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How Business Analytics Programme is a New Age Career Option at BITS Pilani by Deepak Sharma
Edited By Team Careers360 | Updated on Feb 09, 2023 04:30 PM IST | #BITS Pilani
Insights on the Business Analytics programme as a career option: Pursuing MBA gives an opportunity for better career growth. Earlier, students used to make choices between traditional specializations such as Finance, Human Resource Management, Sales and Marketing, Operations and others which are still there. However, the change in various fields and online systems brings more specializations in demand such as Business Analytics, Healthcare Management, Digital Marketing, Sports Management and many others. Careers360 brings you an exclusive interview with Deepak Sharma, Faculty, Department of Management at BITS Pilani. Mr. Sharma talked about the Business Analytics programme as a career option, the scope and other important pointers. In this article , students will get to know all about new-age MBA specializations in Business Analytics, BITS selection criteria, placement details and other details. To know more, read the full article below.
Careers360: One of the new-age MBA specializations in Business Analytics. Can you give insights on how the specialization came about and its importance?
Deepak Sharma: In today's world, we are inundated with the continuous inflow of data. The future of businesses is based on insights generated by this humongous data. Insights, as generated from analysis of big data, have become vital information for companies of the world which empowers them to make critical business decisions. These insights backed directions in which the business moves heavily relies on knowledge of business models, database management, and cloud and high-performance computing. The real problem with businesses is that they do not have sophisticated data analysts. We identified this education gap and created an MBA program in Business Analytics to lessen the acute shortage of suave data analysts.
Careers360: Who should do an MBA in Business Analytics?
Deepak Sharma: Graduate students with knowledge of statistics/ mathematics and an interest in finding solutions to business problems would be the ideal candidates to pursue the MBA in Business Analytics program. Due to the heavy use of technology in business analytics, an ideal candidate should either have exposure to relevant programming languages or be eager to learn such new concepts. The candidate should possess good analytical ability, an excellent learning attitude, and a mindset to apply theoretical concepts in solving real-world business problems.
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Careers360: What is the scope of the course? What kind of roles can one expect after completion of the course?
Deepak Sharma: The MBA in Business Analytics program emphasizes proper usage of the latest computer science technologies and best management fundamentals theories to solve business problems. It builds the foundation of strategic, analytical, and algorithmic problem-solving skills. The job roles could be in the data science domain, where individuals would work on data science-related projects to solve business problems.
Careers360: What is the BITS advantage when it comes to MBA in Business Analytics?
Deepak Sharma: BITS Pilani is an "Institute of Eminence" as conferred by the Ministry of Human Resource Development (MHRD), Government of India, in 2018. BITS is the first Indian university to have an overseas campus in Dubai, maintaining a legendary alumni network. Department of Management, BITS Pilani is among the top 10 private MBA institutions offering an MBA in Business Analytics in India as per the report of "The Outlook-ICARE MBA Rankings 2020" and is ranked in the top 30 B-Schools in India as per the report of "THE WEEK Hansa Research Best B-Schools Survey 2019." The highly sophisticated faculty and their cultivated pedagogy skills make the classroom a practical learning experience through a high level of interaction, hands-on approach, case studies, workshops, and team activities.
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Careers360: What are the selection criteria at BITS?
Deepak Sharma: Candidates must have a bachelor’s degree in any discipline or equivalent with at least 60% cumulative marks. They should have studied at least one subject in mathematics or statistics at the high school (10+2) or higher level. Students in the final year of their qualifying degree program are also eligible to apply, provided they can submit the original copies of the results by 1st October 2023 and fulfill other criteria.
Candidates are required to appear for the Business Analytics Aptitude Test (BAAT) conducted by BITS Pilani. Shortlisting for the personal interview will be done based on their performance in BAAT. Final selection will be based on overall performance in BAAT, personal interview, CAT(2022) / XAT(2023) / GMAT(2022) (if available), along with prior work experience (if any) and previous academic history. Exposure to some programming languages is desirable.
Careers360: Can you describe the pedagogy of the program?
Deepak Sharma: To help students grasp business analytics concepts, we focus on a practical education approach through hands-on and investigation-based learning. We have developed an advanced pedagogy method with premium quality content delivered through engaging presentations by industry professionals, workshops, and first-rate case studies. Interactivity in learning is promoted to ingrain leadership and team spirit through group activities and class discussions. First-hand industry experience is provided to students through summer internships and practice school for one semester to evolve industry prepared.
Check : BITS Pilani Reviews
Careers360: Please give details on the internships, workshops, and experiential learnings that come with the program.
Deepak Sharma: Students learn real-life knowledge of business problems and how to arrive at their solutions through a 2-month summer internship program at premier companies. The program continuously infuses practical understanding of business analytics through workshops to use the latest technologies such as tableau, Power BI, and business data analysis powered by programming. To provide the final touch to create meticulous industry-ready professionals, students gain the opportunity to learn from the industry through practice school during their last semester.
Careers360: Could you give me the latest placement details for the program?
Deepak Sharma: The program has proved its value, as cited by placement statistics of the past few years. The average package for the summer internship program (SIP) was 42,606 INR/month, and the highest package was 75,000 INR/month for batch 2021-2023. The average package for final placement was 15.9 LPA, and the median package was 17 LPA, with the highest package of 22 LPA for the 2021-2023 MBA batch.
Read more about : BITS Pilani placements
Disclaimer: This content was distributed by BITS Pilani and has been published as part of Careers360’s marketing initiative.
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Questions related to BITS Pilani
Have a question related to BITS Pilani ?
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Since you've been allocated to your first-choice program and completed the fee payment, admission is confirmed .
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No need to appear for further exams if the admission is already finalized.
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Double-check official BITS communication or contact the admissions office for any additional requirements.
For more Accurate Info, You can Contact them Directly.
Rohan 10 May,2025
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Contact BITS Pilani: Explain your situation and check for any flexibility regarding the 75% criteria.
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Consider Other Universities:
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VIT (VITEEE), SRM (SRMJEE), MIT Manipal—no 75% criteria.
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Prepare for JEE Main: If eligible, JEE Advanced opens doors to IITs and NITs.
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BITS Foundation Program: Some universities offer preparatory courses that can help you meet eligibility later.
Rohan 09 May,2025
Based on previous years' data, the JEE Main cutoff ranks for admission to B.Tech programs at BIT Mesra and BITS Pilani are as follows:
BIT Mesra (Ranchi Campus)
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Computer Science and Engineering (CSE) : Closing rank around 20,000–25,000
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Electronics and Communication Engineering (ECE) : Closing rank around 25,000–30,000
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Mechanical Engineering : Closing rank around 30,000–35,000
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Civil Engineering : Closing rank around 35,000–40,000
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Electrical and Electronics Engineering (EEE) : Closing rank around 40,000–45,000
BITS Pilani
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Computer Science and Engineering (CSE) : Closing rank around 5,000–7,000
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Electronics and Communication Engineering (ECE) : Closing rank around 7,000–10,000
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Mechanical Engineering : Closing rank around 10,000–12,000
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Electrical and Electronics Engineering (EEE) : Closing rank around 12,000–15,000
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Civil Engineering : Closing rank around 15,000–18,000
Note : These are approximate closing ranks based on past trends and may vary each year depending on factors like the number of applicants, seat availability, and reservation policies. For the most accurate and up-to-date information, it's recommended to refer to the official admission portals of BIT Mesra (https://www.bitmesra.ac.in/) and (https://www.bits-pilani.ac.in/) BITS Pilani.
Mayumi DAS 06 May,2025
With a score of 175 in Manipal Entrance Test (MET) and 97% in boards, your chances of getting Computer Science and Engineering (CSE) in Manipal Institute of Technology's main campus look promising. However, admission to CSE depends on various factors, including the number of seats available (230 students) and the cutoff ranks.
Admission Process
- Selection Criteria: Candidates are selected based on their past academic record and MET scores.
- Important Dates: Application start date is January 15, 2025, and the application submit date is April 30, 2025.
CSE in Manipal Main Campus
- Course Details: The course offers minor specialization and online courses by reputed international universities.
- Fees: The total fees for the course is 12,16,000, with a hostel fee of 2,72,500 and a one-time admission fee of 10,000.
Next Steps
Considering your aim to get CSE in Manipal main campus, you have two options:
- Prepare for a second attempt at MET: If you're not satisfied with your current score, you can prepare for a second attempt. This might improve your chances of getting CSE in Manipal main campus.
- Consider BITS Goa as a backup option: Since BITS Goa is your second option, you can start preparing for it. However, keep in mind that BITS Goa has its own entrance exam, and admission criteria might differ from Manipal's.
Recommendation
Given your current situation, it's best to:
- Wait for the MET cutoff ranks: Check the cutoff ranks for CSE in Manipal main campus and see if your score falls within the range.
- Prepare for a second attempt (if needed): If the cutoff ranks are higher than your current score, consider preparing for a second attempt.
- Keep BITS Goa as a backup option: Start preparing for BITS Goa if you haven't already, to ensure you have a solid backup plan.
sadafreen356 28 April,2025
BITS Pilani Dubai Campus usually sends a confirmation email containing your unique application number. Search your inbox (and spam/junk folders) for emails from:
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admission@dubai.bits-pilani.ac.in (mailto:admission@dubai.bits-pilani.ac.in)
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admission@bitspilanidubai.ae (mailto:admission@bitspilanidubai.ae)
Look for subject lines related to "Scholarship Application Confirmation" or similar.
If you applied through the online portal, log in using your registered credentials. Once logged in, navigate to your application dashboard or profile section, where your application number should be displayed.
If you're unable to locate your application number through the above methods, reach out directly to the Admissions Office:
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Email : admission@dubai.bits-pilani.ac.in (mailto:admission@dubai.bits-pilani.ac.in)
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Phone (Dubai Office) : +9714 2753 711
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Phone (India Office) : +91 91 21 90 7799
Provide them, your full name, date of birth, and any other relevant details to assist in retrieving your application number.
If you saved or printed a copy of your submitted application form, the application number is usually listed at the top of the document. Review any physical or digital copies you may have retained.
Brajeshna Snehadarshinee 02 May,2025
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