A Post Graduate Diploma in Management (PGDM) is pivotal for students looking to broaden their career horizons in the robust domains of business and management. However, selecting the most suitable PGDM specialization has grave implications for one’s career prospects and professional advancement.
GIBS Business School Bangalore has an option where students can pursue dual specialization and thus, students can master in any two fields. This increases their chances of getting employment as they become multi-skilled. This article elaborates on how to select the most appropriate PGDM specialization and analyses the options offered at GIBS Business School.
It is clear why the right PGDM track is crucial:
It Determines Your Career Development – Your specialization predicts the industries and jobs you will qualify for.
It Corresponds to Your Interests and Challenges – Picking a domain where achieving success is possible increases the chances of getting the right job.
It Provides Competitive Edge – Demand-driven specializations increase chances of getting good job offers and positions.
It Provides Opportunities for Development – Specializing in a particular area can enable you to develop in your preferred area of work.
Read More: GIBS Business School Courses
Reflect on the following before making your choice of specialization:
Your Interests and Passion – Determine the topics and sectors you like working in.
Career Goals – Pick a specialization that gives you the best chance of achieving your career dreams.
Industry Demand – Determine which specializations will provide the most employment and higher salaries.
Skill Set Required – Different specializations need different skills; choose one that suits you best.
Future Trends – Select an industry that is expected to grow with time and is evolving about globalization.
GIBS Business School offers Dual Specialization within the PGDM Program which helps students master two different domains of study. Below are the listed specializations:
Marketing is one of the most taken-up areas of study. It encompasses knowledge about consumer psychology, branding, online marketing, and sales techniques.
Growth Prospects:
Marketing Manager
Brand Manager
Sales Executive
Advertising Specialist
Market Research Analyst
People who like working with creativity, relationships, and planning.
Those curious about customer mindset and market analytics.
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HRM is the people management function of any organization. This includes recruiting, employee relations, payroll systems, and legal compliances.
Growth Prospects:
HR Manager
Talent Acquisition Specialist
Training & Development Manager
Employee Relations Manager
HR Consultant
Those with good people skills are interested in dealing with people.
Students looking into behavioral aspects of organizations and management.
The finance function is an integral part of the business, covering activities like managing investments, banking, risk assessment, and financial forecasting.
Growth Prospects:
Financial Analyst
Investment Banker
Risk Manager
Wealth Manager
Corporate Finance Manager
Those with good analytical skills, and interests in numbers and financial markets.
Students looking forward to a career in banking, stock markets, and corporate finance.
The focus of OSCM is the effective production and distribution of goods and services. It covers logistics, quality assurance, and stock control.
Career Opportunities:
Supply Chain Manager
Logistics Coordinator
Operations Manager
Procurement Manager
Quality Control Analyst
Candidates who prefer to work with solving complex issues and process improvement.
Those who want to work in logistics and production control.
IB encompasses international trade, global markets, and the processes of and reasons for expanding businesses.
Career Opportunities:
International Business Manager
Export-Import Manager
Global Supply Chain Manager
Foreign Trade Analyst
Business Development Executive
Students looking to work for multi-national corporations.
Individuals who want to understand globalization and trade regulations.
This specialization deals with technology-enabled business solutions, IT project management, and the application of software in business.
Career Opportunities:
IT Consultant
Business Analyst (IT)
ERP Consultant
Cybersecurity Specialist
Data Analyst
Students are interested in technology and software.
Those looking for a career in business and digital transformation with a focus on IT management.
Business decisions are made based on the understanding of data and statistical analysis, which is the core principle of BA.
Career Opportunities:
Active Data Monitor
Business Intelligence and Data Strategy Lead
Market Research and Analysis Administrator
Forecasting Analyst
Specialist in Artificial Intelligence and Machine Learning
Pupils who are adventurous with the numeral figures and data.
People focus on modeling and decision-making processes.
Digital marketing encompasses everything from branding and social media to content marketing, SEO, and PPC advertising.
Career Opportunities:
Leader in Digital Marketing
Search Engine Optimization Expert
Manager of Social Media Marketing
Content Marketing Associate
Marketer focused on Results
Pupils keen on the combination of business and information technology and marketing.
Those looking to get experience with leading digital platforms, including Google, Facebook, and LinkedIn.
It combines finance and technology. It focuses on financial services software, blockchain, and digital payment systems.
Career Opportunities:
Financial Technology (FinTech) Specialist
Consultant in Blockchain Technologies
Expert in Digital Payments
Trader in Cryptocurrency
Advisor for Investments in Technology
People interested in finance, computer software, and new technologies in finance.
Students wishing to enter financial technology startups or banking innovations.
MarTech or Marketing Technology is the integration of marketing with a software or digital tool that incorporates automation, artificial intelligence, and data analytics.
Job Roles:
Specialist in Marketing Automation
CRM Administrator
Marketing Data Analyst
AdTech Administration
Customer Experience Manager
Those who have an interest in both marketing and IT.
People who have a zeal for AI-powered customer insights and marketing automation.
HRTech is focused on hiring specialties such as Artificial Intelligence-driven recruiting, human resources analytics, and digital workforce management.
Job Roles:
HR Technology Consultant
HR Analytics Head
Talent Acquisition AI Specialist
HR Software Product Manager
Employee Engagement Strategist
People who wish to integrate HR with cutting-edge technology.
Students who like to work with software and analytics in HR.
Also Read: GIBS Business School Admission
Know Your Strengths – Ponder on your competencies and what piques your interests.
Set Your Industry Focus – Pick a specialization that is reputable in that particular industry.
Consult With Professionals – Get insight from your professors and people who work in the field.
Seek Relevant Exposure – Projects and internships act as a window to practically understand how things work.
Consider Your Career Goals – Selecting an area of specialization that matches your career goals is the perfect choice.
Students are offered career opportunities through the PGDM Dual Specialization at GIBS Business School Bangalore, which stands out among the Top 10 PGDM colleges in Bangalore for its industry-focused curriculum and experiential learning. Selecting the right specialization can lead to the building blocks of a successful and satisfying career.
Disclaimer: This article has been published as a marketing initiative between Careers360 and GIBS Business School.
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GIBS offer an international level education system that includes two courses: BBA and PGDM. Their management courses are created with both theoretical and practical principles in mind, in order to meet the needs of today's industry. Students can use this platform to participate in research and innovation initiatives. GIBS offers excellent placement services and has a proven track record. They provide full support for job placements and internships. Students benefit greatly from the global immersion programme in terms of gaining foreign industrial experience. After completing their PGDM programme, GIBS offers a competitive pay package.
Due to the fact that opportunities have grown in the last four to five years, MBA equivalent to PGDM programmes are becoming increasingly popular today. One of the top business schools such as Iims, GIBS Bangalore, Christ University & others! I would recommend to go with GIBS Bangalore. It is one of the exclusive business school. The institute provides various programmes such as finishing school, C2C, global immersion programme, training for placements, internships etc. For students.
GIBS is a stand-alone university with a focus on management studies. There are three main specialisations available in BBA. Three of the most crucial facets of every organisation are marketing, finance, and human resource management. Excellent amenities and infrastructure are present. Numerous digital services are available through it. Following the completion of a BBA degree, they provide placements with a competitive compensation package. From 4.5 to 6 LPA in compensation were being offered. The top employers include companies like Amazon, Fipkart, Hyundai, Maruti, Coca-Cola, and others.
Hi. All. Among the above mentioned I would say GIBS Bangalore is an exclusive Business School in Bangalore.
An autonomous top b-school with a focus on management studies is GIBS Bangalore. There are three primary specialisations in BBA. Three of the most crucial facets of every organisation are administration of the finances, marketing, and human resources. It has outstanding facilities and infrastructure. It provides a huge selection of digital services. After completing a BBA programme, they provide placements with attractive compensation. The offered salary varied between 4.5 and 8.4 LPA. Among the biggest employers are Amazon, Fipkart, Hyundai, Maruti, Coca-Cola, and others.
GIBS Bangalore is a reputable institution for those who are thinking in studying management. The GIBS offers in postgraduate level PGDM programmes. The institute provides students with comprehensive placement assistance. Every year, respected companies recruit 90% of students. The programme provides students with the greatest jobs in finance, marketing, and human resources in addition to 100% internship opportunities. Participating in the placement process are 160+ companies. The average income was 7.4 lpa, while the highest remuneration was 15.5 lpa. HDFC, Toyota, Axis Bank, IBM, Bata, Amazon, Deloitte, Puma, Coca-Cola, HCL, Reliance, simply Dial, oppo, Flipkart, and numerous other companies are among the key employers of Gibs Business School.
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
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