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    Top MBA Colleges For Advertising and Marketing Communication Course

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    Top MBA Colleges For Advertising and Marketing Communication Course

    Edited By Sundararajan | Updated on Aug 23, 2023 01:06 PM IST | #MBA

    MBA in Advertising Management: The Advertising and Marketing Communication (AMC) MBA is a two-year postgraduate course that helps students develop their skills in advertising, market research, media planning, and creative management. The MBA degree is designed to provide students with an understanding of the various aspects of the advertising and marketing industry, as well as the knowledge and skills required to manage campaigns effectively.

    Top MBA Colleges For Advertising and Marketing Communication Course
    Top MBA Colleges For Advertising and Marketing Communication Course

    There are many top MBA colleges in India that offer MBA in advertising and media courses, and in this blog post, we will be looking at some of the best ones. So if you are interested in pursuing a career in advertising or marketing, then read on to find out more about the top colleges in India for MBA in branding and advertising.

    Indian Institute of Management (IIM), Ahmedabad

    The Indian Institute of Management, Ahmedabad is a public business school located in Ahmedabad, Gujarat, India. It was established in 1961 as the first Indian Institute of Management by the Government of India. IIMA offers various postgraduate and doctoral programmes in management, with a focus on executive education.

    The Advertising and Marketing Communication (AMC) specialization at IIMA is designed to prepare students for careers in advertising, media, and marketing communications. The programme combines coursework in advertising, media studies, and marketing with electives such as consumer behaviour and market research. Students have the opportunity to gain practical experience through internships with leading advertising agencies and media organizations.

    Xavier Labour Relations Institute (XLRI), Jamshedpur

    The Xavier Labour Relations Institute is a top-ranked management school in India offering MBA programs in Advertising and Marketing Communication. The institute has been consistently ranked amongst the best MBA colleges in India by various rating agencies and publications.

    XLRI offers a two-year full-time residential MBA program in Advertising and Marketing Communication, which is accredited by the AIU. The program is designed to groom future leaders in the field of advertising and marketing communication. The curriculum covers all aspects of advertising and marketing communication, from strategic planning to creative execution.

    XLRI's faculty comprises some of the most experienced and renowned professionals in the field of advertising and marketing communication. The institute also has state-of-the-art facilities, including a well-equipped library and modern computer labs.

    Admission to XLRI's MBA program in Advertising and Marketing Communication is based on your performance in the entrance examination conducted by the institute. Candidates who meet the eligibility criteria can apply for the entrance exam online.

    Also read: 10 Popular MBA in Marketing Colleges in India

    National Institute of Industrial Engineering (NITIE), Mumbai

    The National Institute of Industrial Engineering , Mumbai is one of the top MBA colleges in India for students interested in a career in advertising and marketing communication. The institute offers a two-year full-time MBA programme with specialisations in marketing, finance, human resources and operations management.

    The NITIE MBA curriculum includes core courses in business strategy, economics, accounting and marketing. Students can also choose from a range of electives such as brand management, digital marketing, consumer behaviour and market research.

    The institute has a strong industry interface and provides students with ample opportunities to intern with leading companies in the field of advertising and marketing communications. Past internships have been offered at companies such as JWT, Ogilvy & Mather, Leo Burnett and McCann Erickson.

    The NITIE MBA placement record is impressive, with 100% of students receiving job offers last year. The average salary offered was Rs 18 lakh per annum. Some of the top recruiters include Hindustan Unilever, Coca-Cola, ITC Limited, Samsung India and Amazon India.

    Indian Institute of Technology (IIT), Delhi

    The Indian Institute of Technology, Delhi is one of the premier engineering colleges in India and offers an MBA in Advertising and Marketing Communication. The course is designed to provide students with a comprehensive understanding of the theory and practice of advertising and marketing communications. It covers topics such as market research, media planning, creative strategy, account management, brand management, and digital marketing. The program also includes a practicum component, which gives students the opportunity to apply their knowledge to real-world settings.

    Graduates of the IITD MBA in Advertising and Marketing Communication program are well-prepared for careers in advertising, marketing, or communication agencies. They have the skills and knowledge necessary to succeed in today's competitive marketplace.

    Symbiosis International University, Pune

    Symbiosis International University, Pune is a renowned university for MBA in Advertising and Marketing Communication. The university offers a two-year full-time course in MBA Advertising and Marketing Communication. The course is designed to provide students with an in-depth knowledge of the various aspects of advertising and marketing communication.

    The university has a highly experienced faculty that imparts knowledge to students through various pedagogical methods. The course curriculum is also updated regularly to keep pace with the ever-changing advertising and marketing landscape. SIU, Pune also provides ample opportunities for students to get real-world experience through internships and live projects. All these factors make Symbiosis International University, Pune one of the best colleges for an MBA in Advertising and Marketing Communication in India.

    Also read: MBA in Advertising Colleges in India 2022 – Courses, Fees, Admission, Rank 2022

    Mudra Institute of Communications, Ahmedabad (MICA)

    Mudra Institute of Communications, Ahmedabad is one of the top MBA colleges in India for MBA in Advertising and Marketing Communication. It was established in 1991 and is a part of the Mudra Group of Companies. MICA offers a two-year full-time postgraduate diploma programme in Advertising and Marketing Communication (PGDM-C). The course curriculum is designed to provide students with a comprehensive understanding of advertising, brand management, research, media planning and strategy, digital marketing, and public relations.

    MICA has a strong industry interface and provides its students with ample opportunities to intern with leading organisations in the advertising and marketing domain. The institute also offers placement assistance to its students. Some of the top recruiters at MICA include Amazon, Coca-Cola, Flipkart, Google, HUL, ICICI Bank, ITC Limited, JWT, Madison World, McCann Worldgroup, Ogilvy & Mather, P&G, Reliance Industries Limited, RK Swamy BBDO Advertising Pvt. Ltd., Star India Private Limited, Tata Motors Limited, Vodafone India Limited among others.

    The average salary offered to MICA graduates is INR 18 lakh per annum. The institute has produced some of the most successful professionals in the advertising and marketing industry who are currently working in senior positions in various organisations across the globe.

    Narsee Monjee Institute of Management Studies, Mumbai

    Narsee Monjee Institute of Management Studies, Mumbai is a premier management institute located in the heart of India’s financial capital. The institute offers a two-year full-time MBA programme in Advertising and Marketing Communication.

    The programme is designed to provide students with a comprehensive understanding of the principles and practices of advertising and marketing communication. The coursework includes modules on consumer behaviour, market research, brand management, advertising media, creative strategies, and communication planning.

    The institute has a strong industry focus and provides students with ample opportunities to gain practical experience through internships and live projects. The institute also has a well-established alumni network comprising successful professionals working in leading advertising and marketing agencies across the country.

    Jamnalal Bajaj Institute of Management Studies, Mumbai

    Jamnalal Bajaj Institute of Management Studies, Mumbai is one of the Top MBA Colleges in India for an MBA in Advertising and Marketing Communication. The institute offers a two-year full-time programme which is approved by the AICTE.

    The curriculum of the programme is designed to provide students with an understanding of all aspects of advertising and marketing communication. The coursework includes modules on consumer behaviour, market research, media planning and buying, creative strategies, brand management, digital marketing, and more.

    The institute has a strong industry interface and provides students with ample opportunities to intern with leading organisations in the field of advertising and marketing communications. The faculty at Jamnalal Bajaj Institute of Management Studies is highly experienced and dedicated to providing students with a well-rounded education in advertising and marketing communications.

    MBA in Advertising and Public Relations

    • Combination of business administration and communication strategies
    • Focuses on advertising and public relations within the marketing field
    • Provides in-depth knowledge of effective advertising techniques
    • Emphasizes building and managing successful public relations campaigns
    • Offers insights into customer behaviour and market trends
    • Develops skills in strategic planning, brand management, and media relations
    • Equips students with the ability to analyze and adapt to the rapidly evolving advertising industry

    An MBA in Advertising and Public Relations prepares students to become experts in implementing effective communication strategies, managing advertising campaigns, and building successful public relations initiatives in the dynamic marketing field.

    Conclusion

    Choosing the right MBA college is a very important decision. If you want to pursue a career in advertising and marketing communications, then you should definitely consider one of the top MBA colleges in India that offers this specialization. We hope our list has helped you narrow down your choices and find the perfect MBA college for you.

    Frequently Asked Question (FAQs)

    1. Can I do MBA in advertising?

    Yes, you can pursue MBA in Advertising Management after completing any degree course (BCA, BA, B.Com, etc.).

    2. What is MBA in advertising management?

    MBA in Advertising Management is a 2-year postgraduate degree that provides an advanced study on various aspects of the advertising industry and how to apply effective advertising techniques in the market.

    3. What is MBA in advertising and public relations?

    The MBA in Public Relations is a postgraduate management degree that focuses intensely on strengthening students' communication and leadership skills.

    4. What is the scope of MBA in advertising and marketing?

    As a result, there are plenty of career opportunities in the government and private sector after completing MBA in branding and advertising in India. MBA marketing opportunities are available in retail, tourism, banking, hospitality, advertising, media, consulting, market research etc.

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    Questions related to MBA

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    Hello aspirant,

    The Amity Foundation founded the private institution known as Amity institution, Greater Noida. The institution offers courses leading to diplomas as well as undergraduate, graduate, and doctorate degrees in fields like journalism, engineering, general management, business administration, commerce, and information technology. Courses at Amity University, Greater Noida are admitted on an entrance basis, with a personal interview coming after. Amity University, Greater Noida has received a "A+" accreditation from the National Assessment and Accreditation Council (NAAC) and is recognized by the University Grants Commission (UGC).

    To know the fee structure of MBA course, please visit the following link:

    https://www.careers360.com/colleges/amity-university-greater-noida-campus

    Thank you

    Hope it helps you.

    In LPU the admissions for 2024-25 is started already so you can register for admissions 2024-25.

    Hello aspirant,

    Indeed, you can pursue an MBA following any undergraduate degree. As a result, you don't need to be concerned. In order to enroll in an MBA program, you must apply and take the national CAT exam. The MBA places at different universities will be distributed according to your CAT scores. If you have already applied for CAT, great. If not, I regret to inform you that the registration process was ended last month.

    Thank you

    Hope it helps you.

    Lovely Professional University is best university for MBA. They gave great placement and business opportunities to the students there is 100% placements in the university. And help the students in their business ideas I am a student of LPU and LPU is helping me grow as a person and career wise also, they are making me a better person as a whole. So, the fees for MBA program is 190000 per semester but there is scholarship on the basis of entrance test that is Lpunest , national level exams like CAT, MAT, XAT., financial aid like need basis, defence basis and many more. If you still think that fees is little to high then there is a facility of student loan facility and you can do part time job side by side to recover the amount and to helping your parents. There is tie up programmes are there in MBA like MBA in financial markets tie-up with NSE, MBA in supply chain and logistic in tie up with safeguard and three specific specialisation courses MBA in hospital and healthcare management, international business and tourism and hospitality. There is plenty of placement are there for management students and they have so many options are there to work in like banking, insurance, taxes, law and so on and if I talk about the salary packages the highest salary package in 21lacs average salary package is 6.37lacs.

    Maths is not compulsory in 12th for an MBA. It matters only graduation percentage.

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    Publisher

    For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

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    Vlogger

    In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. Ever since internet cost got reduced the viewership for these types of content has increased on a large scale. Therefore, the career as vlogger has a lot to offer. If you want to know more about the career as vlogger, how to become a vlogger, so on and so forth then continue reading the article. Students can visit Jamia Millia Islamia, Asian College of Journalism, Indian Institute of Mass Communication to pursue journalism degrees.

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    Editor

    Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

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    Content Writer

    Content writing is meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. The main aim of professional content writers is to speak to their targeted audience and if it is not then it is not doing its job. There are numerous kinds of the content present on the website and each is different based on the service or the product it is used for.

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    Reporter

    Individuals who opt for a career as a reporter may often be at work on national holidays and festivities. He or she pitches various story ideas and covers news stories in risky situations. Students can pursue a BMC (Bachelor of Mass Communication), B.M.M. (Bachelor of Mass Media), or MAJMC (MA in Journalism and Mass Communication) to become a reporter. While we sit at home reporters travel to locations to collect information that carries a news value.  

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    Linguist

    Linguistic meaning is related to language or Linguistics which is the study of languages. A career as a linguistic meaning, a profession that is based on the scientific study of language, and it's a very broad field with many specialities. Famous linguists work in academia, researching and teaching different areas of language, such as phonetics (sounds), syntax (word order) and semantics (meaning). 

    Other researchers focus on specialities like computational linguistics, which seeks to better match human and computer language capacities, or applied linguistics, which is concerned with improving language education. Still, others work as language experts for the government, advertising companies, dictionary publishers and various other private enterprises. Some might work from home as freelance linguists. Philologist, phonologist, and dialectician are some of Linguist synonym. Linguists can study French, German, Italian

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    Production Manager

    Production Manager Job Description: A Production Manager is responsible for ensuring smooth running of manufacturing processes in an efficient manner. He or she plans and organises production schedules. The role of Production Manager involves estimation, negotiation on budget and timescales with the clients and managers. 

    Resource Links for Online MBA 

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    Product Manager

    A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

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    Quality Controller

    A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

    A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

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    Production Engineer

    A career as Production Engineer is crucial in the manufacturing industry. He or she ensures the functionality of production equipment and machinery to improve productivity and minimize production costs in order to drive revenues and increase profitability. 

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    Automation Test Engineer

    An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

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    Product Designer

    Individuals who opt for a career as product designers are responsible for designing the components and overall product concerning its shape, size, and material used in manufacturing. They are responsible for the aesthetic appearance of the product. A product designer uses his or her creative skills to give a product its final outlook and ensures the functionality of the design. 

    Students can opt for various product design degrees such as B.Des and M.Des to become product designers. Industrial product designer prepares 3D models of designs for approval and discusses them with clients and other colleagues. Individuals who opt for a career as a product designer estimate the total cost involved in designing.

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    R&D Personnel

    A career as R&D Personnel requires researching, planning, and implementing new programs and protocols into their organization and overseeing new products’ development. He or she uses his or her creative abilities to improve the existing products as per the requirements of the target market.

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    Commercial Manager

    A Commercial Manager negotiates, advises and secures information about pricing for commercial contracts. He or she is responsible for developing financial plans in order to maximise the business's profitability.

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    Product Manager

    A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

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    ITSM Manager

    ITSM Manager is a professional responsible for heading the ITSM (Information Technology Service Management) or (Information Technology Infrastructure Library) processes. He or she ensures that operation management provides appropriate resource levels for problem resolutions. The ITSM Manager oversees the level of prioritisation for the problems, critical incidents, planned as well as proactive tasks. 

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    Information Security Manager

    Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

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    Computer Programmer

    Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

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    Computer System Analyst

    Individuals in the computer systems analyst career path study the hardware and applications that are part of an organization's computer systems, as well as how they are used. They collaborate closely with managers and end-users to identify system specifications and business priorities, as well as to assess the efficiency of computer systems and create techniques to boost IT efficiency. Individuals who opt for a career as a computer system analyst support the implementation, modification, and debugging of new systems after they have been installed.

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    Test Manager

    A Test Manager is a professional responsible for planning, coordinating and controlling test activities. He or she develops test processes and strategies to analyse and determine test methods and tools for test activities. The test manager jobs involve documenting tests that have been carried out, analysing and evaluating software quality to determine further recommended procedures. 

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    Azure Developer

    A career as Azure Developer comes with the responsibility of designing and developing cloud-based applications and maintaining software components. He or she possesses an in-depth knowledge of cloud computing and Azure app service. 

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    Deep Learning Engineer

    A Deep Learning Engineer is an IT professional who is responsible for developing and managing data pipelines. He or she is knowledgeable about analyzing and storing data collected from various sources.  A Career as a Deep Learning Engineer needs to help the  data scientists and analysts to create effective data sets.

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