IIM Indore conducts guest lecture on Modern Branding by Winny Patro
The Indian Institute of Management Indore conducted Guest lecture on ‘Modern Branding’ by Mr. Winny Patro, at its Mumbai campus. Mr. Winny Patro is a Co-founder and CEO at IIMnet Ventures and marketEnomics. He shared his thoughts on ‘Modern branding- Online and Offline’ with the PGP participants of IIM Indore Mumbai Campus.
Mr. Patro, an IIM-C graduate, co-founded IIMnet Ventures in 2012. This group promotes IIMnet.com and IIMnetWORK. Later in August 2012, he also started marketEnomics, an analytics and reporting engine which helps firm manage their social media campaigns.
Mr. Patro told about the features, troubles and challenges in modern branding. ‘The modern branding is high on engagement, high on analytics and cost effective. It is difficult to go about it with such huge diversity in mindsets, cultures and traditions. In addition, the presence of too many brands, tough competition and too many ads makes it all the tougher. So the challenge is to make the brand stand out in the midst of such a great competition’, he said.
Further Mr Patro explained, “Brands need to be built on a story because that is when the customers feel an emotional connect with it’.
He also talked about ‘Sensory Marketing.’ A very powerful branding technique, sensory marketing creates a long lasting impact on the customers. Sight, smell, sound, sense, touch: these senses if influenced can do wonders for the brand. Then, he enunciated his point by giving numerous examples of brands such as Kellog’s, Rolls Royce, Pringles, Singapore Airlines, Google, Facebook and many others. He also talked about ‘Neuromarketing’ that is the study of how the brain behaves while buying something.
The participants learned more about the brands and the kind of marketing they do. The session was informative for those who want a career in marketing.
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Questions related to IIM Indore
iim Indore entrance exam ipmat syllabus
The IIM indore entrance exam is a online mode of exam .
The syllabus consists of Quantitative Ability Verbal Ability
The exams is a multiple choice questions and short form of answers.marks scheme is +4 marks for correct answers -1 mark for incorrect answer
All the best for the exams
is maths compulsive for integrated ipm course in IIM indore. or is it included in course and entrance exam
Hello student no math is not mandatory for IPMAT entrance examination.
Eligibility - Candidates must passed or appearing class 12 with minimum 60 percent in any stream marks from a recognized board.
Admission is on the basis of marks obtained in entrance examination and personal interview.
For more updates refer to the link mentioned below - https://www.google.com/amp/s/bschool.careers360.com/articles/ipmat-eligibility-criteria/amp
Feel free to comment if you have any doubt
IIM Indore admission date and application 2020?
the application form for IPMAT 2020 has been released on 17 february 2020 and the last date to fill the same was 20 april 2020 , the IPMAT exam is now scheduled to be held on 25 july 2020 .
i guess you have missed it!
better luck next time.
Give a sample answer to "Why IPM?" question asked during IIM Indore IPM interview.
Whenever you are asked Why us?, you need to talk about their Programme, Faculty and Placements. Until before Management courses, were after Bachelor's degree barring BBM. By that time a student has already spent 3 years of his/she life trying to understand the basics before he/she takes up a core Management Course. But an Integrated Course right after 12th helps a Student to be prepared for relevant and updated foundation and management education. Its curriculum is a combination of analytical thoroughness and exposure for leadership roles and responsible positions in various sectors. The Social Internship, Student Exchange programme, Rural engagement programme and Himalaya Outbound Programme will help the student inculcate leadership qualities, managerial skills and strike a balance between Academic and Social lifestyles.
Please prepare a brief note of IIMs faculty and Placements. You can get the details of the palcements over the years at: https://www.iimidr.ac.in/placements/final-placement/
How do I answer "Why IPM" in IIM Indore interview?
The Integrated Program of Management is a five year course leading to a Management Degree, was introduced by IIM Indore. There are various integrated programs like in Accountancy, Law, Humanities , Management, etc. Why do you choose an integrated program?
When you have clarity of thought in your career objective without any vacillation then the integrated course is the best as it gives you the unique opportunity to fully master your career choice. You pass out highly educated knowing fully well that you need not do another course immediately to gain ascendancy when it comes to employability.
That is your fundamental reason!