ICFAI Business School Wins Top Laurels in International Case Events
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The ICFAI Business School (IBS), Hyderabad won awards for three international cases at an international conference and case competitions on February 17, 2016. Prof. G V Muralidhara and Ms. Hadiya Faheem won the awards for one of the cases at the event.

The case “Rahul Yadav: Housing.com’s Maverick Entrepreneur”: Authored by Prof. G V Muralidhara and Ms. Hadiya Faheem, won the Baylor Case Writing Award at the USASBE International Conference 2016 held at San Diego in January 2016. The case study discusses the dilemma faced by the investors and board of the real estate online search portal Housing.com with regard to its CEO, who was considered impulsive.

John Molson MBA Case Writing Competition: In another event IBS, Hyderabad won two prizes in the prestigious John Molson MBA Case Writing Competition organized by John Molson School of Business, Concordia University, Montreal, Canada.

Among the six selected cases, “The Turnaround Plan of McDonald’s: A Long Way to Go” written by Ms. Indu Perepu won the Second Prize. The case on McDonald’s, discusses the turnaround plan announced by Steve Easterbrook, CEO of McDonald’s Corporation for reviving the sagging fortunes of the company. The case challenges the students to discuss the implications of the turnaround plan, and if it would help the company regains the lost glory.

“Maggi Noodles in India: The Revival Challenge”: Another short case writing competition “Maggi Noodles in India: The Revival Challenge” authored by Mr. Alok Kavthankar and Ms. Indu Perepu won the short case writing competition. The case study on Maggi is about the challenges Maggi Noodles faced in India to relaunch the product after it was taken off the shelves as per the orders of FSSAI (Food Safety and Standards Authority of India).

About IBS Case Research Center: IBS Case Research Center, a center of excellence at IBS Hyderabad has developed more than 5,000 case studies on business management. This high-quality, internationally benchmarked cases are used by several business schools and corporate trainers in India and abroad.

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