IIM Lucknow Final Placement Report 2014- Sales & Marketing highest recruiting sector
Updated on Sep 26, 2014 - 1:05 p.m. IST by Sreetama Datta
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IIM Lucknow had completed the final placement process for the PGP and PGP-ABM students of 2012-14 batch by February 2014. The placement process was conducted in 2 stages, lateral placement and final placement. While the lateral placement process was completed between December 2013 and January 2014, the second stage was completed by February 2014.

According to the B-School, IIM Lucknow completed the process within 5 days with total 440 offers for 436 students from 207 recruiters which included 49 new recruiters.


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The offers included 92 Pre-Placement Offers (PPO), 132 lateral offers from the higher entry placement process (HEPP) and 216 offers from the final placements. “The number of PPOs this year was the highest ever and increased by 28% compared with last year,” states IIM Lucknow.


Some of the top recruiters making maximum number of offers were Flipkart, Deloitte, IBM, Accenture, Cipla, ICICI bank, P&G, Amazon, Reliance Industries, Cognizant, McKinsey, HUL, HSBC, BCG, ABG and American Express.


Sector wise Placement

Sales & Marketing was the highest recruiting domain followed by Consulting, Finance, Systems/IT, General Management and Operations/Supply Chain. “In spite of the current economic situation, IIM Lucknow attracted diverse roles in the finance domain. The rest of the offers came from domains such as market research, analytics, business development, social media marketing and HR among others,” mentions IIM Lucknow.


The following paragraphs will share with you the top recruiters in each section.


FMCG/Consumer goods/Telecom

Asian Paints, Airtel, Coke, Colgate Palmolive, GSK Consumer, HUL, ITC, Kraft-Cadbury, L’Oreal, Marico, Mars, Nestle, P&G, Pepsi, Reckitt Benckiser and Vodafone were the top recruiters in this sector. The companies offered roles in supply chain management, information technology, finance, HR, analytics with some of them being exclusive roles for IIM Lucknow apart from the traditional sales & marketing roles.


Proctor & Gamble, HUL and Kraft-Cadbury were among the top 3 recruiters.



American Express, Avendus Capital, Axis Bank, Citibank, CRISIL, Development Bank of Singapore, Edelweiss, Futures First, Goldman Sachs, Headstrong, HSBC, ICICI bank, IndusInd Bank, L&T Finance, Magma Fin Corp, Nomura, Standard Chartered and Yes Bank were among the top recruiters. Front end investment banking, global markets, corporate and wholesale banking, market research, trading and operations were the major roles offered in this sector. According to IIM Lucknow, one of the Indian VC fund recruited from the institute for its investment team. ICICI bank, American Express, HSBC, Axis bank, Goldman Sachs recruited in large numbers.


Consulting and General Management

In the Consulting domain, prestigious companies like McKinsey, BCG, A.T. Kearney, Deloitte, Accenture, KPMG, PwC, E&Y participated in the placement process. There were 4 new consulting firms which recruited from IIM Lucknow. The General Management domain saw participation from companies such as Aditya Birla Group (ABG), Cipla, JSPL, Mahindra and Mahindra, Reliance Industries and TAS among others.



The firms which recruited in this sector included Amazon, Bharat Matrimony, Capgemini, Capillary Technologies, Cognizant, eBay, Flipkart, Google, HCL, Infosys, IBM, MAQ Software, Microsoft, Mindtree, TCS and Wipro. Roles like business development, supply chain management, product marketing, program manager and analytics apart from the regular IT/Systems profile.



Bristol Myers Squibb, Cipla, GSK Pharma, J&J Pharma and Ranbaxy were the top recruiters. The roles were primarily offered in Sales and Marketing, finance, operations, and general management areas.


Among the 49 new recruiters, 60% recruited from consulting, pharma/healthcare, education, media, automotive, textile and energy sectors. The roles were primarily in sales and marketing, finance and systems/IT.


Also Read:

B-School Placement Reports - 2014

B-School Placement Reports


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Questions related to IIM Lucknow

Showing 46 out of 46 Questions

I have 81% in 10th & 61% in 12th & 60% in graduation(B-Tech). 0 work experience.I can eligible for IIm L,C,K,B,I.FMS? and What is the CAT %le required (C-OBC) to get into these iims?

Sampriti Student Expert 18th Jan, 2020
The top IIMs require atleast 80 percentile for the OBC candidates but considering your profile you must score minimum 85-90 percentile in order to get a call from the top IIMs and for FMS you should have a minimum of 90 percentile in CAT. You must equally focus on other factors like maintaining a good sectional cutoffs of 85-90 percentile in all the 3 sections.

If you're planning to appear for CAT in 2020 then you still have some time. Try to work on your profile like participating in national events or doing certain internships as that will increase your chances of getting a call and will also help in further career expansion.

Good Luck

Hi iam having dyslexia, and government hospital certificate for learning disability, can I get pwd (person with disabilities) quota in iim for mba

Harshita Gupta 18th Jan, 2020

IIM has given the criteria for PwD under the " Rights of person with Disabilities Act 2006" and according to it, a person must not have disabilities less than 40% , which means disability should be 40% affective.
The categories of disabilities considered under the Act are as follows:
  • Blindness and low vision.
  • Deaf and hard of hearing.
  • locomotor disability including cerebral palsy, leprosy cured, dwarfism, acid attack victims and muscular dystrophy.
  • autism, intellectual disability, specific learning disability and mental illness.
And few others. So according to the last point mentioned above, you are eligible and might get admission in pwd category if you meet the requirements of scores and cut-off and if you fulfill the criteria.

hope this helps!

10th perecntage is 97,12th is 98.3, BTEC goa is 9.17, cat percentile is 93.22, female ews category. I got a call from iimL, what are my changes with C?

Sampriti Student Expert 7th Jan, 2020
You've a pretty good chance of getting IIM Calcutta considering your CAT percentile and your academic background. The final selection process of IIM C is a little easier than that of IIM L which focuses more on the knowledge  of general business .

Moreover IIM C usually considers  the diversity and provides good platform to ews,sc or st students . So you definitely have good chances. So just give your best in the interview and you can easily get through it.

All the very best

Do the new and baby IIMs provide dual specialization? What is the criteria? Please explain.

Sonali Sahu Student Expert 31st Dec, 2019


They provide dual degree program to some selected students. For IIM calcutta:- the process is selection through CAT/GMAT score. Then going through other screening tests. If you qualify then  you will get an admission. The process will be same for all the IIMs but may be the cutoff mark will vary with respect to campus location.

New IIMs are worth joining as said by the students who joined and they had a good experience there and they adventured many new things. Fee structure and hostel facilities are also good.

For more details you can check the dual degree program in IIM webpage. For IIM calcutta :- https://www.iimcal.ac.in/programs/pgp/double-degree-program/double-degree-program

Hope it helps!


Can I directly take admission in IIM Lucknow without appearing in any of the competitive exams like CAT MAT etc.

Aditya Saini 25th Dec, 2019

hi shagufta.

hope you are doing great

If you are thinking that you are going to get admission in any of the IIM without going for the entrance exam then I must say that you are totally mistaken dear because there is no such rule by which you can admission directly into an IIM.

The Best and only way to get into an IIM is to go by clearing the exam of CAT like the rest of the students are doing in their career.

Eligibility criteria for CAT is as follows :-1. Graduation from a recognized university 2. Percentage :- 50% or more 3. No Subject Bar 4. No Age Bar

hope it helps

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