Career Options After BBA: 8 Choices You Should Consider

BBA programme helps students learn the basics of business administration with respect to its various facets, like finance, marketing, human resources, management etc. A BBA course typically exposes students to real-life case studies and also the industry, thereby opening up a world of opportunities for them.

Further in this article, we will discuss ten promising fields which students may choose to get into post a BBA. With students putting in the required time and effort, these fields can bring them great rewards in terms of compensation and a flourishing career.

Insurance

India is one of the least-penetrated markets by the insurance sector and therefore, has huge growth potential. Students may consider the insurance sector as an exciting and rewarding career option after BBA. Insurance sector offers diverse roles such as that of an actuary, underwriter, risk management professionals, data analysts, sales agents, marketers, customer service representatives.

Students can join the insurance industry with MBA or PG Diploma in Insurance Management, or by pursuing certification programs in their chosen stream. For those having a strong background in Mathematics and willing to put in some real hard work, a career in actuarial science is also a lucrative option.

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Finance

Development of new markets, introduction of new laws, new technology and increasing globalisation facilitate constant change and growth in the finance sector. It is commonly said that finance is the heart of any organisation. Finance sector presents huge opportunities to grow and excel.

A BBA degree opens doors to many options for a career in finance. Careers options after BBA include Chartered Accountancy (CA), Cost and Management Accountancy (CMA), Chartered Financial Analyst program (CFA), MBA/PGDM in Finance. Certifications in Oracle/SAP etc. further help enhance skills and help in securing better jobs with higher salaries.

Job opportunities after BBA lead not only to a career in corporate finance or accounts functions but also open doors to careers in streams like investment banking, stock markets, debt/commodities markets, venture capital funds, mutual funds industry, and so on.

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Human Resource

Employees, or people, form the backbone of any organisation. Not only are they brand ambassadors of their respective companies, they are instrumental in driving the organisation towards its goals. Those who manage human resource (HR) for a firm play an important role in the entire spectrum of managing human resources, including recruitment, training and development, evolving wage compensation policies, welfare measures, charting career paths of employees and monitoring and reducing attrition. HR professionals are highly valued and well paid. Students can therefore consider going for an MBA or PG Diploma in HR as career options after BBA.

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Banking

Banking sector grows exponentially as the economy of the country grows. The government is consolidating public sector banks and infusing more capital to bring Indian banks at par with big international ones. The RBI has also issued licences for quite a few payments banks. A ‘Bad Bank’ is being set up to take care and manage stressed loans of banks. Development banks, microfinance companies, fintech companies, credit card companies set up by banks, and the list of options for a career in the banking industry is endless. Working in the banking sector can be one of the lucrative career options after BBA.

Aspirants may take up exams conducted by the RBI (Grade B Officers’ exam) or those conducted by IBPS. For those wanting to join private sector banks/international banks, pursuing MBA from a reputed and genuine institute may lead them towards their goal. For those wanting to start their career in banking from a modest level, a certification in banking post completing BBA, coupled with internships/apprenticeships with one or more banking companies, can help expand their job opportunities after BBA.

Also Read | Know The Life Of New Employees At Banks

A BBA course exposes students to real-life case studies and also the industry, thereby opening up a world of opportunities for them.

Marketing

In today’s highly-competitive world, marketing offers a variety of roles in diverse industries, lucrative salaries, and great job satisfaction. It is a dynamic field of work and therefore presents a plethora of job opportunities after BBA.

Marketing encompasses an entire spectrum of fields distinct from sales. It fundamentally entails 4 Ps, i.e. product, price, place and promotion. Marketing is about evolving product positioning strategies, packaging, communication and advertising, identification of marketing channels, incentives and establishment of marketing chains including distributors, wholesalers and retailers.

A BBA graduate who is interested in marketing may continue their education and pursue an MBA/PGDM to increase their career options after BBA.Excellent communication skills and language proficiency including that in vernacular language/s are great assets to have in the field of marketing. Persistence and perseverance take marketing professionals a long way on the road to success.

Also Read | 8 Careers In Sales For The Sales Enthusiast

Digital Marketing

Digital marketing is a distinct field, different from traditional marketing. It is essentially about promotion of brands/products to connect with target customers using on-line channels, including but not limited to e-mails, text messages, WhatsApp, social media, blogs, etc. Digital marketing entails using Google analytics and tools like Search Engine Optimisation (SEO) to ensure optimum utilisation of marketing budgets to reach the maximum number of potential customers, study conversion rates and continually keep on modifying marketing strategies in line with emerging trends and results.

Those with a BBA degree and an inclination towards digital marketing may further pursue certification/s in the latter to consider it as a career option after BBA.Digital marketing professionals are often associated with multiple organisations whom they take assignments from.

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Materials Management

Materials management is an important function that ensures minimum disruption in manufacturing activity and optimal cost utilisation. It refers to a combination of processes responsible for sourcing, purchasing, moving, storing and controlling of materials in an effective and cost-conscious manner.

The Govt. of India is promoting the “Make in India” program in a big way and is offering a host of manufacturing-linked incentives to industries in an endeavour to encourage large numbers of manufacturers to set up manufacturing facilities in India. An example is of the iPhone now being manufactured in India. In another instance, Vedanta is setting up a large facility in Gujarat for manufacturing semiconductor chips. Thus, the need for experts in materials management increases as manufacturing in India does, thereby opening up immense job opportunities after BBA.

BBA graduates inclined towards materials management may choose to pursue MBA/PGDM/requisite certifications in the field to explore it as a career option after BBA.

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Logistics & Supply Chain Management

Supply Chain Management is the universal set of demand planning, materials planning, materials management, warehousing, inventory control, logistics, transportation, dispatch, customs, excise/GST. It is a system that involves moving a product or service from the supplier to the customer. This entire process consists of organisation, people, technology, information, raw materials and other resources, which make it an important component of business value-chain.

Graduates can take this field up as a career option after BBA by pursuing an MBA/ PGDM/certification in the field. Pursuing the SAP module in Supply Chain Management could be a big value addition for someone looking to expand their job opportunities after BBA.

Pramod Nagpal is Chartered Accountant by training, (Retd.) Managing Director, Central Cottage Industries Corporation Of India Ltd. (A Govt. Of India undertaking, under Ministry Of Textiles). He holds close to four decades of experience in the areas of finance and commerce. Pramod has keen interest in the field of education, and guiding students on harnessing available opportunities to achieve their goals.