How Swati M Rao learned marketing techniques during internship
A management student acquires knowledge of a professional world during internship. It offers an experience of real time projects, strategies for surviving competition, exposure to understand consumer behaviour. An internship offers a holistic way of making future career choices. In this series of ‘MBA Internship Experience 2015’, Careers360 brings summer internship experiences of students from Top B-schools, sharing their challenges and learnings during their summers.
Swati M Rao is currently pursuing her Post Graduate Programme (PGP) from IIM Indore, and completed her internship in the Marketing Department of Hindustan Unilever (HUL). Her internship made her explore consumer behaviour in terms of marketing. She also learned the systematic approach of developing new strategies for a brand.
In this interview, Swati talks about the opportunities and challenges one can explore under Marketing domain. She further shares her distinctly different learning experience compared to the theories taught in B-School, and the importance of summer internships for MBA students.
Read here interview below:
Careers360: Tell us about the company anddomain in which you completed your summer internship?
Swati: I completed my internship in the marketing team of HUL and worked on a marketing project. I worked with the` Household Care department’ of Vim Liquid.
Careers360: Were you assigned with any project? Brief us about the timeline and the execution of the project?
Swati: I was assigned with a project and the details were briefed to me through my project charter and by my mentor. The deliverables mentioned in the charter were eventually modified post my mid-review in order to be able to contribute and add value to the team I was working with. Hence, the first half was more of a learning period followed by more concentrated work on my deliverables post my mid-term review.
Careers360: What was your thought process before participating in the summer placements process?
Swati: I was open to all the profiles before participating in the summer placement process. Initially, I wanted to explore all the domains, and was very happy when I got my offer from HUL.
Careers360: How was the experience after the completion of the internship?
Swati: Initial two months of internship were exciting, action-packed and most importantly it was an assiduous learning process. I interacted with new faces in the organization. I also made new friends and was constantly surrounded by a buzz of activity that constantly kept me on my toes. I worked with an extremely helpful and approachable team.
Careers360: How was the environment of the company, the resources, employees and work culture?
Swati: HUL lived more than up to its reputation of being the best employer. I interacted with employees across the organization in different roles and found them warm and approachable. The people in the organization were quite helpful. The work culture encourages innovation and democratization of responsibility. You are given the most opportunity to prove yourself over the course of the two months and it is up to you to utilize this opportunity to the fullest. The fact that the head office in Mumbai is an extremely fun office space to work in is the icing on the cake.
Careers360: What were the key challenges that you faced during your internship?
Swati: Being a novice, the key challenges I faced during my internship would mainly be to understand the history and working of brand in less than two months. Understanding the consumer and the relationship they have with the brand/product was one of the key tasks that guided any deliverable in my project.
Careers360: What were the learning from the project and the overall learning of the internship?
Swati: Apart from what I learnt about FMCG marketing, one of my imperative learning was the significance of taking initiatives and decision making and trying to be one step ahead of things. This helped me in making good judgement and making quick decisions. Though Two months is an extremely short span of time to prove oneself and is not enough to complete assigned tasks on time. It is imperative to display a keen sense of curiosity, drive and passion for your work that will severe you from the rest.
Careers360: Is it important for a MBA student to do an internship? What values a student can gain?
Swati: It is very important for an MBA student to do an internship. However interactive and industry-oriented an MBA course is, it cannot substitute what can be learnt by working in an organization. An entirely different skills-set and work ethics, apart from those tested in a college environment, is required to be able to perform during an internship. An internship helps in strengthening what is learnt in your college days and also reflects a picture into what lies ahead for those who are still undecided about their career options.
Other Feature Stories on B-School and MBA:
Life @ B-School Campus
CAT Topper Interviews
MBA Internship Experience
B-School Placement Reports - 2014
Stay tuned to www.bschool.careers360.comfor more news and updates
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Questions related to IIM Indore
iim Indore entrance exam ipmat syllabus
The IIM indore entrance exam is a online mode of exam .
The syllabus consists of Quantitative Ability Verbal Ability
The exams is a multiple choice questions and short form of answers.marks scheme is +4 marks for correct answers -1 mark for incorrect answer
All the best for the exams
is maths compulsive for integrated ipm course in IIM indore. or is it included in course and entrance exam
Hello student no math is not mandatory for IPMAT entrance examination.
Eligibility - Candidates must passed or appearing class 12 with minimum 60 percent in any stream marks from a recognized board.
Admission is on the basis of marks obtained in entrance examination and personal interview.
For more updates refer to the link mentioned below - https://www.google.com/amp/s/bschool.careers360.com/articles/ipmat-eligibility-criteria/amp
Feel free to comment if you have any doubt
IIM Indore admission date and application 2020?
the application form for IPMAT 2020 has been released on 17 february 2020 and the last date to fill the same was 20 april 2020 , the IPMAT exam is now scheduled to be held on 25 july 2020 .
i guess you have missed it!
better luck next time.
Give a sample answer to "Why IPM?" question asked during IIM Indore IPM interview.
Whenever you are asked Why us?, you need to talk about their Programme, Faculty and Placements. Until before Management courses, were after Bachelor's degree barring BBM. By that time a student has already spent 3 years of his/she life trying to understand the basics before he/she takes up a core Management Course. But an Integrated Course right after 12th helps a Student to be prepared for relevant and updated foundation and management education. Its curriculum is a combination of analytical thoroughness and exposure for leadership roles and responsible positions in various sectors. The Social Internship, Student Exchange programme, Rural engagement programme and Himalaya Outbound Programme will help the student inculcate leadership qualities, managerial skills and strike a balance between Academic and Social lifestyles.
Please prepare a brief note of IIMs faculty and Placements. You can get the details of the palcements over the years at: https://www.iimidr.ac.in/placements/final-placement/
How do I answer "Why IPM" in IIM Indore interview?
The Integrated Program of Management is a five year course leading to a Management Degree, was introduced by IIM Indore. There are various integrated programs like in Accountancy, Law, Humanities , Management, etc. Why do you choose an integrated program?
When you have clarity of thought in your career objective without any vacillation then the integrated course is the best as it gives you the unique opportunity to fully master your career choice. You pass out highly educated knowing fully well that you need not do another course immediately to gain ascendancy when it comes to employability.
That is your fundamental reason!