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Insights on the Business Analytics programme as a career option: Pursuing MBA gives an opportunity for better career growth. Earlier, students used to make choices between traditional specializations such as Finance, Human Resource Management, Sales and Marketing, Operations and others which are still there. However, the change in various fields and online systems brings more specializations in demand such as Business Analytics, Healthcare Management, Digital Marketing, Sports Management and many others. Careers360 brings you an exclusive interview with Deepak Sharma, Faculty, Department of Management at BITS Pilani. Mr. Sharma talked about the Business Analytics programme as a career option, the scope and other important pointers. In this article , students will get to know all about new-age MBA specializations in Business Analytics, BITS selection criteria, placement details and other details. To know more, read the full article below.
Careers360: One of the new-age MBA specializations in Business Analytics. Can you give insights on how the specialization came about and its importance?
Deepak Sharma: In today's world, we are inundated with the continuous inflow of data. The future of businesses is based on insights generated by this humongous data. Insights, as generated from analysis of big data, have become vital information for companies of the world which empowers them to make critical business decisions. These insights backed directions in which the business moves heavily relies on knowledge of business models, database management, and cloud and high-performance computing. The real problem with businesses is that they do not have sophisticated data analysts. We identified this education gap and created an MBA program in Business Analytics to lessen the acute shortage of suave data analysts.
Careers360: Who should do an MBA in Business Analytics?
Deepak Sharma: Graduate students with knowledge of statistics/ mathematics and an interest in finding solutions to business problems would be the ideal candidates to pursue the MBA in Business Analytics program. Due to the heavy use of technology in business analytics, an ideal candidate should either have exposure to relevant programming languages or be eager to learn such new concepts. The candidate should possess good analytical ability, an excellent learning attitude, and a mindset to apply theoretical concepts in solving real-world business problems.
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Careers360: What is the scope of the course? What kind of roles can one expect after completion of the course?
Deepak Sharma: The MBA in Business Analytics program emphasizes proper usage of the latest computer science technologies and best management fundamentals theories to solve business problems. It builds the foundation of strategic, analytical, and algorithmic problem-solving skills. The job roles could be in the data science domain, where individuals would work on data science-related projects to solve business problems.
Careers360: What is the BITS advantage when it comes to MBA in Business Analytics?
Deepak Sharma: BITS Pilani is an "Institute of Eminence" as conferred by the Ministry of Human Resource Development (MHRD), Government of India, in 2018. BITS is the first Indian university to have an overseas campus in Dubai, maintaining a legendary alumni network. Department of Management, BITS Pilani is among the top 10 private MBA institutions offering an MBA in Business Analytics in India as per the report of "The Outlook-ICARE MBA Rankings 2020" and is ranked in the top 30 B-Schools in India as per the report of "THE WEEK Hansa Research Best B-Schools Survey 2019." The highly sophisticated faculty and their cultivated pedagogy skills make the classroom a practical learning experience through a high level of interaction, hands-on approach, case studies, workshops, and team activities.
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Careers360: What are the selection criteria at BITS?
Deepak Sharma: Candidates must have a bachelor’s degree in any discipline or equivalent with at least 60% cumulative marks. They should have studied at least one subject in mathematics or statistics at the high school (10+2) or higher level. Students in the final year of their qualifying degree program are also eligible to apply, provided they can submit the original copies of the results by 1st October 2023 and fulfill other criteria.
Candidates are required to appear for the Business Analytics Aptitude Test (BAAT) conducted by BITS Pilani. Shortlisting for the personal interview will be done based on their performance in BAAT. Final selection will be based on overall performance in BAAT, personal interview, CAT(2022) / XAT(2023) / GMAT(2022) (if available), along with prior work experience (if any) and previous academic history. Exposure to some programming languages is desirable.
Careers360: Can you describe the pedagogy of the program?
Deepak Sharma: To help students grasp business analytics concepts, we focus on a practical education approach through hands-on and investigation-based learning. We have developed an advanced pedagogy method with premium quality content delivered through engaging presentations by industry professionals, workshops, and first-rate case studies. Interactivity in learning is promoted to ingrain leadership and team spirit through group activities and class discussions. First-hand industry experience is provided to students through summer internships and practice school for one semester to evolve industry prepared.
Check : BITS Pilani Reviews
Careers360: Please give details on the internships, workshops, and experiential learnings that come with the program.
Deepak Sharma: Students learn real-life knowledge of business problems and how to arrive at their solutions through a 2-month summer internship program at premier companies. The program continuously infuses practical understanding of business analytics through workshops to use the latest technologies such as tableau, Power BI, and business data analysis powered by programming. To provide the final touch to create meticulous industry-ready professionals, students gain the opportunity to learn from the industry through practice school during their last semester.
Careers360: Could you give me the latest placement details for the program?
Deepak Sharma: The program has proved its value, as cited by placement statistics of the past few years. The average package for the summer internship program (SIP) was 42,606 INR/month, and the highest package was 75,000 INR/month for batch 2021-2023. The average package for final placement was 15.9 LPA, and the median package was 17 LPA, with the highest package of 22 LPA for the 2021-2023 MBA batch.
Read more about : BITS Pilani placements
Disclaimer: This content was distributed by BITS Pilani and has been published as part of Careers360’s marketing initiative.
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Application Date:15 October,2024 - 15 January,2025
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Hi,
Some of the best colleges for Bachelor of Technology except IITs, NITs, IIITs, VIT, BITS are given below
Hope this information will help you
Hello,
Admission to BITS Pilani MBA is only possible with a good academic record and high CAT percentile. Here is how your profile may match up:
For a clearer understanding of cutoff trends and eligibility to BITS Pilani's MBA program, it is always best to refer to the official website or contact the admissions office. Alternatively, you may consider institutes with less strict criteria. Let me know if you need help in finding alternatives! You can also check out CAT College Predictor to get more accurate predictions of the college you might get.
Hello there,
Here is the information regarding your question:
1.
KIIT M.Tech CSE in Data Analytics Review
For detailed reviews, visit the respective college websites or forums.
I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.
Thank you and wishing you all the best for your bright future.
Hello there,
Unfortunately, you may not be eligible for admission to
BITS Pilani
with 49 marks in Mathematics. BITS Pilani has strict eligibility criteria for its undergraduate programs, particularly for
B.E. (Bachelor of Engineering)
courses.
Minimum Eligibility Criteria for BITS Pilani:
Since you scored 49 marks in Mathematics, which is below the required 60% , you do not meet the individual subject criteria for admission to BITS Pilani.
However, you can consider other institutions or take improvement exams to raise your Mathematics score and apply again.
I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.
Thank you and wishing you all the best for your bright future.
BITSAT (Birla Institute of Technology and Science Admission Test) is an online entrance exam conducted by BITS Pilani for admission to its integrated first-degree programs (B.E., B.Pharm, and M.Sc.) at its campuses in Pilani, Goa, and Hyderabad. BITSAT assesses a candidate's proficiency in Physics, Chemistry, Mathematics/Biology, English Proficiency, and Logical Reasoning.
To gain admission to BITS Pilani through BITSAT, follow these steps:
1. **Eligibility**: Ensure you have completed 10+2 with a minimum of 75% aggregate marks in Physics, Chemistry, and Mathematics/Biology, along with at least 60% in each subject individually. English proficiency is also required.
2. **Apply**: Register for BITSAT through the official BITS admission portal. Complete the application form, upload necessary documents, and pay the application fee.
3. **Prepare**: Study thoroughly for the exam. BITSAT's syllabus is based on NCERT, so preparing from NCERT textbooks is recommended. Mock tests can help with time management.
4. **Exam**: Take the BITSAT, which is usually a 3-hour exam. Scores are declared soon after completion.
5. **Counseling**: If your score meets the cutoff for BITS Pilani, participate in the counseling and seat allotment process to secure admission.
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
Admissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024 | Application Deadline: 1st Dec 2024
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