XIMB organizes Annual Business Conclave Mercatique 2018
Aditi Garg, 07 Aug 2018, #XIMB
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Annual Busines Conclave 2018 at XIMB: The Annual Business Conclave of Xavier Institute of Management, Bhubaneswar titled "Mercatique 2018", took place on Sunday, August 5, 2018. Organised by MAXIM, the Marketing Association of XIMB, the theme for this year’s conclave was "Marketing to the Post-Millennials". The conclave aimed at helping students in gaining new perspectives on existing and emerging market solutions.

 

Among the speakers for the occasion, were eminent names such as Mr. Sumeet R. Verlekar (CMO & Global Marketer), Mr. Rahul Gautam (Vice President – Marketing, Ford India Pvt. Ltd.), Ms. Madhumita Mohanty (General Manager & Merchandising Head, Health & Glow), and Mr. Gaurav Mehta (Chief Marketing Officer, GirnarSoft). Prof. Subhasis Ray (Professor, XIMB) served as the moderator for ‘Mercatique 2018’.

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The opening address was delivered by Mr. Sumeet who elucidated on how the post-millennials stand out and the factors that should be considered when marketing to them. “Gen Z is extremely tech-inclined and has a low attention timespan. They need short, snack-able content which is less focused on data and more on visuals,” he said. He concluded with a short note on what it takes to appeal to Generation Z.

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The next speaker, Mr. Rahul, shared his personal experience of being a father to Generation Z kids which has made him realize the tremendous number of changes that will be seen in the future. He explained how the current generation values self-education. He also laid emphasis on how they are all set to start their own venture rather than submit to the status quo. He illustrated with examples of Ford on how it designed its ad campaign for this mobile-first generation. In his conclusion, Mr. Rahul stressed on the importance of psychology in marketing.

 

The third speaker of the day, Ms. Madhumita, dived into how this generation can multitask effortlessly. She outlined the differences in priorities and values of this generation from the previous ones. She spoke about how social media influencers are now preferred to celebrities as far as endorsements are concerned. In her closing statement, she explained how emerging brands like Wow Shampoo and Hooda Beauty have designed their product and content based on customer feedback, and how that has led to their success.

 

Mr. Gaurav Mehta was the final speaker of the day. He started by explaining the marketing jargon “MECE” – Mutually Exclusive Collectively Exhausting. He stressed the importance of understanding the cultural values of customers, and went on to explain how Generation Z is good at figuring out their life priorities. He concluded with how this generation is homeward bound.

 

The enriching and insightful speeches were followed by a Q&A session with the guest speakers. The speakers answered thoughtful and challenging questions posed by the students during the interaction. Prof. Subhasis Ray then shared his insights and learning with the audience. This was followed by the launch of MAXIM’s marketing magazine – “MaxEdge”. The event came to a conclusion with a vote of thanks delivered by Mr. Gaurav Seth, Shadow Member, MAXIM.

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Questions related to XIMB

Showing 127 out of 127 Questions
2 Views

How much percentile do I have to get to get into Ximb-BM?

Manisha Gupta Expert 12th Nov, 2019

Hello Aspirant,

XIMB accepts various entrance examination score for its admission. CAT expected cutoff will around 91 percentile. The XAT score for XIMB is expected to be around 92+ percentile.

As per the selection process of XIMB, On the basis of Exam score, the Shortlisted candidates are called for further admission processes like Group discussion and Personal Interview rounds. Academic records of the students are also considered. A final merit list is prepared based on the student's performance in various rounds.

Good Luck!

125 Views

what is minimum 10th and 12th % required ???

Yash Dev Student Expert 7th Oct, 2019
Xavier Institute of Management, Bhubaneswar is a business school located in Bhubaneswar, the capital of the eastern Indian state of Odisha.It is one of the top management institutes in the country. It is governed by the Government of India, the Government of Odisha, and the Society of Jesus.
Eligibility criteria is neither 10 or 12th only you need a 3year graduation degree or equivalent in in any discipline (engineering mbbs or any graduate course)

Feel free to comment if you have any doubt
Good luck
43 Views

what is expected cutoff of cat and xat ?

Ruchika Chauhan Expert 7th Oct, 2019

Hello

Cutoff is the minimum percentile a  candidate must obtain in order to qualify for the next round of selection process.

Cutoff depends on various factors such as:

  • Difficulty level of the exam
  • Total number of candidates appearing for the exam
  • Total number of seats, etc.


Also, the cutoff varies from college to college. So, it would be difficult to predict the exact cutoff. However, you can go through the link below and check the previous year CAT and XAT cutoff for reference-

https://bschool.careers360.com/articles/cat-cutoff
https://bschool.careers360.com/articles/xat-cutoff


Good Luck!

16 Views

Which is best Narsee monjee institute of management studies or XIMB bubhaneswar for mba and bba

Shareef 6th Oct, 2019
Hello,
.
Both the college's are best in there own ways.
NM college is best in faculty and XIMB college is best in providing facilities.
.
Here i will clear you in Both the ways of facilities and faculty.
.
NM college has rating of 4 in faculty
XIMB college has rating of 5 in faculty
.
NM has boys hostel,girls hostel, WiFi, medical, transport, cafeteria facilities where XIMB has none of this.
.
Auditorium,sports complex, library,IT infrastructure are the common facilities both in NM college and XIMB.
.
Coming to placements,
NM has a very good amount of placements and provides high package of income.
XIMB even have good placements but package are less when compared.
.
Apart from this both the college's are best and provides good education for students.
.
Now it's upon you that what are you interested in.
.
Note: apart a single star rating in education from NM(narsee monjee) it has more facilities then XIMB college.
31 Views

Which is best Narsee monjee institute of management studies or christ University bangalore or Nirma University or XIMB bubhaneswar for mba and bba

VIPIN KUMAR 17th Oct, 2019
Dear Candidate ,
I would even everyone out here will prefer NIMIS Mumbai . But there is difference between these college I can make you understand.
First of all in NIMIS campus they having approx 500 students every year in MBA so at the time of placement it's quite compitive .
But in Christ there is limited students approx 200 so it would be good fit as well fees us very less and in NIMIS FEEA IS ALSO VERY HIGH .
That my suggestion I have explained you the details about both tha college .
Good luck
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