TAPMI Concludes Annual Market Research Fair BrandScan 2013 Successfully
The Annual Market Research Fair, BrandScan of TAPMI, Manipal concluded on Sunday, November 10, 2013 at Bangalore. This was the 21st edition of the event, debut in Bangalore. Starting with Kundapura (rural format) on October 27, followed by Manipal (semi urban format) on October 28, BrandScan extended its reach to urban youth and family demographics with Bangalore (mall format) on November 9 and 10, 2013.
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TAPMI, Manipal mentions, “With a staggering rise in the footfall from the last year and the quality of the event multiplying manifold, BrandScan is moving from strength to strength. BrandScan has a unique way of eliciting unbiased and natural responses through the use of disguised games.” The concept of ‘disguised games’ was designed in the games and simulations this year. The games were designed to subtly study the behaviour and preferences of the participants to elicit the genuine information in a market research. The USP of BrandScan is that it serves as a platform for both learning and entertainment.
10 Projects were carried out by the students in this market research from companies like ICICI Lombard, ITC notebooks, DCB Bank, Amul, Bombay Stock Exchange, Perfetti, Piaggio, Hercules Group and Archetype Entertainment.
Kundapura (Rural Format)
After the promotional Road Show on October 21, 2013, BrandScan at Kundapura officially inaugurated on October 26, 2013. TAPMI’s social responsibility to the community took forefront for the initiation of this mega event. ‘Women Empowerment’ drive by member of POWER (Platform of Women Entrepreneurs) was conducted in association with the Syndicate Bank and co-sponsored by The English Academy.
The later part of the day found the lighter side with events like Kids Got Talent, Hogathon and Dance Masti. “A mimicry show by Manjunath Kundeshwar tickled the funny bone of the young and the old. Adrenaline pumped through veins when RDX, Mangalore displayed jaw dropping stunt expertise in the Bike Stunt Show. Prizes, more than Rs. 50,000 were given all throughout the day. Other than the above mentioned names the events were sponsored by Lenovo, Yashaswi, Malpe Fisheries, Style Hub, Fashion Court and Top Way,” added TAPMI, Manipal.
The day witnessed a footfall of more than 7000 people.
Manipal (Fair Format)
On October 27, 2013, Dr. H.S. Ballal, Pro-chancellor, Manipal University inaugurated the event in the presence of Dr. R.C. Natarajan, Director, TAPMI. He visited the project stalls and congratulated team TAPMI-BrandScan for the effort.
To attract different demographics the day was packed with a plethora of events like
Kids Got Talent, Balloon Painting
WGSHA organized a food festival where delectable delicacies were served all throughout the day.
“Each event turned out to be more impactful than the previous one and it becomes extremely hard to access which is the prime event of the day. Participants of the events included students and professionals from Mangalore, Manipal and Udupi. The capacity crowd at Manipal KMC Greens is a testament of BrandScan’s success. Pantaloons sponsored Panache, the fashion show, which was the last event of the day,” informed a spokesperson from TAPMI, Manipal.
Bangalore (Mall Format)
According to TAPMI, Manipal, Bangalore was the whiff of freshness in BrandScan’s book of unparalleled achievements. A huge challenge in a completely new arena, Bangalore was considered both as a colossal challenge and a privileged opportunity. And with its successful completion, BrandScan tasted triumph like never before. Bangalore’s Pheonix City was home to added festivities on the weekend after Diwali.
This year BrandScan featured -
Battle Corp - Battle of the bands. A rock music competition exclusively for the corporate professionals. Battle Corp transcended music dipped in melody and rhythm beyond limits.
Hit the Floor - Freestyle group dance competition saw mesmerizing dance performances. Dance groups proficient in various dance forms, moved the spectators and the judges with their sensational acrobats and graceful expressions of art.
Open up - An open mic event, where everyone was encouraged to display their artistic prowess.
Kids Corner - A place for kids to indulge in all creative pursuits.
Fun Games - Engaging fun filled activities all day.
All events are directed keeping in mind the demographical needs for the research projects. Bangalore registered maximum footfall ever (over 30,000) and the quality and quantity of samples collected in the metro is impeccable. It validates the fact that BrandScan is an extremely lucrative alternative to the traditional methods of market research.
“BrandScan is bringing out something new every year to the table. It is growing in size, stature and visibility. Radio City, The Hindu, Udayavani had covered the event. This attribute makes it a very formidable option to choose from other market research companies. It is also instrumental in cultivating management acumen across every TAPMI student,” TAPMI mentions.
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Questions related to TA Pai Management Institute, Manipal
Ta Pai management institute. What are the qualifications eligibility required to join it? I finished BCA at Christ University
T. A. Pai Management istitute, manipal, karnataka, requires a graduation degree with not less than 50% marks. Final year students can also apply but if they get less than 50% then their admission will be canceled.
For candidate with less than 24 months experience Minimum percentile required
XAT - 85
GMAT - 630
GRADUATION - 60%
12th - 60%
10th - 60%
For candidates with work experience more than 24 months selection process is more about profile considered shortlisting
alliance school of business, Bangalore vs ta pai management institute, Manipal which is better business school? and more scope
Both of them are good choice for MBA but please read this article I think you understand easily.
t.a. pai management institute (tapmi) highlights
Year of establishment
27 th for MBA by NIRF in 2020
19 th for MBA by BW Business World in 2019
19 th for MBA by Business Today in 2019
Modes of education
Number of courses offered
3 courses in 3 streams
Highest salary offered (overall)
Rs 25 LPA
Average salary offered (overall)
Rs 12.7 LPA (PGDM-BKFS)
Rs 11.4 LPA (PGDM-General)
t.a. pai management institute (tapmi) rankings
T.A. Pai Management Institute (TAPMI) has been ranked as follows in 2019:
33 rd for Private MBA by NIRF
35 th for MBA by Economic Times
41 st for MBA by Composite Rank
Please visit the link for more information.
alliance school of business highlights
Year of establishment
Ranked 34 th for MBA by Outlook in 2020
Ranked 42 nd for MBA by NIRF in 2019
Ranked 46 th for MBA by Economic Times in 2019
Modes of education
Number of courses offered
Salary offered (2018)*
Rs 10.17 LPA
Rs 18 LPA
Please visit this link for more information.
Hope that's helpful
Best of luck
can I do MBA an Alliance University ? is it better then ta pai management institute.
Ofcourse you can pursue MBA in Alliance School of Business in Marketing, Finance and Operations with a fees of 13.50 lakhs. If both colleges are compared, median salary for Alliance is 10.20 lacs while that of TA Pai is 11.20 lacs. TA Pai Management is a old college established in 1980. Both are private colleges and have almost similar facilities.
I am providing you the link to compare the colleges on Careers360:
which one to choose between TAPMI Manipal-PGDM and KJ Somaiya- MBA Core ? please specify reasons. thanks in advance
TAPMI, Manipal:- rating 4.2/5. Highest salary :- 23.8 lpa. average salary :- 10.6 lpa. Infrastructure is good. Good facility is provided to students. faculty are helpful for any study requirement.
for more details, please visit the link below:- https://bschool.careers360.com/articles/tapmi-manipal-final-placement-report-2018
KJ Somaiya:- highest salary :- 28.5lpa. average salary:- 13.25lpa. rating :- 4/5. Infrastructure is good Food service and accomodation is best. college provides hygenic environment for safe stay with good health. Academic curriculum is updated and faculty crowd is even. faculties provide good guide for learning.
All in all, KJ Somaiya is good. if you find comfortable and suitable option then you can choose KJ Somaiya Institute of management. TAPMI is not a bad option but SIMSR performs good every year.
Hope it helps!
how is tapmi school of management, manipal. what is the students intake for mba ??. is it good for finance ??
TAPMI School of Management is one of the most preferred business schools in India . It offers a high roll PGDM program with less fees and high number of placements . It is the best college to prefer to study MBA in India . The fees for 2 years is Rs.14 lakhs and placements on an average is Rs.11 lakhs . It also offers scholarships of around 2.5 crores . The total intake of students in TAPMI is 500+ for MBA courses . This college is good for finance as it has the best faculty and training and curriculum and a good number of placements . So All The Best .
Hope this helps you .