IIM Indore conducts guest lecture on Modern Branding by Winny Patro
Urvashi Dalal, 23 Sep 2015, #IIM Indore
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The Indian Institute of Management Indore conducted Guest lecture on ‘Modern Branding’ by Mr. Winny Patro, at its Mumbai campus. Mr. Winny Patro is a Co-founder and CEO at IIMnet Ventures and marketEnomics. He shared his thoughts on ‘Modern branding- Online and Offline’ with the PGP participants of IIM Indore Mumbai Campus.

Mr. Patro, an IIM-C graduate, co-founded IIMnet Ventures in 2012. This group promotes IIMnet.com and IIMnetWORK. Later in August 2012, he also started marketEnomics, an analytics and reporting engine which helps firm manage their social media campaigns.

Mr. Patro told about the features, troubles and challenges in modern branding. ‘The modern branding is high on engagement, high on analytics and cost effective. It is difficult to go about it with such huge diversity in mindsets, cultures and traditions. In addition, the presence of too many brands, tough competition and too many ads makes it all the tougher. So the challenge is to make the brand stand out in the midst of such a great competition’, he said.

Further Mr Patro explained, “Brands need to be built on a story because that is when the customers feel an emotional connect with it’.


He also talked about ‘Sensory Marketing.’ A very powerful branding technique, sensory marketing creates a long lasting impact on the customers. Sight, smell, sound, sense, touch: these senses if influenced can do wonders for the brand. Then, he enunciated his point by giving numerous examples of brands such as Kellog’s, Rolls Royce, Pringles, Singapore Airlines, Google, Facebook and many others. He also talked about ‘Neuromarketing’ that is the study of how the brain behaves while buying something.


The participants learned more about the brands and the kind of marketing they do. The session was informative for those who want a career in marketing.


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date for admission form of IIM indore

Halry Bhalodia 13th Dec, 2019

Hello Aspirant,

IIM Indore admits about 120 students to the IPM every year. The students have to appear and qualify in all the three tests, i.e., Aptitude Test (AT), Written Ability Test (WAT) and Personal Interview. Only after qualifying all the three test, students will be granted admission to the IPM at IIM Indore. The important date for various events of IIM Indore IPM 2020 Admission is given in the table below:

Event Date
Registration for the test begins from Mar 2020
Last date to submit the application form Apr 2020
Issuance of Admit Card Last week of Apr 2020
IPM 2020 Test Date 30 Apr 2020
Declaration of Result 2nd week of May 2020
The interview will be conducted from Last week of May 2020
Declaration of Final Result 3rd week of Jun 2020

how much I need to score in CAT exam to get call from IIM indore

Loveena Gupta 12th Dec, 2019

Hy Anil

Well this is the most asked question after the CAT exam.

So to get a call from IIM INDORE , and if you belong to general category, your overall cut off in CAT exam should be 90 percentile and the sectional cut off is 80 percentile.

If you belong to ST/PWD your overall cut off should be 50 percentile and sectional cut off should be 45 percentile

If you belong to SC category then your overall cut off should be 60 percentile and the sectional cut off should be 55 percentile.

All of this data is according to previous year cutoffs as cut off from this year is not announced yet as the result is not out yet.

Also IIM I has quite different selection criteria categorising 70% weightage to class X and class XII scores,  20% to the CAT scores and the rest depends on GD/PI etc.

Good luck


What is a better option for a HSC Commerce student - IIM Indores 5 year IPM or first a B.Comm. from a reputed college like Narsee Monjee Mumbai, and then an MBA from IIM Indore ?

Yashu Shrivastava 4th Dec, 2019

Hello Sharth

I would prefer you to prepare for 5 years integrated program from IIM Indore.As IIM has its own brand name.It provides the chance of making it to the IIM when the competition is extremely less. While almost 2.1 lakh students appeared for CAT in 2018, only about 18,000 appeared for the IPM test in the same year. Comparing it with the B.Tech graduates who pursue an MBA after engineering and spend 6 years in doing so, IPM saves the students’ one year as it gets completed within a matter of 5 years.

So its better to do IPM instead of doing B.com (//B.com) from any reputed college.

Hope This Helps

Good Luck!



What is a better option for a student with Commerce stream in HSC- a 5 year IPM IIM Indore course or B.Com. from Narsee Monjee Mumbai (one of the best in the field) and then MBA from the older IIMs (ABC)? (assuming one can crack both)

rishabh5978@gmail.com 6th Dec, 2019

Hello there. Hope you are doing good. I would like to tell you that IPM course from IIM Indore is a better option rather than doing B.Com (//B.Com) from NMIMS and doing MBA later on. If you decide to do MBA later on, there are certain parameters which you need to follow such as scoring exceptionally well in your entrance exams such as CAT,MAT,NMAT,XAT etc. maintaining a good aggregate score in your graduation, participating in extra curricular activities, exceptional achievements and sometimes a good work experience is also needed to build a strong profile so as to improve your chances in getting a call from a top business school.

However, if you get the chance to pursue IPM Programme offered by IIM Indore, it will help you in landing a good job with high package at a lesser period of time. You will be able to possess knowledge of undergraduation and postgraduation management courses from a top notch business school in India.

My suggestion for you is to consider IIM Indore as an option if you are getting the opportunity to study there.

I hope you found this answer helpful. Good luck for your future.


Are any other IIMs (the older ones) going to start a 5 year Integrated Program in Management (IPM) like the one IIM INDORE and IIM Rohtak have started?

Yashu Shrivastava 4th Dec, 2019

Hey Saarth

There's no official news of any other IIM that will going to start 5 years integrated program (BBA+MBA).As per now there are only two IIMs that provide opportunity to do 5 years integrated program(IIM Indore & IIM Rohtak).But if you prepare well you can easily crack it.

Hope This Helps

Good Luck!

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