MBA in Digital Marketing: Course, Admission 2024, Fees, Syllabus, Entrance Exams, Colleges, Scope

MBA in Digital Marketing is a two-year postgraduate degree programme in the field of digital marketing that focuses on the promotion and advertisement of products, and services of organisations through electronic or digital media. It provides students with the skills and information needed to create effective digital marketing campaigns.

This Story also Contains

1. Highlights- MBA Digital Marketing
2. MBA Digital Marketing Eligibility Criteria
3. MBA in Digital Marketing Admissions
4. Top MBA in Digital Marketing Entrance Exams
5. Cutoff of Top Colleges
6. MBA in Digital Marketing Management Skills Required
7. MBA Digital Marketing Syllabus/Subjects
8. MBA in Digital Marketing Fees Structure
9. Scope of MBA in Digital Marketing
10. Career Options after MBA in Digital Marketing
11. Benefits of studying MBA in Digital Marketing
12. MBA Digital Marketing Salary
13. List of Top MBA Digital Marketing Colleges in India with Fees
14. Top Private MBA Digital Marketing Colleges in India with Fees

MBA in Digital Marketing Management is a cutting-edge programme that focuses on classic marketing principles and applies them to the digital world. Digital Marketing has become a necessity in today’s society to manage equipping students with the skills and information that they need to create effective digital marketing campaigns. After completing MBA Digital Marketing Management, students can opt for careers like Digital Marketing Manager, Social Media Manager, Content Marketing Manager, and E-Commerce Manager.

Candidates need to complete their Bachelor's degree in any stream with a minimum aggregate score of 50-60 per cent depending on the colleges’ admission criteria. Students can check the eligibility criteria on the official website of the college or on the programme. The admission procedure is generally based on the scores of entrance examination or merit-score.

The top colleges offering the MBA Digital Marketing courses in India are Chandigarh University, Birla Institute of Technology, SAGE University, and Poornima University. Students need to follow the admission procedure and meet the eligibility requirements required by the college. Many colleges offer admissions based on the entrance examinations; some of the popular entrance examinations are CAT, MAT, CMAT, and XAT.

Highlights- MBA Digital Marketing

MBA Digital Marketing Eligibility Criteria

Candidates interested in taking admissions to the MBA Digital Marketing degree programme should fulfil the basic eligibility requirements of the course. Though every college has its own eligibility requirements, the general MBA Digital Marketing eligibility criteria required by every institute is as follows:

• Candidates must have a bachelor’s degree such as BBA, BA, B.Sc, B.Com, or BCA in any discipline with an aggregate of 50 per cent marks or an equivalent CGPA (relaxation of 5 per cent is granted to SC/ST candidates) from any recognised university.
• Those appearing for final year examinations are also eligible to apply, but their admission will be subject to obtaining a minimum of 50 per cent marks (relaxation of five per cent is granted to SC/ST candidates) in their Bachelor's degree.
• Candidates passing nationalised entrance exams like CAT/ MAT/ GMAT/ CMAT or other equivalent entrance examinations are eligible to apply for the MBA digital marketing management programmes.

MBA in Digital Marketing Admissions

Depending on the university, students pursuing an MBA in Digital Marketing Management must meet a number of admission standards. Institutions accept students on a first-come, first-served basis. Students are accepted into MBA in Digital Marketing Management programmes at several universities based on their academic performance or a cut-off score on an entrance exam. In this section, we have discussed the MBA in Digital Marketing admission process.

• Before applying for the admissions to the MBA Digital Marketing course, students need to meet the required eligibility criteria depending on the institution.
• Students need to visit the campus and complete the application form, as well as need to provide the appropriate documents.
• Candidates can also register online by visiting the institute's official website, filling out the online application form, and mailing the required documentation.
• After submitting all the documents they need to pay the MBA in digital marketing fees.

Top MBA in Digital Marketing Entrance Exams

Admission to various universities and colleges is determined by an applicant's performance on appropriate entrance examinations. The performance of an applicant on relevant entrance examinations determines admission to various universities and colleges. Here is a list of some of the top MBA in Digital Marketing Management entrance exams.

Cutoff of Top Colleges

A set of criteria is used to generate the merit score for an MBA in Digital Marketing. MBA in Digital Marketing admission is granted to those who scored below the cut-off percentage. The score of the entrance examinations is considered as the MBA in Digital Marketing cutoff. The number of candidates and their entrance exam scores decide the MBA digital marketing Management cutoff, which varies by institution.

MBA in Digital Marketing Management Skills Required

With the onset of many technology company perks and telecommuting jobs, digital marketers can make a six-figure salary allowing them to work from home or even across the world as a digital domain. MBA digital marketing job roles come with other skills, which are essential for the candidate to create while studying or working in this sector. These skills are also necessary for advancement and a successful job. Some of those skill sets are mentioned below:

• Writing & Editing
• Creative & analytical abilities
• Design skills
• Strategic Thinking
• Marketing automation
• Time Management

MBA Digital Marketing Syllabus/Subjects

Depending on the school, the MBA Digital Marketing Syllabus differs from one institute to another. Students can find in the following table the semester-wise syllabus of JSS Science and Technology University, Mysuru.

MBA in Digital Marketing Fees Structure

The majority of the MBA in Digital Marketing Management fees are determined by the college administration. Fees for MBA in digital marketing in India can differ from college to college. The MBA in Digital Marketing Management fees at private institutions are high compared to government institutions. The general MBA in Digital Marketing Management fees ranges from Rs. 1.20 Lakhs to Rs. 6.60 Lakhs.

Scope of MBA in Digital Marketing

There is an existing healthy market for postgraduates in digital marketing and there is a good scope for development and growth as well. The digital platform is already a preferred platform that is being used for branding and selling products and services by many brands. The field of digital marketing is evolving at a rapid pace and presents new and interesting career opportunities to candidates.

Students who complete an MBA in digital marketing in India can pursue a PhD in streams similar or related to Digital Marketing. Students can expand their knowledge even further as they pursue higher-paying careers.

Career Options after MBA in Digital Marketing

The digital marketing MBA programme is designed to expose students to all aspects of business. Students will learn how to market their products and services on the online platform and sell digitally. A master's degree in Digital Marketing Management can lead to a variety of professional opportunities. In this section, we have mentioned the MBA in Digital Marketing career options.

Digital Marketing Executive: A digital marketing executive is responsible for utilising the Internet to engage a company's customers or clients. The creation and maintenance of the company's online presence is its primary purpose. Digital Marketing executives also use websites and internet channels to promote and market their products and services.

Social Media Manager: A social media manager is in charge of monitoring, coordinating, filtering, and measuring the social media presence of a product, brand, corporation, or even an individual. A social media manager works for businesses to generate money via social networking sites, in addition to becoming an influencer on Facebook, Instagram, YouTube, and Twitter.

Advertising Manager: Advertising Managers are in charge of planning and executing advertising programmes for a variety of businesses. Their main goal is to raise awareness of the products and services. Individuals are expected to be influenced by advertising managers, which implies they are usually strong leaders who excel in leading and influencing people.

Brand Manager: A Brand Manager is in charge of designing a company's marketing strategy for its target audience. A brand manager is in charge of retaining the company's brand consistently with the help of market research and communications, as well as managing a product line. He or she assists with research and development activities, pricing, new product launches, and also new company growth.

Market Research Analyst: A market research analyst evaluates customer preferences in order to assist companies in achieving product specifications based on current market trends, expanding their reach through advertising, and marketing their products and services. He or she gathers statistical data from reputable sources, analyses it to find market trends, and makes recommendations for how to create a successful campaign.

Top Recruiters:

• Amazon
• Zomato
• LinkedIn
• Flipkart
• Google

Benefits of studying MBA in Digital Marketing

Digital Marketing offers the students with many career opportunities once they have graduated. The students can opt for careers such as Digital Marketing Executive, Social Media Manager, Brand Manager, and SEO Executive. They can also work in Data Analytics, and eCommerce.

In today’s world where everything is online and digital, the scope of digital marketing has also grown significantly in recent years, and MBA in Digital Marketing programme aims to prepare the students to navigate and excel in the dynamic field.

MBA Digital Marketing Salary

The average salary that the graduate gets after completing his master's degree depends on many factors like the company's policy, the capabilities of the individuals, the knowledge and expertise of the graduate, and the location of the job. Listed in the following tables are the popular career options in the field of Digital Marketing along with their respective salaries.

Source: AmbitionBox

List of Top MBA Digital Marketing Colleges in India with Fees

MBA programmes in Digital Marketing are offered in several Indian higher educational institutions. Entrance is based on prior academic performance and admission test scores. The table below highlights some of India's best MBA in Digital Marketing colleges.

Top Private MBA Digital Marketing Colleges in India with Fees

An MBA in Digital Marketing is taught in a number of private academic institutions around the country. Academic performance and entrance examination results are used to determine admission. In the table below, we have listed the private MBA in Digital Marketing colleges and MBA in Digital Marketing fees.

Browse MBA Colleges By States

Browse MBA Colleges By Location

MBA in Digital Marketing is a very promising programme offering many career options to the students. Some of the popular career options include SEO Executive, Digital Marketing Executive, Social Media Manager, and Brand Manager.