IIM Lucknow Final Placement Report 2014- Sales & Marketing highest recruiting sector
Sreetama Datta, 26 Sep 2014, #IIM Lucknow
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IIM Lucknow had completed the final placement process for the PGP and PGP-ABM students of 2012-14 batch by February 2014. The placement process was conducted in 2 stages, lateral placement and final placement. While the lateral placement process was completed between December 2013 and January 2014, the second stage was completed by February 2014.

According to the B-School, IIM Lucknow completed the process within 5 days with total 440 offers for 436 students from 207 recruiters which included 49 new recruiters.


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The offers included 92 Pre-Placement Offers (PPO), 132 lateral offers from the higher entry placement process (HEPP) and 216 offers from the final placements. “The number of PPOs this year was the highest ever and increased by 28% compared with last year,” states IIM Lucknow.


Some of the top recruiters making maximum number of offers were Flipkart, Deloitte, IBM, Accenture, Cipla, ICICI bank, P&G, Amazon, Reliance Industries, Cognizant, McKinsey, HUL, HSBC, BCG, ABG and American Express.


Sector wise Placement

Sales & Marketing was the highest recruiting domain followed by Consulting, Finance, Systems/IT, General Management and Operations/Supply Chain. “In spite of the current economic situation, IIM Lucknow attracted diverse roles in the finance domain. The rest of the offers came from domains such as market research, analytics, business development, social media marketing and HR among others,” mentions IIM Lucknow.


The following paragraphs will share with you the top recruiters in each section.


FMCG/Consumer goods/Telecom

Asian Paints, Airtel, Coke, Colgate Palmolive, GSK Consumer, HUL, ITC, Kraft-Cadbury, L’Oreal, Marico, Mars, Nestle, P&G, Pepsi, Reckitt Benckiser and Vodafone were the top recruiters in this sector. The companies offered roles in supply chain management, information technology, finance, HR, analytics with some of them being exclusive roles for IIM Lucknow apart from the traditional sales & marketing roles.


Proctor & Gamble, HUL and Kraft-Cadbury were among the top 3 recruiters.



American Express, Avendus Capital, Axis Bank, Citibank, CRISIL, Development Bank of Singapore, Edelweiss, Futures First, Goldman Sachs, Headstrong, HSBC, ICICI bank, IndusInd Bank, L&T Finance, Magma Fin Corp, Nomura, Standard Chartered and Yes Bank were among the top recruiters. Front end investment banking, global markets, corporate and wholesale banking, market research, trading and operations were the major roles offered in this sector. According to IIM Lucknow, one of the Indian VC fund recruited from the institute for its investment team. ICICI bank, American Express, HSBC, Axis bank, Goldman Sachs recruited in large numbers.


Consulting and General Management

In the Consulting domain, prestigious companies like McKinsey, BCG, A.T. Kearney, Deloitte, Accenture, KPMG, PwC, E&Y participated in the placement process. There were 4 new consulting firms which recruited from IIM Lucknow. The General Management domain saw participation from companies such as Aditya Birla Group (ABG), Cipla, JSPL, Mahindra and Mahindra, Reliance Industries and TAS among others.



The firms which recruited in this sector included Amazon, Bharat Matrimony, Capgemini, Capillary Technologies, Cognizant, eBay, Flipkart, Google, HCL, Infosys, IBM, MAQ Software, Microsoft, Mindtree, TCS and Wipro. Roles like business development, supply chain management, product marketing, program manager and analytics apart from the regular IT/Systems profile.



Bristol Myers Squibb, Cipla, GSK Pharma, J&J Pharma and Ranbaxy were the top recruiters. The roles were primarily offered in Sales and Marketing, finance, operations, and general management areas.


Among the 49 new recruiters, 60% recruited from consulting, pharma/healthcare, education, media, automotive, textile and energy sectors. The roles were primarily in sales and marketing, finance and systems/IT.


Also Read:

B-School Placement Reports - 2014

B-School Placement Reports


Stay tuned to bschool.careers360.com for more placement reports.

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