INDUSTRY DEMAND is a key issue for emerging B-Schools and they adopt innovative methods and practices to bridge tha gap
A staggering number of 3556 B-Schools exist in India. But still, new ones are being added on every year. What prompts these institutes to come up in an already crowded space? What are their strategies to build up their brands? Some of them try to provide job-ready talent to the industry, and focus on specialised or customised courses. Some others stress on creative ideas and innovative business solutions. Some schools want to bring international practices in management education to India. We spoke to a few institutes to understand their vision and implementation strategy.
Meeting industry requirements
Most institutes shared that the driving force was to provide manpower in line with the industry’s expectations and requirements. “We have seen that students coming out of many B-Schools do not meet the requirements of the industry, so we wanted to bridge this gap,” shares Tarundeep Singh Anand, co-founder of Universal Business School, which offers full-time MBA and BBA programmes, and has a campus in Raigad, Maharashtra. Shalini Urs, founder and chairperson of Myra School of Business echoed the same sentiments. “There is huge quality gap in this area, so I decided to take a small step in this direction,” she said. The very first batch of this institute at Mysore, is going to start next year.
A different approach
S Rajdeepan Swaminathan, founder and chairman, Sasi Creative School of Business, and brand director of Sasi Advertising, a top advertising agency in the South, felt the need for creative solutions in business. “I have a deep interest in teaching and academics and so I decided to start a B-School focusing on creative business solutions and innovative ideas,” he said.
Select listing of Schools
1. National School of Business, Bangalore
2. Vanguard B-School, Bangalore,
3. Marc School of Business, Bangalore
4. MSR School of Advance Studies, Bangalore
5. Shridevi Institute of Management Studies, Tumkur, Karnataka
6. GRV Management Academy, Bangalore
7. BET’s Global Business School Belgaum
8. APG Shimla University, Shimla
9. World College of Technology & Management, Gurgaon
10. Savera Group of Institutions, Gurgaon
11. CBS Group of Institutions, Haryana JKLU, Jaipur
12. South Point Group of Institutions, Sonepat, Haryana PPIMT, Hisar, Haryana
13. Budha group of Institutions, Haryana
14. Ganga Group of Institutions, Haryana
15. Samalkha group of Institutions, Panipat, Haryana
16. Chandragupta Institute of Management, Patna
Specialised courses and practical learning
Some institutes offer specialised and customised courses, which focus on practical learning, to meet the employability gap. “Through specialised PGDM programmes in Banking & Insurance and Media Management, where the demand is huge, we are trying to bridge the gap between industry’s demand and supply,” shares Ramesh Praba, Chairman, Galaxy Institute of Management, Chennai. Other institutes also shared that they have added unique elements to the curriculum for enhancing practical learning. They emphasise on terms like green management, i-leadership programmes etc.
Some lay a lot of emphasis on industry exposure. “In our very first batch next year our focus will be more on practical learning and industry interaction apart from classroom teaching. It helps students in knowing current trends,” says Shalini. Some of these institutes also have customised syllabus. “We had CEOs, who worked in five continents, prepare the globally accepted curriculum,” shares Tarundeep. “Our students have interactions with people from industry on regular basis and learn about real time situations,” he added.
All institutes felt that approval from AICTE and other affiliating bodies is essential, as an indicator that the school has fulfilled the minimum standard and requirements. “I think any institute first should be AICTE approved and the students should go to such schools only,” says Tarundeep. The founders of such institutions think that if you follow all the guidelines, it’s easy to get approvals. “If an institute has everything, I don’t see any difficulty in getting approval,” says Shalini. But they have complaints with the slow speed of granting approvals and customer service.
Students from diverse backgrounds
While majority of the students belong to engineering stream and have prior work experience, institutes also seek students from diverse streams such as arts and other courses. “I want students from mixed backgrounds but what I really want is to prepare them in such a way that when they go out in the industry for a job, they should be ready to work,” says Ramesh.
Tarundeep Singh Anand
Universal Business School
“We have seen that students coming out of many B-Schools do not meet the requirements of the industry, so we wanted to bridge this gap”
Myra School of Business
“If an institute has got everything. I actually don’t see any difficulty in getting approval from any affiliating body like AICTE, UGC or any type of university”
“We have already tied up with 25 companies to provide our students with good internship and placement opportunities,” shares Shalini. Some institutes invite entrepreneurs for guest lectures, which actually help their students in getting placed. “Sixty CEOs have endorsed our products/students. They have helped us from admission to recruitment and beyond that, other companies are also coming on campus to recruit our students,” says Tarundeep.
To become a top b-school
The jury is out on how they are going to perform in the future. However, all institutes aspire to be in the league of India’s top B-Schools. “Our vision is to become a globally benchmarked and recognised university in the long-term,” says Shalini. Similarly Tarundeep shares that he wants to see his B-school among the Top 5 private B-Schools in India in the next five years. Rajdeepan shares his vision: “To become the hub for creative and innovative ideas and solutions for business.” Apart from this our advice to students is to do your research well before zeroing in on your B-School. Go for an institute which suits your interests and provides good learning experience.