Great Lakes PGPM & PGDM 2025
ApplyAdmissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024 | Application Deadline: 1st Dec 2024
There are a plethora of B-schools in India that provide MBA or management degrees. However, it is slightly challenging to know which institution can provide a good exposure to the candidates in terms of academics as well as placements. Prior to the admission, an MBA aspirant has certain expectations from the institute where he or she is aspiring to take admission. expects a lot from the institution which they are going to be enrolled in. In order to make the right choice, the candidates remain no stone unturned to know the fee structure, the faculty, infrastructure, placements etc. Let us have a look at what Ayushi Dixit says about her management institute (SDA Bocconi) in terms of above-mentioned things. Read the full interview of Ayushi Dixit with Careers360.
Careers360: Tell us something about yourself such as from which place are you from?
Ayushi Dixit: I graduated with my degree in Bachelor of Management Studies from Narsee Monjee College of Commerce and Economics, Mumbai. After my graduation, I worked in an Advertising agency for a year where I realised my passion for Marketing and decided to pursue my masters in the same.
Careers360: Presently which course are you pursuing and in which year are you?
Ayushi Dixit: I am a first year student of SDA Bocconi’s International Master in Business (IMB) program at the Asia Center.
Careers360: Did you face any difficulty in the initial months when you joined the institute?
Ayushi Dixit: As we started the course during the pandemic, the classes were being held online which was a new experience for us all. But through SDA Bocconi’s interactive e-learning platforms, we learned to leverage technology to interact with professors and peers with ease.
Careers360: What activities are offered in the institute? Are there any clubs etc for the various extracurricular activities? Which ones have you taken up and are a part of?
Ayushi Dixit: Clubs and committees are a significant component of the IMB course. The clubs help us in focusing on the managerial abilities required for the overall professional growth. We have academic clubs such as Luxury, Entrepreneurship, Finance, Operations, Management Consulting, Marketing and Human Resources Club.
While academic clubs are mentally stimulating, various other clubs are giving a platform to be active and creative including the - Sports Club, Media Committee, Cultural Club, Placement Committee, Toastmasters Club, Photography Club, 180degree Consulting and Tedxbocconiumumbai.
I am a part of the Marketing Club, Management Consulting Club, Toastmasters and Media Committee.
Careers360: Describe a typical day at your institute – what do you do from the time you wake up till you go to sleep?
Ayushi Dixit: Most of our lectures begin post 11 am due to the time difference between India and Italy. Before that, I have my breakfast and work on my assignments and go through the preparatory reading material. Our lectures are spanned across the day with adequate breaks in between. Post the lectures we have learning and development sessions conducted by academic clubs and guest lectures. Being the content head of the media committee, I am also responsible for handling the social media accounts and the blog posts. At night I usually work on the articles that go on the blog and prepare myself for the sessions that are scheduled for the next day.
Careers360: Tell us about the teacher-student relationship in your understanding.
Ayushi Dixit: The faculty in our college has an experience of teaching in various prestigious and renowned universities across the world. The triple crown accreditation (AACSB, AMBA, and EQUIS) of SDA Bocconi is further testament to their quality of teaching. They’re approachable and deeply dedicated to our academic endeavours. The teaching model they apply in our classrooms is based on principles of open dialogues and debates, we derive our knowledge both theory and practical via engaging and interactive methods and projects that polish our skills of critical and on the feet thinking. Many of the professors are not just leaders in the academic sphere but also prominent figures in their industries. This makes the student-teacher relationship very fluid as both the student and teacher are indulged in teaching as well as constantly learning.
Careers360: How has the virtual mode of study been? What are the tools adopted?
Ayushi Dixit: The transition from campus to online studies was quite challenging in the beginning but the college management eased it out for us by leveraging advanced technological features to help us interact with our peers and professors better. Bocconi’s e-learning platform to support the educational activities which are accessible through school credentials, Innovative teaching methods are incorporated to make virtual lessons and courses interactive helped us find our feet in the rigours of the academic semester. Also, Bocconi has the largest European archive of books and articles related to business and economics that is available to us on the Digital Media Library.
Careers360: How do you balance your studies, projects, exams and other activities?
Ayushi Dixit: Studying at SDA Bocconi has taught me how to manage time efficiently. With various things on my plate, I usually like to plan my day and I prioritise what to do, evaluating both-importance of tasks at hand as well as what can be materialised the fastest. Making to-do lists truly helps! I try to block time for studying, carrying out projects alongside meetings with frequent intervals, as our brain functions the best when we exercise different parts of it simultaneously, the key is to manage but also stay engaged and enjoy.
Careers360: Tell us about the clubs and societies at the campus and how significant are they from your point of view or students point of view?
Ayushi Dixit: The academic clubs help us to stay up to date with the latest trends and knowledge in the respective field by conducting learning and development sessions and guest lectures weekly.
Apart from academic clubs, there are other clubs and committees such as Toastmasters, Photography Club and Tedxbocconiumumbai among many others which help to add a layer to our personality. The clubs and committees act as a networking interface and provide a knowledge platform for students, companies, as well as faculty.
Careers360: Is there any in-house magazine or journal for the latest events or happenings at the institute?
Ayushi Dixit: All the latest events and happenings are updated on the college website blog and the social media handles of the college such as Instagram, LinkedIn and Facebook.
Careers360: What type of companies come for campus recruitment? How is the recruitment process here?
Ayushi Dixit: The Career Development Services team helps the students throughout their journey to refine their skills, soft skills and prepares them for group discussion and personal interview. They help the students map their career aspirations & the help facilitate the upskilling through industry certifications such a KPMG Six Sigma, EY Valuations etc.
The class of 2020 received offers from industries such as FMCG, BFSI, IT, Telecom, Management Consulting, Manufacturing, Luxury and Retail in functions across sales and marketing, operations and supply chain, finance, human resources, analytics, strategy and consulting.
The company comes on campus for a pre-placement talk and discusses the job roles offered, compensation structure, location and all the other necessary details. The pre-placement talk provides an opportunity for the recruiting company and the students to interact with each other.
The CV of interested students is then forwarded to the company for evaluation and next steps in the selection process. The selected students have to go through a round of group discussion and personal interview.
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.
Admissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024 | Application Deadline: 1st Dec 2024
9 IBS Campuses | Scholarships Worth Rs 10 CR
400+ Company Visits | Highest CTC Offered: 21 LPA | Average CTC Offered: 8.65 LPA | 100% Placement Assurance
Highest CTC: INR 28.25 LPA | Average for Top 100 offers: INR 17.34 LPA | Ranked #63 in India under Management category by NIRF | 148 Recruiters
Diamond rated by QS-I-GAUGE | Only Indian University member in the Global Liberal Arts Alliance
Admissions Open | Globally Recognized by EQUIS, AACSB & AMBA | Avg. CTC 15.1 LPA