Products are important but Marketing man is more important- Prof. T K Chatterjee of IMT Nagpur
Where do you go once you've reached the top of the corporate ladder or when you've achieved all that you had set out to?
Way back in 2006, sitting in his plush office, it was a question that Mr. T.K.Chatterjee, CEO, Utkal Automobiles Ltd., had been asking himself rather often. An accomplished chess player, it had taken Chatterjee, 23 years of making the right moves, to grow from a simple sales executive, to a mid-management employee, to being a part of the senior management, till he earned the coveted CEO's chair. There were no more rungs to climb for him explored deep within, and was surprised to find a growing desire to share all his experiences with those who could benefit from it. Mr Chatterjee wanted to teach. But were there any takers for him?
6 years, and 5 prominent B-schools, down the line, Associate Professor T.K. Chatterjee, IMT Nagpur, has realised that experience always has takers.
"Students, in IMT Nagpur and beyond, value the opportunity to listen to a person, who has practiced what they aspire to pursue. 30 years back I started out, selling office automation products like electronic typewriters for the Remington brand. I then went on to sell automotive batteries, Xerox machines, air-conditioners and water-coolers for Shriram Refrigeration, and last but not the least, Mahindra and Toyota cars. My first teaching to my students at IMT Nagpur is always that products are important, but the marketing man is very, very important. The person will only take an interest in your offering, if he takes an interest in you first," he says.
Prof. T.K. Chatterjee embarked on a full-fledged academician's career in 2007, as a faculty member with ICFAI, and after a couple of interesting stints with KIIT School of Management and EMPI Business School, he was snapped-up by IMT Nagpur. All this while, he has been a visiting faculty at Xavier Institute of Management at Bhubaneswar, as well.
Prof. Chatterjee says, "Attention, interest, desire, then action and finally satisfaction; everybody knows the buy-in cycle. But it all starts with 'attention'. And to draw that attention, you've got to have the right grooming and soft skills - right down to the voice modulation. This forms the basis of my classes in IMT Nagpur. Content is very important. It builds on the knowledge base. But it has to be coupled with live cases, delivered effectively. Teaching, too, is purposeless if it does not capture attention."
Professor T.K. Chatterjee celebrated the first anniversary of his association with IMT Nagpur on the 18th of April 2012. In this one year at IMT Nagpur, he feels he's grown younger and a lot fitter.
"IMT Nagpur is surprisingly informal and open. Not just in its landscaping, but in its mental ambience as well. It is ego-free. For me, the level of camaraderie at IMT Nagpur - be it between students, student managers or the faculty - has been unheard and unseen before. It speaks highly of the management and leadership of IMT Nagpur. We are generally in agreement that this place is pretty much a paradise!"
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Questions related to IMT Nagpur
Could you please rate the following colleges in terms of placements and ROI for the PGDM course : IMT Nagpur, Bimtech Noida, XIME Bangalore, XIME Kochi, LM Thapar and Great Lakes Gurgaon
As per the given colleges, I'm listing the order of preference on the basis of placements:(avg placements of pgdm core)
- Great lakes gurgaon: 9.1 lacs
- Bimtech noida: 8.16 lacs
- Imt nagpur: 7.5 lacs
- Xime banglore: 6.7 lacs
- Xime kochi: 6 lacs
- Lm thapar: 5 lacs
The rating of the colleges as per ROI is as follows:
- Lm thapar
- Great lakes gurgaon
- Xime kochi
- Bimtech noida core
- Xime banglore
- Imt nagpur
I hope this helps.
Which is better for Marketing: BIMTECH PGDM- International Business(Marketing) or IMT Nagpur PGDM- Marketing?
My CMAT score was 82 percentile and I just received an email from IMT, NAGPUR that Im not shortlisted for GD/PI process. Can anyone tell me what is CMAT cutoff for IMT NAGPUR and HYDERABAD?
Hello, I also scored 84 percentile in my CMAT exam and didn't receive the call from either IMT Nagar or IMT Hyderabad. So, I raised a query to them and the reply I got was that the CMAT cutoff for this year is 90 percentile.
When will the GD/PI process of IMT Nagpur starts? The last date to fill the application form was 28/02/2020. But I still didnt receive any information regarding my GD/PI dates nd venue. Do anybody know when will the process or short listing of candidate starts?
The dates of group discussion / personal interview at IMT Nagpur for admission are not decided yet. Tentatively, the admission process will take place in the first week of march 2020, and the counselling session in third/fourth week of march 2020.
For more details, you can visit:
Hope this answer helps!
I have got 81 percentile in cmat. which one is the best option for pgdm? 1.Welingkar(Banglore) 2.Jaipuria(Noida) 3.Jaipuria(Lucknow) 4.XIME(Banglore) 5.Chretanas(Mumbai) 6.IMT(Nagpur)
I'll rank the college given by you on the basis of my information -:
1) XIME BANGALORE (Since it is the main and oldest campus of XIME)
2) Welingkar Bangalore (Since strength is less than IMT NAGPUR)
3) IMT NAGPUR (Because it's a new and a branch college of IMT GHAZIABAD but last year they haven't taken anyone below 90 percentile in CMAT)
4) CHETNA MUMBAI (Average college of Mumbai)
No Jaipuria campus I will recommend you since they are worth it for doing MBA.
Rest is your decision.
I hope the above information is beneficial for you.
All the best.