Dr. Atish Chattopadhyay appointed as Dean of MICA Ahmedabad
MICA Ahmedabad on June 3 announced the appointment of Dr. Atish Chattopadhyay as the new Dean of the institute. Dr. Atish joins from S P Jain Institute of Management & Research, where he was a Professor of Marketing and Deputy Director in-charge of the 2 Year PGDM (MBA).
Dr. Atish played a key role in bringing innovations (like introduction of 'Business Consulting Projects' in 1st Year and introducing a minor specialisation in 'Consulting') and restructuring (introduction of semester system divided into clusters) the flagship Two Year PGDM (MBA) program of SPJIMR as Deputy Director.
His current research interest is in the area of ‘Retail Shopper Marketing’. He has studied shopper behaviour in general trade retail covering South East Asia and Latin America. One of his major consulting assignments was to develop the shopper marketing template for Johnson & Johnson, Asia Pacific.
Dr. Atish has also been presenting papers in number of international conferences and published them in various journals. His research on emerging trends in Indian retail with title, ‘India's Emerging Retail Systems: Coexistence of Tradition with Modernity’ was published in the Journal of Macro-marketing.
He has been an invited speaker on pedagogy of management education organised by leading international bodies like AACSB and GMAC in diverse locations ranging from Beijing to San Diego.
He holds a Ph.D. in the area of Marketing Strategy from Aligarh Muslim University in topics like, Strategic Marketing, Brand Management and Retail Shopper Marketing.
Commenting on his appointment, Dr. Atish said, “There are very few management institutions in India which are mission driven, well-differentiated and have a governance structure which is professional, with a global vision. MICA has the advantage of having all three in place. Globally, organisations across industries today are seeking leaders who are customer-centric and yet can effectively communicate to all stakeholders and not only to customers. For me, MICA is in alignment with what I believe in.”
President and Director Nagesh Rao said, “Dr. Atish joining MICA adds a layer of excellence in design thinking, a keen business acumen connecting practice with theory, and a leader in strategic marketing. MICA is now geared, along with the existing expertise, to march towards its 2020 vision of making it a global leader in strategic marketing and communication. We are delighted to have Atish be a part of the MICA family.”
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