Marketing Management Overview
About the Course – Marketing management teaches the nuances of dealing with marketing of the firm’s products and services. The course is offered by almost all management schools as a full time two year programme.
Core Subjects –
Organisation theory and management
Accounting, economics and IT for managers
Legal aspects of business
Marketing research and consumer behaviour
Product and brand management
International marketing and documentation
Top Recruiters –
Banks, telecom, retail, real estate, FMCG
Job Profiles – Marketing managers usually start with marketing executives and can go up to being COOs and CEOs.
Institutes offering Courses in Marketing Management –
Almost all management schools offer the course