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Scope of MBA in Business Analytics

Scope of MBA in Business Analytics

Edited By Team Careers360 | Updated on Feb 13, 2021 02:56 PM IST | #IIM Kashipur

Analytics is a booming field right now and there is a heavy demand for analytics professionals. An MBA in Business Analytics will give you an overall understanding of how the analytics industry works as well as what role you would be required to perform. You may want to tap into this challenging and demanding field if you have an analytical mindset or an interest in statistics. The multidisciplinary MBA in Business Analytics covers technical, corporate, management, leadership, and communication training as well as business-analytical qualifications.

Scope of MBA in Business Analytics
Scope of MBA in Business Analytics

The MBA (Analytics) program at IIM Kashipur is a two-year full-time residential program which aims to prepare managers and future leaders who will shape the increasingly technology-oriented and data-driven world. It focuses on grooming its students to acquire knowledge, skills and attitudes for leadership profiles so that they can seamlessly navigate the ever-changing business landscape. The primary objective of the institute is to nurture the students through a balanced mix of academics, industry exposure and co-curricular activities. Here in this article Deshmaa RT and Sakshi Poddar of MBA (Analytics) 2020-22, Indian Institute of Management Kashipur provide an overview of why and what all parameters one must consider before giving a thought of pursuing MBA in Analytics.


What to Learn?


An MBA trains business leader, including managers, and your primary area of education in business and management. Your MBA program, including "hard" and "soft" business skills, gives you a strong understanding of business fundamentals. This is taught in a fixed sequence of necessary courses or "core courses.” Some of the classes you may encounter as part of your MBA core include:

· Accounting

· Finance

· Marketing

· Ethics

· Operations

· Macroeconomics

· International Business

· Microeconomics

· Human Resources

· Leadership

Your concentration on business analytics will delve into specific business analytics and data expertise and also teach you to understand business issues via a data-driven lens. The most advanced business analysis tools, case studies, and projects, including real-world data, allow you to practice practically. Some of the classes you may see offered as part of a business analytics MBA concentration include:

· Spreadsheet Modelling

· Accounting Analytics

· Marketing Analytics

· Financial Analytics

· Business Statistics

· Applied Regression

· Principles of Management Science

· Data Mining

· Forecasting and Modelling

· Business Computing

Data science vs Business Analytics are separate disciplines, which are quite often used interchangeably. A layman may not be so concerned with this interchangeability, but professionals have to use the words appropriately, since they have a broad and immediate effect on the company.

Is Business Analytics and Data Science the same?


A Business Analyst's job includes researching and extracting useful information to clarify business performance (present and future) from data sources. The correct plan to develop the organization is often decided by a Business Analyst. Whereas, Data scientists gather, analyze, and interpret broad data sets and use their analytical, mathematical, and programming skills to decipher valuable insights for solving difficult business problems. The three major factors that differentiate business analysts from data scientists are overall responsibilities, skill sets, and user interaction.

  • Overall responsibilities: The functional requirements that inform IT system design is provided by business analysts. On the other hand data scientists derive significance from the data generated and processed by such systems. Data scientists may also simplify the activities of the company analyst and be able to provide some of the market insights. Taking monetary benefits into consideration business analysts are slightly paid more than data analysts.

  • Skill Sets: Business analysts need data science expertise as well as skills related to communication, critical thinking, negotiation, and management. Whereas, data analysts need similar skills with a more in-depth emphasis on technological data manipulation.

  • User interaction: Business analysts also have more direct contact with system users, clients, system developers, and others as project facilitators and managers than data analysts do. That's because market analysts will also interview individuals and learn more about how to enhance technology to help business processes. During the course of a single project, they work collaboratively with others. While data analysts can initially collaborate to define important data sets with internal subject matter experts, the majority of their work is performed independently.

Considering business analytics and data science domain, the former attracts the target base more owing to its business coherence and state of the art application-related job role. Apart from these there are few more benefits of pursuing business analytics which are as follows:

  • More informed decision making: Business analytics can be a valuable resource when approaching a substantial strategic decision. For example, when the company needs to analyze its product line update, business analytics can be applied to determine whether the updated product has resulted in faster service, more precise recommendations for resolution, and higher scores of customer satisfaction are achieved.

  • Improved operational efficiency: Analytics, beyond financial benefits, can be used to fine-tune company processes. Business analytics can be used to forecast business operations and assist the company by more effectively timing maintenance, enabling it not only to save operating costs, but also to ensure that it maintains assets at optimum levels of performance.

Is Business analytics a good career option?

As digitization has become a buzz in recent times with technology and data being utilized from local grocery shops to well-sophisticated malls, the demand for business analysts also has increased significantly. Moreover, as per the statistics, for every hour, terabytes of data are generated by 6 billion connected devices. With this increasing demand, there is an insufficient supply of professionals.1613207930847

From the above-mentioned courses offered by MBA institutes, one can get the knowledge of the following skills: Python, SQL databases, and R, Survey/query software, Business intelligence, and reporting software, Data visualization, Database design, Problem-solving skills, Effective Communication, Creative Thinking and Industry Knowledge. These help them to be the best fit for diversified job roles, which include data analyst, supply chain analyst, big data analyst, business analyst, marketing analyst, finance analyst, HR analyst, etc. The increasing demand for MBAs with analytical skills has made Business Analytics a relatively new and popular specialization in the management domain.

What is a Business Analytics MBA Job Market?

There is a shortfall of 1.5 million analysts, according to a report by the McKinsey World Institute. With an MBA in Business Analytics, you are eligible for a large range of careers, including popular C-suite jobs. This is because MBA graduates are qualified to hold leadership positions in a number of business environments. In all types of businesses, health industry marketing, supply chain management, data-driven decision-making is increasingly in demand. Based on their domain knowledge, skills and work experience, companies typically offer these job roles to candidates. The high demand for professionals with an MBA in Business Analytics is generated by MNCs, retail and manufacturing companies, IT companies, e-commerce companies, consultancies, telecommunications companies and business analytics and intelligence companies. MBAs are also hired not only by MNCs but even by startups. As an MBA is primarily a business degree in Business Analytics, you will not be looking at data science work. You'll be eligible for data-driven positioning instead. You will also have the advantage of competing with a background in analytics for more general positions in business management.

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To conclude, the MBA in Business Analytics is an upcoming field of expertise in all sectors of the industry that is gaining increasing traction. The specialization demonstrates a positive and promising outlook, and you can go ahead and begin your MBA journey in Business Analytics for those of you who have long been skeptical about choosing this career path!


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Questions related to IIM Kashipur

Have a question related to IIM Kashipur ?

Hello Sridhar,

Greeting of the day !

To answer your question, YES you do have a chance. It solely depends on your profile, and your performance in the GD-PI rounds. Also good extra-curricular, and co-curricular activities would be a pro for the same.

Wish you Best of Luck !

Thank you.

Hello Param,

Hope you are doing well !

To answer your question, NO, work experience in not compulsory for MBA in Business Analytics from IIM Kashipur.

Though, having work experience would definitely help in your interview, and further ahead in your career, but it is definitely not compulsory.

Hope I answered your query. Please let me know in case of further queries.

Thank you.

Hello ,

I would suggest your brother to go for IIM( Indian Institute of Management ) Trichy(Tiruchirappalli ) as it is definitely a better IIM than IIM Kashipur as according to NIRF rankings  IIM Trichy is at 17 where as IIM Kashipur is at 33 so you can see the huge difference , also IIM Kashipur is a very new IIM in comparison to Trichy .

Your brother should choose a better college than the one which is closer to home .The placement scenario of Trichy is much better than Kashipur .

Hope this helps.

Hello Aspirant,

I hope you are doing well.

IIM Kashipur is a relatively newer IIM, being opened in 2011. Because it is less than a decade old, it has yet to establish itself in the so-called "Top 10 B-schools" list. However, during the last few years, it has seen significant development in terms of placements and candidates interested. The following are some factors to consider when evaluating the Institute:

Courses offered:
MBA and MBA Analytics

Fee Structure:
Around 15.5 Lakhs for both MBA and MBA Analytics


  • IIM Kashipur was one of the first 13 IIMs, and it was initially mentored by IIM Lucknow, which explains why its course, curriculum, and faculty are among the best in the world.
  • The majority of the professors are reachable outside of the classroom. On the whole, the institute has a good student-faculty ratio.


  • 200+ acres lush green campus along with all relevant amenities located in Uttarakhand and the students get ample amount of opportunities to learn and explore different things
  • Infrastructure is excellent with top-notch facilities like state of the art classrooms, air-conditioned hostels with single occupancy, sports facilities, and other important facilities
  • Location of this IIM is poor in terms of commute and connectivity.

Summer Placements : ( Reports | IIM Kashipur ( )

Highest Stipend: Rs 4,60,000
Average Stipend: Rs 63,018
Sector-wise offers:
IT and Analytics- 18%
Manufacturing- 12%
Consulting- 4%
FMCG- 4%
Others- 42%

Final Placements for the batch 2018–2020: ( Reports | IIM Kashipur ( )
Highest CTC- Rs 48,50,000
Highest Domestic CTC- Rs 45,00,000
Median CTC- Rs 12,04,000
Average CTC- Rs 13,82,000

I hope this helps.

Good Luck

Hello Aspirant!

The Indian Institute of Management, Kashipur is one of the most recent IIMs, established to continue the legacy of the esteemed management institutions. Established in 2011 by the Ministry of HRD, Government of India, the institute offers four programs, of which three are management courses in the postgraduate level while one is a PhD program.

IIM Kashipur, which was established under the mentorship of IIM Lucknow, has slowly but surely established its footing in the Indian business school industry.

The IIM Kashipur admission criteria 2022-24 includes qualifying CAT cut off percentile :

  • General category students: 93 percentile
  • NC-OBC candidates: 74 percentile
  • SC candidates: 54 percentile
  • SC and PwD candidates:  40 percentile.

IIM Kashipur admission is planned in a two-phase manner. The first phase includes shortlisting of candidates who meet the minimum CAT cut off criteria. In phase two, the shortlisted candidates will have to participate in the Personal Interview (PI) round. The PI round is expected to be conducted in February-March. The PI date and venue will be shared with the shortlisted students in email.

Whole details of admission you can  check in Careers360:

All The Best!

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