SAS India has collaborated with Goa Institute of Management (GIM) to offer a two-year full time residential post-graduate management programme in Big Data Analytics (PGDM BDA). According to the B-School, the programme is designed to address the new paradigm of fact-based decision making associated with the advent of Big Data. The main objective of this programme is to prepare future ready managers who are well versed with Big Data and Analytics. The programme is aimed to impart hands-on training to students in data visualisation, advanced analytics, machine learning, along with communication skills required by a business manager.
For this programme, candidates will be admitted through their CAT/GMAT/CMAT score and aptitude in Data Interpretation and Logical Reasoning. The course is divided into six terms. In the first term, the students are provided with a perspective of management along with an introduction to Analytics. The next two terms will focus on learning languages like SAS, R, Python and various emerging technologies all through problem-solving with live data sets in a Data Lab. The students shall thus be readied to take up industry assignments in a company during their summer internship.
Ajit Parulekar, Director, Goa Institute of Management, said, “The course is designed with a vision to produce what we called data-fluent, future-ready managers who would have complete business perspective as well as hands-on experience in solving business problems with big data tools and technologies. The course is structured in a manner so as to fully prepare students to take up front-line managerial jobs in data-intensive companies”.
Bhuvan Nijhawan, Director, Education, SAS Asia Pacific mentioned, “Today, every organisation requires analytics for business decisions and the need will only amplify in future. While there are limitless opportunities for the students commencing their career in this field, there is an acute shortage of skilled talent. SAS along with GIM is looking to address this very skill gap that exists today. The program in association with GIM is an effort to offer a platform for students to enhance their skills, provide hands-on experience and gain a competitive edge in the industry.”
The course is premised on industry interface for which a novel concept of “Industry Associate” is implemented. Select companies/organisations which have been using analytics are associated with the programme as Industry associates. Their analytics experts will constantly interact with students in formal and informal ways and help ensure the programme remains well tuned with industry needs.
The following year will include the area of specialisation from amongst three elective buckets:
Banking, Finance and Insurance
Marketing and e-Commerce
During these two terms, they would be imparted in-depth management knowledge in that area along with relevant analytics course. The students would do an internship on an industry project in one of the associate companies for the last term. Only after successful completion of it, they would earn their diplomas.