Top Business Players gather at MDI Gurgaon to measure the competence of Indian BOP Market
MDI Gurgaon: A Roundtable Discussion on ‘Driving growth in India by serving the BOP segment’ was organised by premier B-school MDI Gurgaon in order to comprehend the constantly changing and challenging market situations. The discussion took place on July 4, 2018 under the mentorship of renowned marketing Guru, Prof. Jagdish Sheth, Charles H. Kellstadt Chair in Marketing, Goizueta Business School, Emory University, Atlanta, USA.
The discussion went in full swing about how low income consumer market worldwide is growing faster than the economic growth. The members went on to discuss the need to have a separate segment to take care of the rural market. This should be taken care of by the big Indian industries from product designing to supply chain management. They also emphasised on the many opportunities in the market at the Base of the Pyramid (BOP), which is wide open for technological innovations to tap the potential and uniqueness of these markets.
The seminar also witnessed participation of Industry stalwarts from Tata Communications, Google India, Maruti Suzuki India Limited, Max Healthcare, Jabong, Future Brands Limited, Businessworld Media Group and exchange4Media Group, Bata India, HP, Magicbricks.com, SRF Foundation, CBRE, The MargDarshak Inc., IL&FS, Global Team Blue (Ford), Excel4apps, Arvind Fashions Limited, Smartron, HarVa XPO and Lava International Limited.
Prof. Jagdish Sheth highlighted the significant role of government initiatives like Make in India and Digital India that organise lower income consumer markets through scale and efficiency.
The industry participants present at the roundtable brainstormed on how the unexplored rural market and low income consumer group can be tapped through innovative marketing strategies like converting unbranded to branded consumption, non-users to users, developing used goods market, inventing new ways to distribute products, developing aspirational brands, and repackaging the products in smaller sizes to make it affordable.
Speaking on the occasion Dr. Himadri Das, Director MDI Gurgaon said “We are considering setting up a Center for BoP Marketing, to be mentored by Prof. Jagdish Sheth. This will be run as an industry consortium sponsored research center where consortium members will finance the center to do research that is of relevance to them. The research output will first be shared with the consortium members before publishing in academic journals.”
The seminar was also attended by MDI faculty members and research scholars. Prof. Sheth impressed upon them on how time management and stress management become a key in producing high quality research output while balancing other demands on their time. He said faculty should balance between newsworthy research, memorable teaching, and transformational service.
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Questions related to MDI Gurgaon
I am expecting 96-98 percentile in CAT 2020 based on my mocks. I have 89.8% in 10th and 71% in 12th and 68% in M.Tech Integrated Biotechnology (No work ex). Are these scores realistic to convert new IIMs and other colleges like MDI, SP JAIN, IIT etc?
Congratulations for your mock tests score.
The cut-off for top institutions depends upon your background, if you are an Engineer, you are required to score 99 percentile for top 10 colleges of India for MBA which includes IIM A, IIM B , IIM C etc. And if you are from non engineering background then 97-98 percentile also may works for you (general category).
As your 10th and 12th score is also good, you have great Chance of getting Interview calls from old IIMs and definitely from new IIMs too, also Colleges like IMT Ghaziabad, MDI gurgaon will definitely gives you an interview call if you apply for them with 98 percentile.
As currently you are scoring 96-98 percentile, try more hard and don't panic in exam, you may score more than 99 in actual exam.
I hope this information would be helpful for you.
All the best for your bright career ahead.
CAN I GET INTO MDI GURGAON WITH 96 PERCENTILE IN CAT. I HAVE 94.5 % IN ICSE, 95.25 %IN ISC, 7.8 SGPA FROM ST XAVIERS KOLKATA AND 0 WORK EXPERIENCE?
You have a descent profile though the graduation score is a little concern but overall your academics are up to the mark.
At 96 percentile, you stand a very good chance of getting admission to MDI Gurgaon. Generally, one gets a call from MDI at 95 percentile however for the final convert , 96-97 percentile is observed as the score.
All the best.
With 10th percentage 93.1, 12th percentage 90.4, btech cgpa 6.62, what chances do i have of getting a call into top iims, fms, mdi with a CAT score.of over 99 percentile?
Considering your Academic profile and CAT score for predicting selection in top IIMs is not sufficient. The selection depends on given factors:
- CAT scores
- Work Experience
- Gender Diversity
- WAT and Interview
- Academic Scores
- Overall profile
And being a General Engineers Male candidate, you must score above 99.6+ percentile for increasing chances of selection in top IIMs and FMS. With good performance in Interview and considerable work experience chances increases automatically.
For further doubts, ask us.
Does MDI murshidabad accept MAT score. Please tell me about its placements
MDI, Murshidabad is one of the top emerging B-School offering Post Graduate Programme in Management with specialization in Marketing, Supply Chain Management, Finance and Human Resource.
Admission to MDI, Murshidabad is done via CAT,candidates are shortlisted on the basis of their details in application form and CAT scores, followed by Group Discussion and Personal Interview a one of the centres.
Foreign / OCI/ PIO/ Children of Indian Workers in Gulf Countries applicants are considered for admission on the basis of their valid GMAT scores.
In the year 2019, highest package has been 12 lakhs per annum, average package was 9.03 laks per annum. Prominent recruiter has been ICICI Bank, SBI Life Insurance, Reliance Industries Limited, Tata Class Edge,Oyo, The Linde Group,Ken Research,Capital Via Global Research Limited (Investment Advisor),Ipsos etc.
For more details, you may visit the official website at https://www.mdim.ac.in/placement
what is the CAT cutoff for NMP 1 year in MDI gurgaon?
First of all, let's just look at the eligibility criteria for the NMP program:
1. 50% marks or equivalent CGPA in 10th and 12th.
2. 50% marks or equivalent CGPA in UG from a recognized University.
3. Minimum of 5 years post qualification work experience.
The cut-off for MDI goes till around 94-94 percentile for last year (2019) and for 2018 it was around 90 for the general category students. MDI also consider the GD and PI score for calculation and evaluation. Here, is the link for other details: