IMM Business School: Interview with Dr. C V Ramanan Director

IMM Business School: Careers360 has conducted an interview with Dr. C V Ramanan, Director - IMM Business School, where he has answered questions which most students have on their mind while choosing a B-School. Apart from being the director of IMM Dr. C V Ramanan is also an Professor and Spiritual Sadhak, Inspirational Speaker and Life Coach (TQP). With his years of experience he is trying to reshape the management education at IMM. The IMM PGDM programme curriculum helps students in their overall growth and makes them industry ready.

In this exclusive interview with Dr. C V Ramanan, IMM, has shared all the details about the institute, the admissions process and other important aspects of the PGDM course. Institute of Marketing and Management Business School Delhi offers postgraduate management courses in PGDM. Read the full article to know more about IMM Business School.

Question. Tell us something about the institute; when it was set up, vision and mission

Answer. Institute of Marketing and Management Business School, Delhi was established in 1969 by Late Dr Jagjit Singh, the legendary Management Guru. The IMM PGDM course is approved by AICTE, Ministry of Education, Government of India. To nurture the Global Talent Edge of students. IMM also has tailor made courses from 2 AACSB Accredited Partner Institutes namely Fordham University, New York, USA and ESCP London and an International Institute of Excellence, MAGES, Singapore. Theses courses from the 3 leading universities ensure the desired global as well as corporate insights for a successful way ahead for IMM students.

IMM has been honoured by 'The Economic Times Award' for Most Promising Brand-2021. IMM has been awarded 'Gold' by the Association of Indian Management Schools, AIMS, and many more awards and recognitions have been bestowed on to IMM Business School.

IMM students undergo studies empowered by the innovative approach, which are integral in developing the required insights of students to make them industry ready. Students pursue their internships in various domains:

• Sales & Marketing

• Human Resource

• Finance

• Operations & Warehousing

• Exports and Imports Documentation

• Supply Chain Management & Logistics

• Digital Marketing and many more.

The mission of IMM is to impart Value-based Management and interdisciplinary approach by integrating teaching with research, the vision of the institute is to serve as a centre for excellence in management education, research & training and quality policy is student and faculty centric.

Question. Tell us something about the admission process?

Answer. The IMM admission process ensures the right mix of talent pool. IMM Business School considers high scoring candidates in CAT/ MAT/ XAT/ CMAT/ ATMA along with a good academic score in graduation. Candidates shortlisted based on the entrance test scores have to appear for the IMM GD process which is followed by 2 PI processes. IMM also gives special weightage to co-curricular activities and prior work experience.

With all the process for IMM admission in place, right talent pools are absorbed at IMM.

Such students at IMM Business School are nurtured to become successful managers of tomorrow.

Question. What kind of infrastructure can students expect at the institute? Please elaborate?

Answer. IMM is situated in the prestigious Qutab Institutional Area. IIFT, IIT, IMI and Fore School are in the same vicinity making it a vibrant student hub. The IMM Delhi campus has a lush green area with an open cafeteria. It has a state of the art library with the latest publications of journals and books. The campus has a digital library too to facilitate outreach to the e-journals and all digital materials and tools for academic excellence. The campus has a gymnasium facility with a snooker pool table for students. Indoor and outdoor game facilities are offered to students to nurture their sports curricular activities.

Also read: IMM Business School Courses and Fees

Question. There is a lot of stress that is being made with regard to interaction with the industry as well as companies that recruit. What are the steps that have been taken by the institute in this direction?

Answer. Industry connection at IMM is an integral aspect of the curriculum studies. Industry personnel guest interaction sessions are organized by the institute. The industry people are also engaged in teaching the academic curriculum to students. Students do live projects with organizations i.e. while studying in the classroom they are working on the real time problems of an organization and solving them.

Students are made to go to industrial units to see the real time working of the organization and interact with the executives there and gather the required insights. Business Simulation Technique sessions are being organized to make students be aware of the SOPs of an organization. These activities together ensure a very strong mix of academic and industry insights.

I personally share the spiritual, value-based and powerful philosophy of Total Quality Person (TQP) as a workshop with all the students of IMM to ensure their holistic and integrated personality enrichment which helps them deal with stress and other contemporary challenges

Trainers as well as HR leaders from industry groom students on the extempore, assessment tests, aptitude test, GD, PI and CEO rounds. Mock GD PI sessions are conducted. Current awareness and industry perspective of each academic chapter are being taught by alumni, industry people and faculty members so that students have full confidence in front of the interview panel during a job interview.

Live case-based studies are integral in IMM Business School academics wherein live cases and research are referred to while teaching academic concepts.

Quick Links: IMM Business School facilities

Question. Internships are now mandatory as per AICTE guidelines. Does the institute help students with this? If yes, how?

Answer. Yes, internship is a mandatory part of the IMM curriculum. Course credits are allocated to students for pursuing internships. The institute conducts a campus drive for the summer internship opportunities for students. Three aspects that are majorly looked into during the internships are - learning out of the project, deliverables to the company and way ahead on the initiatives and inputs given by students during the internship. The dissertation and VIVA is presented by the student to the panel.
Leading recruiters across all domains of industry are invited to the IMM campus to select interns. Students pursue their internships under the able guidance of the senior executives of the industry.

Question. Can you please share details if IMM has any collaboration with universities abroad?

Answer. Yes, IMM has international collaborations to ensure adequate global insights, which is integral in today’s world considering the workings of MNCs and even top Indian brands going global. To ensure global insights, IMM is in collaboration with leading International universities of the globe such as Brest Business School France, Ureka Foundation UK, ESCP, UK, University of London, Fordham University USA, Mages Singapore and more.

IMM has a Global Education League division to strengthen the International connect avenues.

Question. Please share placement statistics with information on the average package, highest and lowest package, number of students placed and details of companies that have recruited.

Answer. IMM Business School Delhi has a record of 100% placement assistance. The highest IMM placement package is Rs. 18 lakhs, average package is Rs. 7.5 lakhs. Leading recruiters in different specializations offer campus recruitment opportunities to IMM students. Few of the leading recruiters who have offered placement opportunities to our students are Grofers, ANZ, Berger Paints, Reckitt, Vodafone Idea ltd, Ameriprise, Zara, HCL, Capgemini, PUMA, India Infrastructure, S&P Global, Info Edge India Ltd (Naukri.com), Girnarsoft (Car Dekho), Anand Rathi, All Cargo Logistics, DHL, Sendinblue, Regalo Kitchens, Khimji Ramdas and many more.

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