the amazing peers I met along the way. Looking back, that initial excitement and curiosity set the tone for a fulfilling and transformative journey.

Careers360: You must have spent a memorable time at I Business Institute. Do you miss being a part of it? Share a few good memories.

Vivek Kumar: I definitely spent some unforgettable moments at I Business Institute. The experience was a perfect mix of learning, fun, and growth. I miss the late-night study sessions with friends, the engaging classroom discussions, and the sense of community we had as a batch. One memory that stands out is when I coordinated the freshers' party, it was a lot of hard work, but seeing everything come together and watching everyone enjoy made it so worthwhile. Another fond memory is the Joy of Giving Week, where we visited an orphanage. It was an eye-opening experience that gave me a sense of purpose and a deeper understanding of social responsibility. Though I’ve graduated, I often think back to those moments and the amazing people I met along the way. It truly shaped me, and I’ll always carry those memories with me.

Careers360: Briefly take us through your life at the campus, the activities you used to do and your routine life.

Vivek Kumar: During my time at I Business Institute, my days usually started with classes in the morning, which went on until the afternoon. After that, I’d jump into extracurricular activities—whether it was helping organize events, participating in the IT club, or just hanging out with friends. I was really involved in the IT club, where we worked on cool tech projects, and I also had a blast coordinating the freshers' party. Once all the fun and activities were over, I’d head back to the hostel, study for a little while, and then unwind before bed. Balancing studies with extracurriculars wasn’t always easy, but it made my time at IBI unforgettable. It helped me grow and gave me a nice mix of learning, fun, and personal growth.

Careers360: Apart from academics, what were the other activities you were involved in and how did it enrich your life?

Vivek Kumar: During my time at I Business Institute, I got involved in a lot of activities outside of class. I was part of the IT club, where we worked on tech projects, and I also had the chance to coordinate the freshers' party, which was a great learning experience in event management and teamwork. Winning the parliamentary debate was another highlight—it really helped me improve my communication and critical thinking skills. One of the most memorable moments was during Joy of Giving Week, when we visited an orphanage. It was a humbling experience that made me realize the importance of giving back. These activities, along with my academics, helped me grow in so many ways and gave me skills and memories that still stay with me today.

Careers360: How did you keep updated with the industrial requirements and what was the role of the institute in it?

Vivek Kumar: To stay updated with industry trends, IBI really helped me by organizing guest lectures, workshops, and industry visits that gave us a direct insight into what’s happening in the real world. The faculty also brought in real-life case studies, which kept us informed about the latest developments in the industry. The institute also offered online resources and certifications that helped me stay on top of the skills that are in demand. Plus, through activities like Joy of Giving Week, I learned about the importance of social responsibility in business, which is something companies today really focus on. Overall, IBI made sure we were not just learning theory but also staying in touch with what’s relevant in the industry.

Careers360: You are a proud alumnus of this top College. What is the best part of I Business Institute from a student's perspective?

Vivek Kumar: As a proud alumnus, the best part of I Business Institute, from a student’s point of view, is how well it balances academics with real-life experiences. The college doesn’t just focus on what you learn in class, it also gives you opportunities to attend workshops, industry visits, and interact with professionals, which really prepares you for the work world. The campus itself is great, with all the facilities you need, from sports to a digital library, making it a perfect place for both studying and unwinding. But what really stands out is the sense of community. You build friendships that last and gain skills that stay with you, both personally and professionally.

Careers360: What is your suggestion/guidance for the PGDM aspirants?

Vivek Kumar: For PGDM aspirants, my advice would be to focus on balancing your studies with personal growth. Yes, academics are important, but don’t forget to dive into extracurricular activities, develop your communication skills, and build connections with people around you. The PGDM journey is about becoming a well-rounded individual who can thrive in the real world, not just in the classroom. Make sure to take full advantage of internships and industry visits—they provide a chance to see how businesses actually run. Stay curious and open to learning from every opportunity, whether it’s in a class or from a conversation with a peer. Lastly, time management is crucial. Try to balance your studies with activities, but also make time to relax and recharge. It’s all about maintaining a healthy mix for personal and academic success.

Disclaimer: This content was distributed by I-Business Institute Greater Noida and has been published as part of Careers360’s marketing initiative.