IIM Rohtak Summer Placement 2016: Marketing emerges as top profile

IIM Rohtak concluded its summer placement process for the Post Graduate Programme (PGP) in Management class of 2016-18. According to the report, Marketing and Sales profile emerged as a preferred profile with almost 53 per cent of the batch opting for placements in this domain. The average stipend saw a rise of 12 per cent compared to previous year. The highest stipend for two months was Rs. 247,800, up from last year’s Rs. 234,000.

A total of 59 companies participated in the summer placement process, of which 32 were first-time recruiters. Some of the prominent brands that offered summer internship were Arcesium, Dabur, Amazon, SEBI, IDFC Bank, ICICI Bank, Yes Bank, United Health Group, Cognizant, Wipro, Idea, JSPL, L&T, Future Generali, to name a few. Two international firms also showed interest.

There were 140 students who went for the summer placements this year. The offers rolled out spanned across the major domains of Finance, Information Technology, HR, Operations, Marketing, General Management and Consulting.

The roles being offered for this year’s summer internship process for Marketing and Sales domain spanned across market research, B2B marketing, B2C marketing, brand strategy, brand promotion, rural marketing, sales, advertising etc. This was the most sought after domain, with 49% of the batch opting for the same.

It was followed by 17% students going for Finance domain, in which the roles offered included General Management, Retail Banking, Corporate Finance, Portfolio Management etc.

Another 16% of the students opted for IT and Consulting. The remaining students chose Operations and HR roles.

Domain wise Break Up

Marketing and Sales:

Marketing and Sales profile remained one of the preferred choices of the students as well as the recruiters. The roles being offered for this year’s summer internship process spanned across market research, B2B marketing, B2C marketing, brand strategy, brand promotion, rural marketing, sales, advertising etc. Prominent recruiters for this domain included Dabur, Amazon, Idea, L&T, United Health Group, Blue Star and Allianz Worldwide to name a few.

Finance:

Financial sector recognized the acumen of the students and offered a plethora of profiles based on students’ interest and experience. Some of the roles offered to the students included General Management, Corporate Finance, Retail Banking, Portfolio Management etc.  Prominent recruiters for this domain included Arcesium, ICICI Bank, Yes Bank, IDFC Bank and SEBI among others.

Operations:

Operations profiles were offered by companies operating in diverse industries like e-commerce, logistics and manufacturing. Companies offering operations and supply chain roles included Amazon, Jindal Steel and Power Ltd., L&T and Agrawal Packers and Movers among others.

IT and Consulting:

The prior experience of students in the IT and Consulting fields lured many recruiters to IIM Rohtak this year as well. Students secured internships with renowned names offering roles in IT and Consulting domains which included Cognizant, Wipro, Muthoot Fincorp, Hitachi and Shree Cements to name a few.

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