IIM Indore conducts guest lecture on Modern Branding by Winny Patro
Urvashi Dalal, 23 Sep 2015, #IIM Indore
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The Indian Institute of Management Indore conducted Guest lecture on ‘Modern Branding’ by Mr. Winny Patro, at its Mumbai campus. Mr. Winny Patro is a Co-founder and CEO at IIMnet Ventures and marketEnomics. He shared his thoughts on ‘Modern branding- Online and Offline’ with the PGP participants of IIM Indore Mumbai Campus.

Mr. Patro, an IIM-C graduate, co-founded IIMnet Ventures in 2012. This group promotes IIMnet.com and IIMnetWORK. Later in August 2012, he also started marketEnomics, an analytics and reporting engine which helps firm manage their social media campaigns.

Mr. Patro told about the features, troubles and challenges in modern branding. ‘The modern branding is high on engagement, high on analytics and cost effective. It is difficult to go about it with such huge diversity in mindsets, cultures and traditions. In addition, the presence of too many brands, tough competition and too many ads makes it all the tougher. So the challenge is to make the brand stand out in the midst of such a great competition’, he said.

Further Mr Patro explained, “Brands need to be built on a story because that is when the customers feel an emotional connect with it’.

 

He also talked about ‘Sensory Marketing.’ A very powerful branding technique, sensory marketing creates a long lasting impact on the customers. Sight, smell, sound, sense, touch: these senses if influenced can do wonders for the brand. Then, he enunciated his point by giving numerous examples of brands such as Kellog’s, Rolls Royce, Pringles, Singapore Airlines, Google, Facebook and many others. He also talked about ‘Neuromarketing’ that is the study of how the brain behaves while buying something.

 

The participants learned more about the brands and the kind of marketing they do. The session was informative for those who want a career in marketing.

 

*DISCLAIMER: The Article published here is based on the information provided by the concerned college/university and Careers360 is not accountable for the content in the same.

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