7th International Marketing Conference at VJIM Hyderabad; Register Now

Conference Highlights

• Publication Opportunity in ABDC and Scopus journals

• Plenary Session: Sustainability as a Competitive Advantage

• Panel Discussion - Day 1: The Role of Technology in Driving Sustainable Marketing, Day 2: Consumer Trends and the Demand for Sustainability

Call for Conference Papers - 21st & 22nd March 2025

In a rapidly evolving global landscape where environmental and social issues are at the forefront, the importance of sustainable marketing practices cannot be overstated. This theme emphasizes the significance of integrating sustainability into marketing strategies and the demand for creative solutions to problems

related to the environment and society. It might address issues including using technology for sustainable marketing, green supply chains, ethical shopping, and eco-friendly branding.

This conference provides a forum for showcasing cutting-edge ideas, tactics, and best practices that companies and organizations can use to successfully integrate sustainability into their marketing initiatives. Through the application of sustainability as a lens, organizations may effectively navigate the intricacies of

the modern market, thereby augmenting their brand image and making constructive contributions to both society and the environment. Ultimately, "Navigating the Future: Innovations in Sustainable Marketing" lays the groundwork for cooperation, information sharing, and group efforts aimed at creating a future that is more resilient and sustainable for companies, communities, and the environment. It encourages of participants to investigate novel concepts; question accepted wisdom and open the door to a future in which marketing and sustainability work together to promote a positive change.

Objective of the Conference

The international conference intends to bring together practitioners, academics, and forward-thinking professionals to examine and debate the transformative potential of sustainable marketing in creating a future that is more morally and ecologically responsible. Participants at this conference may anticipate lively debates on subjects like ethical consumer behaviour, green marketing tactics, sustainable branding, and integrating sustainability into the marketing mix. Participants will acquire important insights into how sustainable marketing can encourage long-term connections with ecologically and socially conscious consumers, promote innovation, and create competitive advantage through interactive workshops, keynote speeches, and thought-provoking presentations.

Sub - Themes

• Sustainable Branding and Corporate Identity

• Green Marketing Strategies and Practices

• Socially Responsible Advertising and Communication

• Eco-Friendly Product Development and Innovation

• Ethical Consumer Behaviour and Decision-Making

• Sustainable Supply Chain Management in Marketing

• Circular Economy and Marketing Sustainability

• Impact of Technology on Sustainable Marketing

• Sustainable Pricing Strategies and Market Positioning

• Measuring and Reporting Marketing Sustainability Metrics.

Conference Tracks

Track 1

• Sustainable Branding and Corporate

• Identity

• Green Marketing Strategies and Practices

• Socially Responsible Advertising and

• Communication

Track 2

• Eco-Friendly Product Development and

• Innovation

• Ethical Consumer Behaviour and

• Decision-Making

• Sustainable Supply Chain Management

• in Marketing

Track 3

• Sustainable Pricing Strategies and

• Market Positioning

• Measuring and Reporting Marketing

• Sustainability Metrics.

Track 4

• Circular Economy and Marketing

• Sustainability

• Impact of Technology on Sustainable

• Marketing

Track 5

• Sustainable business practices

• Marketing Strategies for Sustainable

• Startups

• Innovations in Sustainability

Important Points for the Participants

• Certificates will be provided to registered participants.

• Papers presented at the conference will be considered for publication.

• Under no circumstances will the conference registration fee be refunded.

• Additions/deletions of authors are not permitted after the paper has been submitted.

Important Dates

• The last date for submitting the extended abstract is 20th February, 2025

• Review Communication by 25th February, 2025

• Final paper submission along with registration 10th March, 2025

• Final confirmation to author 12th March, 2025

Call for Research Papers/Case studies

Academicians, researchers, students, and practitioners are invited to submit research papers/teaching case studies in all areas of Sustainable Marketing, Ethical Marketing, Purpose Driven Marketing and Social Entrepreneurship.

Topics are not constrained; all other relevant themes and sub-themes are also accepted.

Publication Opportunity

The selected papers will be published in journals indexed in Scopus/ABDC/WoS and in an edited book form with ISBN No. Note* Only papers that are Selected for presentation at the conference can be submitted by the authors to the journals for publication, subject to the journal's scope and policy. Authors will have to provide their consent and journal preference for submission of papers to the journal. The Journals will follow their own peer review process for publication and the journal editorial board decision will be final.

Submission Guidelines

To ensure an effective blind review, the first page includes the Title, Author(s) name, Affiliation, Email and Mobile number Second page onwards: Title, Abstract, 5 keywords and only research paper contents with no name/identification of the authors. The paper should be original and unpublished, offering new insights, approaches, or knowledge to the body of literature. The conference adopts a strict anti-plagiarism policy. Any submitted paper with more than 10% plagiarism will not be accepted for further processing.

Registration Fees

Note: Inclusive of GST and all events of the conference. *Delegates can avail of either an early bird or group discount. Registration will be confirmed only after the payment of the registration fee. Author(s) with multiple entries must register for each paper separately. Registration fee consists of tea, breakfast, lunch, snacks, and conference kits.

Students paper presentation

• 1st Prize 10,000 INR

• 2nd Prize 7,000 INR

• 3rd Prize 5,000 INR

Online Payment Details

Account Name: Vignana Jyothi Institute of Management Account Number: 193010100116237

Bank Name: AXIS BANK Branch: Kukatpally, Hyderabad

IFSC Code : UTIB0000193

Registration Link

https://forms.gle/osfPp5HwsDYrFi9P7

Submit papers to

icbpsm2025@gmail.com

Payment Form Link

https://forms.gle/q4diubgh3yJU8U3d8

Accommodation

Limited accommodation would be available at the VJIM guest house for the conference participants on a first come first serve basis.

Conference Venue

Vignana Jyothi Institute Of Management,

Rangabhoomi (Auditorium), Pragathi Nagar (via) Kukatpally, Hyderabad – 500 090.

Location Link

https://maps.app.goo.gl/dojUW9NxXFdgzUmg6

Disclaimer: This content was distributed by VJIM Hyderabad and has been published as part of Careers360’s marketing initiative.