Great Lakes organized its 6th edition of L’Attitude 13° 05' – annual inter B-school fest
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Nitin Paranjpe of HUL lighting the lamp during the inaugural ceremony of L'Attitude 1305 at Great Lakes along with Bala V Balachandran, Founder Great Lakes and Lakshmi Narayanan of Cognizan

Chennai, 30 January 2013: Great Lakes Institute of Management, Chennai, a top B-School in the country, organized its annual inter B-school fest L’Attitude 13° 05' in its platinum rated LEED certified campus. The festival featured a potpourri of events and competitions that encompasses various spheres of management education in the field of marketing, finance, operations, strategy and Human resources with 3000+ registrations from Top B Schools.

From its humble beginnings in 2007, L’Attitude 13° 05' has made a mark in the Annual B-school festival arena. The theme for the 6th edition of this event is Business Darwinism: Be Distinct or Be Extinct. Chief Guests for the inauguration were Mr. Nitin Paranjpe – CEO and MD, Hindustan Unilever Ltd. and Mr. Lakshmi Narayanan – Vice Chairman, Cognizant Technology Solutions Ltd.

Admission open for PGPM and PGDM 2014 at Great Lakes Institute of Management. Apply Now

In his enthralling welcome speech Dr. Bala V Balachandran, founder and dean of Great Lakes, spoke about the importance of developing a good attitude for B-school graduates. He emphasized on nurturing and practicing the core values like ability with humility, passion with compassion and mobility with nobility. He also spoke about the relevance of the theme in today’s rat race when the businesses have no option but to be distinct and different from the rest in order to succeed.

The inaugural address by Nitin Paranjpe, CEO & MD, HUL was spell bounding to say the least. The charismatic Paranjpe spoke about the importance of ‘focusing on change’ in order to stand out in this competitive age by citing the example of internet and how it empowered people and transformed the society by democratacizing information and expression. He also cited Peter Drucker’s definition of profit to remind the audience that the purpose of business isn’t making profit but serving the society. Further, he said, that the businesses will cease to exist in the future unless they reinvent capitalism by going back to their roots and start focusing on creating shared value for the society.

In the key note address, Lakshmi Narayanan, Vice Chairman, Cognizant spoke about the three qualities a great leader must possess in order to successfully lead an organization viz. determination, humility and innovation and then spoke about the future possibilities of focusing on innovation to stay ahead of the competition. He also emphasized the need of the hour being the creation of a new model of innovation to bring about convergence by citing the example of information technology and how it brought about a convergence in the telecom, media and entertainment sectors. Lakshmi Narayanan also emphasized on the importance of developing a Social Quotient for the future leaders in order to be able to interact with people and to co-exist in the society.

Nitin Paranjpe, CEO & MD, HUL addressing the students at L'Attitude

About Great Lakes Institute of Management

Great Lakes Institute of Management is a leading B-school in India founded in 2004 by Prof. Bala V. Balachandran J.L. Kellogg Distinguished Professor of Accounting and Information Management Northwestern University, USA . The campus has been built on sprawling 27 acres and is LEED Platinum rated .The institute has academic alliances with Stuart Graduate School of Business USA, Yale University USA., and Nanyang Technical University, Singapore. In a short span of 9 years since inception, it is ranked in the Top 10 B Schools of India in 2012 (Outlook & Careers 360)

The institute offers a flagship one year Post Graduate Program in Management besides a Two year regular Post Graduate Diploma in Management. In addition, for Executives there are 2 part time programs to choose besides a Global Executive MBA in Energy Management in association with Bauer college, Houston Texas.

Great Lakes Institute of Management is guided by a Business Advisory Council chaired by Mr. Ratan Tata, and  comprises of corporate stalwarts like Mr. Jamshyd Godrej, Mr. S Ramadorai, Mr. Kumaramangalam Birla, Mr. Narayana Murthy to name a few. The Academic Advisory Council chaired by Dr. Bala V Balachandran includes world renowned management gurus including Dr. Philip Kotler, Dr. Seenu Srinivasan, Dr. Raghuram Rajan and Dr. Aswath Damodaran amongst others. Mr. Jamshyd N Godrej is the Chairman of the Board of Directors of  Great Lakes Institute of Management.

Faculty from leading business schools such as Harvard, Stanford, Stuart, Kellogg and Florida teach at the institute. Chinese is a mandatory course for the students at Great Lakes. Eminent personalities like Dr. Ratan Tata, Dr. Deepak Chopra, (Late) Dr. C.K. Prahalad, Dr. Y.V. Reddy, Dr. Philip Kotler, Dr. Finn E Kydland , Mr. Vivek Paul, and Mr. Rahul Bajaj have visited the institute and have addressed the students.

For further information:

Krishna moorthy/Asad G. Pasha
Avian-Media, Chennai
[email protected]/[email protected]

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