A team of 3 students from PGDM 2nd year won the L'Oreal International Brandstorm Finals 2013 held in Paris on June 21, 2013. Ujjwal Chaddha, Mitali Parekh and Himanshi Dandona were the 2nd year PGDM students who represented India at this international competition along with 37 countries across the world.
The runners up teams were from France and Greece. The International Finals were held at Grand Palais, Paris. The jury consisted of L'oreal Group Executive Vice President (HR), Group Executive VP- Strategic Marketing, L'Oreal Paris Vice-President Global Integrated Communications, President McCann World Group, President Consumer Products, L'oreal Gp, Brand Global President, L'oreal Paris.
The winning team from SPJIMR won a cash award of 10,000 Euros for the Best Integrated Marketing Communication campaign. The L'oreal Brandstorm process starts in December and over 10,000 teams from across the world participate in this prestigious competition. Out of these, only 37 teams made it to Paris, representing their countries.
A spokesperson from SPJIMR said, “We started in December and it has been a long journey for all of us since then. Prof. Renuka Kamath and Prof Ashita Sharma have been mentoring the team and have spent many hours with them for brainstorming sessions and rehearsals. It’s really a great feeling today to see the team winning at such a prestigious platform.”
From India, over 200 teams participated this year and only 4 made it to National Finals.