Career Options After BBA: 8 Choices You Should Consider
BBA programme helps students learn the basics of business administration with respect to its various facets, like finance, marketing, human resources, management etc. A BBA course typically exposes students to real-life case studies and also the industry, thereby opening up a world of opportunities for them.
Further in this article, we will discuss ten promising fields which students may choose to get into post a BBA. With students putting in the required time and effort, these fields can bring them great rewards in terms of compensation and a flourishing career.
Insurance
India is one of the least-penetrated markets by the insurance sector and therefore, has huge growth potential. Students may consider the insurance sector as an exciting and rewarding career option after BBA. Insurance sector offers diverse roles such as that of an actuary, underwriter, risk management professionals, data analysts, sales agents, marketers, customer service representatives.
Students can join the insurance industry with MBA or PG Diploma in Insurance Management, or by pursuing certification programs in their chosen stream. For those having a strong background in Mathematics and willing to put in some real hard work, a career in actuarial science is also a lucrative option.
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Finance
Development of new markets, introduction of new laws, new technology and increasing globalisation facilitate constant change and growth in the finance sector. It is commonly said that finance is the heart of any organisation. Finance sector presents huge opportunities to grow and excel.
A BBA degree opens doors to many options for a career in finance. Careers options after BBA include Chartered Accountancy (CA), Cost and Management Accountancy (CMA), Chartered Financial Analyst program (CFA), MBA/PGDM in Finance. Certifications in Oracle/SAP etc. further help enhance skills and help in securing better jobs with higher salaries.
Job opportunities after BBA lead not only to a career in corporate finance or accounts functions but also open doors to careers in streams like investment banking, stock markets, debt/commodities markets, venture capital funds, mutual funds industry, and so on.
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Human Resource
Employees, or people, form the backbone of any organisation. Not only are they brand ambassadors of their respective companies, they are instrumental in driving the organisation towards its goals. Those who manage human resource (HR) for a firm play an important role in the entire spectrum of managing human resources, including recruitment, training and development, evolving wage compensation policies, welfare measures, charting career paths of employees and monitoring and reducing attrition. HR professionals are highly valued and well paid. Students can therefore consider going for an MBA or PG Diploma in HR as career options after BBA.
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Banking
Banking sector grows exponentially as the economy of the country grows. The government is consolidating public sector banks and infusing more capital to bring Indian banks at par with big international ones. The RBI has also issued licences for quite a few payments banks. A ‘Bad Bank’ is being set up to take care and manage stressed loans of banks. Development banks, microfinance companies, fintech companies, credit card companies set up by banks, and the list of options for a career in the banking industry is endless. Working in the banking sector can be one of the lucrative career options after BBA.
Aspirants may take up exams conducted by the RBI (Grade B Officers’ exam) or those conducted by IBPS. For those wanting to join private sector banks/international banks, pursuing MBA from a reputed and genuine institute may lead them towards their goal. For those wanting to start their career in banking from a modest level, a certification in banking post completing BBA, coupled with internships/apprenticeships with one or more banking companies, can help expand their job opportunities after BBA.
Also Read | Know The Life Of New Employees At Banks
A BBA course exposes students to real-life case studies and also the industry, thereby opening up a world of opportunities for them.
Marketing
In today’s highly-competitive world, marketing offers a variety of roles in diverse industries, lucrative salaries, and great job satisfaction. It is a dynamic field of work and therefore presents a plethora of job opportunities after BBA.
Marketing encompasses an entire spectrum of fields distinct from sales. It fundamentally entails 4 Ps, i.e. product, price, place and promotion. Marketing is about evolving product positioning strategies, packaging, communication and advertising, identification of marketing channels, incentives and establishment of marketing chains including distributors, wholesalers and retailers.
A BBA graduate who is interested in marketing may continue their education and pursue an MBA/PGDM to increase their career options after BBA.Excellent communication skills and language proficiency including that in vernacular language/s are great assets to have in the field of marketing. Persistence and perseverance take marketing professionals a long way on the road to success.
Also Read | 8 Careers In Sales For The Sales Enthusiast
Digital Marketing
Digital marketing is a distinct field, different from traditional marketing. It is essentially about promotion of brands/products to connect with target customers using on-line channels, including but not limited to e-mails, text messages, WhatsApp, social media, blogs, etc. Digital marketing entails using Google analytics and tools like Search Engine Optimisation (SEO) to ensure optimum utilisation of marketing budgets to reach the maximum number of potential customers, study conversion rates and continually keep on modifying marketing strategies in line with emerging trends and results.
Those with a BBA degree and an inclination towards digital marketing may further pursue certification/s in the latter to consider it as a career option after BBA.Digital marketing professionals are often associated with multiple organisations whom they take assignments from.
Also Read | 8 Certificate Courses You Can Pursue With BBA
Materials Management
Materials management is an important function that ensures minimum disruption in manufacturing activity and optimal cost utilisation. It refers to a combination of processes responsible for sourcing, purchasing, moving, storing and controlling of materials in an effective and cost-conscious manner.
The Govt. of India is promoting the “Make in India” program in a big way and is offering a host of manufacturing-linked incentives to industries in an endeavour to encourage large numbers of manufacturers to set up manufacturing facilities in India. An example is of the iPhone now being manufactured in India. In another instance, Vedanta is setting up a large facility in Gujarat for manufacturing semiconductor chips. Thus, the need for experts in materials management increases as manufacturing in India does, thereby opening up immense job opportunities after BBA.
BBA graduates inclined towards materials management may choose to pursue MBA/PGDM/requisite certifications in the field to explore it as a career option after BBA.
Also Read | 8 Finance Certifications You Can Pursue Along With Graduation
Logistics & Supply Chain Management
Supply Chain Management is the universal set of demand planning, materials planning, materials management, warehousing, inventory control, logistics, transportation, dispatch, customs, excise/GST. It is a system that involves moving a product or service from the supplier to the customer. This entire process consists of organisation, people, technology, information, raw materials and other resources, which make it an important component of business value-chain.
Graduates can take this field up as a career option after BBA by pursuing an MBA/ PGDM/certification in the field. Pursuing the SAP module in Supply Chain Management could be a big value addition for someone looking to expand their job opportunities after BBA.
Pramod Nagpal is Chartered Accountant by training, (Retd.) Managing Director, Central Cottage Industries Corporation Of India Ltd. (A Govt. Of India undertaking, under Ministry Of Textiles). He holds close to four decades of experience in the areas of finance and commerce. Pramod has keen interest in the field of education, and guiding students on harnessing available opportunities to achieve their goals.
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Explore Career Options (By Industry)
Marketing Director
A career as Marketing Director is also known as a marketing expert who is responsible for the overall marketing aspect of the company. He or she oversees plans and develops the company's budget. The marketing Director collaborates with the business team to plan and develop the marketing and branding strategies for the company's products or services.
Business Development Executive
A Business Development Executive (BDE) is a professional responsible for identifying growth opportunities and fostering strategic partnerships to enhance a company's market position. Typically, a BDE conducts market research, analyses industry trends, and identifies potential clients or business prospects. He or she plays a crucial role in developing and implementing sales strategies to achieve revenue targets.
A BDE often collaborates with cross-functional teams, including marketing and product development, to align business objectives. Strong communication, negotiation, and relationship-building skills are essential for success in this role. BDE strives to expand the company's customer base, drive sales, and contribute to overall organisational growth in a dynamic and competitive business environment.
Content Marketing Specialist
Content Marketing Specialists are also known as Content Specialists. They are responsible for crafting content, editing and developing it to meet the requirements of digital marketing campaigns. To ensure that the material created is consistent with the overall aims of a digital marketing campaign, content marketing specialists work closely with SEO and digital marketing professionals.
Sales Manager
A sales manager is a revenue-generating source for a company. Any organisation or company which sells a commodity or service requires sales to generate revenue. A Sales manager is a professional responsible for supervising the sales team. An Individual as a sales manager works closely with salespeople, assigns sales territories, sets quotas, mentors the members of the sales, assigns sales training, and builds a sales plan.
The Sales Manager work also includes hiring and laying off sales personnel after evaluating his or her work performance. In bigger entities, sales quotas and plans are usually set at the executive level. He or she is responsible for overseeing the set target or quotas met by salespeople or upholding any policy. He or she guides his or her fellow salespeople and allows them to sell.
Business Analyst
Individuals who opt for a career as a business analyst look at how a company operates. He or she conducts research and analyses data to improve his or her knowledge about the company. This is required so that an individual can suggest the company strategies for improving their operations and processes.
In a business analyst job role a lot of analysis is done, things are learned from past mistakes and the successful strategies are enhanced further. A business analyst goes through real-world data in order to provide the most feasible solutions to an organisation. Students can pursue Business Analytics to become Business Analysts.
Marketing Manager
A marketing manager is a person who oversees a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. He or she is enthusiastic, organised, and very diligent in meeting financial constraints. He or she works with other team members to produce advertising campaigns and decides if a new product or service is marketable.
A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. Students can pursue an MBA in Marketing Management courses to become marketing managers.
SEO Analyst
An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns.
Digital Marketing Executive
Digital marketing is growing, diverse, and is covering a wide variety of career paths. Each job function aids in the development of effective digital marketing strategies and techniques. The aims and objectives of the individuals who opt for a career as a digital marketing executive are similar to those of a marketing professional: to build brand awareness, promote company services or products, and increase conversions. Individuals who opt for a career as Digital Marketing Executives, unlike traditional marketing companies, communicate effectively through suitable technology platforms.