FIIB organises Marketing Conclave 2015
The Fortune Institute of International Business conducted a Marketing Conclave 2015 on September 19 at its campus in Delhi. The conclave was conducted with a theme ‘Re-inventing Marketing for Connected Consumers’, by FIIB’s marketing club known as Brand Rovers.
FIIB Director, Dr. AK Sinha delivered a welcome address to the gathering at the conclave. The Keynote Address of the Conclave was delivered by Mr. Abhishek Lal, Senior Director, Adidas Group.
Mr. Lal expressed his views on how Omni-channel should be the main focus of marketers to reach their consumers who are very well connected. He emphasized on the constant attachment of the tech savvy consumers to their high-tech gadgets and the ZMOT (Zero Moment of Truth) for the consumers when their buying decisions are made. He concluded his speech with the thought that creating a seamless experience for the consumer is the key to re-inventing marketing for the connected consumers.
The conclave agenda included two Panel Discussions on “New Horizons of Marketing” and “Connected Consumers and Marketing”. The conclave saw speakers from renowned companies such as Print Venue.com, Corp Comm, Fashion and You, Business World, Sharp Business Systems Pvt. Ltd, Select City Walk, Ogilvy One Worldwide and OLX India.
After the keynote address by Mr. Abhishek Lal, the program proceeded to the Panel Discussion 1 on “New Horizons of Marketing” moderated by Prof. Jones Mathew, Marketing Area Chairperson and Faculty Chairperson, CMC, FIIB. The Panelists were Mr. Gagan Arora, CEO, Print Venue.com; Ms. Payel Ray Chaudhary, RM Corp Comm, General Motors; and Mr. Anurag Sharma, AVP, Fashion and You.
The post-lunch session began with the Special Address by Mr. Annurag Batra. He stressed on the current need for being experimental and creative in the field of Media and Advertising with the world going digital and super-specialized.
The discussion revolved around the topic “Connected Consumers and Marketing”. The panelists included Mr. Vivek Nanda, Head, Direct Sales, Sharp Business Systems Pvt. Ltd.; Mr. Yogeshwar Sharma, Executive Director, Select City Walk; Mr. Ashish Sahani, Account Director, Ogilvy One Worldwide; Mr. Nisheeth Srivastava, Marketing Manager, OLX India and Dr. Nimit Gupta, Associate Professor, FIIB as the moderator.
“Unless you step into the shoes of the consumer you cannot know what he is thinking. He quoted the example of Tata tea, where consumers associate “Chai” with “Dimaag ki batti jala de”. So, every time a person drinks a cup of tea, they connect with Tata tea, which creates a brand recall value.” - Mr. Vivek Nanda, Head, Direct Sales, Sharp Business Systems Pvt. Ltd.
“Today brands are able to understand and reach out to their consumers and are able to do well. The story told by each brand attracts a particular set of target customers. Marketing and Technology go hand in hand with the intervention of media and internet connecting customers to the brands.” - Mr. Yogeshwar Sharma, Executive Director, Select City Walk
“m-commerce is the next big trend in India. When it comes to offline purchases and mobile shopping, consumers mostly prefer mobile shopping. Future will be on technology which will help us in prediction of consumer buying behaviour.” - Mr. Ashish Sahani, Account Director, Ogilvy One Worldwide
“Social platforms have made it easy for consumers to reach out to brands, but it has also made it vulnerable at the same time. As one wrong move by the brand can tarnish its image. So in order to prevent that it is necessary to find the consumer dislikes and work on improving it.” - Mr. Nisheeth Srivastava, Marketing Manager, OLX India
The panel discussion was followed with an open forum discussion with the audience.
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Questions related to Fortune Institute of International Business, Delhi
Got 80 percentile in mat. I live in delhi , should I go for FIIB delhi or should look colleges in Pune like pibm & iims pune?
As per your MAT Score, you can also opt for IILM Lodhi Road campus , as it is the oldest campus situated in the heart of Delhi with an huge Alumni base of 1200+ with most of them at senior positions. The faculty student ratio is the best here , a lot of one-on- one mentoring is provided to develop student personalities , CVs and also prepare them for the selection processes . We have some of the good companies on campus for SIP & placements like HDFC , Loreal , Khimji Ramdas , Modelez , deloitte etc.
jims kalkaji or fiib which is best for pgdm in finance?
Both JIMS Kalkaji and FIIB Delhi are leading and premier B schools of India. Both the colleges have excellent faculties and also enriched with world class infrastructure. But in Fortune Institute of International Business Delhi, the placement record in better compared to JIMS Kalkaji. Many of the top recruiters visit the campus for the recruitment such as Aditya Birla group, Genpact, Citi bank, Deloitte, Fecathlon , ITC and many more.
The highest salary package offered was 19 lakhs while average salary package offered is around 6.5 lakhs per annum.
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which is good for mba, christ university bangalore or isme bangalore or gibs or alliance school of business or universal business school raigard or ipe hyderabad or jaipuria instuite of management or Aims or NIT WARANGAL OR VIT or fiib ??
I'll recommend you to go for Alliance business school over other options as it's provide good facility, brilliant faculty, decent placement and a lot of exposure to it's students. Also Alliance Business Academy is one of the most preferred institutes for management training in India, which was established by Alliance Business School in the year 1996. The institute is known for imparting new skills and techniques that are often required to tackle emerging challenges in the field of business management.
All the best
fiib or bhartiya vidya bhavan usha & lakshmi institute of management which is better?
Both the colleges are good but FIIB is having all relevant approvals and accreditation like AIU, NBA which makes PGDM equivalence to MBA. You will get excellent corporate and global exposure during the course.
jims rohini or fiib which college is best for pgdm?
Both are good colleges they are having all the important accreditation and approvals (AICTE, AIU, NBA) but if you compare FIIB will give you excellent corporate and global exposure for its students and more focus on experiential learning method and emphasis on long term career goal.