Driving Global Ambitions - Business and Commerce Education for the Next-Gen Leaders

Chandigarh University (CU) has become a top educational institute in India for higher education. Focusing on innovation, strong industry connections, and global exposure defines the university's ethos, qualities that all new students aspire to experience. Inspired in a way, Chandigarh University has recently started its journey in Lucknow, Uttar Pradesh. India’s first AI-augmented multidisciplinary university campus where AI meets Business Management programs to make students job-ready with Industry-Partnered BBA & MBA Courses at Chandigarh University, Uttar Pradesh

This campus is India’s best when it comes to using AI in every course, from engineering to law, pharmacy, management, and the arts. Collaborations with industry leaders like IBM, KPMG, SAS, and NSE, CU-UP created standard and industry-aligned courses to make sure that students graduate with the skill set that will make them job-ready.

Now let's go straight into the industry collaborative business programmes (BBA & MBA) offered by India’s first AI-augmented multidisciplinary university, Uttar Pradesh.

What Are Industry-Collaborated Programs?

Industry-partnered courses are co-developed by universities and global companies. These collaborations make sure that the curriculum is relevant, training is practical, and certifications are industry-recognised, so that students do not face any kind of trouble in terms of skill set presentation.

Why is this necessary?

In today's rapidly changing job market, traditional education is not enough. Employers look for candidates who are all-rounders from day one. These programs address this need by

Teaching current software, tools, and technologies.
Providing hands-on, practical experience.
Offering employability development certificates.
Teaching students to tackle real-world business challenges.

BBA Programs At Chandigarh University, UP.

1. BBA- Hons in Business Analytics (in collaboration with KPMG)

How can ‘Strategic decision-making with the help of data’ be done to improve business? This is what a student would learn in this program in partnership with KPMG-

• The curriculum has data visualisation, predictive analytics, and business intelligence tools.

• It involved training using real datasets and real-time case studies.

• Workshops and mentorship sessions are conducted by KPMG professionals.

• Opportunities- Graduates can opt for jobs like Business Analyst, Data Consultant, or Strategy Analyst.

2. BBA (Hons)-Digital Marketing

Specialised digital corner sources for students. This program included-

• SEO, SEM, content marketing, and social media strategy.

• Google Analytics, HubSpot, and Facebook Ads Manager tools for in-depth knowledge.

• Live projects and internships with top digital marketing agencies to gain industry experience.

Opportunities- Make students skillful to be a Digital Marketing Manager, SEO Specialist, or Social Media Strategist.

3. BBA (Hons) - Branding & Advertising

Creative minds are interested in brand building and advertising. The course offers-

• Knowledge about consumer behaviour, brand management, and advertising strategies.

• Projects with real-time brand campaigns.
  Guest lectures from industry experts in branding and advertising.

Chandigarh University, UP Campus MBA Programs

1. MBA - Applied Finance (in collaboration with PwC)

Designed for finance fanatics-aiming for corporate finance roles. With PwC's collaboration-

• This curriculum includes financial modelling, risk management, and investment strategies.

• Training on tools like Bloomberg Terminal and Excel for financial analysis to better assess a real scenario.

• PwC professionals will be guiding case studies and projects.

Outcome - Graduates can opt for jobs like Financial Analyst, Investment Banker, or Risk Manager.

2. MBA - FinTech (in collaboration with NSE)

This program offers an understanding of blockchain, digital payments, and robo-advisory services. Direct experience with fintech platforms and tools.
Workshops will be conducted by experts from the National Stock Exchange.

Outcome - Build careers as FinTech Analysts, Product Managers, or Blockchain Consultants.

3. MBA - Business Analytics (in collaboration with IBM)

Data-driven decision-making in business contexts in collaboration with IBM-

Training on IBM's analytics tools and platforms.
Projects involving big data, machine learning, and AI applications in business.
Certifications recognised by the industry.

Outcome- Job-ready for roles like Data Analyst, Business Intelligence Manager, or Analytics Consultant.

4. MBA (Business Analytics and Business Transformation) with KPMG

Gain proficiency in marketing, finance, operations, ESG analytics, HR analytics, and Business Intelligence.

Training on KPMG’s Industry tools and platforms.

Get 90-day LMS Access with certification for continuous learning, skill reinforcement, and flexible upskilling.

Outcome - Attractive jobs like - Business Intelligence Consultant, Digital Transformation Strategist, Risk & Compliance Analyst, Financial Data Analyst, Blockchain & FinTech Consultant, Investment & Financial Modelling Expert, ESG & Sustainability Analyst, Data Strategy & Business Analytics Manager, Cybersecurity & Risk Management Specialist, and Enterprise AI & Automation Expert.

Get Admissions Via CUCET And Avail Scholarships And Opportunities.

CUCET serves a dual purpose-

Admission - Determines eligibility for various BBA and MBA programs.
Scholarships- Based on CUCET scores, students can unlock significant financial aid. Over ₹40 crores have been allocated for scholarships. Score above 90% in CUCET and qualify for a 100% scholarship.

Final Words

Chandigarh University’s Uttar Pradesh campus is India’s first AI-augmented multidisciplinary university. Backed by strategic partnerships with IBM, PwC, KPMG, NSE, and others, its BBA and MBA programs are more than academic - they are career-launching platforms.

By adding real-world tools, certifications, and mentorship directly into the curriculum, CU makes sure that students don’t just learn about business - they live it.

If you're looking for a business degree that bridges the gap between the classroom and the boardroom, CU-UP’s industry-collaborated BBA and MBA programs are made just for you.

Disclaimer: This article has been published as a marketing initiative between Careers360 and Chandigarh University, Uttar Pradesh.